By Eamonn Burke
As the nation grapples with the murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, among many others over many years, protests have called for massive police and corporate reform. Changes have already been made, as major companies and institutions have begun to exclude forms of racism and include new reforms and statements. However, as with many corporate sentiments, the genuine nature of these statements is being called into question and exposed as hollow.
It has become a trend for major companies to undertake policies and claim responsibility for social issues, in what is known as “Political Corporate Social Responsibility.” Media is flooded with brands preaching change and pledging to be a part of it. In today’s instant society, however, it is difficult to discern the true motives of these businesses in their support of the BLM movement.
Major companies like Microsoft and Amazon have been actively projecting support for the BLM movement, yet both corporations have shockingly low involvement of black people within their company structure. Intel joined in the trend with a cringey tweet as well.
Fast food companies like Wendy’s and Burger King, and Popeyes have also seemingly been using the movement to boost their reputation using tweets and ads, despite the fact that they thrive on minimum wage workers who are often people of color. The stark insensitivity is reminiscent of Pepsi’s distasteful ad that was pulled amidst the movement in 2017. Some companies, however, didn’t even try to voice support. One such company was Starbucks, who announced that employees were forbidden from wearing BLM merchandise, a policy that has since been reversed. Other food brands such as Quaker Oats are making real changes – the Aunt Jemima brand will be dropped because of it’s racial stereotyping, as well as Uncle Ben’s.
Following a petition signed by more than 5,000 people, Trader Joe’s announced in July that they would be changing the names of their “racist packaging” such as “Trader Ming’s” and “Trader José.” San Francisco High School student Briones Bedell, who started the petition, claimed that “The Trader Joe’s branding is racist because it exoticizes other cultures — it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it.”
The company is now going back on that promise, and have says in a new statement that “We disagree that any of these labels are racist,” arguing that they are meant to show appreciation for these cultures. Company spokeswoman Kenya Friend-Daniel originally had accepted the petition, acknowledging that it may have the opposite effect of its intended inclusiveness. Now, however, she says that they will only look into these types of changes from employees, not from petitions online.
The racial revolution in the wake of George Floyd’s death has seen the downfall of other brands and images such as Aunt Jemima and the Washington Redskins, but Trader Joe’s is the first prominent one to resist the “cancel culture.”
What consumers really want, however, is not posts on social media. They want real action and real change. This means companies should “Open Their Purse” and donate to anti-racism organizations. Many companies have, but many have also donated to campaigns for Congress people that are rejected by the NAACP.
The public is skeptical of these statements and promises, and not without reason. The history of major businesses like Bank of America and Goldman Sachs have in the past had to cover up allegations of discrimation, and others fail to include minority members in their top ranks. Other major institutions like the NFL condemned the kneeling for the National Anthem just a few years ago, but is now apologizing and admitting the players were right. The question remains: have sentiments truly changed?
Brands and institutions are recognizing that being anti-racist and pro-BLM is selling more than ever. “Costs Signals,” which are the cost that companies pay to undertake these policy changes, are what should be used for judgement, says UPenn Marketing Professor Cait Lamberton to ABC News. Andre Perry, another ABC correspondent from Brookings Institution, warns that “These statements are a sign of defensiveness more so than an indication that they are proactively working to deconstruct racism in this country.”
For a list of donations made by major companies click here.
Looking to earn some extra cash? One of the best ways to do this in today’s day and age is to sell items online from your home by setting up your own e-commerce company. This can be relatively straightforward to do as the entire operation can be run from your own home and in many cases you do not even need to store the goods at your house. The key to success will be picking the right items to sell – in addition to being in demand, these should also be ones that are cheap to source, easy to store and simple to deliver. Here are a few good options.
Jewelry is always in demand, and people often prefer to buy from independent and small suppliers so that they can find unique, eye-catching designs at affordable prices. Whether you are making the jewelry yourself or sourcing it from elsewhere, this can be very easy to sell online, and it is always in demand. Just make sure that you include high-quality photographs and product descriptions with each piece so that the consumer has a clear idea of what to expect.
