Sustainability award for the Rado True Thinline Leaf
Rarely have the award and the prize winner been better suited to each other: our emerald green Rado True Thinline Leaf was presented with the prestigious GREEN GOOD DESIGN Award by the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies. Under the motto “Build a better world now”, the coveted award honours outstanding architecture and product designs that leave a lasting impression with their “green” concept.
The Green Good Design Award 2020 went to our True Thinline Leaf. Made from hightech ceramic, this timepiece features a green iridescent mother-of-pearl dial with a delicate leaf structure embossed on the underside. As a result of the creative partnership with Grandi Giardini Italiani, an organisation dedicated to preserving extraordinary Italian gardens, this line celebrates the interplay of design and nature.
The creation of each individual watch is just as unique as its dial. Years of research culminated in the True Thinline’s ground breaking monobloc ceramic case – a neverbefore-seen type of case construction featuring solid ceramic with no need for a stainless steel core. This not only gave the True Thinline its extreme lightness and super slim silhouette, but it also paved the way for new design possibilities.
This year’s edition of the GREEN GOOD DESIGN AWARD focused on the world’s most important new products, buildings, construction and planning projects, whose sustainable and environmentally friendly design is pioneering. We are therefore particularly pleased that our vision of a “natural” timepiece has been appreciated by such a prestigious organisation.
Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and Ceramos to its design-led collections. An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.
About GOOD DESIGN™
GOOD DESIGN™ is a prestigious, recognised, and longstanding design award program organised annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The trademarked awards were founded in Chicago in 1950 by renowned architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr.