Posts tagged with "edgy"

IMG UNVEILS NYFW PROGRAM

IMG, the official organizer and operator of New York Fashion Week’s central event, New York Fashion Week (NYFW): The Shows presented by Afterpay, today announced its slate of programming and events for the September 2022 season. NYFW: The Shows is produced by IMG FOCUS. and will take place Friday, September 9 – Wednesday, September 14, 2022, live at Spring Studios and virtually at NYFW.com.

For the fifth season in collaboration with IMG, The Black in Fashion Council Discovery Showrooms returns with a new line-up including Ajovang, Atelier NDigo, HARBISON, IZAYLA, Jessica Rich, Kwame Adusei, Madame Adassa, Muehleder, Sammy B and VAVVOUNE. Additionally,BIFC Designers, IZAYLA, Kwame Adusei, Atelier NDigo, Muehleder and Sammy B will create a capsule collection and pop-up shop in collaboration with Mailchimp, which will be available at Spring Studios and online.

Afterpay, the leader in “Buy Now Pay Later” (BNPL) payments, unveiled limited edition NFTs The Keys to New York Fashion Week – which gives consumer access to limited edition NFTs from ALTU by Joseph Altuzarra, anOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds only at Keys.NYFW.com. Each designer’s unique NFT serves as a digital collectable and also unlocks real world product drops and exclusive experiences during NYFW: The Shows. All proceeds from the sales of the designer NFT Keys will be donated to Free Arts NYC, bringing art and mentoring programs to children in underserved communities in New York City. Afterpay will also partner with Area and Kim Shui to unlock consumer access to their runway shows.

NYFW: The Talks, IMG’s series of conversations beyond the shows at New York Fashion Week, will feature industry thought leaders discussing compelling topics in fashion this season including:

Navigating the New Phygital Age of Fashion and Art, presented by Afterpay: Natalie McGrath, VP of Marketing at Afterpay; Elise Swopes, NFT Artist; and Michelle Reeves, Co-founder and CEO of MAVEON world, will discuss decentralizing fashion in the phygital age.
Cultivating the Future for Latinx Creators, presented by UPS: Moderator Karla Martinez de Salas, EIC of Vogue Mexico; will talk with AWAKE NY Clothing Designer Angelo Baque; Gil “Thermal” Tavernas, Designer, Cofounder of Whensmokeclears; and Carlos Cueto, UPS Senior Manager Digital Commerce & Experience, on Latinx diversity and inclusion in today’s world, as well as the importance of corporate efforts including UPS’s Proudly Unstoppable campaign.
Mindfulness in Fashion, presented by ALO: Model Hilary Rhoda; Singer, Songwriter Bianca Quiñones; Wellness Professional Christa Janine; and Contemplative Guide & Therapist-In-Training Kirat Randhawa with moderator Chrissy Rutherford, Brand Consultant & Founder of FWD Joy, will discuss how mindfulness plays a role in your mental health when you work in the fashion industry.
New Faces of Indonesian Fashion, presented by Erigo X Tokopedia: Pasoari Widiastuti, Brand Executive of Erigo X; will share how varied creative practices and rich cultures inform approaches to fashion.
The Long-Term Luxury of Sustainability, presented by Lovesac: Abrima Erwiah, Co-founder, Studio One Eighty Nine & Director of Gromek Institute for Fashion Business at Parsons School of Design; IMG Model Olivia Ponton; Laura Hodges, Founder and Principal of Laura Hodges Studio; Shawn Nelson, Lovesac Founder & CEO; with moderator Kerry Pieri will discuss Lovesac’s ‘Designed For Life’ philosophy and the importance of eco-consciousness in home + design.
Ten Years of Costuming the New York City Ballet Fall Fashion Gala: Ahead of NYCB’s decade anniversary of its iconic Fall Fashion Gala, a collection of the events’ key collaborators, Designer Zac Posen; Designer Humberto Leon; Marc Happel, New York City Ballet Director of Costumes; and Choreographer Gianna Reisen, reflect on designing for dance with moderator Donya Archer Bommer, Board of Directors, New York City Ballet.

This season, there are a variety of ways guests of NYFW: The Shows and consumers can participate and experience the excitement and creativity of some of their favorite fashion brands. Guests of NYFW: The Shows can stop by the Alo Yoga Wellness Sanctuary to receive complimentary wellness treatments during the busy fashion week in celebration of the debut of its Aspen Collection, the brand’s first premium collection. Keds, will be unveiling it second exclusive capsule collection on the runway. UPS, returning to NYFW for its second season, will collaborate with Awake NY designer Angelo Baque to celebrate the creative pursuits of exceptional designer talent with a connection to the Latinx community. Additionally, throughout Manhattan fashion fans should be on the lookout for the Lovesac and alice + olivia co-branded Mobile Concierge. Lovesac also enlisted alice + olivia to reveal their limited-edition Sac Cover collaboration at the alice + olivia NYFW presentation.

As the official partner of NYFW: The Shows, On Location, IMG’s premium experience provider, will offer fans access to once-in-a-lifetime moments that only take place at NYFW. Fans can now purchase tickets to shows including Badgley Mischka, The Blonds, Dur Doux, among others, at https://onlocationexp.com/new-york-fashion-week-tickets.

Afterpay is the presenting sponsor for NYFW: The Shows. This multi-year partnership, which kicked off in September 2021, champions American fashion designers, supports the U.S. retail industry, and unlocks access for more consumers to the brands and experiences they love.

NYFW: The Shows is presented by Afterpay with official partners Alo Yoga, Cash App, Grand Marnier, Lovesac, Mailchimp, Keds, Perrier, TRESemmé, logistics partner UPS, innovation partner Yahoo!, and media partner E!.

Through NYFW: The Shows, IMG supports designers in various capacities, including runway and fashion presentations, content, programming and premium experiential hospitality through NYFW: The Experience. The official expanded programming schedule for NYFW: The Shows September 2022, which features more than 140 designer activations is now live on NYFW.com/schedule.

The digital destination of NYFW: The Shows is NYFW.com, the go-to destination for exclusive designer content, livestreamed fashion shows, cultural programming, and commerce surrounding New York Fashion Week. Shows and presentations will also be presented on Runway360, CFDA’s centralized digital hub. Followers can also get a front row seat to Fashion Week by following @NYFW across TikTok, Instagram, Twitter and Facebook.

About IMG:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

IMG GLAM SLAM

Zoë Kravitz – ELLE

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Zoë Kravitz, the multi-hyphenate star chats openly about forging an identity separate from her parents, making her directorial debut this summer with Pussy Island, and learning to tune out the trolls online. “If I start being afraid of what other people are going to say or think, I’m no longer doing my job as an artist. I’m not experiencing the world and putting that into art,” says Kravitz, who is working on her upcoming solo album. Now 33 and newly divorced, she is all about self-discovery and living by her own timetable. “There’s a lot of beauty in surrendering to the fact that you have no idea what’s going on,” Kravitz admits. “I hope I’m always playful and mischievous, even when I’m 70 years old. The point of being alive is to experience life and play with it.”

Kravitz is far from the only fiercely unapologetic woman in this issue. Comedian Catherine Cohen talks about filming her first Netflix special and her love of laughing over shared experiences; Las Vegas-born makeup and performance artist Madrona Redhawk explains how dazzling cityscapes inspire her avant-garde aesthetics; Yellowjackets star Sophie Thatcher opens up about navigating newfound fame and social media; and award-winning R&B artist H.E.R. shares insights on her activism, creative process and beauty essentials. Plus, we check in with Toronto-based chef and restaurateur Suzanne Barr, whose new memoir, My Ackee Tree, delves into her exploration of how food can heal.

