Posts tagged with "beach ready cover ups"

adidas x IVY PARK “FLEX PARK” Swimwear Capsule illustration by Alex Bodgan

Beyoncé × adidas Flex Park

adidas x IVY PARK has returned to present the latest offering in their ongoing adidas x IVY PARK collaborative partnership. This is the brand’s first foray into swim wear, marking an exciting new venture for adidas x IVY PARK. The FLEX PARK swimwear capsule collection emphatically celebrates the empowered spirit of confident self expression and individuality — positively and boldly. This summer, show up and show off in this neon, nostalgic, muscle-beach inspired swim wear.

FLEX, by definition: A boastful statement or display.

Capturing the true essence of summer, the swim-centric collection seeks to inspire anyone and everyone to fearlessly FLEX their best selves. Crafted with self-confidence in mind, the capsule’s ethos is defined by the pursuit of an unabashed representation of who you are.

FLEX PARK brings the nostalgic muscle beach culture to life. The campaign features beauty entrepreneur and fashion influencer, Kristen Noel Crawley, as well as creative multihyphenate and actor, Quincy Brown, alongside body-positive influencer Tabria Majors.

The Collection

Rooted in a mission that continues to push style, functionality, and inclusivity, the FLEX PARK collection is the collaborative partnership’s first foray into swimwear. Boasting a bright neon color palette with contrasting white stripes and accents, the summer capsule serves up the perfect vibe for pool parties or sweltering beach days. Standout pieces include one-piece bathing suits, beach ready cover ups, and sleek two pieces available in sizes XS-4X, as well as a men’s matching shirt and short set, a pair of slides, a bucket hat and bag. Designed to be mixed and matched, the FLEX PARK collection offers something for everyone.

Thoughtfully functional, boldly stylish, and always inclusive, the FLEX PARK capsule launches on July 22nd on Adidaswebsite and will be available in store and at select retailers globally from July 23rd.

adidas x IVY PARK just flexed. How do you flex?

The stylish adidas x IVY PARK Drop 3.5 includes swim wear for all sizes and genders. Clothing sizes range from XS-XL / 1X-4X

Whether you’re looking for bathing suits, coverups, or swim accessories, this capsule collection has someone for everyone. The drop consists of the first adidas x IVY PARK unisex slides, priced at $75. These unisex slides size range in whole sizes from 5 – 15 US.

The collection boasts women’s swimsuits and coverups, as well as men’s swim shorts + shirts. All clothing is priced between $45 to $75. The drop also showcases beach-ready accessories, including unisex hats, a towel, a water bottle, and a tote bag. Accessory prices range from $40 to $120.

Stand out this summer in vibrant colors, including Solar Orange, Screaming Orange, and White. Fun prints, such as the IVY PARK monogram, make for more eye-catching collection details. Fabrics used within the launch include polyester swim materials containing a minimum of 85% recycled content, performance stretch woven, chiffon, and performance mesh fabric.

adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine
adidas x IVY PARK “FLEX PARK” Swimwear Capsule image via Kathryn Stelmack at PaulWilmotCommunications from Byl Thompson at Park Wood Entertainment for use by 360 Magazine