Posts tagged with "The Premier League"

Lexus Retreats In Motion image by Lexus for use by 360 Magazine

CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN

Lexus collaborates with a dynamic group of artists on original song, music video 

In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborate (for the first time) to create an original music track inspired by innovation and performance.

Titled “No Ceiling,” the track was created by three-time Grammy nominated, American record producers and songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna and Argentinian freestyle rapper Ecko, and is available on major streaming platforms. For the music video, renowned dancer and choreographer Zak Ryan Schlegel brought the song to life. Both the song and music video are live now at www.lexus.com/sparks.

“‘No Ceiling’ captures that limitless feeling you have when you’re driving and your favorite song comes on,” said Nova Wav, Warner Chappell Music songwriters. “We loved producing this track with Audrey and Ecko and seeing Zak’s moves. The energy of our collaboration comes through in the video and the commercials.”

“At Lexus, our inspiration comes from our guests, and this campaign beautifully showcases the very best of Lexus’ guest passions, energy and excitement,” said Vinay Shahani, vice president of Lexus marketing. “Prioritizing how our guests feel while driving and owning a Lexus is critical and provides the spark for us to develop cutting-edge features like our all-new multimedia system called Lexus Interface and Teammate™ Advanced Drive technology.”

While the “No Ceiling” music video provides an overall look at the collaboration, four :30 TV spots focus on the individual artists and songwriters. Each spot features an excerpt of “No Ceiling” and its inspiration:

  • Plug In, Play Loud” – Nova Wav listens to Audrey Nuna’s vocals while navigating city streets on electric power in the new 2022 NX plug-in hybrid vehicle.
  • Hands To The Sky” – Audrey Nuna’s lyrics take shape as she gets behind the wheel of the 2022 LS 500h, activating the all-new Lexus Teammate™ Advanced Drive technology.
  • La Via Rapida” – Warner Chappell Music’s Ecko is invigorated by the performance of the IS 500, crafting his verses as he pushes the throttle.
  • The Asphalt Stage” – Zak Ryan Schlegel brings a dancer’s perspective as he performs movements inspired by the NX 350h’s Remote Park, a function of Advanced Park.

The “Emotional Sparks” TV spots will air during primetime, late night and sports, including the NFL, college football, NHL and Premier League. The campaign also includes advanced TV, digital, social, print and out of home.

A variety of media partnerships will provide content celebrating innovative creative processes. In partnership with Playbill, The Times Square Alliance and The Broadway League, Lexus will be the Auto Presenting Sponsor of Curtain Up!, a three-day celebration marking the return of Broadway to the heart of Times Square. Additional media partnerships will roll out over the coming months.

For additional details, visit www.lexus.com/sparks.

Kicking a Soccer Ball illustration done by Mina Tocalini of 360 MAGAZINE.

The Heat Is On: All English Champions League Final

The Premier League is often cited as the world’s greatest soccer league. Full of bitter rivalries and immense talent, people from around the world tune in each week to watch the English league. That’s why the upcoming UEFA Champions League final feels special. Set to take place on May 29, the imminent Premier League title winners in Manchester City face off against the titans that are Chelsea FC. It’s hard to say who will get their hands on the coveted trophy.

Manchester City manager Pep Guardiola is no stranger to a Champions League final, having won it twice with Barcelona over a decade ago. However, Chelsea manager Thomas Tuchel reached the final with PSG just last year, narrowly missing out on grabbing the title. Manchester City is edging the competition as favorites in the UEFA Champions League Final betting, though, with odds of -200 compared to Chelsea’s +163. Despite this, it’s not an easy game to call. Chelsea have already beaten the Man City twice this season, even though they’re a few places below them in the league table. With two of the best managers in the world going face to face, these previous results suggest an interesting match to say the least.

The Pressure Is On

Pep Guardiola may have won the Champions League twice with Barcelona, but his success in Europe since that stint has been very limited. Without denying the weight of his achievements, the Barcelona team he managed is often referred to as one of the best teams to have ever graced a soccer pitch.

In terms of his European record with Manchester City, Pep has failed to make much of an impact, and some pundits suggest that this will put Pep under more pressure than his opponent. While this is undoubtedly a possibility, some have argued that his European experience will put him in a better position than his opponent.

Tuchel took over as Chelsea manager after the firing of Frank Lampard in January. Since then, he has guided his club to a top four spot in the Premier League, an FA Cup final and a Champions League final. Needless to say, that’s pretty impressive for his first few months on the job. Regardless of his achievements this season, his European football pedigree is much less full than Guardiola’s.

He managed to reach the Champions League final with Paris Saint Germain last year, but came away empty-handed. Will the same happen again this time, or will Chelsea beat Manchester City for the third time within a year?

May The Best Team Win

Just one look at the history of these two teams and their respective managers makes for an interesting pairing. City, who became a super team relatively recently, have a very experienced manager in Pep Guardiola. Chelsea, who have dominated soccer games for longer, have a somewhat new but extremely exciting manager in Thomas Tuchel.

When you take all of this into account, it’s easy to imagine that the world is in store for an extremely exciting game. May the best team win.