Posts tagged with "Milwaukee"

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

NBA Finals 2020 Viewership Drops 50%

The sports world is one of the most affected by the COVID-19 pandemic with many major sports all over the world coming to a complete halt. Even after many leagues returned it was clear that the “new normal” will have a significant effect on the entire sports world. With the pandemic throwing many sporting calendars and seasons in chaos, the makeshift calendars proved detrimental to viewership numbers. According to data presented by Safe Betting Sites, the 2020 NBA Finals recorded a 50% drop in viewership compared to the 2019 Finals.

COVID-19 Positive Tests  Suspended NBA Season “Until Further Notice”

On March 11, 2020, The Utah Jazz were scheduled to play the Oklahoma City Thunder despite the threat of COVID-19 already rising in other parts of the world. This was until The Jazz’s star centre Rudy Gobert of France tested positive for the virus. This prompted the league to cancel the game merely minutes from tip-off. The league subsequently suspended the remainder of the 2019-2020 season until further notice. In June it was then announced that the season will be restarted on July 31st with an improvised schedule taking in consideration teams current position on the standings when play was suspended. It was agreed that seeding games would be played for all teams that finished within six games of a playoff spot when play was halted.

Season Restarted Under “Bubble Conditions”

As part of the plans for a restart, the NBA instituted a strict medical protocol leading up to the restart as well as during the entire playoffs were played. The games were played in controlled venues within Walt Disney World’s ESPN Wide World of Sports Complex in Orlando, Florida which was popularly referred to as “the bubble.” The entire playoffs were played in the bubble with no physical fans in attendance. Many players likened the experience to their days as AAU players before their NBA careers.

The 2020 NBA Finals pitted the Eastern Conference Champions Miami Heat against the Western Conference Champions, LA Lakers. The finals are traditionally played sometime in June but the pandemic forced an almost 4-month delay with Game 1 played on September 30. This delay, as well as the unique atmosphere the bubble brought, were a clear contributor to the significant decline in viewership numbers.

Tumultuous Time In US History Leads To  Decrease In Ratings

The 2020 NBA finals saw an average viewership of 7.5 million viewers. This is a 51% drop compared to the 2019 Finals which recorded an average of 15.14 million viewers. It is also the lowest number of average viewers of any Finals in the last two decades. Expectedly, the 2020 Finals also saw the lowest TV ratings in the last two decades with a rating of 4 compared to 8.8 in 2019.

At around the time of the improvised Playoffs, the US  was going through a tumultuous time in its history in several aspects that also contributed to the decrease in viewers. The COVID-19 pandemic was still ravaging through several states which completely altered many people’s daily routine. The pandemic also meant that sports bars and other venues such as casinos were unavailable and thus the Finals reached far fewer people than in previous years.

The delay in the playoffs also meant that the Finals were staged closer to the critical November 2020 US Presidential elections which meant that people’s focus was dramatically shifted. This combined with the pandemic meant more people were tuning in to news programs rather than sporting events.

Significantly, before and during the NBA’s restart the Black Lives Matter movement was also in full swing as cities around the US protested the infamous death of George Floyd in the hands of police. Another shooting of an African-American man in the city of Milwaukee prompted the Milwaukee Bucks to boycott their playoff game against the Orlando Magic and refused to take to the court. After discussions were held NBA players agreed to play on deciding instead to use their platform to bring awareness to social justice causes. This included wearing NBA jerseys with social justice messages chosen by the player. While the move was commended by many, the polarizing nature of the issue meant that the NBA inevitably lost some viewers who had opposing views.

Kaelen Felix Illustrates a Harley-Davidson Museum Article for 360 MAGAZINE

New Exhibits at Harley-Davidson Museum

Two new special exhibits premiere at the Harley-Davidson Museum 
Plus, celebrate the season with a special Holiday Weekend Sale, the H-D Museum shows its appreciation to those who served with free admission to Veterans* on Veterans on Veterans Day and special gallery talks focused on H-D’s long history with the U.S. military.

Art, engineering and the timeless pursuit of adventure are always on display at the Harley-Davidson Museum. And beginning this month, two new special exhibits bring those elements to the fore.

“Off-Road Harley-Davidson” opens to the public Nov. 1 and tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared. Dating back to the Motor Company’s earliest days and shining a spotlight on what the all-new, all-electric LiveWire® motorcycle is capable of, this exhibit is sure to thrill those who prefer the road less traveled. “Performance Builds from Born-Free” brings together four customized Harley-Davidson® motorcycles where imagination and ingenuity take center stage.

And in what has become an annual tradition of expressing gratitude for those who serve and those who have served, the Veterans Day 2020 appreciation includes free admission to the H-D Museum on Nov 11 and 12.

Finally, be sure to check out the H-D Museum’s Holiday Weekend Sale and score on your favorite H-D branded gear. Give as a gift or add to your wardrobe!

As always, the safety of our guests is a top priority for the Harley-Davidson Museum. Guests may notice changes since their most recent visit, including limited capacity. Visit the H-D Museum website to find out more about our safety measures or to purchase tickets in advance.

MUST-SEE EXHIBITS
“Off-Road Harley-Davidson”
Opening Nov. 21, 2020; Media Preview: Friday, Nov. 20
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them, and the adventures they shared. Stay tuned to the H-D Museum social channels for a behind-the-scenes look at this exhibit.

“Performance Builds from Born-Free”
The Born-Free Motorcycle Show has been bringing together intrepid builders for more than a decade. The H-D Museum is pleased to display the passion projects of four top-notch Born-Free wrenchers whose canvas is a stock Harley- Davidson® motorcycle. Now on display in the Engine Room.

Stevan Dohanos painting, “Tex’s Motorcycle”
Dohanos, a frequent contributor to the Saturday Evening Post, enjoyed capturing his subjects as they were in real life. For this piece, Dohanos found his muse on a street in Georgetown, Conn. “Tex” Keller had decorated his saddle bags with nickel spots and covered his saddle with fur, putting his own flair on the Harley-Davidson® motorcycle. Though Dohanos probably didn’t title the work, many motorcyclists now refer to it as “Tex’s Motorcycle” and prints of it can be found in shops across the country. The original has found a home at the H-D Museum.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory”
(Now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.” Stay tuned to the H-D Museum social channels for a behind-the-scenes look at this exhibit.

EVENTS
Veterans Day Appreciation
Nov. 11, 10 a.m. – 5 p.m. & Nov. 12 10 a.m. – 8 p.m.
We salute you! On November 11th and 12th, the Harley-Davidson Museum will offer free Museum admission for all active Military, Veterans and their families.* Learn more about H-D’s military involvement during the Military Gallery Talks on November 11th at 11 a.m. and 2:30 p.m.and November 12th at 11 a.m., 2:30 and 6 p.m. For more than a century, Harley-Davidson has been on the front line – right next to the troops. The first American to enter Germany after World War I did so on a Harley-Davidson® motorcycle. Active military and veterans always enjoy special discounts at The Shop and while dining at MOTOR® Bar & Restaurant.

*Receive free admission to the Harley-Davidson Museum by presenting valid identification of service in the US Armed Services (active duty and veterans are welcome!) for the named servicemember, one (1) additional adult and up to four (4) children (under age 18). Valid on November 11, 2020 and November 12, 2020 for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

Harley-Davidson® Merchandise Holiday Weekend Sale
Nov. 27 – 29, 10 a.m. – 5 p.m.
Come for the sale in The Garage and stay to explore. Pick up a few gifts for the holidays: shop 50%-70% off discontinued, end-of-season MotorClothes® products**
Including holiday festivities:
• “Off-Road Harley-Davidson” Special Exhibit
• H-D Museum Campus Walking Tour, Audio Tours & Youth Activity Guides
• H-D Museum holiday specials at The Shop
• MOTOR® Bar & Restaurant burgers, BBQ and monthly specials

**Valid for onsite use in The Garage only at the H-D Museum on purchase of select, end of season men’s and women’s Harley-Davidson® MotorClothes® merchandise. Not valid for online purchases; not valid in The Shop at the H-D Museum. Prices as marked in The Garage. Sale prices valid from November 27 – 29, 2020. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

TOURS
Engines 101
Thu, Fri, Sat and Sun – 11:30 a.m., 1:30 and 3 p.m.
What is a powertrain? What makes the Milwaukee-Eight® engine different? The Engines 101 class takes you inside the Milwaukee Eight engine and transmission. In a classroom setting, we break down the components and their functions while describing the performance of a 4-stroke engine. Engines 101 shows how an engine and transmission come together to make a powertrain. Advance tickets and more information can be found here.

