KYLEYOUMADETHAT RELEASES NEW SINGLE AND VISUALIZER “ALL ABOUT CAKE” WITH COI LERAY & KAASH PAIGE
Listen to “All About Cake:” HERE
The track is the soundtrack to one of this year’s biggest TikTok dance trends yet. With over one million TikTok dance videos created to the song by some of pop culture’s biggest talent including Lizzo, Charli D’amelio and more, KyleYouMadeThat added budding pop star Coi Leray and the buzzing R&B singer Kaash Paige to the track to trade bag chasing bars on the beat.
In the visualizer, a bikini-clad girl gang armed with super soakers wilds out by a pool, chowing down on cake and, inevitably, getting into a confectionary ingredient everywhere. You need to see it to believe it.
Watch “All About Cake:” HERE
It arrives hot on the heels of “HOOPLA”—the collaboration between KyleYouMadeThat and NLE Choppa, It has already racked up over 1.3 million streams and earned critical acclaim. HotNewHipHop enthusiastically described it as “a bouncy banger.”
“HOOPLA” initially exploded on Tik Tok when KyleYouMadeThat shared nothing more than the beat on his page. Dance influencer Karaleigh Cannella shared a viral dance soundtracked by the production, and Seventeen praised it among “The Hottest TikTok Dances You Can’t Stop Doing.”
KyleYouMadeThat already moved the internet, and now he’s set to move the culture. Soundtracking 16 million-plus videos on Tik Tok and generating views in the billions by 2021, the Toronto-born artist, producer, and creative cooks up genre-defiant anthems and curates’ viral moods. After years producing for the likes of Trey Songz, Ryan Leslie, and Tinashe, he found himself stuck at home at the onset of the Global Pandemic. He leveled up all-around, becoming more proficient at graphic design, photo editing, and video editing. He also studied Tik Tok and pledged to “get a viral hit.” He didn’t just go viral; he practically broke the platform. “Crystal Dolphin” incited videos by dozens of influencers such as Charli D’Amelio [102 million followers], Addison Rae [71 million followers], SpencerX [50 million followers], and Loren Gray [50 million followers] as well as superstar Jason Derulo. Not to mention, the success translated to other platforms with 56 million streams on Spotify. Meanwhile, “All About Cake” inspired videos by everyone Kimberlyloazia [31.8 million followers] and Tony Lopez [23 million] to three posts from Lizzo. It would be his off-kilter sonic sensibility that shined through the loudest though, defining a whole wave in the process under the radar. Now, he asserts himself as both a trend architect and precise hitmaker on a series of 2021 singles for The Heavy Group/Republic Records, tipped off by “HOOPLA” with NLE Choppa.