Posts tagged with "champagne"

NYE Spark video via Reb Czukoski for use by 360 Magazine

NYE LIBATIONS

By: Skyler Johnson

With New Year’s Eve coming up, it’s time to start thinking about what to drink. 360 has come up with five champagne-filled beverages perfect for the holiday. And if you’re thinking about how to serve them, check out the Chambong plastic champagne flutes. They make it easier, and classier, than ever to consume sparkling wine.

Chambong champagne flutes inside 360 MAGAZINE for NYE story.

French 75

This classic cocktail is perfect for New Year’s. Feel free to switch out lemon juice for grapefruit if you want a sweet twist. Serves 1.

Ingredients

  • 2 fl oz. Lemon Juice
  • 2 fl oz. Gin
  • 2 tsp. Simple Syrup
  • 4 fl oz. Chilled Champagne
  • A lemon slice and Maraschino Cherry for garnish

Preparation:

  • Combine Gin, Lemon Juice, Simple syrup in a Collins glass
  • Add ice cubes and Champagne
  • Top it off with the garnish

Classic Champagne Cocktail

Another old favorite, this drink originated in the 1800s. Serves 1.

Ingredients:

  • 1 Sugar Cube
  • 2 dashes Aromatic Bitters
  • 1 oz. Brandy
  • 4-6 oz. Champagne
  • Orange Slice and Maraschino cherry for garnish

Preparation: 

  • Places the sugar cube at the bottom of a champagne flute and saturate with bitters
  • Add brandy
  • Fill with champagne
  • Top it off with the garnish

Champagne Ice Cream Cocktail 

Perfect for large gatherings, this adult punch is simple yet effective. Serves 16.

Ingredients

  • 1 qt. Vanilla Ice Cream
  • 1  qt. Lemonade
  • 1 Bottle Champagne
  • 1 Cup Cherry Syrup

Preparation: 

  • Once the ice cream is softened poor all ingredients into a large punch bowl, mix, and serve

Air Mail

This golden-colored upper is a great way to start (or end) your night. Serves 1.

Ingredients

  • 2 oz. Golden rum
  • 0.5 oz. Lime juice
  • 1 tsp. Honey
  • 5 oz. Champagne

Preparation:

  • Mix rum, champagne, and honey with ice cubes
  • Pour into a collins glass
  • Add champagne and serve

Confetti Champagne

This drink is bubbly, sweet, and best of all: festive! Serves 1.

Ingredients

  • 1 oz. Vanilla Vodka 
  • 4-5 oz. Champagne
  • 3 oz. Sprite
  • Assorted Pop Rocks
  • Vanilla Frosting

Preparation: 

  • Add Vanilla Vodka, Champagne, and Sprite to glass and mix
  • Use vanilla frosting and pop rocks to rim glass

After you toast at midnight enjoy the following drinks:

Wintery Cranberry Margarita

Ingredients

  • 1 part Jalapeno-infused Tequila 
  • 1 part Cranberry juice
  • 1/2 part lime juice
  • Splash of sour mix

Preparation:

  • Place all ingredients in a cocktail mixing glass. 
  • Stir until combined. 
  • Dust the rim of the glass with crushed dried lemon rinds, red pepper flakes, and sea salt. 
  • Pour cocktail over ice. 
  • Garnish with a lime wedge and a stick of fresh cranberries. Enjoy!

The Paper Airplane

Ingredients:

  • 1.5 oz. Amaro 
  • 1.5 oz. Aperol
  • 1.5 oz. bourbon
  • 1.5 oz. fresh lemon juice, strained

Preparation:

  • Combine amaro, Aperol, bourbon, and lemon juice in a cocktail shaker. 
  • Fill with ice and shake vigorously until outside of shaker is frosty, about 20 seconds. 
  • Strain into two coupe glasses. 
  • Garnish with a paper airplane. 

The Vespar Martini

Ingredients:

  • 3 oz. gin
  • 1 oz. vodka
  • 0.5 oz. Lillet Blanc
  • 3 blue cheese-stuffed olives, skewered on a pick

Preparation:

  • Fill a cocktail shaker with ice.
  • Add the gin, vodka, and Lillet Blanc. 
  • Shake well and strain into a chilled martini glass. 
  • Garnish with the stuffed olives.

The Snowman-Hattan

Ingredients:

  • 2 oz. bourbon or rye whiskey
  • 1 oz. triple sec
  • 3 tbsp. homemade ginger syrup (recipe below)
  • 3 oz. fresh orange juice
  • Fresh snow

Preparation: 

  • Combine the whiskey, triple sec, ginger syrup, and orange juice. 
  • Fill a glass with crushed ice and pour the cocktail over.
M1100408 for BERK Communications for use by 360 Magazine

The Vines – Wine Club for Billionaires

As the world continues to adapt to the pandemic, many people are looking for new travel memberships and elite experiences to indulge in–luckily the answer for these individuals is two simple words: The Vines. The Vines is an exclusive explorer’s club and the first worldwide community dedicated to winemaking. Members have the opportunity to travel to the world’s most coveted wine regions and learn the art of winemaking with master practitioners, and even create their unique blends. However, memberships for The Vines are by invitation only. 

For background, in 2005, Michael Evans founded the luxury resort and private vineyard, The Vines of Mendoza, in Argentina. After many years of running the successful resort and having visitors from around the world, Michael decided to develop a sister project: a membership-only program with one goal, get people to know the world by making wine. Michael launched The Vines membership club in early 2020 and it has now evolved globally. The club has outposts and partners in seven regions around the world, including Champagne, Mendoza, Montalcino, Napa Valley, Priorat, The Mosel, and Willamette Valley, and they continue to expand beyond. 

In addition to traveling the world, members of The Vines are sent cases of wine throughout the year and are offered access to curated events centered around wine, food, culture and adventure. Over the course of the next five years, The Vines plans to offer winemaking in 12 different regions, as well as expand beyond winemaking, offering members a series of pop-ups like making Sake in Japan and Mezcal in Mexico.  

The initiation fees are $100,000 and annual dues are $1,500- $3,000 per quarter. Winemaking costs per barrel range from $7,000 to $37,000 based on site. The initial application questionnaire can be found HERE.

Jaguar E-Type via Concours of Elegance for use by 360 Magazine

Concours of Elegance Features Jaguar E-Type

The Concours of Elegance–famed for gathering together the rarest cars ever created–will showcase some of the world’s most exemplary Jaguar E-types in celebration of the car’s 60th anniversary at Hampton Court Palace in this year’s ‘Main Concours’ display. Taking place from September 3-5, the event is renowned as one of the top three Concours D’Elegance events in the world for the quality of cars it attracts; nowhere else in the UK can the public see such a high standard of rare historic vehicles.

The Jaguar E-type’s launch ranks among the most dramatic automotive unveilings of all time. Jaguar’s then PR Manager Bob Berry drove from Coventry to the Geneva Motor Show in one of the show-stand E-types, to arrive just 20 minutes before it was due to be unveiled. He arrived to an overwhelming demand for the car, and subsequently had to call upon legendary test-driver Norman Dewis to deliver another E-type overnight. Dewis drove from Coventry to Geneva in 11 hours averaging 68mph–man and machine pushed to their limits.

Among the cars on display at the Concours of Elegance is one of the most renowned racing E-types. The car is an E-type Roadster known as ‘ECD 400’. It was the first of seven vehicles prepared by the factory for racing. Its first event was at Oulton Park in 1961, where it won, in the hands of Graham Hill, followed by second at the Spa 500km, second again at Crystal Palace and, later on, a win at Snetterton, driven by Mike Parkes.

The next car is an early flat-floor, outside-bonnet-lock Series 1 model in highly original condition. Chassis 050062 is a very early example of the breed, one of the first 54 right-hand-drive examples built and destined for the Rossleigh Jaguar dealership in Edinburgh. As such, it is among just 92 right-hand-drive Roadsters with externally mounted bonnet locks and a flat floor. In 2017, under the custodianship of TV’s Steve Coogan, the car underwent a root-and-branch restoration, at specialists XK Engineering which took two years to complete.

Next is a 1969 Series 2 Roadster ‘XUC 673H’ which is owned by the grandson of Jaguar founder Sir William Lyons. It was originally supplied by Henlys of Hendon. When the current custodian inherited the car, it required a full restoration which was carried out partly through his own work at RA Creamer & Son Jaguar Main Dealer in Kensington, with the assistance of RS Panels of Nuneaton who repaired, painted, and reassembled the body. Following the car’s restoration in 1996 the car has covered some 18,000 miles including trips to Le Mans and Scotland and has appeared in various books, magazines, adverts and  concours events.

Also on display is a 1973 Series 3 2+2, recently restored by marque specialist E-type UK. The job was not only to restore but to upgrade the car to the highest standard. The metal work was all been repaired to original specification, a bespoke aluminium bonnet was fabricated to reduce front-end weight, and the car was resprayed to Concours standard in Opalescent Gunmetal paint. The interior of the 2+2 was fully re-trimmed in Oxblood Red, and now benefits from a 15-inch wooden steering wheel, classically-styled inertia reel seat belts, an LED dash light conversion and a period-look stereo system with Bluetooth capability.

These are just some of the stunning E-types that will be on display and form just a small part of the additional content that makes up the near-1,000 cars on display during the Concours of Elegance, also including a collection of 95 British cars gathered to celebrate Her Majesty The Queen’s 95th birthday, and a 30UNDER30 Concours aimed at inspiring the next-generation of classic car enthusiast.

Special features for 2021 will also gather together a line-up of Future Classics, representing the potential Concours D’Elegance stars of the next 50 years, the Junior Concours and a Veteran Car Run display, gathering the pre-1905 motoring pioneers that each year make their pilgrimage from London to Brighton.

Away from the automotive displays, Concours of Elegance remains an occasion of pure luxury, with champagne provided by Charles Heidsieck, picnics by Fortnum & Mason, live stage interviews with Chubb Insurance, hosted by Jodie Kidd, and a collection of art, jewellery and fashion displays. Presenting Partner, A. Lange & Söhne, recently confirmed to support the event for a further three years, will continue to showcase some of its most intricate timepieces. New long-term partners joining the event in 2021 include The Peninsula London Hotel and Residences, Gooding & Co and McLaren.

Tickets to the Concours of Elegance 2021 are available now from £45 for an adult day admission entry. Tickets can be bought HERE.

1970 Porsche 917K via Concours of Elegance for use by 360 Magazine

Concours of Elegance 1970s Period Race Cars

The Concours of Elegance–famed for gathering together the rarest cars ever created–will showcase some of the world’s finest examples of 1970s period race cars wearing the iconic Gulf and Martini racing liveries at Hampton Court Palace in this year’s ‘Main Concours’ display. Taking place from 3-5 September, the event is renowned as one of the top three concours d’elegance events in the world for the quality of cars it attracts; nowhere else in the UK can the public see such a high standard of rare historic vehicles.

The Gulf livery came about thanks to Grady Davis, vice-president of Gulf Oil, who in 1966 bought himself a Ford GT40, after which he formed a lasting friendship with preeminent automobile racing engineer and team manager John Wyer. From this friendship was spawned a commercial partnership and a very successful racing livery. The livery was immediately recognizable by its distinctive vivid orange and blue colours.

Martini racing was the race team sponsored by the Italian company Martini & Rossi, a distillery producing Martini vermouth in Turin. Martini’s race sponsorship program began in 1958. The livery is also easily recognizable by the distinctive dark blue, light blue and red stripes on white, red or silver cars.

The Martini cars start with one of the most famously liveried and important Porsche 911s of all time–the 1973 Targa Florio-winning Martini Racing Porsche 911 Carrera RSR prototype. This car is chassis #911 360 0588, otherwise known as R6 by the internal numbering system used within the Porsche Racing Department at Weissach–the car started life in Group 4 spec, and after having been modified to Group 5 spec for later seasons, was restored to its original 1973 Targa Florio-winning specification, in which it remains today.

Alongside it sits a later 1974 911 Carrera RSR Turbo–immediately recognizable due to its huge rear wing and flared rear arches. The RSR Turbo helped Porsche’s reinforce its reputation for turbocharging in motorsport, and became necessary due to new rules and in the early 1970s which limited engine displacement and required improved fuel economy. To use turbocharging in the 3-litre class Porsche had to have a 2.1-litre engine size. This was calculated by the World sportscar Championship’s governing body, the FIA, that calculated a coefficient of 1.5 for turbocharged cars to level the field against non-turbo cars, hence the 2.1-litre engine capacity. Chassis number R13, is the most successful of all the RSR 2.1s having finished second overall at the 1974 Le Mans 24 Hours.

Rounding up the Martini-liveried cars is the 1977 Le Mans winning Porsche 936. Constructed in 1976, the 936 was created to compete in Group 6 of the World Sportscar Championship. The new car had a hard task to continue the winning path of its predecessors, the 917 and 908, and was actually made of many elements of the 917 and 908 cars. The car won the 1977 Le Mans, after an impressive comeback, with a margin to the second-placed Renault of 11 laps thanks to the superlative driving of Jacky Ickx. This car is currently being restored back to its 1977 LM specification and Martini livery, and will make its ‘post-restoration’ debut at the 2021 Concours of Elegance.

The Gulf liveried cars begin with the legend that is the Porsche 917K – the car on display being the 1970 car most notably campaigned by Jo Siffert and Derek Bell at Sebring and Richard Attwood and Herbert Müller at Le Mans, where it finished second. The result of an FIA loophole, the 917 used a mammoth 5-litre flat-12 engine and boasted a coupé body, which was 15ft 6in in length for high speed stability.

Also in Gulf livery is the 917’s smaller sibling, a 1971 Porsche 308/3. This car worked in conjunction with the 917 during the 1971 season where the ultra-lightweight 908/3 was used for winding courses such as the Nürburgring and the Targa Florio while the 917 was used at power circuits such as Monza. The 908 chassis was little changed from the 907 but evolved rapidly over the next two years, while new rules for 1969 allowed open (Spyder) cars and removed the minimum weight limit, allowing Porsche to build a car which was a lighter version of the 908, the 908 Spyder. This car won Porsche’s first world championship.

The final Gulf car on display is a 1975 Gulf Mirage GR8. A much more aerodynamically efficient design than its predecessor the GR7, the GR8 featured the well-known Ford DFV V8 engine. This car marked Gulf’s best chance of victory since the 1971 Le Mans 24-hour race, and in 1975 the GR8s did not disappoint, with the GR8/801 of Derek Bell and Jacky Ickx further adding to the team’s existing tally of outright victories, and the GR8/802 of Vern Schuppan and Jean-Pierre Jaussaud following home in a fine third place. GR8/801 contested Le Mans a further three times afterwards, and was ultimately returned to its Gulf color scheme in which it remains.

Alongside the Gulf cars, also on display will be the original Mercedes-Benz transporter. This vehicle has lived as colorful a life as the cars, having at one time worn a Gulf livery and later a Martini livery. By far the largest liveried vehicle in the display, this transporter was the transporter for the Gulf-JW Automotive team in 1971–and was the vehicle that carried the Gulf-JWA Porsche 917s to Le Mans that year–including chassis ‘026’ which is also on display at the show. The transporter went on to be re-liveried in Martini, Essex and Rothmans colors and used right through to the 962 era. It has since been restored to its Gulf Livery–at which point the various color schemes were re-discovered under the layers of old paint. There will also be a period correct Martini-liveried Mercedes transporter present at the show.

Outside of the main display of vehicles, the Concours of Elegance will gather a total of around 1,000 cars in a number of special features and displays, including a display of unique or bespoke modern rarities in the Future Classics class and a line-up of the finest coachbuilt Rolls-Royces. New for 2021 is a collection of 95 British cars gathered to celebrate Her Majesty The Queen’s 95th birthday, and a 30UNDER30 Concours aimed at inspiring the next-generation of classic car enthusiasts.

Away from the automotive displays, Concours of Elegance remains an occasion of pure luxury, with champagne provided by Charles Heidsieck, picnics by Fortnum & Mason, live stage interviews with Chubb Insurance, hosted by Jodie Kidd, and a collection of art, jewellery and fashion displays. Presenting Partner, A. Lange & Söhne, recently confirmed to support the event for a further three years, will continue to showcase some of its most intricate timepieces.

CoE Gooding via Influence Associates for use by 360 Magazine

Concours of Elegance Gains New Partner

The Concours of Elegance has underlined its reputation as a gathering of the world’s rarest cars and finest global brands with an all-new long-term relationship with the world’s leading automotive auction house, Gooding & Company.

Gooding & Company returns to the Concours of Elegance for the start of the new sponsorship in 2021, having hosted a record-breaking auction at the event last year. In 2020, the ‘Passion of a Lifetime’ auction presented for viewing a selection of automotive masterpieces from a revered private collection. These vehicles represented a meticulous commitment to bringing together the most coveted and valuable examples of European sports and racing automobiles of the 20th century.

David Gooding, President and Founder, Gooding & Company, said: “We are elated to announce our new, multi-year sponsorship of the Concours of Elegance and broaden our reach as an international auction house. We are proud to partner with James Brooks-Ward and his team, and following last year’s highly successful inaugural auction at the Hampton Court Palace, we are confident in the long-term trajectory of this joint endeavor.”

