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IMG GLAM SLAM VIA 360 MAGAZINE

IMG UNVEILS NYFW PROGRAM

IMG, the official organizer and operator of New York Fashion Week’s central event, New York Fashion Week (NYFW): The Shows presented by Afterpay, today announced its slate of programming and events for the September 2022 season. NYFW: The Shows is produced by IMG FOCUS. and will take place Friday, September 9 – Wednesday, September 14, 2022, live at Spring Studios and virtually at NYFW.com.

For the fifth season in collaboration with IMG, The Black in Fashion Council Discovery Showrooms returns with a new line-up including Ajovang, Atelier NDigo, HARBISON, IZAYLA, Jessica Rich, Kwame Adusei, Madame Adassa, Muehleder, Sammy B and VAVVOUNE. Additionally,BIFC Designers, IZAYLA, Kwame Adusei, Atelier NDigo, Muehleder and Sammy B will create a capsule collection and pop-up shop in collaboration with Mailchimp, which will be available at Spring Studios and online.

Afterpay, the leader in “Buy Now Pay Later” (BNPL) payments, unveiled limited edition NFTs The Keys to New York Fashion Week – which gives consumer access to limited edition NFTs from ALTU by Joseph Altuzarra, anOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds only at Keys.NYFW.com. Each designer’s unique NFT serves as a digital collectable and also unlocks real world product drops and exclusive experiences during NYFW: The Shows. All proceeds from the sales of the designer NFT Keys will be donated to Free Arts NYC, bringing art and mentoring programs to children in underserved communities in New York City. Afterpay will also partner with Area and Kim Shui to unlock consumer access to their runway shows.

NYFW: The Talks, IMG’s series of conversations beyond the shows at New York Fashion Week, will feature industry thought leaders discussing compelling topics in fashion this season including:

 

  • Navigating the New Phygital Age of Fashion and Artpresented by Afterpay: Natalie McGrath, VP of Marketing at Afterpay; Elise Swopes, NFT Artist; and Michelle Reeves, Co-founder and CEO of MAVEON world, will discuss decentralizing fashion in the phygital age.
  • Cultivating the Future for Latinx Creatorspresented by UPS: Moderator Karla Martinez de Salas, EIC of Vogue Mexico; will talk with AWAKE NY Clothing Designer Angelo Baque; Gil “Thermal” Tavernas, Designer, Cofounder of Whensmokeclears; and Carlos Cueto, UPS Senior Manager Digital Commerce & Experience, on Latinx diversity and inclusion in today’s world, as well as the importance of corporate efforts including UPS’s Proudly Unstoppable campaign.
  • Mindfulness in Fashionpresented by ALO: Model Hilary Rhoda; Singer, Songwriter Bianca Quiñones; Wellness Professional Christa Janine; and Contemplative Guide & Therapist-In-Training Kirat Randhawa with moderator Chrissy Rutherford, Brand Consultant & Founder of FWD Joy, will discuss how mindfulness plays a role in your mental health when you work in the fashion industry.
  • New Faces of Indonesian Fashionpresented by Erigo X Tokopedia: Pasoari Widiastuti, Brand Executive of Erigo X; will share how varied creative practices and rich cultures inform approaches to fashion.
  • The Long-Term Luxury of Sustainabilitypresented by Lovesac: Abrima Erwiah, Co-founder, Studio One Eighty Nine & Director of Gromek Institute for Fashion Business at Parsons School of Design; IMG Model Olivia Ponton; Laura Hodges, Founder and Principal of Laura Hodges Studio; Shawn Nelson, Lovesac Founder & CEO; with moderator Kerry Pieri will discuss Lovesac’s ‘Designed For Life’ philosophy and the importance of eco-consciousness in home + design.
  • Ten Years of Costuming the New York City Ballet Fall Fashion Gala: Ahead of NYCB’s decade anniversary of its iconic Fall Fashion Gala, a collection of the events’ key collaborators, Designer Zac Posen; Designer Humberto Leon; Marc Happel, New York City Ballet Director of Costumes; and Choreographer Gianna Reisen, reflect on designing for dance with moderator Donya Archer Bommer, Board of Directors, New York City Ballet.

