Yunizon Eyewear Combines Innovative Fit Technology, Gender Neutral Styles, and Mental Health Awareness
Yunizon Eyewear, the pioneers behind Global Fit, is proud to launch their core line of innovative, gender neutral sunglasses. Co-Founded by eyewear industry vet Kimberly Van Schoyck-Riojas and corporate finance expert Rebecca Lay, the brand is positioned to become a top global, all-inclusive brand. The first to market Global Fit extends beyond the traditional one size fits all approach to address the issue of fit for every shape, size,and gender. Each retailing for $159, the core collection introduces hand-crafted silhouettes in three sizes that unify style and function to create eyewear that is built to be lived in and lasting. Built on the idea “Under One Sun,” Yunizon will donate a portion of all proceeds to the National Alliance on Mental Illness.
Traditional eyewear brands produce glasses by using general fit guidelines focused on Asian, Universal, Standard, and European fit. Yunizon’s unique Global Fit creates an enhanced, accurate and comfortable design that appeals to a diverse society. Mastering a tailored fit by having three distinct head widths in each style, slide prevention nose pads, modified temple design, ultra-lightweight premium materials, and reduced pantoscopic angle for cheekbone comfort create a perfect fitting pair of frames. Yunizon utilizes light weight, shatter proof, and premium quality CR-39 lenses in all sunglasses.
Yunizonco-founder, Kimberly Van Schoyck-Riojas states, “Having worked in the eyewear industry as a senior product designer for over 15 years, I’ve seen sunglasses go from fashion accessory to daily wear. When sunglasses were purely an accessory, comfort and fit didn’t matter as much. However, given how consumer behavior has changed, particularly with millennials, it is critically important that today’s sunglasses are both trendy and comfortable. Yunizon is uncompromising on style with an unmatched focus on fit.”
In addition to being highly considerate of fit, all Yunizon products are gender neutral, aligning with the brand’s values of free expression and inclusivity. Yunizon Looks to go beyond the traditional approach and disrupt the eyewear industry with their universal designs, innovative fit and high-quality products that appeal to today’s diverse society.
To learn more about the brand, shop the styles, and find your fit visit:
About Yunizon Eyewear:
Yunizon Eyewear is a New York City based company producing handcrafted eyewear with a focus on fit. Available in three distinct sizes (narrow, medium, and wide), each all – inclusive, gender neutral style is designed to fit and look great. The founders, Kimberly Van Schoyck-Riojas and Rebecca Lay, contribute years of experience in the eyewear industry as well as their values of free expression, unity and belonging to the brand.
About Kimberly Van Schoyck-Riojas:
Kimberly is the co-founder and Chief Creative Officer of Yunizon. Before starting Yunizon, Kimberly gained over 15 years’ experience in the eyewear industry. As a designer, Kimberly is both creative and detail-oriented; paying attention to the overall construction and materials used. This results in products that are not only aesthetically beautiful, but also technically superior. Kimberly has worked closely with counterparts across the US, Europe and Asia, helping her develop insight into fit issues. This has inspired her to create Yunizon’s Global Fit Technology which has resulted in better fitting sunglasses for all facial features.
About Rebecca Lay:
Rebecca is the co-founder and Chief Executive Officer of Yunizon. Before starting Yunizon, Rebecca worked in finance as an advisor for over 10 years in Sydney, London and New York, but her true passion is eyewear. The global nature of Rebecca’s work has helped her develop a tolerant attitude and a worldly mindset. This ethos was critical in establishing Yunizon’s brand values of free expression, unity and belonging