Forbes Wheels just published a summary of data indicating the links between the car Americans drive and who they’re likely to vote for. Below are the highlights — does your car match your political affiliation?
A month ahead of the U.S. presidential election, pollsters might gain more insight into American consumers’ voting preferences by the vehicle they drive. Based on exclusive data from Strategic Vision, in an analysis of 250 car models and 11 political affiliations:
- Republicans make up 55% of the SUV market and 53% of the heavy duty pickup market.
- Democrats make up 38% and 36% of the small and mid-size APT (hybrids, EVs) market, respectively.
- Among heavy duty pickups, Republicans outnumber Dems 8-1.
- Democrats drive smaller, more fuel efficient cars (think Honda, Subaru, or Prius).
- Brands also convey political leanings. Audi, BMW and Volvo over-index on Democrats, while Cadillac, Land Rover, Lexus and Lincoln are heavily Republican. Chrysler, Genesis, Jeep and Kia are more balanced between political preference.
For additional insights, a breakdown of top models by political affiliation or more on the data, view the chart below or visit the full synopsis here.
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