With winter’s dry winds behind us, this edition looks at the latest in skin rejuvenation, including the overnight Korean beauty practice of slugging and a guide to ditching powder products in favour of creams and balms for a fuss-free makeup routine. We also talk to Canadian entrepreneurs Monieka Bos and Terry Chan, the duo behind Skinskool, an algorithm that analyses ingredient lists to help people find similar beauty products at different price points.

Readers looking for tips beyond their skincare routine can enjoy articles ranging from how to manage and grow your savings, to a roundup of the season’s buzziest new books written by Canadian women that are more than deserving of a spot on your bedside table.

In fashion, our writers explore how the metaverse opens up new possibilities for self-expression, and we dive into the history of the sailor shirt (and how it is still making waves on today’s runways). Hoi Bo founder Sarra Tang shares her approach to creating timeless, handcrafted garments with minimal waste; and Mejuri co-founder Noura Sakkijha talks about her company ethos and her desire to democratize jewellery one diamond at a time. Finally, a lookback at the legacy of Thierry Mugler, a master of the haute couture spectacle whose timeless odes to female empowerment defined the era of power dressing.

This edition will take readers everywhere, from the capital of Tuscany as a mother and daughter soak up Florence’s creative renaissance; to the Yukon, where a new award honouring visual artists is calling attention to the territory’s thriving contemporary art scene; to the maternity wards of Canadian hospitals, where underfunding and nursing shortages are leaving new mothers feeling disillusioned and unsupported.

The May issue of ELLE Canada will hit stands and Apple News+ on April 11, 2022.

Read digital issue HERE.

DeathbyRomy – Day I Die

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DEATHBYROMY RELEASES BLISTERING NEW SINGLE AND VIDEO DAY I DIE

Tickets On Sale Today for Headline Shows At The Roxy In Los Angeles On September 15 & Brooklyn, NY’s Baby’s Alright On October 7

LISTEN HERE – WATCH HERE

‘Day I Die’ builds off chilled-out industrial production before the floor falls from beneath DeathbyRomy’s hook with bone-chilling screams and pummeling metal guitars. That second chorus is the ultimate climax. – PAPER Magazine

Today, alternative agitator DeathbyRomy returns with the explosive Day I Die, her first new single of 2021. The Los Angeles-based singer/songwriter combines undeniable hooks, brash production, metal riffs, and double-kick pummel on the track, which comes with a mind-melting music video courtesy of director Pix3lface. Listen HERE and watch the video HERE, which premiered today on PAPER Magazine.

An anthem for the terminally lovesick, Day I Die finds DeathbyRomy (born Romy Flores) deep in the grips of obsession. Take all of me, make me feel again, she laments. You got something sick and I know I’ll always want it to the day I die. That’s when the gnarled guitars come crashing in and the song takes a crushing turn. Jarring, catchy, and raw, Day I Die captures an artist already known for pushing boundaries breaking even more new ground.

This song is about my relationship with life, death, and love. ‘Day I Die’ at its core is a love song. Love isn’t soft and mushy to me, it’s hard as fuck. Love is god. It’s vibrant and addicting. Love is what fuels me to do all I do, says DeathbyRomy.

DeathbyRomy digs deep for the futuristic video too. Directed by Pix3lface and filmed in Malibu, the Day I Die visual is equal parts teenage dream and total nightmare. DeathbyRomy delivers a blistering performance, intercut with ominous scenes from a house party that she haunts. It’s intense, otherworldly, and beautiful, just like the song itself.

Day I Die follows singles Fiending for a Lover and Kiss Me Goodbye, which landed on multiple high-profile playlists and generated millions of streams. DeathbyRomy also contributed two tracks to the soundtrack of 2020’s Oscar-winning Promising Young Woman, the original Come and Play With Me and a pitch-black cover of the disco classic, It’s Raining Men.