This season, there are a variety of ways guests of NYFW: The Shows and consumers can participate and experience the excitement and creativity of some of their favorite fashion brands. Guests of NYFW: The Shows can stop by the Alo Yoga Wellness Sanctuary to receive complimentary wellness treatments during the busy fashion week in celebration of the debut of its Aspen Collection, the brand’s first premium collection. Keds, will be unveiling it second exclusive capsule collection on the runway. UPS, returning to NYFW for its second season, will collaborate with Awake NY designer Angelo Baque to celebrate the creative pursuits of exceptional designer talent with a connection to the Latinx community. Additionally, throughout Manhattan fashion fans should be on the lookout for the Lovesac and alice + olivia co-branded Mobile ConciergeLovesac also enlisted alice + olivia to reveal their limited-edition Sac Cover collaboration at the alice + olivia NYFW presentation.

As the official partner of NYFW: The Shows, On Location, IMG’s premium experience provider, will offer fans access to once-in-a-lifetime moments that only take place at NYFW. Fans can now purchase tickets to shows including Badgley Mischka, The BlondsDur Doux, among others, at https://onlocationexp.com/new-york-fashion-week-tickets.

Afterpay is the presenting sponsor for NYFW: The Shows. This multi-year partnership, which kicked off in September 2021, champions American fashion designers, supports the U.S. retail industry, and unlocks access for more consumers to the brands and experiences they love.

NYFW: The Shows is presented by Afterpay with official partners Alo YogaCash AppGrand MarnierLovesacMailchimpKedsPerrierTRESemmé, logistics partner UPS, innovation partner Yahoo!, and media partner E!.

Through NYFW: The Shows, IMG supports designers in various capacities, including runway and fashion presentations, content, programming and premium experiential hospitality through NYFW: The Experience. The official expanded programming schedule for NYFW: The Shows September 2022, which features more than 140 designer activations is now live on NYFW.com/schedule.

The digital destination of NYFW: The Shows is NYFW.com, the go-to destination for exclusive designer content, livestreamed fashion shows, cultural programming, and commerce surrounding New York Fashion Week. Shows and presentations will also be presented on Runway360, CFDA’s centralized digital hub. Followers can also get a front row seat to Fashion Week by following @NYFW across TikTok, Instagram, Twitter and Facebook.

About IMG:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

IMG GLAM SLAM

graph via Mina Tocalini for use by 360 Magazine

Black Owned Media’s Marketing Panel

By: Skyler Johnson

Black Owned Media Equity and Sustainability Institute hosted an educational marketing panel to help small businesses, primarily newsrooms, in getting people to donate money through membership.

Building Trust

There are many ways to build trust with the audience. The easiest way is to create habits through emails and newsletters. The phone is the modern day porch. People routinely wake up and check their phones in the same way they used to read the newspaper. They offer a way for companies to meet their clientele where they are. It’s important to be transparent about what the association is and what its goal is. A person may not know a certain magazine is non-profit.

They drew a comparison with dating apps. Potential members are the people swiping left and right. The goal would be to get people from casual hookups, people looking at random articles, to active viewers. The newsletter was mentioned as a consistent and direct channel to readers. Once you build up their trust, you can begin to ask for donations.

Welcome Series

A welcome series is helpful in this transparency. It lets them know why they need your newspaper in their lives. After the welcome series, now they can ask for money, which can and should feel uncomfortable and daunting. One should never be too cautious when asking for money. They recommended having monthly donations instead of one-time payments. 

Surveys

When attempting to decide which content resonates the most with your base, survey  was described as the easiest way to do so. These questionnaires should find out the basic needs of your patrons: where and how and how often they will read. What kind of news do they read? Publishing polls yearly help in seeing changes over time. And it’s important to include some questions gauging the emotional connection the patron has with the content. 

Conclusion

Ultimately, the panelists explained, there’s no exact science for any of this. It’s hard to gauge whether something will work or not and it’s impossible to tell how many welcome emails are needed and how much you should ask for in donations. That takes practice, and with enough of it you’ll be able to secure donations easily.

