Interscope Records Hosts 5th Annual Coachella House
Interscope Records hosted its annual Coachella House Party on Saturday, April 13th at a luxury estate in Palm Springs, California. Billie Eillish, Benny Blanco, Cuco, Liam Payne, Tierra Whack, Ama Lou and more joined tastemakers and industry elite for a day in the sun, celebrating one of music’s biggest weekends. The party — sponsored by Marriott Bonvoy, Dosist, Lyft, Prive Revaux, Mad Tasty, LA Tourism, RTA, Heineken, and Gaiam Tea — was catered by Chef Stefanie Izard from Girl & The Goat.
Disruptive Eyewear Brand taps Riverdale Star for Campaign and Exclusive Designs
Celebrity-approved eyewear brand Privé Revauxis proud to announce its new capsule collection and campaign in collaboration with actress Madelaine Petsch. Available for purchase on April 9, the Privé Revaux X Madelaine collection will offer limited-edition, colorful and on-trend styles, each selected and developed by the Riverdale star.
“I am beyond excited to share these meticulously and personally curated sunglasses with everyone! I have been obsessed with sunglasses for a very, very long time, so it was a natural fit for me to partner with Privé Revaux on my own collection. I spent a lot of time on the details of these pairs and I am so very proud of them!” says Petsch.
The Privé Revaux X Madelaine collection features five youthful and statement-making designs, all representative of Madelaine’s bold and cultured style; Street—retro round frames, Candy—small colorful lenses, Mister—oversized cateye, Rogue—modern aviator and Clique—classic square sunnies. Each pair is handcrafted with high-quality materials including anti-ski screws, lightweight TR-90 and polarized lenses; retailing for only $29.95 per pair. Additionally, the inside lining of Privé Revaux’s signature collapsible case will feature a pop of red for the capsule collection.
“Madelaine’s style pairs perfectly with the Privé Revaux brand ethos,” says David Schottenstein, CEO and Founder of Privé Revaux. “We are excited for her to bring her fashion-forward thinking to our brand with the Privé Revaux X Madelaine collection and share her designs with her passionate fanbase.”
The campaign shoot with Madelaine took place at a private estate with panoramic views overlooking the Los Angeles mountainscape; photographed by Rachel Felling, styled by Adena Rohatiner, with makeup by Elie Maaloud and hair by Michael Kanyon. The playful and lively atmosphere garnered eight vibrant looks, showcasing the five styles in Madelaine’s handpicked collection.
Privé Revaux X Madelaine will be available online at priverevaux.com, amazon.com and internationally at select retailers including Nordstrom, American Eagle, Express and Princess Cruises.
About Privé Revaux Eyewear:
Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value. It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames for $29.95, everyone can be anyone. Each style is named to evoke a personality, from The Artist and The Socialite to The Boss and The Godfather. Privé Revaux Eyewear is available on priverevaux.com, amazon.com and select retailers. For more information, visit www.priverevaux.com.
While the recent nor’easters are keeping us indoors, we’re daydreaming of sunny spring and summer days. If you’re like me, you need a pair of sunglasses to match every outfit, mood, temperature, and vibe. Luckily, Privé Revaux has a frame to match your every style at an affordable price ($29.95) without compromising quality. Worn by brand partners Jamie Foxx, Ashley Benson and Hailee Steinfeld along with Hollywood’s favorite celebs such as Bella Hadid, Hailey Baldwin, Shay Mitchell, Ansel Elgort, Jennifer Lopez, Demi Lovato, and Serena Williams, Privé’s shades are perfect for sunny days, whether you’re rocking the streets of NYC or jetsetting around the world. What’s best, with cases that fold into itself for a sleek, space-saving option, you can pack as many pairs as you like!
Following the brand’s successful launch this summer, Privé Revaux is releasing its second collection of handcrafted eyewear, along with a new campaign starring brand partners Jamie Foxx, Hailee Steinfeld, Jeremy Piven and Ashley Benson; styled by creative directors Mariel Haenn and Rob Zangardi, and shot by Steven Taylor. Along with the new collection, Privé Revaux will also debut prescription glasses and new exciting retailers.
The new Icon Collection pays homage to iconic figures who ignite inspiration, both current and past—The Einstein, The McQueen, The Karl, The Jackie O. Each design has been upgraded in both quality and design, crafted by hand with high-end materials including acetate and a proprietary lightweight, yet durable metal alloy. Additional features include newly designed hinge screws and more; all still retailing for only $29.95 per pair.
In addition to new styles, Privé Revaux will also expand from traditional sunglasses to prescription sunglasses and optical frames with the new Privélege program. Launching within the next few weeks, Privélege is a subscription service that grants members exclusive access to money saving benefits. For only $29.95/year (the price of one pair of Privé Revaux glasses), members can add prescription lenses to their Privé Revaux frames at wholesale cost. Frames with prescription lenses will begin at $59.95 (depending on lens type), a fraction of the price of typical prescription glasses. In addition, members will be privileged with early access to limited-edition frames and exclusive discounts. To enhance the shopping experience, customers can utilize “The Reframer Virtual Try-On,” a digital tool exclusively on PriveRevaux.com where customers can upload a selfie to see how any frame will fit their face prior to purchase.
“Since inception, Privé Revaux designs have been consistently selling out, so we wanted to offer our customers new and fresh styles to love. We’ve upgraded everything from high-end materials to affordable prescription lenses, as well as a better user experience with a digital try-on tool, local kiosks and brick-and-mortar retail expansion so buyers can easily find the perfect fit—all at the same amazing price,” says David Schottenstein, Privé Revaux Founder.
Since June, Privé Revaux has rapidly expanded it retail footprint. The Icon Collection will not only be available online at PriveRevaux.com and retail giant Amazon.com but also at major department stores, Privé Revaux-branded kiosks and brick-and-mortar shops this November. Privé Revaux will also be launching in Australia and New Zealand in partnership with Catch Group, selling through the retailer’s various sales channels including Catch.com.au. Additionally, the brand will be available internationally in Canada, Colombia, Mexico, Japan, China, Singapore, Malaysia, Taiwan, Indonesia, South Africa, Norway, UK, Italy, the Philippines and the Middle East.
Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value. It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames for $29.95, everyone can be anyone. Each style is named to evoke a personality from The Artist and The Socialite to The Boss and The Godfather. Privé Revaux Eyewear is available on priverevaux.com and at Amazon.com. For more information, visit www.priverevaux.com.
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