By: Yash Thadani
Fabletics, the brand that has taken the athletic wear space by storm is now entering the swim apparel market. To showcase their new collection, the team put on a spectacular event in a beautiful house in Los Angeles, CA.
Approaching the residence, the women’s swim collection was on display in the center of the house. Immediately able to tell the quality of the fabric was exceptional, and the silhouettes of all the women’s pieces depicted originality. A few of the styles included were different variations of bandeau bikini tops and flattering one pieces. The crowd favorite from the women’s collection was the Noa String Tie One Piece in wild wisteria. The piece is appropriate to wear around your grandparents, but desirable enough to wear at a pool party with friends.
The assortment of mens swim garments were to die for. The wardrobe consisted of chic colored swim trunks made with chlorine resistant material. The mens collections also included a matching terry-cloth shirt and shorts for throwing on when you hop out the pool. The athleisure brand’s design team had really outdone themselves with this compilation of swimwear.
“Our members love Fabletics because they can count on us to always offer something new and bold. We are thrilled to officially introduce swim and deliver the best combination of style and performance at an unmatched price to complement the rest of our customer’s lifestyle and wardrobe,” said Jennifer Chevchek, VP of Design.
Wandering towards the back of the home, an enormous backyard with the guests participating in yoga and enjoying brunch with an amazing view of Los Angeles. Attendees were welcomed to blueberry muffins, croissants, fruit cups and more. There was also a bar that was serving coffee, pressed juice and hard kombucha.
The entire event was planned extremely well, and the whole collection exhibited versatility. The emphasis on the brand trying to be inclusive of all body shapes and sizes is admirable. Size from both collections range from XXS-4XL. Shop their latest collection on April 1st, 2021 at www.fabletics.com.
Founded in 2013 and headquartered in El Segundo, CA. Fabletics is the largest digitally native activewear brand in the world. By fusing style-centric designs with high-performance technology, Fabletics is creating the world’s most fashionable, high-performance active lifestyle products at an accessible price. Driven by its innovative VIP membership program serving over 2 million loyal members and powered by analysis from its Fashion OS tech platform enabling deep customer understanding, Fabletics has evolved activewear beyond the gym into every walk of life, guided by its foundational belief that everyone and everybody deserves to look and feel their best.
See and shop the collections in the US, Canada, Europe and in person at the brand’s state-of-the-art retail stores in over 75 locations.