Herbalife article illustration by Heather Skovlund for 360 magazine

The Entrepreneurs Top Tech Tools

Rhonda VetereChief Information Officer, Herbalife Nutrition

When the world shut down due to the pandemic, everything changed, especially for small businesses. Suddenly, the ability to connect to customers became even more critical, and the safe way to do so is through technology. While companies have long relied on email or text messaging to communicate, many entrepreneurs found they needed to expand their technology toolkit, becoming more creative and resourceful with how they conduct business and compete effectively. As a technology expert who advises more than 3.4 million entrepreneurs around the world on technology solutions that can help them serve their customers and manage their business, I recommend the following tech tips to help you power your business. 

Customer service 

We are living during a time of tremendous technology transformation. Gone are the days when people waited for what seemed an eternity to send or receive a message. Time has sped up, and with it is the demand from customers for immediate attention. According to recent research, 82% of consumers expect a quick response from brands. Keeping up or ahead of customers requires staying on top of technology trends and ensuring that you have the tools to compete in the digital age.  

For website support, many entrepreneurs use a live chat tool that can help customers with basic questions. Many of these tools can be used on social media as well. If paid chat options are price prohibitive, there are also useful and free tools, including Zoho Desk.

Communication and collaboration 

Video conferencing and video chat applications grew exponentially during the pandemic. In March, video conferencing apps saw 62 million downloads. Entrepreneurs are using video apps for connecting with customers, partners and vendors. While these tools are excellent for meetings, they are also useful for maintaining connections with industry organizations and networking groups. Many of the tools allow break-out rooms for a small meeting within a session, creating an intimate and collaborative space. 

As you continue to build your reputation as an expert in your industry, video conferencing can also be used to host a webinar for existing and potential customers. Many entrepreneurs are hosting panel discussions, bringing in other partners and collaborators. These sessions can be taped and repurposed as content for your social media channels, website and email marketing. There are many video conferencing options, including, Joinme, which has a free plan that lets you invite up to 10 video participants 

Social media 

Social media is not just for sharing videos and memes – it is a top business tool. Your customers are on Facebook, Twitter, Linkedin, YouTube, and Instagram. Once you identify which channels you want to use, you need to post engaging content. These can range from news about products, sales and impactful information. Posting across several channels every week can be daunting. Thankfully, many social media tools help you schedule and publish your content that can be calendared and posted automatically. These tools range from Hootsuite (which has a free option) to Zoho Social to Buffer

Slack  

More and more brands, companies and entrepreneurs use Slack to communicate with their customers. It’s a great place to provide relevant updates, tips and advisement, and new product announcements. It also gives your customers a place away from social media to share stories and entrepreneurs a place to connect with their team more visibly easily. 

Storage  

There is a lot of discussion about the term “the cloud.” Think of the cloud as an off-site storage locker, where all your critical information is safe and secure – and easily sharable. Google DriveDropbox, or Microsoft Sharepoint safeguard your backups and allow users access from any location. Moving your work to the cloud not only benefits you to work from anywhere and any device, but it also makes it easy to share content with your customers.  

Email Marketing 

Your marketing toolkit may contain a variety of options – one of which is email marketing. Sending professionally designed, informative newsletters to your customers is a great way to keep in touch. One of the most popular companies in the business is Mailchimp. Even better, If your company sends fewer than 12,000 email messages per month to fewer than 2,000 subscribers, you can take advantage of Mailchimp’s Forever Free plan. 

E-commerce 

The pandemic has changed how we shop. Overnight, people began to purchase everything from groceries to furniture online and in record numbers. Customers now expect to buy their products online. They expect the experience to be easy and fast. There are many great e-commerce platforms out there, such as Shopify, a one-stop-shop for setting up your e-commerce store, to Amazon’s beyond popular platform. Shopify offers a 14-day free trial, and you can use it to chat with customers online, track orders and send invoices.  

One final note. As a technologist, I remind everyone that interaction with your customers is up to you. Nothing supplants human interaction and connection. With limits on our in-person meetings, it is even more essential to find ways to build businesses. Mix up how you connect with others – pick up the phone, or schedule a Zoom, to call a handful of customers every day. Don’t forego a personal email that is not meant to sell a customer or colleague – but to check-in with them and see how they are doing. Technology is a fantastic tool that helps small businesses act big. The challenge is to make the technology connections feel more three-dimensional vs two-dimensional. Technology can help us be more efficient and productive, and while it can enhance our communication, it will never replace the incredible power of the human relationship. That part is up to you.