Today, DeathbyRomy also announces two fall 2021 headline shows. The performances will take place on September 15 at Los Angeles’ famed rock venue, The Roxy (tickets on sale HERE) and Baby’s Alright In Brooklyn, NY on October 7 (tickets on sale HERE). The announcement of these tour dates follows DeathbyRomy’s killer performance earlier this month at LA’s Bar Lubitsch alongside Gia Woods, Miss Madeline, and Hollis.

Since releasing her 2019 Capitol Records debut EP Love u to Death, DeathbyRomy has been hailed as one to watch, garnering an abundance of glowing writeups. PAPER mag dubbed her Gen Z’s dark princess of pop, while Alternative Press crowned her the next empowering woman to capture your heart in their 100 Artists You Need to Know issue. Her songs have captivated critics and fans, and each new single, Day I Die included, feels like an even bolder left turn, she’s the sort of provocative, exciting artist sure to invade more eardrums soon.

About DeathbyRomy

Singer, songwriter, and dark-pop provocateur DeathbyRomy pays attention to every last detail. She pours both pain and euphoria into her catchy but heavy music, pitting electronic melodies and propulsive beats against hypnotic vocals and deeply personal lyrics. Now 21 years old, the Los Angeles-born Romy Flores wrote her first song at age 5 and began releasing her music at 15, mining inspiration from the iconoclastic artists she was raised on (The Beatles, Bjork, Kanye West, to name a few). With her 2018 debut album Monsters, she soon drew an avid following and found countless fans turning up to her shows adorned in her signature eye makeup. Her Capitol Records debut, 2019’s Love u to Death EP, was short but sickly sweet, emphasizing her unique interweaving of rap boldness, electronic innovation, and raw rock ‘n’ roll passion. As Romy’s sound has taken shape, so has her DeathbyRomy persona: the Harajuku punk fashion, the corpse paint-like makeup, and her hard-earned, utterly badass confidence. 2020’s Kiss Me Goodbye found Romy cleverly bidding farewell to an unfaithful lover over future-forward production, refusing to be second best to a pesky ex while dramatic drops punctuate her decision to choose herself. DeathbyRomy also contributed two songs to the Promising Young Woman soundtrack in 2020. She penned an original for the Oscar-winning film, Come and Play With Me, and covered the disco classic, It’s Raining Men. Day I Die marks DeathbyRomy’s first single of 2021. Gnarly and anthemic, it’s another genre-blending hit from the bold singer/songwriter, who PAPER dubbed Gen Z’s dark princess of pop.

For more information on DeathbyRomy visit their website, Instagram and Twitter.

Siiikbrain × Silence

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Siiikbrain, aka Caroline Miner Smith, released the music video for her most recent single Silence.

Experimental rock artist Siiickbrain has unveiled her latest single, Silence, today. The intoxicating track pairs the artist’s unique blend of sensual singing, soul-capturing screams, and emotionally gripping lyrics. The accompanying video is premiering exclusively with NYLON today.

“The song, which kicks off as an angsty and tumultuous hyperpop track about the trappings of love, gets amped up several notches during its screamed intermission.” – NYLON

“While recording this song, I was thinking about how love can make you blind to how toxic a situation can be,” Siiickbrain shares on her release. “The video is based around the idea that in your mind you see things differently than how they really are when you’re drowning in emotions. For the video, I also wanted it to be really stylized and just lean into the fashion side of things in a really creative way.”

Siiickbrain is the musical persona of Caroline Miner Smith. She grew up in a rural town and was always drawn to music but was afraid to dive in fully. While establishing herself as a highly desired model in New York City, Caroline started writing poetry as a means to cope with her own anxiety and personal demons. After moving to Los Angeles, Caroline was hit with a very close personal loss. “I really was hit with the reality that life is too fragile. I want to do what makes me happy and realized that I had nothing to lose by taking this leap. I just want to reach people and help them feel empowered to be themselves.”