H-D Museum Campus Walking Tour
Explore the campus of the world’s only Harley-Davidson Museum and enjoy the great outdoors. This 20-acre site is the place to see and experience Harley-Davidson history and culture. Download the PDF to your phone or mobile device and follow the path around the H-D Museum campus.

THE SHOP
Enjoy free shipping on all online orders Nov. 27 – Nov. 30.***

***Offer valid for online purchases only. Get free standard shipping to locations within the continental United States, Alaska and Hawaii on purchases at the Harley-Davison Museum online store (https://hdmuseum.archivea.com/perl/home.pl) any time from Nov. 27, 2020 – Nov. 30, 2020. Additional restrictions apply.

As we approach the holidays, please note the H-D Museum will be closed on Thanksgiving and Christmas.

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

Eat well while doing good at MOTOR® Bar & Restaurant this holiday season
New catering packages take the stress out of meal planning for your special occasions.

MOTOR® Bar & Restaurant is still open! If you have a hankering for the bold, American classics found at MOTOR Bar & Restaurant, we’ve got you covered! While we continue to place guest and staff safety as our top priority, we have been working alongside the City of Milwaukee Health Department to ensure proper protocols are in place for your next visit. Dine-in, takeout and delivery are all available for lip-smacking BBQ, juicy ground chuck burgers, monthly specials and more.

And beginning today, bring in your new, unwrapped toys and receive 10% off your bill at Motor Bar and Restaurant as a part of the Kids2Kids Toy Drive! Help brighten spirits during the holiday season.

Visit MOTORRestaurant.com to plan your next night out or get a delicious feast delivered to your front door.

HAPPENINGS
Kids2Kids Toy Drive at MOTOR® Bar & Restaurant, Nov. 9 – Dec. 13, 2020
Donate an item for the Kids2Kids Toy Drive at MOTOR® Bar & Restaurant at the Harley-Davidson Museum and receive 10% off your bill†. Your donation will help spread joy to children in need during the holiday season. Guests are encouraged to bring new, unwrapped toys that will be gifted to children in need. Kids2Kids Christmas not only makes an impact on the children who receive the toys, but it also helps instill the values of caring and giving in the children who donate the toys. Since the program began in 2006, more than 230,000 toys have been collected and distributed to families. Help us hit our goal of collecting more than 20,000 toys! Don’t forget, MOTOR’s kids menu is perfect for the pint-size set. More details are available at kids2kidstoydrive.com.

†10% off your bill at MOTOR® Bar & Restaurant at the Harley-Davidson Museum before tax with a donation for Kids2Kids Toy Drive hosted by Kapco Inc. on November 9 – December 13, 2020. Cannot be redeemed for cash or cash equivalent. Offer not valid on previous visits. Cannot be combined with any other offer, discount or promotion. Offer can be changed at any time without notice. Void where prohibited or restricted by law.

NOVEMBER SPECIALS
Monte Cristo: Shaved turkey and ham, bacon, Swiss cheese, and blackberry jam on battered thick toast ($13.95)
Braised Short Rib with Gnocchi: Braised beef short rib, sautéed carrots, onions, and mushrooms with a red wine-thyme demi-glace. Served over fresh potato gnocchi ($20.95)
Warm Pumpkin Blondie: Pumpkin blondie served with spiced pecans and cinnamon ice cream ($7.95)

SMALL-PLATE LUNCH MENU
Entrees
Chicken Biscuit Sliders: Two buttermilk biscuits with house-breaded fried chicken, topped with mayo and pickles; served with fries ($7.95)
Nashville Chicken Sliders: Two Nashville hot chicken sliders topped with pickles, coleslaw, and mayo on a brioche mini bun; served with fries ($8.95)
Quesadilla: Tortillas with shredded cheese, black bean-corn salsa with choice of BBQ chicken, shredded pork or brisket; served with chipotle ranch ($7.95)
Butternut Squash Ravioli: Brown butter sage with toasted walnuts, Parmesan cheese ($7.95)
Asian Rice Bowl: Grilled chicken, peppers, celery, carrots, green onions, edamame with sesame teriyaki rice ($8.95)
Baked Pasta: Chunky marinara sauce, mozzarella & provolone cheese, onions and mushrooms ($7.95) Add on sausage or chicken for $2

Appetizers
Chili Cheese Fries: House-made chili served on golden French fries topped with sour cream shredded cheese and red onions ($7.95)
Crispy Ravioli: Five cheese-filled breaded raviolis served with homemade tomato sauce ($5.95)

CATERING PACKAGE (available beginning Nov. 13)Serves 4-6 and includes
Smoked Brisket -1 lb., BBQ Pork – 1.5 lbs., BBQ Chicken – 1.5 lbs., Hot Link Sausage – 1 lb. Coleslaw – 1 quart, Baked Beans- 1 quart, Corn Bread – 4, Crispy Fries – 1 lb. ($59.95)

WEEKLY SPECIALS
TACO TUESDAY
Join us every Tuesday for our weekly Chef’s choice taco special! Add a MOTOR Margarita for only $5.

FRIDAY FISH FRY
Visit MOTOR for our Friday AYCE Fish Fry! Every Friday, our All-You-Can-Eat Wisconsin Fish Fry is available all day, served with golden fried cod, crispy French fries, fresh jicama coleslaw, rye bread roll and tartar sauce for only $14.95.

BBQ & Blues
BBQ & Blues – the ultimate pairing of lip-smacking BBQ and blistering live (free) blues music – is back. Take in a live performance from a rotating lineup of blues musicians, plus all-you-can-eat, hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage links for $29.99. All BBQ platters come with French fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread. Not up for the AYCE task? Enjoy a special BBQ platter with hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage link with all the sides for $19.99. In addition to the smokin’ BBQ, MOTOR® Bar and Restaurant will sizzle with the best in true American blues music from 5 – 8 p.m. – with no cover charge! Due to limited capacity, reservations are strongly encouraged!

H.O.G.® MEMBER SPECIAL
H.O.G.® Members can enjoy a 16-oz can of Budweiser, Bud Light, or Busch Light for just $3.

And if you’re looking to book your upcoming holiday party, wedding or team gathering, the pros at 1903 Events are ready to execute your vision and ensure a safe and memorable gathering. Winter is a magical time to host a wedding with extra sparkle! And if you want those all-American classics to come to your door, check outMOTOR® Bar and Restaurant’s Offsite Catering Menu!

About MOTOR® Bar & Restaurant
The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson attitude. MOTOR® Bar and Restaurant takes diners on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, seasonal favorites and a whole lot more. For more information and to learn about the latest menu, visit motorrestaurant.com or call 414-287-2778.

Kaelen Felix Illustrates a Harley-Davidson Museum Article for 360 MAGAZINE

Harley-Davidson Museum

The Harley-Davidson Museum is celebrating October with more than just its one-of-a-kind collection of motorcycles and memorabilia, as Milwaukee’s own musicians and artists will be on-campus to provide extra entertainment.

De La Buena, Lex Allen and Trapper Schoepp will take the stage Oct. 11 as part of a Rock the Green event. Tickets cost $10 and benefit Jazz Gallery Center for the Arts, Danceworks and Schlitz Audubon Nature Center.

Artists are also invited to participate in “Drawing in the H-D Museum” as part of Gallery Night and Day. Philip Salamone will take participants through the creative process in the event which will take place Oct. 16.

New all-electric LiveWire motorcycles will be available for demo rides Oct. 17 and 18. In promotion of the new Apple TV+ series “Long Way Up,” everyone who rides one of the motorcycles will receive a limited-edition LiveWire poster.

While guests are welcomed back to the museum, the first priority is safety. To see how the Harley-Davidson Museum is protecting guests, you can click right here.

They also have a few must-see exhibits available for only a little while longer.

Taming the Road in Style shows Harley-Davidson from the beginning. At a time in which motorcycles were nothing more than chunks of dirt, stone and other debris, designers struggled to build a comfortable bike. Many improvements to suspension, seats and frames later, Harley-Davidsons looked nothing like they did at their inception. Taming the Road in Style traces the history of Harley-Davidson motorcycles all the way until the most modern models. This exhibit closes Nov. 8.

