Inspired by the owners of the brand Frank Mechaly and David Mathey, the philosophy of Rockstar is to always stay-true and remember your roots. Rockstar believes that being genuine means finding the path to both a soulful and aesthetic balance. The unique sense of handcrafted details, the passion for quality and sustainability, and a nose for long-living trends makes Rockstar the ultimate must have for fashionistas worldwide.
Rockstar Original recently moved into their newly refurbished headquarters in Downtown Los Angeles and I was lucky enough to be invited for a tour of the office. Starting with a complimentary Uber Lux ride, we were picked up in a Black Chevrolet Suburban (the whole Beyonce experience!) directly to the Rockstar Original offices; a 20,000 square foot workspace that all of Rockstar’s creative processes happens.
Much like how the brand is very focused on individualistic touches, the workspace features many artworks that are hip and unique, such as contemporary sculptures by the French street artist David DAVID and installations by Los Angeles-based artist Punk Me Tender. In Frank and David’s office, both sides are decked out with BE@RBRICK figures, created by Japan’s Medicom Toy, also a canvas for modern expression and intersection of style, art, and fashion.
Over a glass of champagne and a prepared charcuterie board, I sat down with Frank Mechaly to talk about the new office space and view some of their latest drops. The new Rockstar location used to be a fabric warehouse, and they were the first brand to move in March 2020, “When all this happened over the pandemic… you know, I really thought we were crazy. But it all worked out.” David also popped by to say hello and gave me a tour around the office, showing us the warehouse where shipments came in and out every day (they’re even running out of space!), the printing studio where each piece is made, the customer service center, and photo studios. Due to space constraints, Rockstar also has another atelier further down the street where they go in to add final touches, hand paint, and wash products.
Anyone who steps into this space can tell that Rockstar is well thought out and has a sense of uniqueness in their designs, “We build our denim thinking how it can empower and flourish the potential of every single individual.” At Rockstar Original, they are known for their streetwear style and are dropping hundreds of looks every month. They have an in-house photographer shooting in the first-floor studio every day, and new looks ready to be photographed every couple of hours. This allows Rockstar to constantly be up to date with the latest trends happening in the hip-hop and rap music world. Frank mentions that both him and David are behind every single style that they drop on the website, making sure that their pieces are always aligned with the brand DNA, “We want to make sure you can always instantly recognize one of our iconic jackets and track sets.”
Rockstar also sent me home with a goodie bag filled with fashionable pieces, including their best-selling Roman Chain Necklace, this super flattering Sadie Skirt Set, a matching track set, some high-tops, and more.
Shop Rockstar Originals best-sellers here.