Most recently, Siiickbrain joined Skrillex and Swae Lee on their propulsive track, Too Bizarre. She also teamed up with incomparable Russian protest art collective Pussy Riot to unleash an electrifying anthem, POWER, which drives home the idea that women can take back any power that was ever taken from them. Inspired by her favorite movie Fight Club, the music video showcases an all-female cast of bright, young rising stars like phem, Chloe Chaidez, and more fighting it out, highlighting the raw power of women. The video was directed and produced by Andrew Sandler and part of the team behind Machine Gun Kelly’s Downfalls High, which Siiickbrain appeared in.

The visually-stunning music video is yet another iteration of Siiikbrain’s edgy, intoxicating, impactful style. Paired with her unique vocals and heart-thumping beat, this video is a must-see.

Dark_Tones: An Upcoming, Black-owned Luxury Fashion Brand

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About the Brand: an androgynous, technical, luxury line centered around fabric juxtaposition & overt expression
Dark_Tones™ was founded in 2018 by Jonathan Vaughn in Los Angeles, CA. Our purpose is multi-faceted. The fashion industry has slowly drifted away from the roots in which it was created. Fast fashion, low-quality manufacturing, and fads have bombarded this space, watering down the true integrity of fashion. Our choice behind creating garments that are handcrafted and made to order is to reinstate that lost aspect of the industry.
The androgynous aspect is quite the opposite of the reinstatement of craftsmanship. While simultaneously going back to the roots of handmade textiles, we want to break into the future by eliminating gender barriers and preconceived roles. Clothing has been a large part of establishing these gender roles, and therefore needs to be a part of breaking them down. The ultimate journey of this purpose is where the name derives. This path of purpose, as with any path, has ups and downs and can be shrouded with darkness. Rather than avoiding the darkness, embrace it. It is the embracing of this darkness that results in the strength necessary to continue. The juxtaposition of these aspects – the conflicting journey of historical significance and future progression – defines Dark_Tones™.
Our mission is striving to deliver high quality, handcrafted garments for all genders. Our vision is to be a pioneer in the revival of true hand-craftsmanship while integrating the premise of fashion with no limits, no guidelines, and no separation.

About the Designer

Told in the words of the designer, Jonathan Vaughn:

“Originally the dream was to be an architect … then a lawyer … then in finance.

It wasn’t until reuniting with my grandfather after a 10-year spell did I fall in love with design. That’s when it started happening: an influx of creative expression. I started sketching suits, uniforms and outfits. I did all of my prom outfits and suits I wanted. I even helped with designing once he decided to create a brand.”

“This was throughout high school. Fast forward a few years to business school.”

“I felt a void. I loved business and figuring things out in a logical manner, but I felt as though my creativity was being suffocated. Business school, financially and creatively, was not working out. For a while I was distraught; the idea of being unsure of what the future held for me was crushing. Then, another push in the right direction from my grandfather. He asked, ‘What about RISD?’ I had never thought about going to an art school. But I went, and it was one of the most amazing experiences of my life.”

With a degree earned and graduation over, what was next?

“Half-way through July I became antsy. I didn’t want to be in Rhode Island anymore. After reading an article that mentioned how a lot of NY based designers are moving to California because production is cheaper, I ran the idea by grandpa. He’s all for it. So, I go. By mid-August I’m driving across the country, alone, to a place I’ve never been, not knowing what to expect. The first year involved a lot of self-searching, drugs, and alcohol. It wasn’t until halfway through the second year living in LA did I find what I initially came out here to do. I found a meaning behind my soon to be brand. Thus, Dark_Tones™ was born. A salute to surviving through everything life throws at you, not by burying it deep within yourself, but by embracing it in its fullest and embracing who it makes you become. The main thing I can wish for in the future is progression.”

Join Us.