“Tex’s Motorcycle” is a painting by Stevan Dohanos, who frequently contributed to the “Saturday Evening Post.” On the streets of Georgetown, Conn. was “Tex” Keller’s personalized motorcycle. He used nickel spots to decorate his saddle bag and put fur on his saddle. While prints of the painting are available all over the country, the original can only be seen at the Harley-Davidson Museum.

Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” is a collection of architectural drawings, including plans for the original facility on Juneau Avenue. Pencil drawings and archival photos show how Harley-Davidson grew from producing 1,000 motorcycles in 1909 to 27,000 in 1920. The Milwaukee factory continued to expand and is still the home of Harley-Davidson 100 years later.

“Building a Milwaukee Icon” shows Harley-Davidson in the middle of the period during which Milwaukee was known as the “Machine Shop to the World.” The Harley-Davidson Museum social channels will be providing behind-the-scenes looks at this exhibit.

They also offer tours. Engines 101 is a class taking visitors inside the engine. How does a powertrain work, and what’s so special about the 4-stroke engine? It’s all available to learn in a classroom setting. Ticket are available right here.

The H-D Museum Campus Walking Tour is the best way to absorb Harley-Davidson history and culture in the great outdoors. You can download a PDF of the campus map by clicking right here.

To learn more about the museum and to purchase tickets, you can click right here.

Harley Davidson illustration by Kaelen Felix for 360 Magazine.

Harley Davidson Museum & Motor

Illustration by Kaelen Felix

Fun This Fall at the Crossroads of 6th & Canal
The Harley-Davidson Museum says, “Thank You!” to medical and safety responders, and caps off Valley Week with a blood drive.

As a sign of gratitude for all those working to keep us safe, the Harley-Davidson Museum is offering medical and safety responders* free admission to the H-D Museum™, and MOTOR® Bar & Restaurant will knock 10% off the bill for those frontline workers to create a great pairing to the Harley-Davidson Museum® campus through the end of September. (details below and on Museum website)

The H-D Museum will also be the site of the Menomonee Valley Partners Valley Week blood drive, taking place Sept. 17 and 18 during Valley Week. In addition to helping save lives during this urgent time of need, all donors will receive complimentary admission to the H-D Museum and more incentives at MOTOR Bar & Restaurant, and The Shop. Details below.

September also marks the wind down of Saturday Demo Rides, so make tracks to 6th & Canal to throw a leg over a new Harley-Davidson motorcycle #FreedomMachine.

As always, the safety of our guests is a top priority for the Harley-Davidson Museum. Guests may notice changes since their last visit. Visit the H-D Museum website to find out more about our safety measures or to purchase tickets in advance.

OFFERS
The H-D Museum says, “Thank You!” to medical and safety responders*
Through Sept. 30
Now through the end of September, medical and safety responders can enjoy free admission to the Harley-Davidson Museum. Plus, stop off across Motorcycle Plaza and visit MOTOR Bar& Restaurant, where those same responders can take 10% off their bill. It’s the H-D Museum’s way of saying thank you to those keeping us safe.

EVENTS
Valley Week Blood Drive
Thursday, Sept. 17 (11 a.m. – 7 p.m.) and Friday, Sept. 18 (7 a.m. – 2 p.m.)
It’s time to rally in the Valley with a Menomonee Valley Partners blood drive to support local Wisconsin patients as part of Valley Week. There’s an even higher need for blood donations during the COVID-19 pandemic, and you can help! Besides earning bonus points for being awesome, all donors will also receive a great package of gifts from the Harley-Davidson Museum, including: Complimentary admission to the H-D Museum, 10% off a purchase of $25 or more at The Shop and $10 off $30 spend at MOTOR Bar & Restaurant. Masks are required and social distancing will be enforced. You can read a complete list of Menomonee Valley Partners’ COVID-19 Event Policies here.

TOUR OFFERINGS
Engines 101
Thu, Fri, Sat and Sun – 11:30 a.m., 1:30 and 3 p.m.
What is a powertrain? What makes the Milwaukee-Eight® engine different? The Engines 101 class takes you inside the Milwaukee Eight engine and transmission. In a classroom setting, we break down the components and their functions while describing the performance of a 4-stroke engine. Engines 101 shows how an engine and transmission come together to make a powertrain. Advance tickets and more information can be found here.

H-D Museum Campus Walking Tour
Explore the campus of the world’s only Harley-Davidson Museum and enjoy the great outdoors. This 20-acre site is the place to see and experience Harley-Davidson history and culture. Download the PDF to your phone or mobile device and follow the path around the H-D Museum campus.

Google Arts & Culture
Google recently announced its partnership with 16 world-class Milwaukee institutions, including the Harley-Davidson Museum, bringing the city’s culture, people, and stories online on its Google Arts & Culture platform and app at g.co/Milwaukee. For the first time, anyone in the world can engage with organizations across the city and experience its celebratory culture (Milwaukee hosts more than 60 festivals in the summer alone). With summer festivals and vacations on pause, people can discover public art with Sculpture Milwaukee, student performances from the Milwaukee Youth Symphony Orchestra, fine art tours from the Haggerty Museum of Art at Marquette University, production shots from the Milwaukee Repertory Theater, murals from Imagine MKE, Harley-Davidson history from the H-D Museum and more in one digital location.

Saturday H-D Museum Demo Rides
10 a.m. – 4 p.m. through Sept. 26
Visit the Museum campus Saturdays from 10 a.m. – 4 p.m.and throw a leg over a 2020 motorcycle to experience the fun and freedom of a Harley-Davidson motorcycle. Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail® and Sportster® models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods. And if you haven’t had the chance to experience the thrill of the all-new, all-electric LiveWire motorcycle, stop by on Sept. 19 and 26 and throw a leg over the future of Harley-Davidson.
• Demo Rides will run 10 a.m. – 4 p.m. weather-dependent.
• Sign-up is on a first come first service basis. 
• Riders and passengers must be at least 18 years of age.  
• Riders must hold a valid license with a motorcycle endorsement. 
• All riders and passengers must wear a helmet, eye protection, shirt, long pants and close toe shoes with heel strap. 
• All riders and passengers must bring their own riding gear.

MUST-SEE EXHIBITS
Stevan Dohanos painting, “Tex’s Motorcycle”
Dohanos, a frequent contributor to the “Saturday EveningPost,” enjoyed capturing his subjects as they were in real life. For this piece, Dohanos found his muse on a street in Georgetown, Conn. “Tex” Keller had decorated his saddle bags with nickel spots and covered his saddle with fur, putting his own flair on the Harley-Davidson motorcycle. Though Dohanos probably didn’t title the work, many motorcyclists now refer to it as “Tex’s Motorcycle” and prints of it can be found in shops across the country. The original has found a home at the H-D Museum.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (open now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Taming the Road in Style 
Closes Nov. 8
The earliest Harley-Davidson motorcycles had the same suspensions as bicycles of the time: none at all. The roads were a hodgepodge of dirt, stone, and other materials. Bumps were everywhere; suspension was needed. Comfort became a never-ending challenge for Harley-Davidson engineers. It was redefined by each new generation of rider and changing environments: over the decades, roads were paved, engine power and speed increased, and motorcyclists traveled faster over longer distances and craved smoother rides.  In response, Harley improved the seats, redesigned many frames, or added new suspension systems. Sometimes these changes were small, sometimes dramatic. These tweaks and additions added up over the years. The first Harley-Davidson vehicles resembled bicycles. Years later, bicycles and motorcycles looked nothing alike. The pursuit of comfort had transformed motorcycles. Taming the Road in Style examines this history, from the dawn of the bicycle to the launch of the new Harley-Davidson Softail models. 

SAVE THE DATE
“Off-Road Harley-Davidson”
Opening Nov. 21, 2020
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

*​Receive one (1) Harley-Davidson Museum General Admission pass and 10% off your bill when dining in at MOTOR Bar & Restaurant, before tax, by providing verification of current or former employment at any hospital, doctor’s office, police station or fire department during the period March 1, 2020 through September 30, 2020 (valid for individual only). Valid from August 15, 2020 through September 30, 2020 for in-person use only at the H-D Museum and in-person, dine-in use only at MOTOR Bar & Restaurant. Not valid for online purchases, carry-out or delivery orders. Offer limited to the individual providing employment verification. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previous purchases at the H-D Museum or MOTOR Bar & Restaurant. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

MOTOR® Bar & Restaurant serves up the perfect pairing for medical and safety responders

Plus, BBQ & Blues returns later this month.

