Global searches for ‘ballet pumps’ skyrocket 742% after Bella Hadid’s post on Instagram
A new finding by Boohoo reveals that online interest in ballet pumps skyrocketed 742% worldwide on the 18th of January, hours after Bella Hadid posted a stylishly posed photo wearing a pair of white satin ballet bumps.
Searches for ‘ballet core’ also skyrocketed 1,424% worldwide, and searches for ‘Miu Miu ballet pumps’ increased by 614% worldwide, proving how many of Hadid’s followers wanted to get their hands on a pair.
The analysis reveals that online interest in the ballet-core fashion trend exploded after the American supermodel posted the photo to her 57 million followers.
The image captioned ’17 hour flight to work’ showed Hadid pairing a sheer lilac geometric patterned top with a raspberry red midi skirt and a pair of Miu Miu white satin ballet pumps and lilac socks.
The ballet core fashion trend is a hyper-feminine styling take on all thing’s ballet and dance, with the focus remaining on the clothing dancers wear during training and performing such as ballet pumps and leotards.
“The ballet core style is on the rise and with huge celebrities such as Bella Hadid posting on Instagram her effortless take on the trend. It is a testament to not only the style, but also Hadid herself that a single post can cause such a rise in interest.
Although the trend is emblematic of nineties and early noughties style, the aesthetic was worn by many celebrities throughout last year, especially at the 2022 Met Gala. The theme for the Gala was ‘Gilded Glamour’, and saw celebrities such as Tessa Thompson, Billie Eilish and Emma Stone sport gorgeous looks inspired by ballerinas.”
Gigi Hadid opens Feel Shop in NYC: the first retail experience by luxury cashmere brand, Guest In Residence. Upon arrival guests enjoyed to-go sunflowers by florist, Popup Florist and beverages by Kin Euphorics. Creative Director Gigi Hadid hosted an intimate press preview to kick off the temporary shops followed by a meet and greet hour, where she talked to her fans and let them know about the collection. The Feel Shop is located on 12 Mercer Street and will be open through September 17th from 11am – 7pm. Free embroidery customization will be offered with every purchase as well as to-go sunflowers while supplies last. There will also be surprise workshops throughout the week!
About Guest In Residence:
Guest In Residence is a direct-to-consumer cashmere brand founded in New York by Gigi Hadid, who serves as Creative Director.
About Gigi Hadid:
Celebrated supermodel Gigi Hadid (b. 1995) began her modeling career as a toddler when she appeared in a campaign at two years old. She signed with IMG models when she was just 16. Since her NYFW debut in 2014, Hadid has become one of the most celebrated models in the industry. She is a staple in global fashion weeks and, to date, has over 30 Vogue covers worldwide. At age 20, Hadid won the “Model of the Year: Women” award at the Models.com Industry Awards. Since then, Hadid’s earned the British Fashion Awards “International Model of the Year,” Variety’s “Power of Women” award, and Glamour’s “Woman Of The Year.” Additionally, Hadid has been honored for her non-profit work with Pencils of Promise and UNICEF. Alongside modeling, Hadid is a designer, collaborating with brands including Frankies Bikinis, Reebok, Tommy Hilfiger, FAO Schwarz, and Stuart Weitzman. Gigi has also taken up photography, shooting campaigns and editorials for Versace, Miu Miu, Weekend Max Mara, V Magazine, and i-D Magazine.
The modeling industry has two very different faces. One side are supermodels, like Gigi and Bella Hadid, glamorously modeling, making millions of dollars, and traveling the world. The other are the unknown models working job to job, facing exploitation and manipulation by their agencies and clients, and trying to make their name in the industry. The mistreatment of models is as old as the industry itself. Skinny, cis, and white models experience this brutal reality. Working as a model is only worse for people of color [POC], LGBTQA+, and immigrants because of the lack of transparency or regulation and rampant misconduct.
The current push for diversity and inclusion has caused a much higher demand for POC, and LGBTQA+ models with different body types. In recent months, a few new players in the game are building their reputations on accountability and proper treatment of the models and creatives they represent. Several small agencies and one superpower are disrupting the model representation world: New Pandemics, Zandwagon, Community New York, We Speak Models, and film and television power player Creative Artists Agency (CAA). The way modeling deals traditionally work is that a model signs to an agency, such as Next Models, Ford Models, IMG Models, or Wilhelmina Models. The agency provides its models with certain services such as housing, transportation, portfolio shoots, and more. In most cases, anything an agency provides for a model they have to pay back to the agency, often at a high-interest rate. The interest rate means the longer they take to pay it back, the more they owe to the agency.
Although models sign contracts to agencies, they are not considered employees of those agencies and instead are independent contractors who the agency aids in booking jobs. The agencies do not keep models on their payroll. They do control the money that the models earn on a job and how their money models earn is distributed. Bad payment practices reach far beyond the agencies. The agencies are responsible for billing the client right after the model completes their job. Payment for jobs by agencies to their models is notoriously sketchy because clients are not required to pay upfront before shoots and can legally take up to 90 days to settle up. Most agencies take at least a 20% fee out of any money their models make and charge clients a “booking fee,” so for a $1000 job, they would charge $1200 but only pay the model $800. Worst of all, if a client does not pay the agency for work a model did, the agency does not owe the model the money they earned. The common practice in the industry is that the model only gets paid if the agency gets paid.
