Posts tagged with "College Football"

Lexus Retreats In Motion image by Lexus for use by 360 Magazine

CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN

Lexus collaborates with a dynamic group of artists on original song, music video 

In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborate (for the first time) to create an original music track inspired by innovation and performance.

Titled “No Ceiling,” the track was created by three-time Grammy nominated, American record producers and songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna and Argentinian freestyle rapper Ecko, and is available on major streaming platforms. For the music video, renowned dancer and choreographer Zak Ryan Schlegel brought the song to life. Both the song and music video are live now at www.lexus.com/sparks.

“‘No Ceiling’ captures that limitless feeling you have when you’re driving and your favorite song comes on,” said Nova Wav, Warner Chappell Music songwriters. “We loved producing this track with Audrey and Ecko and seeing Zak’s moves. The energy of our collaboration comes through in the video and the commercials.”

“At Lexus, our inspiration comes from our guests, and this campaign beautifully showcases the very best of Lexus’ guest passions, energy and excitement,” said Vinay Shahani, vice president of Lexus marketing. “Prioritizing how our guests feel while driving and owning a Lexus is critical and provides the spark for us to develop cutting-edge features like our all-new multimedia system called Lexus Interface and Teammate™ Advanced Drive technology.”

While the “No Ceiling” music video provides an overall look at the collaboration, four :30 TV spots focus on the individual artists and songwriters. Each spot features an excerpt of “No Ceiling” and its inspiration:

  • Plug In, Play Loud” – Nova Wav listens to Audrey Nuna’s vocals while navigating city streets on electric power in the new 2022 NX plug-in hybrid vehicle.
  • Hands To The Sky” – Audrey Nuna’s lyrics take shape as she gets behind the wheel of the 2022 LS 500h, activating the all-new Lexus Teammate™ Advanced Drive technology.
  • La Via Rapida” – Warner Chappell Music’s Ecko is invigorated by the performance of the IS 500, crafting his verses as he pushes the throttle.
  • The Asphalt Stage” – Zak Ryan Schlegel brings a dancer’s perspective as he performs movements inspired by the NX 350h’s Remote Park, a function of Advanced Park.

The “Emotional Sparks” TV spots will air during primetime, late night and sports, including the NFL, college football, NHL and Premier League. The campaign also includes advanced TV, digital, social, print and out of home.

A variety of media partnerships will provide content celebrating innovative creative processes. In partnership with Playbill, The Times Square Alliance and The Broadway League, Lexus will be the Auto Presenting Sponsor of Curtain Up!, a three-day celebration marking the return of Broadway to the heart of Times Square. Additional media partnerships will roll out over the coming months.

For additional details, visit www.lexus.com/sparks.

Football Image for 360 Magazine by Rita Azar

Howard University x WHOOP

Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s & Women’s Golf for their inaugural season.

“We are extremely excited to partner with WHOOP,” said Howard Director of Athletics Kery Davis. “This will give our department more insight on making decisions during competition, and will create healthy habits for our student-athletes, coaches and staff that last a lifetime.”

WHOOP harnesses critical biometric data to inform student-athletes’ choices around sleep (quality, duration and regularity), workout and non-workout strain (cardiovascular load) and recovery (capacity to adapt to stimulus).

“WHOOP is an invaluable resource in providing actionable feedback to our student-athletes,” said Howard Director of Sports Medicine Lynson Willis. “The technology has been a key step in moving the Sports Medicine Department forward and has already become a real game changer.”

Howard Athletics will have access to an unprecedented amount of insights into their well-being. WHOOP will empower student-athletes to optimize all aspects of human performance, offering in-depth onboarding training and ongoing support remotely to optimize the user experience.

“The best athletes in the world use WHOOP to understand their bodies and this new partnership will help Howard University’s student-athletes take their performance to the next level,” said WHOOP Founder & CEO Will Ahmed. “As the Official Fitness Wearable of both the PGA and LPGA Tours, we are especially proud to support the Men’s & Women’s Golf teams in their first-ever season.”

