Global searches for ‘ballet pumps’ skyrocket 742% after Bella Hadid’s post on Instagram
A new finding by Boohoo reveals that online interest in ballet pumps skyrocketed 742% worldwide on the 18th of January, hours after Bella Hadid posted a stylishly posed photo wearing a pair of white satin ballet bumps.
Searches for ‘ballet core’ also skyrocketed 1,424% worldwide, and searches for ‘Miu Miu ballet pumps’ increased by 614% worldwide, proving how many of Hadid’s followers wanted to get their hands on a pair.
The analysis reveals that online interest in the ballet-core fashion trend exploded after the American supermodel posted the photo to her 57 million followers.
The image captioned ’17 hour flight to work’ showed Hadid pairing a sheer lilac geometric patterned top with a raspberry red midi skirt and a pair of Miu Miu white satin ballet pumps and lilac socks.
The ballet core fashion trend is a hyper-feminine styling take on all thing’s ballet and dance, with the focus remaining on the clothing dancers wear during training and performing such as ballet pumps and leotards.
A spokesperson for Boohoo commented:
“The ballet core style is on the rise and with huge celebrities such as Bella Hadid posting on Instagram her effortless take on the trend. It is a testament to not only the style, but also Hadid herself that a single post can cause such a rise in interest.
Although the trend is emblematic of nineties and early noughties style, the aesthetic was worn by many celebrities throughout last year, especially at the 2022 Met Gala. The theme for the Gala was ‘Gilded Glamour’, and saw celebrities such as Tessa Thompson, Billie Eilish and Emma Stone sport gorgeous looks inspired by ballerinas.”
Boohoo conducted the research.