The film and television management world contrasts the modeling world in many ways. The modeling industry as a whole is riddled with misconduct, manipulation, and poor treatment of models by their agencies and brands. Many modeling agencies use contracts that include fees and costs they can pull out of the model paychecks and use debt, housing, and visas to keep their models dependent.
Agencies in other media such as film, only make money if their clients make money. In film, the percentage is around 10% because of unions. Although, none of these industries are flawless especially considering scandals in the film and tv world with predators like Harvey Weinstein and Matt Lauer. Creative Artists Agency (CAA) has a long history of representing talents across film, tv, music, and more. In August of 2020, CAA announced their partnership with KCD Worldwide, a fashion services agency, which signaled CAA’s entrance into fashion model management for the first time in the agency’s history. CAA has a strong legacy of representing high-profile individuals and building their careers. They have also stated that they only take a 10% fee out of their models’ earnings, half of the general standard of 20%. Despite their claims for better treatment of models, CAA is not blemish-free when it comes to allegations of abuse and sexual misconduct. Multiple former CAA agents have faced lawsuits.
Additionally, CAA has previously represented multiple people accused of misconduct, including Shia LaBeouf, Chris D’Elia, and Marilyn Mason; all of whom are no longer represented by CAA. On the opposite end of the spectrum are the smaller boutique agencies mentioned earlier, New Pandemics, Zandwagon, and Community New York. New Pandemics is “a casting and management agency dedicated to increasing LBGTQ+ visibility.”
Zandwagon is “a talent management company that could guide everyday life individuals who are breaking beauty standards daily” according to their website. Community New York is run by Butterfly Cayley, Moe Lamstein, and Richie Keoall, three first-generation immigrants from Laos, and “is founded on inclusivity and progressive values by changing not only the style but the very structure of management.” Cayley, Lamstein, and Keoall have impressive experience at agencies including DNA and Elite Model Management. Community New York now represents stars such as Hunter Schafer, who is well known for her work on the hit HBO show “Euphoria” and is now a brand ambassador for Shiseido.
With small diversity forward agencies up and coming, the existing modeling industry is under attack from all sides. All three of these agencies emphasize how much they value representation and inclusivity in this industry that has avoided breaking societal beauty standards for so long. They also claim they will be different from other agencies and provide better treatment for their clients. These agencies are sending the message that you’re either with them or against them, and they’re willing to think outside of the box to get proper treatment and equity for models from all walks of life.
Same Old Problems
Many of the biggest fashion houses in the world are still reckoning with the #MeToo movement. The fashion industry is known as a highly predatory business. Many of even the largest names in modeling have had to survive people abusing their power on sets and behind the scenes to become who they are. Household names, such as Kate Upton, Coco Rocha, and Cameron Russel, have all spoken out about their experiences with the abuse they’ve experienced while working as models.
Kate Upton spoke out against Paul Marciano in 2018, which led to a total of $500,000 in settlement agreements involving five individuals. He has remained an active participant at GUESS as a board member and chief creative officer, despite resigning from his position as an executive. At the beginning of February, the news broke that Marciano is once again being sued over sexual assault allegations by a woman who has chosen to remain anonymous. The allegations against Marciano are not an isolated incident. Similarly, allegations were brought against Alexander Wang in December of 2020 but began as early as 2017, yet some still chose his side despite the overwhelming corroboration of multiple individuals. If the word of a woman as successful as Kate Upton is not enough to oust a predator from power, it’s unclear what realistically can protect vulnerable individuals with less acclaim from the same experiences or worse.
The silver lining of these allegations coming to light is the industry supporting the individuals coming forward more than ever before. In the past, many models lost their careers before they had even begun due to the actions of predators and the mechanisms powerful people use to silence their victims. Accounts such as @shitmodelmgmt and @dietprada have been using their online platforms to expose predators and condemn their actions openly across Instagram and Twitter. Additionally, the Model Alliance, an organization dedicated to giving models a voice in their work, has also spoken out against Wang on their Instagram saying, “We stand with David Casavant, Owen Mooney, Gia Garison, and all the accusers of @alexanderwangny in their pursuit towards justice.”
The upheaval that began in 2006 with survivor and activist Tarana Burke’s creation of the #MeToo movement has continued into 2021. Slowly but surely survivors are taking their power back and pushing to create real change in media industries that have exploited them for far too long.
True Religionhas tapped Bella Hadid to be the face of the brand. The supermodel embodies all thingsTrue Religion, past, present and future; iconic, edgy and everlasting.
An inherit fan of the brand, Bella was the natural choice to meld the iconic essence of the brand with the modern view of its future. An all-star team was assembled including photographer Boo George, stylist Mimi Cuttrell, and hair and makeup duo Jen Atkin and Mary Phillips to create imagery and complementary looks that usherTrue Religioninto a new era that honors the heritage of the brand.
