Posts tagged with "athletic apparel"

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok
Running illustration done by Mina Tocalini of 360 MAGAZINE.

Best Workout Clothing Brands

Since COVID-19, many people have picked up new hobbies. While some people have honed the perfect sourdough bread recipe or crafted the ideal tie-dye technique, others have learned to love fitness. Now, with masks and social-distancing rules, people can venture out of their homes to enjoy outdoor exercise or even strict gym usage. And while your worn t-shirts and pajama shorts may have cut it in your living room it may be time to consider an upgrade to your workout outfits. Here are some of our favorite athletic clothing lines that are ideal for people looking to safely practice their quarantine-hobby outside of their home.

For shoppers who value unique styles:

Beach Riot

Beach Riot supplies bra tops, leggings, and shorts that you can feel confident that no one else on your running trail will adorn. With popping prints and unique silhouettes ranging from snakeskin, to palm trees, to tie-dye, Beach Riot offers bright prints to their bra and legging pairings. Best of all, you can get these adorable and functional styles for $78 – $98. Also, the brand even sells masks in some of their fantastic prints so shoppers can be dressed head-to-toe in brilliant patterns.

For shoppers who want guaranteed comfortable:

Champion

Champion may be known for their hoodies, but Champion offers the comfort and stylish taste that we all know and love in athletic-wear. With colorful sports bras, bike shorts, and mesh tanks, Champion Workout caters to all of your exercise needs.  Also, Champion is the perfect shop if you are looking for clothing to wear post-workout; in particular, Champion’s collaboration with MTV has some of our favorite comfy and cute clothing. After the successful spring exercise collection, Champion Workout returns for the fall season with new prints, popping colors, and fresh styles.

For shoppers who prioritize sustainable outfits:

Girlfriend Collective

In a world full of fast-fashion, Girlfriend Collective is a rare find of fashionable, ethical, and moderately priced athleisure. Girlfriend Collective offers buttery soft leggings, sports bras, and bike shorts while supporting ethical and sustainable fashion practices.

If you are looking to practice your shavasana in an outdoor yoga session, Girlfriend Collective will help put your mind at ease because each product is made from recycled materials. For example, the compressive leggings and bras are made from recycled plastic bottles (fun fact: 25 bottles go into each pair of leggings!). Other products, such as their t-shirts, are made from cupro, a fiber that is the waste from cotton industry production. Therefore, their cupro tanks and tees are zero-waste because they are made from other products cotton waste!

Conclusion

As the world eases into a new type of normal, it is important for us all to safely enter this new phase of life. This means taking what we have all learned while in quarantine – whether it be workout routines, recipes, or racial injustices – and applying this knowledge outside of our homes. Get excited about continuing your workout routine by adorning some new athletic-wear (and a mask, of course!) while following CDC guidelines. Be sure to check out these brands and let us know what other athleisure brands you’re loving.