James Brooks-Ward, Concours of Elegance CEO, said: “From our venue to our cars to our partners, we hand-pick each and every aspect of the Concours of Elegance. Gooding & Company share the same dedication to the rarest cars in the world as us. David Gooding has been a great supporter and we’re delighted to align our two businesses even more closely, further building the stature of the Concours of Elegance among the world of elite global automotive events.” 

As ever, the Concours of Elegance is focused on gathering a collection of cars so spectacularly rare that visitors won’t be able to see them anywhere else in the world. In fact, some of the cars will never have been seen in the UK before, marking a once-in-a-lifetime opportunity for many visitors. In total, around 1,000 cars will be on display in a number of special features, including a Gulf vs. Martini celebration, a display of unique or bespoke modern rarities in the Future Classics class and a line-up of the finest coachbuilt Rolls-Royces. New for 2021 is a collection of 95 British cars gathered to celebrate Her Majesty The Queen’s 95th birthday, and a 30UNDER30 Concours aimed at inspiring the next-generation of classic car enthusiasts.

Away from the automotive displays is a collection of more of the Concours of Elegance’s world-leading luxury partners, with champagne provided by Charles Heidsieck, picnics by Fortnum & Mason, live stage interviews with Chubb Insurance, hosted by Jodie Kidd, and a collection of art, jewellery and fashion displays.  Presenting Partner, A. Lange & Söhne, recently confirmed their support for a long term partnership and will continue to showcase some of its most intricate timepieces.

Tickets to the Concours of Elegance 2021 are available now, with full three-course hospitality packages from £288. Tickets can be bought HERE.

About the Annual Concours of Elegance

Established in 2012, the inaugural Concours of Elegance was held within Windsor Castle to mark the diamond jubilee of Her Majesty The Queen’s reign. Organised by Thorough Events, the first Concours of Elegance set a new global benchmark for a classic car concours; winning prestigious awards in the process; unheard of for a ‘start-up’ event in its first year. The second Concours of Elegance was held in 2013 to equal fanfare at the historic Royal Palace of St James in London, with the widely acclaimed third Concours set in the stunning grounds of Hampton Court Palace in September 2014, before heading to the Palace of Holyroodhouse in 2015. Only cars of the highest calibre are invited to the Concours of Elegance, from all over the world, painstakingly selected by the Concours Steering Committee; a respected team of authoritative historic car experts. A key objective of the annual Concours of Elegance is to raise significant sums for charity.

Rockstar Original DTLA by Kai Yeo for use by 360 Magazine

Rockstar Original – DTLA Headquarters

Inspired by the owners of the brand Frank Mechaly and David Mathey, the philosophy of Rockstar is to always stay-true and remember your roots. Rockstar believes that being genuine means finding the path to both a soulful and aesthetic balance. The unique sense of handcrafted details, the passion for quality and sustainability, and a nose for long-living trends makes Rockstar the ultimate must have for fashionistas worldwide.

Rockstar Original recently moved into their newly refurbished headquarters in Downtown Los Angeles and I was lucky enough to be invited for a tour of the office. Starting with a complimentary Uber Lux ride, we were picked up in a Black Chevrolet Suburban (the whole Beyonce experience!) directly to the Rockstar Original offices; a 20,000 square foot workspace that all of Rockstar’s creative processes happens.

Much like how the brand is very focused on individualistic touches, the workspace features many artworks that are hip and unique, such as contemporary sculptures by the French street artist David DAVID and installations by Los Angeles-based artist Punk Me Tender. In Frank and David’s office, both sides are decked out with BE@RBRICK figures, created by Japan’s Medicom Toy, also a canvas for modern expression and intersection of style, art, and fashion.

Over a glass of champagne and a prepared charcuterie board, I sat down with Frank Mechaly to talk about the new office space and view some of their latest drops. The new Rockstar location used to be a fabric warehouse, and they were the first brand to move in March 2020, “When all this happened over the pandemic… you know, I really thought we were crazy. But it all worked out.” David also popped by to say hello and gave me a tour around the office, showing us the warehouse where shipments came in and out every day (they’re even running out of space!), the printing studio where each piece is made, the customer service center, and photo studios. Due to space constraints, Rockstar also has another atelier further down the street where they go in to add final touches, hand paint, and wash products.