Moose Knuckles COVID-19 Initiative

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New York, NY (May 2020) – International luxury outerwear brand Moose Knuckles is working with visual artists from around the world to create and sell one-of-a-kind jackets as part of a global initiative to raise funds for those suffering during the pandemic. With each artist using a white Moose Knuckles Lead Rider jacket as their canvas, the finished one-of-a-kind wearable artworks will be available to purchase on May 8, 2020 through the MKGAF landing page on mooseknucklescanada.com, and will retail for USD$600 each.

Moose Knuckles is working with local curators in cities with robust creative communities including New York, Paris, Milan, Montreal, Toronto, Los Angeles and San Francisco, to identify 12 artists per area to create these original works of art. The net profits from the artist program sale will support those who need it the most, including the following local hospitals in some of the native cities of the program:

 Mount Sinai Hospital, New York
 Le Centre Hospitalier de l’Université de Montréal (CHUM), Montreal
 Jewish General Hospital Foundation, Montreal
 Les Hôpitaux de Paris (Paris’ Hospitals Corporation)
 San Raffaele Hospital, Milan

The campaign’s world tour is going full throttle. Artists are in complete control of their artworks, with the only creative guideline being “positivity
in the face of the pandemic.” Office Magazine editor and friend of the brand, Marz Lovejoy, curated the NYC chapter selecting artists like Smurfo Udirty, Claw Money, and Richie Shazam. YARD, a Parisian creative agency known for its ingenuity in connecting with the urban generation through its work across music, sports, and fashion, has done the same in Paris, selecting names like Seas5, Kader Diaby, and Taqwa Bintali.

Artists are currently being chosen in Milan, California and Canada to participate in the Moose Knuckles Gives a F**ck campaign and will be announced in the coming weeks.

About Moose Knuckles
Since 1921, our family has been protecting Canadians from the cold – a relentless quest that founded Moose Knuckles Canada in 2009. The brand was built on the belief that we could make the leanest, tougher and more luxurious sportswear in the world. We engineer Canadian know-how, grit, and heritage into every fiber, stitch, and zipper. More than an exceptional outerwear brand available across the globe, Moose Knuckles is a family, a community, a tribe, and we wear it on our sleeves.

King Design at LA Fashion Week

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by Tara McDonough

Now a permanent feature on the international fashion week circuit, LA Fashion Week held their three-night event at the Petersen Automotive Museum this past weekend, March 22 through March 24. On the third and final night of LA Fashion Week, the events began with the unveiling of King Designs Fall/Winter Collection by female designer Jessica King.

Billie Eilish’s “Bury A Friend” vibrated through the speakers as the first two models made their way down the runway in both black and green versions of King’s Python One Shoulder Swimsuit.

The collection is full of waterproof holographic and reflective prints, python reminiscent patterns, hand dyed bralettes, leather bottoms, velvet and chains. The line combines streetwear, swimwear and sportswear in a unique and enthralling way. The body types of each model varied, reflecting the clothing line’s range of sizes from X-small to X-large and the designers inclusive views on fashion. No two models looked alike, bringing a fresh air of diversity to the runway.

Jessica King herself graciously received her applause at the end of the show in an all black ensemble featuring a one shoulder top from the Fall/Winter collection and chainwork hanging from her belted ankle-length skirt.

Shop Fall/Winter 2019 HERE.

About LA Fashion Week

LA Fashion Week® is an organization dedicated to raising the profile of fashion in the United States with focus on the emergence of Los Angeles as one of the most important cultural cities in the world. It is a leader in supporting the growing community of artists and designers that are a part of the cultural renaissance in Los Angeles and bringing them to the world stage. Based in Hollywood, LA Fashion Week hosts shows unlike any other fashion events on the international calendar- as a leader in edgy Streetwear, Red Carpet Looks, & Custom Contemporary, it represents a fashion authority on the West Coast of the United States.