MOTOR® Bar & Restaurant offers an idyllic backdrop to enjoy the last sips of summer. Located on the H-D Museum™ campus, the MOTOR Bar & Restaurant is offering a limited menuavailable for dining inside or on one of our two waterfront patios – take your pick and have it made in the shade or check out the sun-splashed patio if you want a side of vitamin D. Delivery and carry-out are available for order with pick-up inside the MOTOR Can Room. Food and beverage purchased for carry-out may be taken away or enjoyed outdoors or on our campus with scenic views.

Through the end of September, medical frontline heroes can not only enjoy free admission to the H-D Museum, but also 10% off the bill at MOTOR Bar & Restaurant. And coming soon – BBQ & Blues returns with a blistering pair of blues acts on Sept. 19 and 26.

SEPTEMBER SPECIALS
Nashville Chicken Sandwich: Nashville hot chicken, pickles, coleslaw, lettuce with rosemary aioli on a split top bun. Served with french fries and a pickle spear ($17.95)

Chili Burger: 8-oz., hand-packed ground chuck patty topped with homemade in-house chili with red onion, cheddar cheese and sour cream. Served with french fries and a pickle spear ($16.95) 

Strawberry Rhubarb Pie: Served with vanilla ice cream ($7.95)

HAPPENINGS
“Thank You!” to medical and safety responders*
Daily through Sept. 30, 2020
*Receive one (1) Harley-Davidson Museum General Admission pass and 10% off your bill when dining in at MOTOR Bar & Restaurant, before tax, by providing verification of current or former employment at any hospital, doctor’s office, police station or fire department during the period March 1, 2020 through September 30, 2020 (valid for individual only). Valid from August 15, 2020 through September 30, 2020 for in-person use only at the H-D Museum and in-person, dine-in use only at MOTOR Bar & Restaurant. Not valid for online purchases, carry-out or delivery orders. Offer limited to the individual providing employment verification. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previous purchases at the H-D Museum or MOTOR Bar & Restaurant. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

TACO TUESDAY
Join us every Tuesday for our weekly Chef’s choice taco special! Add a MOTOR Margarita for only $5.

FRIDAY FISH FRY
Visit MOTOR for our Friday AYCE Fish Fry! Every Friday, our All-You-Can-Eat Wisconsin Fish Fry is available all day, served with golden fried cod, crispy french fries, fresh jicama coleslaw, rye bread roll and tartar sauce for only $14.95.

Bulleit Bourbon presents BBQ & Blues
BBQ & Blues makes its triumphant return Saturday, Sept. 19. Take in a live performance from a rotating lineup of blues musicians, plus all-you-can-eat, hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage links for $29.99. All BBQ platters come with french fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread. Not up for the AYCE task? Enjoy a special BBQ platter with hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage link with all the sides for $19.99. In addition to the smokin’ BBQ, MOTOR will sizzle with the best in true American blues music from 5 – 8 p.m. – with no cover charge! Due to limited capacity, reservations are strongly encouraged! Sept. 19, check out Pierre Lee. Then make a return trip on Sept. 26 to hear from the She’s Right, I’m Left duo.

H.O.G.™ MEMBER SPECIAL
HOG Members can enjoy a 16-oz can of Budweiser, Bud Light, or Busch Light for just $3.

If you’re in the midst of planning your next corporate or social special occasion, the pros at 1903 Events are ready to execute your vision and ensure a safe and memorable gathering. Winter is a magical time to host a wedding with extra sparkle! Planning to host your event elsewhere? Check out MOTOR’s Offsite Catering Menu and we’ll bring those bold, American classics to you!

About MOTOR® Bar & Restaurant
The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson® attitude. MOTOR™ takes diners on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, seasonal favorites and a whole lot more. For more information and to learn about the latest menu, visit motorrestaurant.com or call 414-287-2778.

Motorcycle illustration done by Mina Tocalini of 360 MAGAZINE.

Harley-Davidson Museum

The Harley-Davidson Museum is proud to announce new offerings and new partnerships that explore the rich history of the storied brand. Whether it’s a new campus walking tour, the H-D Museum’s Engines 101 class or the introduction of the Bar & Shield to visitors around the globe on Google’s Arts & Culture platform and app, the H-D Museum has you covered when it comes to experiencing freedom and adventure.

And MOTOR Bar & Restaurant waterfront patio is an open and airy spot to sip on summer’s good vibes. But no visit to 6th & Canal is complete without a stop at The Shop. New items include a special co-branded merchandise collection from Harley-Davidson and the Milwaukee Bucks.

As always, the safety of our guests is a top priority for the Harley-Davidson Museum. Guests may notice some changes during their visit. We encourage everyone to visit the H-D Museum website to learn more about what you can expect for your visit or to purchase tickets in advance.

TOUR OFFERINGS

Engines 101

Thu, Fri, Sat and Sun – 11:30 a.m., 1:30 and 3 p.m.

What is a powertrain? What makes the Milwaukee-Eight engine different? The Engines 101 class takes you inside the Milwaukee Eight engine and transmission. In a classroom setting, we break down the components and their functions while describing the performance of a 4-stroke engine. Engines 101 shows how an engine and transmission come together to make a powertrain. Advance tickets and more information can be found here.

H-D Museum Campus Walking Tour

Explore the campus of the world’s only Harley-Davidson Museum and enjoy the great outdoors. This 20-acre site is the place to see and experience Harley-Davidson® history and culture. Download the PDF to your phone or mobile device and follow the path around the H-D Museum campus.

Google Arts & Culture

Google recently announced its partnership with 16 world-class Milwaukee institutions, including the Harley-Davidson Museum, bringing the city’s culture, people and stories, online on its Google Arts & Culture platform and app at g.co/Milwaukee. For the first time, anyone in the world can engage with organizations across the city and experience its celebratory culture (Milwaukee hosts more than 60 festivals in the summer alone). With summer festivals and vacations on pause, people can discover public art with Sculpture Milwaukee, student performances from the Milwaukee Youth Symphony Orchestra, fine art tours from the Haggerty Museum of Art at Marquette University, production shots from the Milwaukee Repertory Theater, murals from Imagine MKE, Harley-Davidson history from the H-D Museum and more in one digital location.

Saturday H-D Museum Demo Rides

10 a.m. – 4 p.m. through Sept. 26

Visit the Museum campus Saturdays from 10 a.m. – 4 p.m. and throw a leg over a 2020 motorcycle to experience the fun and freedom of a Harley-Davidson motorcycle. Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail and Sportster models. A predetermined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

  • Demo Rides will run 10 a.m. – 4 p.m. weather-dependent.
  • Sign-up is on a first come first service basis.
  • Riders and passengers must be at least 18 years of age. 
  • Riders must hold a valid license with a motorcycle endorsement.
  • All riders and passengers must wear a helmet, eye protection, shirt, long pants and close toe shoes with heel strap.
  • All riders and passengers must bring their own riding gear.

NEW INSTALLATIONS

Stevan Dohanos painting, “Tex’s Motorcycle”

Dohanos, a frequent contributor to the “Saturday Evening Post,” enjoyed capturing his subjects as they were in real life. For this newly installed piece, Dohanos found his muse on a street in Georgetown, Connecticut. “Tex” Keller had decorated his saddle bags with nickel spots and covered his saddle with fur, putting his own flair on the Harley-Davidson motorcycle. Though Dohanos probably didn’t title the work, many motorcyclists now refer to it as “Tex’s Motorcycle” and prints of it can be found in shops across the country. Now the original has found a home at the Harley-Davidson Museum.

“Building a Milwaukee Icon” 

A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

THE SHOP

For the second consecutive year, the Milwaukee Bucks and Harley-Davidson Motor Company have teamed up to roll out a special co-branded merchandise collection available to fans globally. Available now in adult and youth sizes, the limited-edition line of T-shirts can be purchased at The Shop at the Harley-Davidson Museum, the Bucks Pro Shop inside Fiserv Forum, at select Harley-Davidson retail stores and online from both the Bucks Pro Shop and Harley-Davidson.

MOTOR BAR & RESTAURANT

Motor Bar & Restaurant, located on the H-D Museum campus is offering a limited menu available for dining inside or on one of our two waterfront patios – take your pick and have it made in the shade or check out the sun-splashed patio if you want a side of vitamin D. Delivery and carry-out are available for order with pick-up inside the MOTOR Can Room. Food and beverage purchased for carry-out may be taken away or enjoyed outdoors or on our campus with scenic views.

