GMC is teaming up with leading livestream shopping platform NTWRK for a full Day of Drops on October 20th to celebrate the reveal of its new all-electric vehicle, the first-ever Sierra EV. The Day of Drops will include six curated products from NTWRK, all powered by GMC.
“The Sierra EV is a bold play in GMC’s growing electric-vehicle portfolio, and we’re happy to be a part of their electric revolution. NTWRK is very passionate about a zero-emissions future, so this is the exact thing we can support and champion as we all work together towards an all-electric future,” NTWRK CEO Aaron Levant says.
“The Sierra EV is the newest addition to GMC’s electric revolution, which began with the GMC HUMMER EV supertruck,” said Molly Peck, vice president of Buick and GMC marketing. “This collaboration with NTWRK celebrates the next chapter of the Sierra franchise, bringing forward premium talent and products that enhance the reveal of the first-ever Sierra EV.”
NTWRK tapped fashion designer Dao-Yi Chow (Saks Fifth Avenue, Harrods) for the “Van Moof E-Bike” – a custom electric bike that levels up to the Sierra EV’s technology – automatic electronic gear shifting, anti-theft tech, removable power bank, and high-tech smart technology. The bike, which costs $1,000, is one-of-one, and fans will have the opportunity to purchase exclusively on the NTWRK app for a chance to go home with the unique riding machine.
Chow is a born and raised New Yorker who co-created the street-savvy fashion brand Public School in 2008, which has received high acclaim with several major fashion awards (CFDA’s
Swarovski Award for Menswear & Menswear Designer of the Year, US Woolmark Prize for
Menswear). His collections continue to be sold in boutiques and department stores such as Bergdorf Goodman, Harvey Nichols, Maxfield, Isetan, Boon The Shop, and Mr. Porter.
Additionally, American professional ice hockey center for the NHL’s Toronto Maple Leafs, Auston Matthews, will present the “Convertible Traveler Garment Bag” – a timeless piece for the Sierra EV audience who have affinity for luxury, fashion, lifestyle and travel. Matthews helped put his spin on this premium quality product that’s functional and transforms travel through tasteful design. Four bags will drop on NTWRK, each costing $340. Fans will have the opportunity to purchase these custom bags.
“I’m excited to be collaborating with GMC and NTWRK on this exclusive garment bag, it is a great way to travel in style,” said Auston Matthews.
Matthews is the first player in NHL history to score four goals in his debut. In his first year in the NHL, he won the Calder Trophy, and received the NHL’s Rookie of the Year award. Since then, he was voted as most valuable player in the NHL in 2021-22, thereby winning the Hart Trophy; he also became the first Toronto player to win the Ted Lindsay Award, distinguishing him as most outstanding player by the NHL Players’ Association.
NTWRK’s Day of Drops will also include a range of highly sought-after products such as art and highly sought-after collectibles. Other creators involved include Hoop Dream Studios, a curated
BE@RBICKS drop, and a luxury art drop featuring designers such as HAROSHI, Cristina Martinez, MATT SENNA, and more.
The Day of Drops will culminate in a special live episode, where GMC will reveal the first-ever Sierra EV at 5:00pm ET on October 20th.
Named one of Fast Company’s “Brands That Matter” and “Most Innovative Companies” as well as Ad Age’s “Hottest Brands,” NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. Under the motto “Shop, Watch, Connect” NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.
GMC offers a range of premium trucks and SUVs designed and engineered to the highest standard. With vehicles like the compact Terrain and full-size Yukon, all-new Canyon and Sierra light-duty, as well as the world’s first all-electric supertruck the GMC HUMMER EV, our trucks and SUVs deliver GMC’s signature combination of intuitive technologies, precise engineering and premium execution. Built on a strong foundation of manufacturing trucks since 1902, GMC now sells in a dozen countries across the world. Details on all models are available at www.gmc.com, Instagram at @GMC, Twitter at @GMC or at www.facebook.com/gmc.
Photo: Colin Defenbau