Howard Athletics WHOOP members will have an exclusive view into their own data for personal analysis and the ability to opt-in to team insights with coaches, colleagues, teammates and training staff.

About Howard Athletics

The Howard University Department of Intercollegiate Athletics sponsors 21 NCAA Division I men and women varsity sports. The programs represent five conferences: The Mid-Eastern Athletic Conference (MEAC), Northeast Conference (NEC), Sun Belt Conference (SBC), Eastern College Athletic Conference (ECAC) and Atlantic Sun (ASUN) Conference.

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital. Visit www.whoop.com for the latest company news and connect with WHOOP on InstagramTwitterFacebook, and YouTube.

For more information, visit the Bison Athletics website at www.HUBison.com, or WHOOP at www.whoop.com.

THIRTY SECONDS TO MARS + NEW SINGLE “WALK ON WATER”

THIRTY SECONDS TO MARS

New Single “Walk On Water” Out Today: LISTEN HERE

Song Highlights ESPN’s 2017 College Football Coverage

Video with Lyrics: WATCH HERE 


ESPN Video:
HERE

After lighting up stages across North America and around the world this summer on a sold out tour and teasing eager fans about upcoming music releases, THIRTY SECONDS TO MARS released a new song today for the first time in four years. Available globally at 8am EDT on all digital retail and streaming sites, “Walk On Water” marks the first single from the multi-platinum selling band’s highly anticipated forthcoming fifth studio album. The song will debut on alternative radio stations at 8am EDT as well as have an ‘all day premiere’ with iHeart Radio.

Next week, “Walk On Water” will have its world television debut in a can’t-miss performance on this year’s MTV VMAs on August 27th, 2017. The song features a sweeping chorus as a call to arms that embodies the spirit of elite athletes, which made it a natural fit for the band, and in collaboration with ESPN, to use “Walk On Water” on ESPN’s college football programming for the 2017 season. The band’s latest single is slated to be used across a variety of shows, promotions and games on ESPN’s college football platforms—television and digital. 

Jared Leto first hinted at new music in a dramatic teaser video unveiled on his Instagram in June. The band then confirmed the new single in August with another video. The record, set for release on Interscope Records, follows the band’s 2013 studio album LOVE LUST FAITH + DREAMS, which debuted inside the Top 10 on Billboard’s Top 200 chart.

“WALK ON WATER is a song for all of us. It’s a song about freedom, about persistence, about change and about fighting for what you believe in. It is a call to arms but also full of all the optimism and hope that is such an integral part of the American Dream,” said Jared Leto.

About THIRTY SECONDS TO MARS

Thirty Seconds to Mars, comprised of Jared Leto, Shannon Leto and Tomo Milicevichail from Los Angeles, CA.

The band’s eponymous debut album, 30 Seconds to Mars, was released in 2002 and remains a cult favorite. They went on to achieve worldwide success with the release of their second album A Beautiful Lie (2005), which sold over 5 million copies. Their next release was This Is War in 2009. The recording process of the album was marked by a legal dispute with record label EMI that eventually became the subject of the award winning and acclaimed documentary film Artifact (2012). Thirty Seconds to Mars then released the fourth album, Love, Lust, Faith and Dreams (2013), to critical and commercial success. The band has sold over 15 million albums worldwide and sells out arenas and stadiums globally.

Thirty Seconds to Mars has received numerous awards and accolades throughout their career, including a dozen MTV Awards, a Billboard Music Award and a Guinness World Record for the Longest Running Tour in history. On July 4th, the band shot a documentary titled A Day In the Life of America. Including over 90 crews in all 50 states (plus Washington DC and Puerto Rico), the project captures American life in a single day. A Day in the Life of America is due for release in 2018. Thirty Seconds to Mars are currently working on their highly anticipated 5th studio album