Sally Boy New Single "Like That" Cover Art via RCA Records for use by 360 MAGAZINE

SALLY BOY – LIKE THAT

Today, rising artist Sally Boy releases his new single, “like that,” out now via Loud Robot/RCA Records. The single follows the artist to watch’s latest run of hits including “true american” and “i love u,” and is off his forthcoming EP, Music 2 Crash 2, out August 24

The chilled-out single is a low-fi release that puts Sally Boy’s melodic vocals on full display, volleying back and forth between crooning choruses and his signature fast-paced, witty lyricism. The breezy alt-pop track echoes the easy-going, summer-soaked sounds fans can expect from his latest body of work later this month. 

About Sally Boy

The Philadelphia-born, Los Angeles-based singer-songwriter hit the scene in 2020 with his debut EP EREZ, all while being a senior at USC majoring in popular music and minoring in philosophy. The EP garnered numerous accolades, including features in WonderlandFlauntAmerican SongwriterOnes to Watch, and more, in addition to earning Sally Boy a placement on Pigeons & Planes’ ‘ Best New Artists’ list. He’s also garnered Spotify support, landing on anti pop, Indie Pop, Varsity Bars, young & free, idk playlists.

Self-acceptance is at the root of Sally Boy. Erez adopted the name after writing the song “Sally Boy,” his first real solo effort outside his work with his band. It’s a dreamy conversation with his younger self set to a beautiful acoustic guitar. As a child, Erez was sometimes teased for being soft. Emotional. Feminine. The bullshit machismo that young boys absorb and inflict on others made him feel stifled and strange. Like he didn’t belong. He tried to bury that side of himself and craft a persona that felt tougher, more masculine. But it wasn’t true. By dubbing himself Sally Boy, Erez dispenses with inauthentic self-presentation. His 2021 EP, Lies I Tell Myself, captures that tone perfectly.  

Lies I Tell Myself is about lightness, energy, and unabashedly being yourself. Each song on the record contains at least one line in which he tells himself some half-truth to feel better. Despite the concept behind the project, Erez didn’t force anything during the songwriting. These are simply expressions of who he is and where he’s at. Sally Boy‘s music is playful, with drums that get into your system at the molecular level, forcing you to move; the lyrics have swagger, even when dabbling in self-deprecation. It’s an amusing celebration of accepting yourself, flaws and all.

LISTEN HERE

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