Anyone who steps into this space can tell that Rockstar is well thought out and has a sense of uniqueness in their designs, “We build our denim thinking how it can empower and flourish the potential of every single individual.” At Rockstar Original, they are known for their streetwear style and are dropping hundreds of looks every month. They have an in-house photographer shooting in the first-floor studio every day, and new looks ready to be photographed every couple of hours. This allows Rockstar to constantly be up to date with the latest trends happening in the hip-hop and rap music world. Frank mentions that both him and David are behind every single style that they drop on the website, making sure that their pieces are always aligned with the brand DNA, “We want to make sure you can always instantly recognize one of our iconic jackets and track sets.”

Rockstar also sent me home with a goodie bag filled with fashionable pieces, including their best-selling Roman Chain Necklace, this super flattering Sadie Skirt Set, a matching track set, some high-tops, and more.

Shop Rockstar Originals best-sellers here.

Rockstar Original DTLA by Kai Yeo for use by 360 Magazine

Rockstar Original DTLA by Kai Yeo for use by 360 Magazine

Rockstar Original DTLA by Kai Yeo for use by 360 Magazine

Rockstar Original DTLA by Kai Yeo for use by 360 Magazine

Rockstar Original DTLA by Kai Yeo for use by 360 Magazine

illustration by Kaelen for use by 360 Magazine

Father’s Day Wine & Cheese Pairings

Father’s Day is just a couple days away and Sandra Guibord of Sandra’s Wine Life is offering up suggestions for the best pairings to enjoy alongside the barbecue with dad.

Sandra believes that as the weather warms up, it’s the ideal time for lighter cheeses and chilled wines. She explains that white wines pair best with cheese because of wine’s acidity paired with the creaminess of the cheese ‘brightens up’ your mouth. Below is a list of recommendations for the ultimate wine and cheese pairings to enjoy with dad this Father’s Day:

  • SPARKLING WINE (Champagne, Sparkling Wine, Cava, Prosecco, etc.): The bubbles in these sparklers refresh your palate between each creamy bite of soft creamy cheeses such as Burrata Mozzarella, Brie, Chèvre.
  • LIGHT AROMATIC WHITE WINES (Savignon Blanc, Albariño, Vermentino, Riesling, etc.): All of these bright fresh wines have notes of citrus and mouthwatering acidity that compliment cheese such as Feta, Goat Cheese, Havarti or Mozzarella.
  • FULL FRUITY WHITE WINES (Chardonnay, Pinot Grigio, Viognier, etc.): From peachy, nutty Chardonnays, Fruity Pinot Grigio and the beautiful floral notes of Viognier. These full-bodied whites will carry the heavier cheeses such as Camembert, Gouda, Manchego.
  • COOL SUMMER REDS (Pinot Noir, Grenache, Sangiovese, etc.): Be certain to serve these delicious reds nicely chilled in the summer. Don’t leave them out on a table in the hot sun. When they are chilled, not only are they refreshing in the heat, but you’ll notice all of the bright berry and spice that comes alive with the cooler temperature. The tannins in these reds will best pair with Gruyere, Cambozola, Smoked Gouda, Pecorino.
Lady Gaga illustration by Heather Skovlund for 360 Magazine

Lady Gaga × Dom Pérignon

Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force that brings Lady Gaga and Dom Pérignon together for a collaboration.

This is the celebration of how pushing boundaries of creation, constant reinvention and passionate dedication to one’s craft can elevate us, individually and collectively.

Starting April 6, in the shape of an artistic project comprising an advertising campaign, limited edition bottles and a sculpture designed by Lady Gaga… Emerges an invitation to enter the shared universe of two iconic creators.

Because Dom Pérignon wholeheartedly embraces the causes of the artists it collaborates with, this alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.

Illustration, drinking, 360 MAGAZINE

Coronavirus and Alcohol: What Are People Drinking During the Outbreak?

Crazy times. Surreal. Uncertainty. These are some ways we describe the Coronavirus outbreak and the consequences. But what about…

What we’re drinking and how that has changed.

According to Seriouslysmoked.com, a cooking and BBQ website compiled more than 200,000 tweets from the last 30 days and analyzed their contents using keywords, phrases, and hashtags.

Their findings will surprise you.

Surge in Sales

Perhaps the scars of Prohibition still run deep. An overriding theme in the collected data was panic buying and stockpiling. The figures tell a dramatic story.

Alcohol sales ending the week of March 21 surged 55 percent.