Similarly, cosmetics and beauty products are always in demand with people constantly on the lookout for hidden gems from smaller suppliers. Cosmetics can also be simple to store, package and ship and there are also many companies that allow you to sell on their behalf which can be an effective way to sell in-demand products.
The sock industry is experiencing a huge boom right now, and it is expected to exceed $11 billion by 2023. In particular, colorful designs and unique patterns are proving to be highly popular so look to source wholesale socks, and you could start running a lucrative business. Additionally, they are perfect for home businesses because are lightweight and you can order in bulk to allow for an increased average order value with product bundling.
Thanks to shows like The Great British Bakeoff there has been a surge in demand for baked goods in recent times. You can capitalize this by baking your own goods and selling them both directly from your home and online. This can be an excellent business to run from home, but you will need to make sure that you have thought about how to ensure freshness when shipping baked goods.
Seeing as they play such a key part in modern day life for people of all ages, it is no surprise that smartphone accessories are exploding in popularity in 2018. What’s more, they are also very cheap to source and easy to store, so they are ideal for businesses that are run from home.
Selling products online from your home can be a terrific source of income whether it is your sole source of income or a way to earn on the side. The above are all good options for products to sell from your home as they are in demand, easy to keep around the home and simply to ship.
Why do some people dive, some survive and others thrive? The answer, Randall Bell, Ph.D., reveals, is surprisingly simple: choices.
Bell, a socio-economist and the CEO of Landmark Research Group, has developed an easy-to-follow formula for authentic growth and success based upon 25 years of behavioral research.
In his book, Me We Do Be: The Four Cornerstones of Success, Bell masterfully interweaves stories from his consulting work on high-profile cases — including Chernobyl, the World Trade Center, and O.J. Simpson — with findings from behavioral studies and his own survey of 5,000 people to reveal the daily habits that can make or break both personal and professional growth and success.
In Me We Do Be, Bell explains that all behaviors can be organized into four cornerstones:
• Me is quality thinking that builds wisdom.
• We habits form quality relationships.
• Do actions build productivity.
• Be designs the future.
There is no one-size-fits-all definition of success. For some, it’s making money. For others it’s having a loving family, winning a competition, completing a degree or beating cancer. The power of Me We Do Be is that it connects all the dots and creates a fresh perspective for moving forward, allowing readers to define what success means to them as individuals, while sharing the foundational elements that apply to everyone.
Previously, the author led a national practice at PricewaterhouseCoopers, the world’s largest consulting ﬁrm. He has consulted on hundreds of cases, including the Flight 93 Crash Site, the BP Oil Spill, Hurricane Katrina and the nuclear testing at Bikini Atoll.
Often a guest of the media, Bell has been proﬁled in The Wall Street Journal, People magazine, The New York Times, the Chicago Tribune, the Los Angeles Times, CNN, World News Tonight with Diane Sawyer, 20/20, Entertainment Tonight and by newscasters on every major television network.
Please see Dr. Bell in a recent appearance on The Today Show.
Robert G. Allen, New York Times Best-Selling Author of Creating Wealth: “A fascinating blend of personal anecdotes from Dr. Bell’s vast professional experience interspersed with powerful quotes, insights and a timeless list of valuable habits designed to improve any life. There are many golden nuggets in here.”
Jeffrey W. Hayzlett, New York Times Best-Selling Author of The Mirror Test: “Some think that complex problems require complex solutions. This is not always true. The four cornerstones of Me We Do Be are a simple, effective way to ignite passion in any life or business!”
Steve Alten, New York Times Best-Selling Author: “Eye-opening … Randall Bell’s Me We Do Be is as inspiring as Napoleon Hill’s classic Think and Grow Rich.”
Bob Proctor, Best-Selling Author of You Were Born Rich: “Me We Do Be shows how the little things we do can have a dramatic impact on our quality of life; it’s that one small adjustment that can make the difference between winning and losing. Read, learn and act on the great information provided in this book.”
For more information on Randall Bell and his motivational book, please visit the website: www.drbell.com.
Available online and at fine bookstores everywhere.