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7 Ways Businesses Can Improve Digital Marketing with Social Media

The digital world is full of tools that can boost your marketing results, such as social media. Here are ways to improve digital marketing with social media.

The internet is one of the most powerful marketing tools available to business owners. Social media, in particular, holds a notable amount of potential for brands looking to increase their marketing capabilities. 

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know about how to improve digital marketing for your brand through social media.

1. It’s Cost-Effective

Since social media accounts are free to create and use, there’s no reason not to take advantage of their utility. Most other forms of digital marketing come at a cost, and they can quickly add up over time (especially if you’re subscribed to multiple different monthly services).

Since you’ll be in charge of your own social media account, you control how much money you spend— even if it’s nothing at all.

Depending on how well you know your audience and what type of product or service you offer, you may choose to run social media ads. Utilizing these correctly is still a highly cost-effective practice that you can use to grow your business. 

2. It Provides an Additional Avenue of Communication

In general, you’ll find that your audience is more likely to reach out to you if they have a higher number of ways to do so.

There’s nothing wrong with using phone or email as your primary method of communication with your audience. By allowing them to contact you directly on social media (even through direct messages), you can significantly increase your level of engagement with them.

Since social media is a far more personal platform than email, you can expect to receive messages that ask questions about your product or service, voice their opinion of your company itself, etc.

By acknowledging and responding to public comments, you’ll show the rest of your audience that you’re active on your platform and able to be easily interacted with. This will establish a more human element to your brand that will help people resonate with your company. 

3. It’s Active 24/7 

When you post something on social media, your audience has the opportunity to interact with it during all hours of the day and night. If you happen to have a business that functions internationally, this becomes even more important.

Additionally, people don’t always prioritize checking their email. However, the average person spends hours per week across every social media platform.

As your online following grows, you’ll reach a point where your audience is actively seeking out the posts that you make. So, posts they may have missed are able to be found on their own when they navigate to your page. 

Combining social media with a traditional form of marketing (such as using brand vehicles for your company) can exponentially increase your audience’s awareness of your company. 

4. Instant Access to Your Audience

As previously mentioned, it can take a bit to hear back from your audience if you were contacting them through email or other methods. Unfortunately, this can prove to be an issue if you happen to need a relatively quick response from them.

Social media gives you instant access to your audience as soon as you click ‘post,’ making it a great method to ask for feedback, make an announcement, etc. 

Since every minute counts when optimizing business productivity, social media should be high on your list of priorities when researching better ways to engage with your customers. 

5. Your Followers Will Share Your Content

One of the best attributes of social media when it comes to improving your company’s digital marketing practices is the chance that your audience will often share the content you post.

While there’s no guarantee that your shares will grow exponentially, even a handful of them can drastically increase the number of people that see your posts.

For instance, let’s assume you have 1,000 followers on Facebook for your brand. Since not everyone uses social media all the time, you average 200 to 300 views per post.

But, 10 people have decided to share your latest post, and five of those people have over 1,000 friends on Facebook. The total audience for your latest post has just grown exponentially by having someone else click a button.

In order to optimize your chance of having your content shared, it should be both accessible and engaging. Quick guides, reviews, etc. are great places to start. In the meantime, Hostinger is rated quite high if you’re ever in the mood to build your very own community.

6. You’ll Build a Community

Building a community won’t happen overnight, and it takes a notable amount of consistent effort on your part to do so. But, having a strong social following can exponentially increase the success of your brand.

One of the best ways to go about this is to consistently interact with your followers and show your appreciation for their engagement. Holding a giveaway that only your social media followers have access to, for example, is a great way for you to cultivate your brand’s community. 

7. Increased SEO Value

It’s important to note that social media won’t directly boost your company’s website SEO. But, it can have a significant indirect impact on this metric.

You’re able to leverage your social following to link to specific pages on your company site. As more and more traffic reaches those pages, your Google ranking will also begin to increase.

As long as you link to content that your followers are sure to be interested in, you’re unlikely to encounter any issues. 

Understanding How to Improve Digital Marketing With Social Media Can Seem Difficult

But it doesn’t have to be.

With the above information about using social media to improve digital marketing in mind, you’ll be well on your way to taking full advantage of this strategy.

Want to learn more business tips that can help you out in the future? Be sure to check out the rest of our blog.

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