A quintessential, confident LA girl with roots at home and abroad, Bella’s voice was not only an inspiration, but an integral part in imagining this campaign, envisioning the brand through her eyes for the next generation ofTrue Religionfans.
Fashion Week went well! Below are photos from a first of its kind partnership between Prabal Gurung and Amazon Echo Look. On Sunday, they used Echo Look to create a digital version of the look book for Prabal’s (incredible) Fall 2018 collection. Enclosed you can see the images the device took of Bella Hadid along with several other models, as well as an image of Prabal being interviewed by E! – note that these have not been retouched, enhanced or otherwise altered. This partnership is an incredible example of the growing overlap between fashion and technology.
Bella Hadid was photographed wearing Zvelle in New York City last night. The model stepped out in a statement plaid coat paired with Zvelle’sAnais Knee Boots in Black ($715), the same boots that Adriana Lima recently wore in Shanghai, China.
Following the brand’s successful launch this summer, Privé Revaux is releasing its second collection of handcrafted eyewear, along with a new campaign starring brand partners Jamie Foxx, Hailee Steinfeld, Jeremy Piven and Ashley Benson; styled by creative directors Mariel Haenn and Rob Zangardi, and shot by Steven Taylor. Along with the new collection, Privé Revaux will also debut prescription glasses and new exciting retailers.
The new Icon Collection pays homage to iconic figures who ignite inspiration, both current and past—The Einstein, The McQueen, The Karl, The Jackie O. Each design has been upgraded in both quality and design, crafted by hand with high-end materials including acetate and a proprietary lightweight, yet durable metal alloy. Additional features include newly designed hinge screws and more; all still retailing for only $29.95 per pair.
In addition to new styles, Privé Revaux will also expand from traditional sunglasses to prescription sunglasses and optical frames with the new Privélege program. Launching within the next few weeks, Privélege is a subscription service that grants members exclusive access to money saving benefits. For only $29.95/year (the price of one pair of Privé Revaux glasses), members can add prescription lenses to their Privé Revaux frames at wholesale cost. Frames with prescription lenses will begin at $59.95 (depending on lens type), a fraction of the price of typical prescription glasses. In addition, members will be privileged with early access to limited-edition frames and exclusive discounts. To enhance the shopping experience, customers can utilize “The Reframer Virtual Try-On,” a digital tool exclusively on PriveRevaux.com where customers can upload a selfie to see how any frame will fit their face prior to purchase.
“Since inception, Privé Revaux designs have been consistently selling out, so we wanted to offer our customers new and fresh styles to love. We’ve upgraded everything from high-end materials to affordable prescription lenses, as well as a better user experience with a digital try-on tool, local kiosks and brick-and-mortar retail expansion so buyers can easily find the perfect fit—all at the same amazing price,” says David Schottenstein, Privé Revaux Founder.
Since June, Privé Revaux has rapidly expanded it retail footprint. The Icon Collection will not only be available online at PriveRevaux.com and retail giant Amazon.com but also at major department stores, Privé Revaux-branded kiosks and brick-and-mortar shops this November. Privé Revaux will also be launching in Australia and New Zealand in partnership with Catch Group, selling through the retailer’s various sales channels including Catch.com.au. Additionally, the brand will be available internationally in Canada, Colombia, Mexico, Japan, China, Singapore, Malaysia, Taiwan, Indonesia, South Africa, Norway, UK, Italy, the Philippines and the Middle East.
Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value. It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames for $29.95, everyone can be anyone. Each style is named to evoke a personality from The Artist and The Socialite to The Boss and The Godfather. Privé Revaux Eyewear is available on priverevaux.com and at Amazon.com. For more information, visit www.priverevaux.com.
This week, Bella Hadid goes Sneaker Shopping with Joe La Puma at Kith in New York City and talks her love of pairing sneakers with dresses and discusses her friendly footwear competition with her sister Gigi. Tune into the interview and to see what she bought.
In the episode, Hadid shares her thoughts on sneakers:
“For me, I feel like girls look so sexy in tennis shoes.”
“Sneakers on a man is definitely the first thing I look at. If you have a sick pair of sneakers, it’s going to make or break a look.”
On wearing sneakers in private school: “I would have the sickest shoes at school. I went to private school for like a year so I had my little uniform with my Air Force 1’s. Sneakers were a statement piece because that was how I could express myself.”
About Sneaker Shopping:
Hosted by sneaker aficionado and Complex Network’s Vice President of Content Strategy Joe La Puma, “Sneaker Shopping” puts a spotlight on the styles, silhouettes and significance of sneaker culture through the eyes of bold-faced names in music, sports, film, television and pop culture. Over the years “Sneaker Shopping” has featured everyone from Kevin Hart, Roger Federer, Sean “Diddy” Combs, 50 Cent, Bella Hadid, Marshawn Lynch, DJ Khaled, to New England Patriot’s owner Robert Kraft, and the Ball Family, all sharing thoughts on their life, career and personal style with La Puma through the lens of sneakers and style
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