Follow King Design on Instagram

New Music from YUNGBLUD with Halsey feat. Travis Barker

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YUNGBLUD’s new single with Halsey and featuring musician (also former Blink-182 band member) Travis Barker is out now. The song titled 11 Minutes “tells the story of a perfect tragedy that reflects modern love within our society. We are so distracted and focused on what’s next, we can fail to see what is actually in front of us. We don’t realise how much we need something until it’s taken away from us,” says YUNGBLUD.

YUNGBLUD – 11 Minutes (with Halsey feat. Travis Barker)

Made with producer/songwriters Matt Schwartz (Cold War Kids, Kylie Minogue), Zakk Cervini (Good Charlotte, Mayday Parade) and Chris Greatti (Grimes, Black Veil Brides), the hypnotic track combines moody guitar work and high-powered drumming with Halsey and YUNGBLUD’s urgent vocal exchange to spin the story of a couple that sabotages their relationship before it’s really even begun by caving in to societal pressures.

With Halsey – the GRAMMY® Award-nominated, multi-Platinum singer/songwriter who recently topped Billboard‘s Hot 100 with her 2x Platinum hit “Without Me” – and GRAMMY® Award-nominated musician Travis Barker – who has sold millions of records with his bands blink-182, Transplants, +44, and solo work, and made Rolling Stone’s list of the greatest drummers of all time – YUNGBLUD found like-minded souls who shared his vision.

“Working with Halsey and Travis was a fucking dream – at the end of the day we’re all rock kids,” says YUNGBLUD. “We grew up with a mutual adoration for the genre so it completely makes sense that we would come together and try to modernise it.”

LILIMAR

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*Featured image by Amanda Elkins

Rising star, Lilimar, is the embodiment of class and style. She is a young, energetic and gorgeous Latina – born in Venezuela to Cuban parents – and is the accumulation of everything Young Hollywood strives to be. She is best known for her series regular role on the Nickelodeon series “Bella & The Bulldogs,” but can now be seen starring in the networks popular new series: “Knight Squad,” which returns for season 2 in early 2019. Lilimar stars as the lead role of “Sage” a very interesting witch, that is full or fire and fury (but in a good way!). “Knight Squad is set at a magical school for knights in training, where two mismatched students form an unlikely alliance to protect each other’s secret and pursue their dreams,” according to a Nickelodeon show description.

Off-screen, Lilimar has used her strong social presence to set empowering, self-love social initiatives like #FreshFaceFriday and #StarGazeSaturday; with the goal of lifting up her followers and encouraging them to embrace their unique beauty and individuality.

“I was really excited to start both of these on my socials, because I just love connecting with my stargazers (my supporters). I’m so incredibly grateful for every ounce of love & support they show as it always keeps me so positive and happy so I wanted to do something that shows that I support THEM just as much.” – Lilimar

The goal is to encourage young people to break boundaries and not be afraid to show the world who they really are beneath the make-up, the clothes, and fake images we try to portray online. We live in a world where we’re forcing ourselves to achieve perfection through photos instead of embracing our true natural beautiful selves. Connecting directly with her fans on these topics, Lilimar discusses issues that teens think about today like peer pressure, family, owning your individual power, societal norms in the modern age.

Her messages of truth and self-love are the reason why she’s poised to be America’s newest sweetheart.

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THE LUCKY ONEZ

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The Lucky Onez Red Dashiki Jacket will bring life and style to your fashion.

Shop at www.theluckyonez.com

Model: @kamodeling

Photographer: @rossthephotoboss

Website: www.theluckyonez.com

Instagram: @theluckyonez7777

Email: theluckyones7777@gmail.com

Tumblr: theluckyonez7777

The Lucky Onez Red Dashiki Jackets are exclusively available on their website (www.theluckyonez.com).

The Lucky Onez is a fashion label and clothing line which represents positivity, a healthy lifestyle and having individuals being the best version of themselves. Whenever The Lucky Onez are partnered or working with other individuals or groups; we want everyone to live well, look well and feel well. Being in a great mood and having a high spirit is what we want for the world.