AUGUST SPECIALS

Teriyaki Wings: tossed with house made teriyaki, topped with cilantro, green onion and a lime wedge ($12.95)

The Breakfast Burger: 8-oz., hand-packed ground chuck patty stacked with smoky bacon, fried egg, tomato, red onion and cheddar cheese served on a toasted brioche bun ($14.95)

Wisconsin Beer Brats: Two locally made bratwursts, marinated in beer and onions. Served sizzling from the grill with sautéed onions and a side of spicy mustard ($15.95)

Caramel Apple Granny Pie: Deep-dish apple pie with toffee custard and caramel in a shortbread crust ($8.95)

MEDICAL FRONTLINE HEROES MONDAY

Receive 20% off when dining in Motor Bar & Restaurant on Mondays by providing verification of current or former employment at any hospital or doctor’s office (individual only). Valid through August 31, 2020. 

TACO TUESDAY

Join us every Tuesday for our weekly Chef’s choice taco special! Add a MOTOR Margarita for only $5.

FRIDAY FISH FRY

Visit MOTOR for our Friday AYCE Fish Fry! Every Friday, our All-You-Can-Eat Wisconsin Fish Fry is available all day, served with golden fried cod, crispy French fries, fresh jicama coleslaw, rye bread roll and tartar sauce for only $14.95.

H.O.G. MEMBER SPECIAL

Join us for a cold one. HOG Members eligible for $3 cans of Budweiser, Bud Light or Busch Light all day, every day.

And if you’re in the midst of planning your next corporate or social special occasion, the pros at 1903 Events are ready to execute your vision and ensure a safe and memorable gathering. Planning to host your event elsewhere? Check out MOTOR’s Offsite Catering Menu and we’ll bring those bold, American classics to you!

A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

Follow Harley-Davidson Museum: Facebook | Instagram | Twitter

The Harley-Davidson Museum Kickstarts 2020


The return of Milwaukee Museum Week, Monster Jam drivers and more events and displays make this the perfect time to visit the crossroads of 6th & Canal.

Cabin fever doesn’t stand a chance in Milwaukee this month as Milwaukee Museum Week (MMW) returns for its second installment, with even more special programming as well as free admission for kids on Monday, Jan. 20th at participating museums – including the H-D Museum. The Harley-Davidson Museum is ready to roll out the orange carpet with fun events and special programming during MMW. Read below and start planning your trip to the H-D Museum campus for even more fun ways to shake those winter blues.   

EVENTS / PROMOTIONS

Monster Jam Drivers Meet & Greet and Ticket Giveaway at the Harley-Davidson Museum®

Friday, Jan. 17, noon-1 p.m.
Come on down to the Harley-Davidson Museum on Friday, January 17 from noon to 1 p.m. to meet drivers from the Monster Jam Triple Threat series, get autographs and pose for pictures with a Monster Jam driver. And feel good while you’re doing it by donating new winter accessories to Milwaukee Public School’s Mitten Tree Drive. The first 100 folks to show up and donate new or hand-made winter accessories to the MPS Mitten Tree Drive will receive a free ticket voucher to Monster Jam Triple Threat Series playing at Fiserv Forum (Saturday, January 18 and Sunday, January 19) and entrance into the Harley-Davidson Museum for Friday, January 17th.

Free Admission Friday

Friday, Jan. 17, 5-9 p.m.
Visit the H-D Museum for FREE on Friday, Jan. 17. Presented by the Historic Third Ward Association, Gallery Night & Day is the two-day premier art event in Milwaukee for both the experienced artist and beginning admirer. Tonight, be sure to check out “Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory,” the H-D Museum’s newest exhibit, which provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.” Free Friday night H-D Museum admission from 5-9 p.m.; regular admission prices apply on Saturday.

Milwaukee Museum Week

Saturday, Jan. 18-Sunday, Jan. 26
The Harley-Davidson Museum is proud to participate in the second annual Milwaukee Museum Week January 18 – 26. Milwaukee Museum Week returns with fun events, interesting programs and special experiences at 17 participating Milwaukee museums. This special week has been created to bring to light the meaningful impact these museums have for our residents, tourism and the economy, and to forming Milwaukee’s well-rounded cultural community. More than a hundred programs or events will be offered during the week and people are encouraged to support their local museums by participating.

On Monday, Jan. 20 thanks to the Greater Milwaukee Foundation, all children 18 and under receive FREE admission to the H-D Museum with an adult.

On Tuesday, Jan. 21 (and every Tuesday through April), the H-D Museum offers $10 Tuesdays with $10 admission for adults, two-for-$10 admission for kids, $10 Taco Tuesday at MOTOR® Bar & Restaurant and 10% off clearance items in The Shop. Guests to the Museum are also invited to participate in #MuseumSelfie day on Jan. 21.

On Thursday, January 23, the H-D Museum Curatorial staff has created a special program, Museum Mystory #1: Dial M for Motorcycle. Come and join an interactive story adventure inside the Harley-Davidson Museum. Follow cryptic clues, solve puzzles, and uncover a mystery through this fun hunt through museum galleries. Join the mysterious fun for all ages! This program is offered all day (10 a.m.-6 p.m.) and is included in your admission.

#MuseumSelfie Day

Tuesday, Jan. 21, 10 a.m.-6 p.m.
Grab the selfie stick and put on a happy face because #MuseumSelfie Day returns to the Harley-Davidson Museum on Tuesday, Jan. 21 during Milwaukee Museum Week. There’s no better backdrop for a selfie than the unrivaled collection at the H-D Museum. Visitors are encouraged to share their best pics on the Harley-Davidson Museum’s social pages. #HDMuseum @HDMuseum

$10 Tuesday are back!
Don’t forget: Museum admission on Tuesdays from October through April is just $10 and kids are just two for $10, too! At The Shop, take another 10% off clearance items. Plus, a Hamilton gets you the delicious chef’s choice Taco Tuesdays at MOTOR® Bar & Restaurant.

NEW INSTALLATIONS

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (open now)

A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Experience Gallery: Model Year 2020 Harley-Davidson motorcycles

Always a favorite photo opportunity for riders and non-riders alike, the H-D Museum’s Experience Gallery has been revamped to feature five 2020 Harley-Davidson motorcycles – including the all-new, all-electric LiveWire™!

Custom Culture Installation: “Blackbird”

Blackbird, from the minds of Bobby Greene and Justin Walls, pays homage to Joe Petrali’s 1936 EL landspeed motorcycle. Elements of Petrali’s machine are imitated in this contemporary custom bike. Both vehicles use Harley-Davidson handlebars and forks made for board trackers; both have hillclimber frames; and their wheels are the same design and size. On display for a limited time, race fans will be thrilled to get an up-close look at this tribute to historic motorcycle landspeed racing.

SAVE THE DATES

Date Nights, Thursdays in February
“Around the Corner” Season 9 Preview Party, March 3

About the Harley-Davidson Museum

A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

Pabst, beer, 360 MAGAZINE

Pabst’s Milwaukee Taproom Will Re-Open as Captain Pabst’s Pilot House

Pioneered by Captain Frederick Pabst, Pabst Brewing Company (Pabst) has been brewing beer since the late 1800s. 175 years later, the Captain’s vision, foresight, and commitment to excellence transformed a small-scale brewery into one of the nation’s largest and most admired. Today, driven by these same inspirations, Pabst proudly unveils a new luxury beer brand, Captain Pabst, and launches with its flagship IPA, Seabird.

Seabird is a highly sessionable, premium India Pale Ale, brewed with Magnum, Citra, Cascade, and Mosaic hops. The beer takes its name from Captain Fredrick Pabst’s last steamship, which was a catalyst in his decision to enter the beer business. Caught near the shore in December of 1863 during an unexpected storm, Captain Fredrick Pabst strategically beached “The Seabird” on the sands of Whitefish Bay on Lake Michigan without casualties. With irreversible damage to The Seabird, Captain Pabst made the fateful decision to walk away from the sea. Hanging up his captain hat, he purchased a brewery that would eventually bare his name and deliver some of the most iconic American beer brands of all time.

Seabird is available now, as a Midwest exclusive, for sale across Wisconsin and the greater Chicago area. 

“We’re lucky enough to be the stewards of so many great, classic American trademarks.  But none of those marks really highlight the person or the people that founded the original brands,” said Matt Bruhn, Pabst General Manager. “We thought creating something new, based on someone who played such an integral part in pioneering brewing in this country, was a really romantic and deserving story that consumers would be interested in hearing.”

