Posts tagged with "Slides"

Chrishell Stause photo by Stefanie Keenan for use by 360 Magazine

Chrishell Stause × DSW Collection

By: Kai Yeo

“I am thrilled to partner with DSW so I can show people how to get that designer look without the designer price tag.” – Chrishell Stause on her collaboration with DSW.

We got the opportunity to celebrate Chrishell Stause and her DSW curated collection last night at the Sunset Tower Hotel in Los Angeles. Decked out in the Mix No.6 Mesha Sandal from her collaboration with the brand, the Selling Sunset star was joined by celebrities and influencers including Katrina Bowden, Amanda Stanton, Ashley Wahler and more.

Guests admired the new collection at the carnival-themed cocktail party as they posed for photos at the shoe wall, played ring toss (where Chrishell saw us win a teddy bear!) and indulged in specialty cocktails and light bites. The cotton candy bar was also a fan favorite, and constantly had a line forming. The candy floss was shaped into funky animal shapes such as an elephants, unicorns, and even just fun rainbow swirls! Personally, the claw machine was the go-to hot spot. Reminiscent of carnivals and arcades, it was set up with $25–$100 gift cards and socks as consolation prizes; even if you didn’t win a gift card, you’d want to at least go home with some socks (guilty as charged).

Known for her feminine, fun, and flirty style, Chrishell ensured her curated collection was fashionable without sacrificing function– offering trendy as well as timeless options, and a touch of her signature sparkle. “I feel like we finally get to go out again and dress up. And so, I really wanted to have fun and pick colorful pieces that really reflect the summertime and just, you know, summer fun and color,” Stause told FN.

Within the collection, Stause picked a range of styles from slides to sneakers and strappy heeled sandals. The pieces are available on DSW’s ecommerce site and in all 500 stores! The curated capsule collections consist of footwear and accessories that will bring back high wattage glamour in a big way this summer.

Chrishell Stause × DSW Collection

We also got the chance to exchange a couple of words with Chrishell herself. She talked a little bit about wanting to be comfortable and having fun in whatever she wears, especially since we haven’t been able to do much in the past year. P.S.: She is so super sweet!

Not only were we served delicious hors d’oeuvres, but there were also classic sliders and truffle fries available (who can resist a good truffle?), as well as amazing Oreo ice-cream to perfectly end the evening. And we were even gifted a Shiraleah Ombre Lucia Tote goodie bag each to go home with! Perfect for the summer and so easy to pair with everything.

Click here to purchase Chrishell’s curated pieces.

photo by Kai Yeo for use by 360 Magazine

photo by Kai Yeo for use by 360 Magazine

photo by Kai Yeo for use by 360 Magazine

photo by Stefanie Keenan for use by 360 Magazine

photo by Stefanie Keenan for use by 360 Magazine

photo by Kai Yeo for use by 360 Magazine

adidas x IVY PARK “FLEX PARK” Swimwear Capsule illustration by Alex Bodgan

Beyoncé × adidas Flex Park

adidas x IVY PARK has returned to present the latest offering in their ongoing adidas x IVY PARK collaborative partnership. This is the brand’s first foray into swim wear, marking an exciting new venture for adidas x IVY PARK. The FLEX PARK swimwear capsule collection emphatically celebrates the empowered spirit of confident self expression and individuality — positively and boldly. This summer, show up and show off in this neon, nostalgic, muscle-beach inspired swim wear.

FLEX, by definition: A boastful statement or display.

Capturing the true essence of summer, the swim-centric collection seeks to inspire anyone and everyone to fearlessly FLEX their best selves. Crafted with self-confidence in mind, the capsule’s ethos is defined by the pursuit of an unabashed representation of who you are.

FLEX PARK brings the nostalgic muscle beach culture to life. The campaign features beauty entrepreneur and fashion influencer, Kristen Noel Crawley, as well as creative multihyphenate and actor, Quincy Brown, alongside body-positive influencer Tabria Majors.

The Collection

Rooted in a mission that continues to push style, functionality, and inclusivity, the FLEX PARK collection is the collaborative partnership’s first foray into swimwear. Boasting a bright neon color palette with contrasting white stripes and accents, the summer capsule serves up the perfect vibe for pool parties or sweltering beach days. Standout pieces include one-piece bathing suits, beach ready cover ups, and sleek two pieces available in sizes XS-4X, as well as a men’s matching shirt and short set, a pair of slides, a bucket hat and bag. Designed to be mixed and matched, the FLEX PARK collection offers something for everyone.

Thoughtfully functional, boldly stylish, and always inclusive, the FLEX PARK capsule launches on July 22nd on Adidaswebsite and will be available in store and at select retailers globally from July 23rd.

adidas x IVY PARK just flexed. How do you flex?

The stylish adidas x IVY PARK Drop 3.5 includes swim wear for all sizes and genders. Clothing sizes range from XS-XL / 1X-4X

Whether you’re looking for bathing suits, coverups, or swim accessories, this capsule collection has someone for everyone. The drop consists of the first adidas x IVY PARK unisex slides, priced at $75. These unisex slides size range in whole sizes from 5 – 15 US.