Teasing those numbers reveals some shocking but not altogether unpredictable trends that SeriouslySmoked.com noted.

The volume of 1.75 liter-sized bottles sold increased dramatically.

Cheaper and more affordable brands saw significant upticks.

Half-bottles and luxury brands, not so much.

The latter makes sense given the uncertain economic situation. Many who didn’t have a liquor budget are probably reconsidering it now.

However, it’s essential to put these data in perspective. Many restaurants aren’t open for dine-in customers. The wine you’d enjoy with your steak entree, you’re now consuming at home. That’s evident when you look at the meteoric rise of online sales.

Wine.com, for example, saw a 200 percent increase during this same time.

What Else Are People Buying—or Not Buying?

SeriouslySmoked.com uncovered some other trends that the industry statistics support. Unlike in Europe, Americans reserve their sparklers for celebrations. The pandemic has hit that continent hard too. 

Consequently, Champagne says have taken a nosedive.

However, it’s probably not too much of a stretch to guess that Champagne will recover just fine when we all start painting the town red when all of this is behind us.

Interestingly, alcohol products that have seen slow declines are now enjoying something of a comeback, such as port and other fortified spirits.

Tequila and gin have also seen sales spikes, but that’s not all. Canned and packaged beverages are enjoying a similar surge.

Canned wine, for example, wasn’t a serious thing in the beginning. Now, with the outbreak, think again. The situation is fueling sales that rival its rise in popularity over recent years.

Boxed wine?

Yup. And probably for many of the same reasons of economy and getting more for your buck.

What else has changed?

The Industry Reinvents Itself

The unprecedented events have spurred many forces in the industry to reinvent themselves in innovative ways…

Restaurants and bars are sharing cocktail recipes as acts of solidarity to get through the crisis. Some are holding virtual tastings. We’re having virtual happy hours out of our homes.

Individuals are also reaching out to their favorite wineries and joining wine clubs in droves.

That’s especially significant given that most tasting rooms are closed. Cancellations of wine tours continue to grow with an uncertain future. The looming collapse of the summer tourist season weighs heavily on countless wineries.

Napa Valley visitor traffic brings $2.23 billion to the economy, according to the 2018 Economic Impact Report.

Luckily, e-commerce sales are surging with direct-to-consumer purchases, as SeriouslySmoked.com discovered too. Early figures show that online traffic has exceeded pre-pandemic volumes in some cases.

So there is hope that the industry will recover. But then what will happen?

Lingering Questions

The fact remains that the road ahead is uncertain, but likely has lots of twists and turns along its path. The questions that the industry and consumers ponder loom large.

Will wineries, breweries, and distilleries recover?

Will restaurants and bars open their doors again?

What is the future of online sales and its impact on brick-and-mortar stores?

One thing is clear from the data collected by SeriouslySmoked.com. Everyone is living in the moment. It’s hard to plan because the situation literally changes every day.

There are also some good takeaway messages from the responses of consumers and the industry.

We are supporting each other in a myriad of ways. The prospect of our favorite watering hole closing or hole-in-the-wall restaurant forever has given us pause.

Sure, we’ve adapted. The industry will survive too. It just might look a bit different on the other side. In the meantime, enjoy that new tipple that you’ve discovered. And support your local businesses.

Seasonal Cocktails For Fall

VS FRENCH 75

Ingredients

1.5 oz CÎROC VS French Brandy

0.5 oz lemon juice

0.5 oz simple syrup

Champagne of your choice

Method

1. Add 1.5 oz CÎROC VS French Brandy, 0.5 oz lemon juice, & 0.5 oz simple syrup in a shaker

2. Add ice & shake well until everything is chilled

3. Strain into a flute glass and garnish with lemon twist

4. Top with champagne

CÎROC CRISP

INGREDIENTS

1.5 OZ CÎROC Apple

4 Strawberries

1 Splash of Ginger Beer

METHOD

1. Muddle strawberries in a shaker

2. Add CÎROC Apple to the shaker and shake well

3. Top with splashes of Ginger Beer

4. Garnish with a sprig of Rosemary and a strawberry slice

SPICY SERENADE

INGREDIENTS

1 ½ oz DeLeón Platinum Tequila

½ oz fresh lime juice

¾ oz fresh blood orange juice

¾ oz cinnamon syrup

METHOD

1. Add all ingredients into a martini shaker with ice

2. Shake thoroughly

3. Strain into rocks glass

4. Garnish with a blood orange slice