Pabst is also transforming its taproom in Milwaukee and relaunching it as Captain Pabst’s Pilot House. The taproom offers a beer hall experience in the heart of Milwaukee, Pabst’s hometown, fit to honor the Captain and the brewing traditions that have lasted over a century.

 “Captain Frederick Pabst was wild; his life was filled with random endeavors that all seemed to stem from his adventurous spirit and his willingness to push the boundaries.  To do things right, but differently. Here at Pabst we can certainly appreciate a life lived that way – it’s closely aligned to our values” added Bruhn.

The Pilot House will focus on imaginative craft beer offerings while paying homage to Captain Pabst’s historic recipes. In addition to Seabird, the Captain Pabst Signature Series will feature new and exciting, quality brews the Captain would have crafted generations ago. Beyond beer, the venue experience includes the addition of a craft spirits program, where spirits are blended and barrel aged in-house, an expanded merch offering, and a loyalty program called the “Blue Jacket Club.”

The Captain Pabst Pilot House will have its grand opening and reveal March 28, 2020 – Captain Pabst’s 184th birthday.

Harley Davidson, 360 MAGAZINE, Tim McCormick

Harley-Davidson Museum

The party of the summer takes place at the Harley-Davidson Museum® over Rally weekend
Plus, a new exhibit and your last chance to catch “Daredevils” highlight a September to remember

Milwaukee, USA (Aug 29, 2019) – Make plans to join the Harley-Davidson Museum Aug. 29 – Sept. 1 during Rally Weekend for free live entertainment from chart-topping musicians, stunt shows, demo rides of select 2020 motorcycles, LiveWire Jumpstart experiences, the H-D Museum’s Annual Custom Bike Show, acres and acres of motorcycle thrills, and miles and miles of rolling sculptures.

And this weekend marks one of the last chances to see the scintillating “Daredevils” exhibit (closing Sept. 8) while gallery space is cleared away for the arrival of “Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory,” opening Sept. 6. Plus, the life-size LEGO® Harley-Davidson® Fat Boy® is reigning supreme as Milwaukee’s must-see attraction and it’s found only at the H-D Museum.

RALLY WEEKEND, Aug. 29 – Sept. 1
The H-D Museum – where Harley-Davidson history and custom culture come to life – will serve as the central rally point all-weekend long. In addition to performances from a variety of national, regional and local musicians and artists – all for free on two separate stages – the H.D. Museum will come alive with stunt shows, pinstriping artists exhibiting their mastery, tattooers spilling ink to create that ultimate souvenir and so much more. All outdoor entertainment – including the live music – is free and open to the public.

Some highlights include:

  • Headline music acts
  • Ill Conduct Stunt Shows featuring Cole Freeman, Thu-Sat at noon, 2, 4 and 6 p.m. Sun at 10 a.m., noon, 2 and 3:40 p.m.
  • Milwaukee Rally Women’s Ride, Friday, staging begins at 8 a.m.
    The Milwaukee Rally Women’s Ride is back! Join your fellow female riders for a great day touring the beautiful roads of southeast Wisconsin. Participants receive a fabulous lunch and more. Staging begins at 8 a.m. at the Harley-Davidson Museum®. Instructions and photos at 9 a.m.; kickstands up 9:30 a.m. Ride is limited to the first 116 women, so buy your tickets fast! Preregistration is required.
  • Custom Bike Show, Sunday, Sept. 1 (8 a.m.-5 p.m.)
    You think your bike is HOT, show it off at the 2019 Harley-Davidson Museum Custom Bike Show! Classes include: Antique, VRSC™, Sidecar, Trike, Full Dresser, Stock Sportster, Stock Big Twin, Show Custom, Custom Touring, Radical Custom, Pro Class and Non-H-D Cool Custom. Proceeds will benefit the BUILD Moto Mentor Program.
  • Free Demo Rides, Thu-Sat (10 a.m.-3 p.m.)
    Be among the first to throw a leg over select 2020 Harley-Davidson motorcycles. Plus, the all-new, all-electric LiveWire™ will be available on the Jumpstart for those wishing to experience the future of Harley-Davidson and thrill of its twist-and-go throttle.
  • Harley-Davidson® IRONe Demos, Sat (10 a.m.-5 p.m.)
    The brand-new electric-powered two-wheelers for kids will once again be available for demos. Families are invited to bring the little ones down to take a spin on the first electric-powered balance bikes for kids with parents who want to share their love for riding.
  • This weekend also marks one of the final times you can take in the thrill, chills and spills found in the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles” before it closes September 8.

LEGO x HARLEY-DAVIDSON
The LEGO Group recently revealed its latest LEGO® Creator Expert model – a Harley-Davidson® Fat Boy® that cruised into LEGO Stores globally and the Harley-Davidson Museum. Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic Milwaukee motorcycle captures the beauty of the real-life machine with finishes, surfaces, and design elements crafted to replicate the full-size Harley-Davidson Fat Boy. Featuring 1,023 pieces, the model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes. Visit The Shop to purchase your LEGO® Creator Expert model – Harley-Davidson® Fat Boy.

To celebrate the launch, LEGO Master Builders created a life-size model of the motorcycle, complete with silver coated parts, Wi-Fi animation control, sound and light effects to imitate a real Harley-Davidson® Fat Boy® and 6,000 special LEGO elements. The extraordinary creation took 865 hours to build, is made of 69,569 pieces and will be on display at the world’s only Harley-Davidson Museum for a limited time.

EXHIBITS
“Daredevils: A Century of Spine-Tingling Spectacles” (through Sept. 8)
Step right up and behold amazing displays of danger and derring-do! Daredevils have thrilled audiences for centuries. What began with horse trick riders in circuses inspired new generations of entertainers on bicycles, motorcycles, cars – even flying sofa chairs. From touring thrill shows to Hollywood movie stunt work, “Daredevils” celebrates the exciting history of these death-defying entertainers who spend countless hours perfecting their exploits. Witness how incredible feats from long ago inspire modern-day risk-takers. The H-D Museum cordially invites one and all, children big and small to behold how daredevils are born! Please note: Select photos from the exhibit can be found at this page.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (Opens Sept. 6)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”
We invite you to explore our collaboration with three Milwaukee area museums, featuring #MilwaukeeMade exhibits. http://www.visitmilwaukee.org/milwaukee-made/

EVENTS
BIKE NIGHTS
Thursdays, 5-9 p.m.
All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike (or whatever wheels you favor). Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR Bar & Restaurant®, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit® Bourbon Signature Cocktails.
Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (for more details and the full entertainment lineup, visit H-DMuseum.com).
Sept. 5 – (Chopper Bike Night) – Them Guilty Aces
Sept. 12 – (Urban Bike Night) – DJ Shawna
Sept. 19 – THE PLAYLIST
Sept. 26 – (Final outdoor Bike Night of the season) – The Big Al Wetzel Band

THE CROSS COUNTRY CHASE, Saturday, Sept. 7, 4:30-6:30 p.m.
On Saturday, September 7th, 2019 a group of approximately 100-adventerous souls on antique motorcycles will take America’s two-lanes by storm and the world is invited to cheer on the excitement and stop at the Harley-Davidson Museum – come check out the vintage rolling sculptures. 
The Cross Country Chase, America’s newest antique motorcycle touring challenge, is brought to you by the tried-n-true crew at the Motorcycle Cannonball in partnership with Legends Motorcycle Museum. This down-n-dirty endurance run will prove out the “who’s who” of antique motorcycling.  Not only will the winner be crowned a “Legend” and have bragging rights for life after successfully completing the arduous run, but as a bonus, a cash prize will also be awarded. The cross-country challenge is for riders over 18, motorcycles manufactured between 1930-1948, and will be an extreme test of endurance, speed, navigation, and knowledge.

Autism-Friendly Day, Sat Sept 14, 9 a.m.-6 p.m.
Join Autism Speaks at the Harley-Davidson Museum for its second annual Autism-Friendly Day, Saturday, Sept. 14, from 9 a.m.-6 p.m. Just mention “Autism Speaks” at the front desk to enjoy discounted tickets, specials at The Shop and MOTOR Bar & Restaurant and fun activities for the whole family. Families will have the option to purchase $14 tickets for adults and $5 tickets for children ages 5-17; kids under 5 are always free. While the Harley-Davidson Museum has made efforts to make the venue as accommodating as possible, please note that some motorcycles may be riding on to campus during this day.

