Posts tagged with "revenue"

Airplane visual for 360 magazine

Delta Air Lines’ Revenue Drop

According to the research data analyzed and published by ForexSchoolOnline.com, Delta Air Lines’ revenue dropped by 88%. It led to a pre-tax loss of $7.01 billion and a GAAP net loss of $5.7 billion. 

Passenger revenue plummeted by 94% to $678 million while cargo revenue dropped by 42% to $108 million. For H1 2020, there was a drop of 56% in operating revenue with passenger revenue shedding 60% YoY as it went from $20.62 billion to $8.25 billion. The total operating loss for H1 2020 was $8.37 billion and there was a loss per share of $9.83.

Global Air Travel Drops by 95%, Industry to Lose $84.3B in 2020

According to Flightradar 24, global daily commercial flights dropped from 100,000 to 23,923. In April 2020, there was a year-on-year (YoY) drop of 73.6% in commercial flights, slightly improving to -71.7% in May 2020. 

Research from the International Air Transport Association (IATA) echoes a similar sentiment, noting a -95% drop YoY in global air travel in April 2020. It predicted that passenger numbers would halve to 2.25 billion compared to 2019. Similarly, passenger revenue would drop from $612 billion in 2019 to $241 billion in 2020. With airlines losing a cumulative $230 million daily, airlines would see a total loss of $84.3 billion. Asia Pacific will lead the industry’s losses with -$29.0 billion while North America will take the second spot with -$23.1 billion.

Booking, Entertainment, Airlines, Cruises/Casinos and Hotels/Resorts (BEACH) stocks are among the worst losers during the pandemic period. According to data from the Visual Capitalist, between February 19 and March 24, 2020, El Dorado Resorts was the highest loser. It lost 76% in market capitalization during the period while Norwegian Cruise Lines lost 72%. Overall, BEACH stock lost over $332 billion during this one-month period.

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

Projected NBA Revenue 

Data gathered by Safe Betting Sites shows that the NBA sponsorship revenue over the past decade amounts to about $9.24 billion. According to the data, the revenue is projected to grow by 159.33% between 2010 and 2020. 

Sponsorship revenue to peak during 2019/20 season. The revenue will be highest during the current 2019/20 season at $1.39 billion while during the 2009/10 season the revenue stood at $536 million. 

The revenue surpassed the one billion mark during the 2017/18 season when it stood at $1.12 billion and later grew by 15.89% to 1.29 billion in the 2018/19 season. 

From the data, the biggest growth was between the 2016/17 and 2017/18 season with a percentage increase of 30.08%. 

The coronavirus pandemic might impact the current season’s sponsorship revenue. According to our research report: “It is important to note that the NBA’s unprecedented move to suspend its season early this year due to the coronavirus had an immense cost as the league’s clubs collectively lost millions in game-day revenue for games canceled. This move might significantly impact the 2020 figures. However, the league is expected to resume later this month.”

Our research also overviewed sports sponsorship spending in the United States from 2014 to 2024. By 2024, the spending will grow to $19.8 billion, an increase of 27.74% from the estimated 2020’s figure of $15.5 billion.

By next year, the spending will stand at about $16.4 billion, which will later increase by  6.09% to $17.4 billion by 2022. In 2023, the spending is projected to stand at $18.5 billion.  Between 2014 and this year, the sponsorship has grown by 28.09%. From the data, the lowest spending was registered six years ago at $12.1 billion.

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Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Instagram likes for sale which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

THE ECONOMIST x OPEN FUTURE

The Economist, a leading source of analysis on international business and world affairs, today announced “Open Future”, an editorially driven initiative (www.economist.com/openfuture) which aims to remake the case for The Economist’s founding principles of classical British liberalism which are being challenged from all sides in the current political climate of populism and authoritarianism.

“Although the world has changed dramatically since James Wilson founded The Economist to fight against the Corn Laws, the liberalism we have championed since 1843 is as important and relevant as ever,” said Zanny Minton Beddoes, editor-in-chief, The Economist.  “Yet the core tenets of that liberalism—faith in free markets and open societies—face greater resistance today than they have for many years. From globalization to free speech, basic elements of the liberal credo are assailed from right and left.”

Content for Open Future will be developed and organised around five themes: Open Society (diversity, and individual rights versus group rights); Open Borders (migration); Open Markets (trade, markets, taxes and welfare reform); Open Ideas (free speech); and Open Progress (the impact and regulation of technology). In addition to content from The Economist editorial staff, the Open Future hub will feature commentary from outside contributors, including from those with dissenting points of view.

The initiative launches with a debate between Larry Summers and Evan Smith about no-platforming and free speech at universities. Mr Summers is the Charles W. Eliot University Professor and President Emeritus at Harvard University. He served as Secretary of the Treasury for President Clinton and as the Director of the National Economic Council for President Barack Obama. Evan Smith is a Research Fellow in history at Flinders University in Adelaide, Australia and is writing a book on the history of no-platforming.

A special report on the future of liberalism written by editor-in-chief Zanny Minton Beddoes will appear in the newspaper’s 175th anniversary edition dated September 15th. And on that Saturday, the newspaper will host the Open Future Festival, to be held simultaneously in Hong Kong, London and New York. There will also be an Open Future essay contest for young people; surveys and other data visualizations; podcasts; social-media programs and new video from Economist Films.

Wireless Service Revenue

Wireless service revenue is forecasted to reach $217.4 billion by 2020

ReportLinker’s team of economists have created industry forecasts based on the evolution of key indicators and analysed the upcoming trends in the American telecommunications and tech industry.

Results show that: 

Mobile data usage in the US is anticipated to keep rising and reach 1.5K Megabytes per person by 2020.

• Also, wireless service providers’ revenuesare forecasted to grow to 217.4 $billion by 2020

• Nearly half of of all American adults (46%) check their smartphones as soon as they wake up in the morning, and among Millennials it’s nearly two-thirds (66%).

• Another 28% of Americans use their smartphones during breakfast.

• And close to 10% even wake up in the night after going to bed and check their smartphones.

To read more, click here.

About Reportlinker Insight: 
Reportlinker Insight combines analysis and exclusive investigations. We cover innovations, social and economics megatrends to understand the world of tomorrow. For more information, please visit http://www.reportlinker.com/insight/.