By Armon Hayes × Vaughn Lowery
In NYC, New Era FW19 featured exclusive product gifting and art installation by renowned graffiti artist Faust. The appointment-only experience exhibited sporty accessories which many fans and fashionistas would flock to. Bringing the essence of street style with the use of video projected urban landscapes, layered with pulsating chromatic lights brought the collection to life.
New Era athlesiure capsule offers core assortment for men and women. Fluid activewear and sustainable outerwear with minimal branding. True to theme, Faust is the ingredient of NYC with authenticity and relevance. Celebrated for his classic calligraphic graffiti writing style which demands your attention. The Faust installation is reminiscent of NYC’s 1980 concrete jungle. An interactive display ideal for social media integration.
Adding to the heritage of New Era, they offered an exclusive Faust customization bar with original branded patches – attendees had the option to initial and chose from several ‘Faust’ logo embroidered styles onto classic fitted caps. Complete the look with performance fit ‘New Era’ t-shirts branded with true Faust style. New Era FW19 collection available soon at neweracap.com.