SAVE THE DATES:
Free Museum Admission (Gallery Night), Oct. 18, 5-9 p.m.
Skulloween Bike Night, Oct. 31
Veterans Day Appreciation, Nov. 9-11
Black Friday Beerfest, Nov. 29

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

BMI Stage at Lollapalooza

The third day of the BMI Stage at Lollapalooza gets underway with GRAMMY Award-winner Grace Weber, a go-to collaborator of Chance the Rapper and Kanye West. Soul standout DAVIE, who has been praised for embodying the passion and vitality of the genre, hits the stage next, followed by the female fronted rock’n’roll duo BONES (UK) and the infectious beats of fast rising electronic producer Melvv. Introspective alt-pop singer/songwriter morgxn promises to bring his trademark lyrical authenticity to the stage before Australian songstress Vera Blue closes out the day with her blend of folk/pop and moody electronica.

For more information on the BMI Stage, please visit, www.bmi.com/lollapalooza and follow @BMI on Twitter for updates on your favorite acts. To join the conversation, use #BMILolla.

BMI STAGE SCHEDULE – SATURDAY, AUGUST 4th

GRACE WEBER | 1:00-1:40pm

“A talented artist who knows how to move you and your body with soulful grooves and real AF lyrics.” – Okayplayer

GRAMMY Award-winner Grace Weber is a star on the rise. An accomplished singer/songwriter, Weber collaborated with Chance the Rapper and Kanye West, co-writing and singing on “All We Got,” the opening track of Chance’s GRAMMY-winning Coloring Book. Her singles, “More Than Friends” and “Elated,” shot to the top of Spotify’s charts, and her performance at SXSW was compared to a “religious experience” byNylon. Beyond her flourishing success, Weber is the cofounder of The Music Lab, Inc, a non-profit organization that provides free music education, career preparation and performance programs to high-school students in her hometown of Milwaukee.

DAVIE | 2:10 – 2:50pm

“There are many types of musicians; some look good, some move good, some are great songwriters, some are great singers. DAVIE is all of these. He has a sound that fits next to the biggest names in contemporary R&B and that can hang comfortably with the giants of the genre’s past, all the way back to his hero, James Brown.” – Ticketmaster Insider

Inspired by the passion of vintage soul and the emotional uplift of gospel, New Jersey native DAVIE cut his musical teeth singing in churches in a traveling gospel band. His vocal prowess led him to Los Angeles, where he found work singing back-up for artists like Chris Brown, Cee-Lo Green and Childish Gambino. But it wasn’t until he went back to the churches of his youth that he found the key to unlock his own path. His debut EP, Black Gospel Vol.1, is filled with both Davie’s fiery spiritual passion and the celebratory energy of contemporary R&B, making the euphoria his songs can generate palpable.

BONES (UK) | 3:20 – 4:00pm

“This is Trent Reznor-level cool. BONES is doing the whole damn thing, middle fingers to the sky and in full control of their work. Rock on.” —NYLON

To hear them explain it, British duo BONES (UK) is “leading the charge of taking rock’n’roll firmly into the 31st century.” Comprised of vocalist Rosie Bones and guitarist Carmen Van Den Berg, the band has already racked up some serious cred to back up their claim. After hearing an early gig by the duo in London’s Camden Town, rock legend Jeff Beck asked Bones and Van Den Berg to collaborate—as both co-writers and players—on his 2016 album Loud Hailer. After gaining a massive following off of singles “Beautiful is Boring” and “Girls Can’t Play Guitar,” it’s easy to see why they have caught the attention and toured with the likes of: Highly Suspect, Band of Skulls, KOOKS, PVRIS, Skunk Anansie and Miyavi.

MELVV | 4:30 – 5:10pm

“[Melvv] has been thrilling listeners with his jazzed-up dance music for years now…continuing to cement his status as a dynamic provocateur.” – Dancing Astronaut

Melvv is the artist project of Milwaukee, WI producer/DJ Jeffrey Melvin. He started producing music at age 12 after being inspired by a video of Daft Punk’s 2007 Paris concert. Melvv is currently signed to Atlantic Records and has a new EP releasing in the fall, which he will be performing at his Lolla Set.

MORGXN | 5:40 – 6:20pm

“Morgxn captivated fans with his infectious pop musicality that’s expertly infused with deeply personal, complex yet relatable lyrics. It’s in this honesty, vulnerability, and authenticity that morgxn’s music resonates and connects with his legion of fans.” -Ones to Watch

morgxn, at age 8, became the youngest member of the Nashville Symphony Choir, and at age 9 penned his fist song “I’ll Always Be There for You.” morgxn decamped from Nashville to Los Angeles, in order to find “space to think, breathe, and be with myself.” While at a party he was asked if he wanted to meet Stevie Nicks, who sagely told the young songwriter, “You have to keep moving. This world will walk all over you if you don’t just keep going.” This advice changed morgxn’s life and his career. His debut album inspired by loss, Vital, is filled with cascading synth-scapes and cool beats, celebrating the emotional complexities of the human condition. His breakout single, “Home,” has earned nearly 7 million Spotify streams, and even inspired a partnership with The Covenant House, a charity for young runaways.

VERA BLUE | 6:50 – 7:30pm

“There are many things we can be grateful to Australia for…but topping the list must be new alt-pop queen Vera Blue, who is undoubtably on the path to world domination.” – Paper Magazine

Vera Blue is an Australian singer/songwriter who started off playing acoustic folk music before adding lush, sultry electronic elements to broaden her sound. The results are sometimes gentle, sometimes ferocious and always show-stopping, with her commanding vocals front and center. After some crucial collabs with artists like Illy and Slumberjack, she released her EP Fingertips in 2016, followed by her debut album Perennial the following year. Response to both her recorded work and live shows have been rapturous.

ABOUT LOLLAPALOOZA:

Launched by founder Perry Farrell in 1991 as a touring festival, Lollapalooza remains an innovator in festival culture 27 years later. Lollapalooza was the first festival to bring together artists from a wide range of musical genres on one bill, it was also the first to travel, the first to expand to multiple days, the first to introduce a second stage, the first to blend art and activism, the first to offset its carbon emissions, the first to put electronic dance music artists on the main stage, the first to create family friendly programming, the first to make its home in an urban city center and the first to expand internationally.

Lollapalooza has grown into an annual world-class festival in Chicago (2005), as well as culturally rich countries including Chile, Argentina, Brazil, Germany and France. Lollapalooza is one of the premier destinations both for music fans in the United States and abroad. The festival expanded to four days in 2016 in celebration of 25 years and continues to bring fans four full days of music and over 180 bands on 8 stages. In 2017 Lollapalooza brought in over 245 million dollars in local economic impact and has brought in over 1.2 billion dollars in total locally, since 2010.

Lollapalooza is produced by Perry Farrell, William Morris Endeavor Entertainment, and C3 Presents.

ABOUT BMI:

Celebrating over 77 years of service to songwriters, composers, music publishers and businesses, Broadcast Music, Inc.® (BMI®) is a global leader in music rights management, serving as an advocate for the value of music. BMI represents the public performance rights in nearly 13 million musical works created and owned by more than 800,000 songwriters, composers, and music publishers. The Company negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites, span all genres of music and are consistently among the most-performed hits of the year. For additional information and the latest BMI news, visit bmi.com, follow us on Twitter @BMI or stay connected through Broadcast Music, Inc.‘s Facebook page. Sign up for BMI’s The Weekly™ and receive our e-newsletter every Monday to stay up to date on all things music.

Harley-Davidson Museum

We’ve hit double digits! Since opening its doors on July 12, 2008, the Harley-Davidson Museum has welcomed hundreds of thousands of enthusiasts, riders and non-riders from around the globe to pay homage to the history and heritage of Harley-Davidson that comes to life at 6th & Canal.

Join the Harley-Davidson Museum July 12-15 as we celebrate a full decade of being one of Milwaukee’s top tourist destinations. Of course, the celebration begins with a bang at Bike Night.

Whether you visited during our inaugural year in 2008 or you rode down on your Harley-Davidson for the last Bike Night, the H-D Museum always has something new to see or do, including a few just-opened exhibits. Join us for more than a few surprises as we invite our neighbors in Milwaukee and our friends from the world over to help us mark this milestone in Harley-Davidson history.