The collection boasts women’s swimsuits and coverups, as well as men’s swim shorts + shirts. All clothing is priced between $45 to $75. The drop also showcases beach-ready accessories, including unisex hats, a towel, a water bottle, and a tote bag. Accessory prices range from $40 to $120.

Stand out this summer in vibrant colors, including Solar Orange, Screaming Orange, and White. Fun prints, such as the IVY PARK monogram, make for more eye-catching collection details. Fabrics used within the launch include polyester swim materials containing a minimum of 85% recycled content, performance stretch woven, chiffon, and performance mesh fabric.

adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
Computer illustration by Heather Skovlund for 360 Magazine

VC Pitch Deck Advice

­­14 words to take out of your VC pitch deck

By: May Habib

170 seconds. Weeks or even months of working on your pitch deck could come down to the 170 seconds (on average) that investors spend looking at your deck. “Investors see a lot of pitches. In a single year, the classic general partner in a venture firm is exposed to around 5,000 pitches…and ends up doing between zero and two deals,” writes VC and LinkedIn co-founder Reid Hoffman.

With all that pressure to make an impact quickly, founders spend an incredible amount of time on the design of their slides. Less consideration, however, is usually spent on the words on the slide. That’s a mistake, especially when you only have 170 seconds. When not used intentionally, the words in your deck can be distracting or downright off-putting. We used what we know about language and healthy communication from the millions of documents we’ve processed at Writer to come up with 14 words and phrases to remove from your VC pitch deck:

Negative Association

Runway”

  • Pitching VCs is a balancing act: you want to position your idea in the best light, but also show that you’ve thought things through. However, volunteering for certain types of information can have the opposite effect. Don’t write: I’m seeking $X in funding to provide Y months of runway. You certainly need to show how you’re going to use the funding you’re asking for, but you don’t want to frame things in terms of runway in a pitch deck. The word is associated with a looming cash-out date, which can put an investor in a negative state of mind.

Exit strategy”

  • Don’t write: Our exit strategy is…Yes, thinking through your business means knowing how you’ll handle worst-case and best-case scenarios. But putting exit strategy in your deck can only get investors thinking about the inherent risks. You want them focused on the opportunity. You need to know what to say when the topic comes up — just don’t volunteer the information on a slide.

Cliches

Just one percent”

  • A pitch deck is a tool to show VCs why your idea merits an investment. Using cliches can work against that goal. Don’t write: If we could capture X% of the market… It’s not only a cliche but also wishful thinking rather than a plan. Keep the text on your slides grounded in relevant facts and figures. Other cliches to cut include: the Amazon of X, imagine a future, and moving Y to the blockchain.

 Absolutes

Everyone”, “always”, “never”, “no one”

  • A great pitch requires nuance. Using absolutes to talk about your idea fails on that count. And, if you look closer, chances are there will be exceptions to the absolute that’s being set up. When discussing your TAM, target customer, or product value, your words need to reflect a thoughtful and measured approach. Using absolutes, such as everyone likes X falls short of that goal and casts doubts about the validity of your plan.

 Imprecise Language

Unique”

  • Precise communication makes it easier to bet that a business has the potential to succeed. But imprecise language is one of the top no-no’s we see in pitch decks. Take the word It may seem like an ideal word to show differentiation, but it’s imprecise as to the nature of the uniqueness. Just describe the uniqueness directly, or better yet, the plan to execute on the uniqueness. Ideas are important — but the plan is what gets companies funded.

“Intend”

  • Good intentions aren’t the same as a plan. Using the word intend in your pitch deck makes the discussion conceptual and somewhat nebulous. An intention is easier to reject than a plan backed up by compelling storytelling.

No competition”

  • Don’t write no competition anywhere in your deck. Like, anywhere. At best, it will be seen as an exaggeration: if there isn’t direct competition, there may be indirect competition to consider. And, at worst, it could make investors think that you haven’t fully explored the market, meaning your entire premise could be flawed.

“Good”

  • Investors don’t want good ideas; they want the best Using the word good to describe any part of your plan (for example, good growth) lacks specificity and lowers your pitch’s believability.

Qualifiers a.k.a Intensifiers

“Very”, “so”, “quite”

  • Brevity is key when you’re working with a visual format, like a pitch deck. Qualifiers not only clutter your slides with unnecessary text, but they’re also less precise. Don’t write: very, so, and quite. Ask yourself one question: What does very fast growth look like? Your answer would likely be different than someone else’s. Instead, you might say the growth of X% a year so there isn’t confusion. Again, you want to be as precise and fact-based as possible.

Other things to keep in mind:

Readability

  • In an analysis of successful decks, we found an average readability level of Grade 10 or 11. For unsuccessful decks, that number was higher — Grade 12 or college. Never use jargon, keep your sentences simple, and include a maximum of 1-2 sentences per paragraph. To analyze your own deck’s language, try out Writer’s readability

Humor: Just don’t

  • Cracking a joke on a slide can easily backfire. The last thing you want is to have a failed joke make your pitch awkward or throw you off. That could derail the entire process. So, it’s best to skip the deck humor and get to what really matters: your plan.