Posts tagged with "sneakerheads"

PUMA x J. Cole

PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer.

The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and was repped by J. Cole himself as he sat courtside next to Kanye West at the 2020 NBA All Star Game.

The “Purple Heart” colorway can also be seen on the feet of Lakers stars Danny Green and Kyle Kuzma, and both designs will be worn by PUMA athletes across the NBA and WNBA.

Collectors, sneakerheads and bots alike can get ready for the shoe to drop online with FootLocker and with with PUMA this Friday, August 21 at 10 a.m. EST. They will retail for $125.

Reebok wondagurl, 360 MAGAZINE

Reebok × WondaGurl

Reebok announces its partnership with famed music producer, WondaGurl, as part of its ‘It’s A Man’s World’ campaign. WondaGurl is the second female icon the brand has joined forces with for this campaign (after Jazarei-Allen Lord’s custom club c drop). 
  
After breaking into the music scene at 16, Ebony Naomi Oshunrinde, AKA WondaGurl, continues to make a name for herself, working with the likes of Big Sean, Travis Scott, Jay Z, Drake, SZA and Rihanna.
 
A woman who is defying convention every day, WondaGurl embodies the ‘It’s A Man’s World’ message through her relentless drive to break barriers in the music world. Bringing her personal story with ‘It’s A Man’s World’ to life, WondaGurl worked with Reebok to update the classic Aztrek 96 sneaker.

WondaGurl’s Shoe Design, Inspiration & Quotes:

  • On the surface, WondaGurl’s shoe has a simple all-black aesthetic composed of 3M.
  • “I just knew I wanted the shoe black. I’m just simple. I don’t really like to show myself off.”
  • When exposed to a camera flash, the 3M material unveils unique graphics such as audio waves and a USB symbol representing WondaGurl’s wrist tattoo.
  • “The USB is literally the most important thing to me. Literally everything I need goes through the USB.”
  • The shoe features a smiley face patch on the heel as a nod to WondaGurl’s “Enjoy Life” motto.
  • “It’s my motto really. It’s funny how it started. My bro walked out of the studio and I said “alright, enjoy life!” That was literally the first time I ever said it, and I was like “wow, this is kind of cool.””
  • WondaGurl used the inside of the shoe to share the most meaningful aspects of her life.
  • “It’s the things that make me happy: My family. My good friends. Love. Food. The studio. The process. Achieving my goals. Being healthy. Being free.”

Arriving in inclusive men’s and women’s size ranges, the Reebok Classic x WondaGurl ‘It’s A Man’s World’ Aztrek 96 will be available on November 5th at www.Reebok.com/IAMW