Here are just a few of the activities planned for our Birthday weekend:

    • Thursday kick-off with Bike Night featuring 10 years of Museum trivia, live music by the Radio Wranglers and fireworks around 8:50 p.m.
    • Friday, join WISN-TV and 99.1 The Mix forCoffee with the Morning Crew. Enjoy a complimentary cup of Joe and enter to win terrific prizes, including a Harley-Davidson 115th Anniversary Chrome Rally pack.
    • All weekend long, MOTOR® Bar & Restaurant will feature special menu items including the Original Cafe Racer Footlong Hot Dog, Birthday Cupcakes and a Bloody Mary Bar!
  • All weekend long, The Shop will stock special Museum birthday swag like special-edition T-shirts, patches, pins and $10 featured bundles.

Thursday, July 12

Bike Night, 5-9 p.m.

Thursday, kickstart the party with Bike Night where we’ll feature 10 years of Museum trivia, live music by The Radio Wranglers, a Milwaukee Fire Department Fire Boat Show at 7 p.m. before we end with a bang when the fireworks show begins at 8:50 p.m.

Future Bike Nights:

July 19 – Classic Rock Bike Night (featuring a pop-up performance from the city’s preeminent dancers)

July 26 – German Fest Bike Night (featuring an unique demonstration from STIHL® TIMBERSPORTS athletes)

Saturday, July 14

Wild Ones: Vintage Motorcycle Rally

9 a.m.-4 p.m.

Celebrating the 70th Anniversary of the Harley-Davidson Panhead Engine

Featuring the 16th Annual Knucklehead Company Reunion

Marking the Museum’s 10th Birthday

Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum.™ In partnership with the Antique Motorcycle Club of America (AMCA), the H-D Museum™ will host a 70th Anniversary celebration of the legendary Panhead Engine, featuring a timeline of these historic motorcycles dating back to 1948 and running through 1965. Panhead fans from the world over are invited to Milwaukee to show off – or admire – these iconic rolling sculptures.

Additionally, the 16th Annual Knucklehead Company Reunion features an antique motorcycle ride-in show and the AMCA Badger Heritage Chapter hosts authentic motorcycle field games (slow race, plank ride, barrel race, T-ball, ball on cone and weenie bite), with proceeds benefiting Make-A-Wish Foundation of Wisconsin.

Plus, enter for your chance to win a customized Harley-Davidson motorcycle, inspired by the art of Norman “Sailor Jerry” Collins, father of the old-school American Tattoo. Click here for more details.

Exhibits and Displays

“Taming the Road in Style”
Comfort, redefined by each new generation of riders, plays a significant role in Harley-Davidson’s ongoing story of combining cutting-edge innovation with timeless styling cues. The Harley-Davidson Museum’s newest exhibit, “Taming the Road in Style,” examines this history, drawing a line from the dawn of the bicycle to the launch of present-day Harley-Davidson Softail® models
.

“Panorama”
Among the tens of thousands of pieces of original photographic material in the Harley-Davidson Archives, a number of panoramic images can be found in the collection. These large-scale photos provide a detailed visual record of motorcycle clubs, organized rides and outings, and formal portraits of military and police groups. “Panorama” includes framed original prints, as well as modern prints from negatives or digital scans
.

The Engine Wall
The H-D Museum is proud to announce its all-new Engine Wall is currently on display. Designed for performance and styled for appearance, engines are at the center of Harley-Davidson’s identity. It is, after all, the Harley-Davidson Motor Company. The H-D Museum’s new Engine Wall artfully displays 24 examples from the major engine families that Harley-Davidson has engineered over its 115-year history alongside impressive interactive displays that let visitors dive deep into the motor’s workings and supplies the H-D enthusiast with tidbits and trivia related to the Motor Company’s legendary story.

Lobby display

1948, FL

OHV V-TWIN

In 1948, rider Jim Kobe purchased this motorcycle new for $965. In 1998, he donated it to Harley-Davidson. Kobe modified his bike over the 50 years that he owned it to enhance its performance. For example, he converted it to a 12-volt electrical system and upgraded from chain to belt drive. Kobe racked up more than 100,000 miles, earning the last few miles on his trip to Milwaukee to hand off the bike at Harley-Davidson’s 95th anniversary celebration.

Experiences and Other Events

Gallery Night Free Admission

July 20, 5-9 p.m.

The Museum offers free admission Friday evening only as part of the Historic Third Ward Association’s Gallery Night. Check out our new displays, get reacquainted with some of your favorites and prep for that party 115 years in the making coming to town over Labor Day weekend.

Demo Rides
Demo Rides are now available at the world’s only Harley-Davidson Museum! Visit the Museum campus Saturdays* from 9 a.m.-5 p.m. and throw a leg over a 2018 motorcycle to experience the fun and freedom that only a Harley-Davidson can deliver.
Visitors with their motorcycle endorsement will be able to choose from more than a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail, Sportster and Street models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

• Demo Rides will run 9 a.m. – 5 p.m. weather dependent.
• Sign-up is on a first come first service basis.
• Riders and passengers must be at least 18 years of age. Riders must hold a valid license with a motorcycle endorsement.
• All riders and passengers must wear a helmet, eye protection, shirt, long pants and closed toe shoes with heal strap. A limited selection of helmets, chaps and jackets will be available on site.
*Demo Rides will not be available on Saturday July 14th or Saturday September 1st

Jumpstart
Don’t have a motorcycle endorsement? No problem. You can still experience the thrill that only comes from being on a Harley-Davidson® motorcycle. The Harley-Davidson® JUMPSTART™ Rider Experience combines a Harley-Davidson motorcycle and a specially-designed, stationary support stand. That means no previous motorcycle experience is necessary. The motorcycle will not tip over. You’ll mount the bike, set your boots on the foot pegs and fire up the engine under the watchful eye of trained personnel. Give the throttle a twist and hear that unforgettable Harley sound. Sitting comfortably on the bike, you’ll continue to shift through the gears – all securely attached to the JUMPSTART™ platform. Visit the H-D Museum today and try it out.

TOURS

Inside H-D: All-Day Experience
Offered the first Friday of the month (through October). Also available for private group bookings. (12-person minimum).
The Inside H-D: All-Day Experience is an in-depth immersion into the world of Harley-Davidson. This guided tour kicks off in front of The Shed on the Harley-Davidson Museum® campus, where you’ll learn about the humble beginnings of the world’s most iconic motorcycle brand. Then it’s time to go inside the Harley-Davidson Museum for an exclusive guided tour featuring new exhibit content and conversation with the Curatorial, Archives or Conservation professionals who are behind the engaging stories on display and behind-the-scenes at the Museum. After the tour, the group will head over to Harley-Davidson Corporate Headquarters located on Juneau Avenue – which is listed on the National Register of Historic Places. Lunch is served while employees from HDMC and the Harley-Davidson University will swap stories and provide a glimpse of the inner workings of H-D. Upon returning to the Museum, tour participants are invited to enjoy a special discount for The Shop at the H-D Museum™, where you’ll find unique clothes and merchandise found nowhere else. The day concludes with happy hour at MOTOR® Bar & Restaurant. Transportation to and from Corporate Headquarters is included.

For more information or to book your tour, call 414-287-2799 or email groups@h-dmuseum.

Bikes Brats & Beer Tour
Thursdays @ 3 p.m. and Sundays @ 10 a.m. (through August)
Get an authentic taste of American history and culture on Harley-Davidson Museum’s Bikes Brats & Beer Tour, offered in partnership with Milwaukee Food & City Tours®. The 3 1/2-hour excursion begins with a guided H-D Museum tour, highlighting Harley-Davidson’s journey from garage start-up to iconic global brand. Next, you’ll board the tour bus for a close-up look at Milwaukee’s legendary beer- and sausage-making heritage, traveling through the Menomonee and Miller Valleys and downtown Milwaukee. Narrated points of interest include Miller Park, Miller Brewing Company, the family mansions of Milwaukee beer barons, Pabst Brewery Complex, Schlitz Park, and Usinger’s Famous Sausage Shop.

Purchase tickets online or in person at the H-D Museum lobby.

SAVE THE DATES

115th Anniversary
Aug. 29–Sept. 2, 2018
Mark your calendars because, for our 115th Anniversary, we’re throwing parties for the people. Celebrations all about riding, racing, meeting new friends and connecting with people from all over the world who share a passion for the freedom of two wheels. The H-D Museum™ will be the Central Rally Point all week long, and riders will have a list of destination rides and bike shows from which to choose.

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at h-dmuseum.com.