Posts tagged with "Milwaukee"

Road Trip via Mina Tocalini for use by 360 Magazine

How to Drive a Class A Motorhome

With so many Americans embracing the RV lifestyle, there’s bound to be a learning curve on how to drive and manage a large motorhome.

Holiday Rambler® has partnered with Spencer and Kristi Blu from the Adventurtunity Family to share their experiences as they travel the United States in a 2017 Vacationer® 36H from Holiday Rambler with their four-year-old son Kade and puppy Ruko Blu. The family purchased their 37-foot RV in July 2020 and started living on the road full time that September.

Since then, they’ve chronicled their adventures on Instagram and the Holiday Rambler blog.

Holiday Rambler is an award-winning brand within REV Recreation Group, Inc., which is a subsidiary of REV Group, Inc. The Holiday Rambler 2022 line includes four diesel and three gas motorhomes, including the Vacationer model that the Adventurtunity family owns.

Dad Spencer does the majority of the driving of the family’s Holiday Rambler and recently shared his tips and advice for handling a Class A motorhome in a blog post.

Learning to Drive a Class A Motorhome by Spencer Blu from Adventurtunity Family

There is something about learning to drive a Class A motorhome that gives some people pause when they are trying to decide what type of RV to buy for their family.  It was one of the most frequent questions I got when we brought home our Vacationer.  Friends and family alike would look at it and say, “That’s a beautiful motorhome…no way I could drive that!”  Or something like, “That’s gotta be so scary to drive. How did you learn?”  If I’m honest, Class A’s were not at the top of my list when we started looking for an RV because I had never driven anything nearly that big!  But, the reality is that it’s not all that daunting.  And, like anything else, the more you do it, the better you get!

So, to help put nerves at ease for those considering a motorhome purchase, I’m going to be talking about the aspects of driving a Class A motorhome to give you a better idea of what it’s like, how it differs from driving a passenger vehicle, and ideally give you the confidence to go take that test drive! 

To be clear, I am not an expert or an instructor.  The ideas and thoughts are based on my experience driving our Holiday Rambler Vacationer with a gas engine.  I have not driven a diesel pusher, and, while I understand there are some fundamental mechanical and operational differences, the concepts below should by and large apply to either platform.

The First Drive

“So, you want to take it for a drive?”  Those words hit me in the face like a right hook from Mike Tyson.  My family and I were standing in the living area of a beautiful Holiday Rambler motorhome.  It was the very first RV we went to look at when we started our search. We had been given the tour and were honestly a little giddy with the thought that it could possibly be our new home for an incredible journey to come!  And then the seller asked that question and I was snatched right out of my daydream.  “You mean right now?” I said, as if his question was poorly timed.  I mean I knew it was coming, we were there as potential buyers. I certainly wouldn’t buy a car without driving it, this shouldn’t be any different, right?  So, after about a 15 second internal pep talk, and the realization that, if I was going to drive this thing across the country, I had to start somewhere, I said, “Let’s go!”  And you know what?  It wasn’t nearly as big a deal as I had made it out to be in my head!  So now I can say with confidence that if you’re hesitant about getting a Class A because you lack the experience to drive it, don’t be.  You can do it, and you’ll be glad you did!

The Basics of Driving a Class A Motorhome

Let’s get the obvious out of the way off the bat.  Regardless of what length the coach you decide to get is, it will be bigger and heavier than what you’re used to driving.  By a lot.  I had driven a few rental box trucks before. But none of them even came close to the size of our 37-foot-long Vacationer. Time and space will be your biggest allies as you pilot your coach!  So, as long as you keep these fundamental things in mind every time you turn the key, you’ll be in good shape.

  1. Know your height and weight (fully loaded). Write them down on a sticky note and place it on the dash where you can see it.  Better to know you won’t fit under an overpass before you get to it than to find out while you’re stuck under it.
  2. Take left turns wider than you think you need to, and right turns even wider.  As nicely as these machines can handle being on the road, they will not turn on a dime. 
  3. Allow yourself additional space to get up to speed with traffic.  More importantly, leave plenty of space between yourself and the vehicle in front of you to slow down. Acceleration and braking distances are greatly increased in a vehicle this size.

Road Signage

Another thing that you will realize is that there are a lot of road signs that now apply directly to you as the driver of a large vehicle. You will start to pay attention to all those signs you ignore when driving a passenger vehicle.  Those suggested speed signs for off-ramps and sharp curves you always thought were comically slow will all of a sudden make perfect sense when cruising in your rig.  You’ll also want to be aware of height and weight restriction signs that may now apply to you when approaching bridges and overpasses.  A quick glance at that aforementioned sticky note will be quite helpful! 

When travelling in mountainous or hilly regions you will want to keep an eye out for signs that tell you the grade percentage of an upcoming steep climb or descent.  You’ll definitely want to slow down when approaching a steep descent.  Manage your speed by gearing down and braking intermittently to save your brakes. The “Runaway Truck Ramp” signs you see on steep downhills are there for a reason and you do not want to have to use one of them!

What it boils down to is that you’ll now need to take note of all the signs that are there for truck drivers.  While you may not be driving an 80,000 lb. tractor trailer, you are closer to their level than you are to the Honda Civics buzzing around you on the road.  So being aware of those signs will go a long way in helping you arrive safely to your destination!

Conclusion

And there it is my friends!  I knew nothing and had zero experience the first time I drove our coach.  But I took my time and made sure to be very aware of my surroundings.  It really is enjoyable once you get comfortable and familiar with your coach.  Hopefully this information helps give you some confidence to go find that Class A you and your family have been dreaming about!  You’ll be rolling down the road to adventure in no time!  By the way, we ended up buying that Holiday Rambler Vacationer.  The very first one I drove is the one we own, and I couldn’t be happier!

CELEBRATE LABOR DAY VISITING MANUFACTURING SITES THROUGHOUT THE U.S.

Curated by the Holiday Rambler® Brand

The long Labor Day weekend is an ideal time to sneak in a warm weather road trip before temps begin to cool off. For RVers and travel lovers looking for something different, try visiting a few manufacturing sites suggested by Holiday Rambler.

While many traditional manufacturers haven’t reopened their factory tours, there are still plenty of interesting (and tasty) companies to visit for a behind-the-scenes look. Think potato chips, baseball bats, whisky, cars, hot sauce, and more. The ten sites on the Holiday Rambler travelogue start on the East Coast, dip into the South, wind through the Midwest, head into the Mountain states, and finish on the West Coast. Each stop is paired with a recommendation for a local establishment that’s a bit different from the norm, along with an RV park.

While Holiday Rambler has temporarily suspended its factory tours, the brand has released a series of four videos showcasing how its motorhomes are made at its manufacturing headquarters in Decatur, IN. The exclusive tours deliver a peek into a few of the steps involved in manufacturing a 16,000 to 30,000 lb. Class A motorhome. To watch the factory tour videos, visit Holiday Rambler’s website, select the About tab, click on Factory Tours, and provide an email address.

Holiday Rambler RVs are known for their superior functionality and luxury design amenities that allow travelers to explore far and wide with confidence and in comfort. The 2021 Nautica model from Holiday Rambler earned Best New Model from RV Pro and Top RV Debut from RVBusiness. Nautica is a Class A Diesel motorhome that is less than 40′ and built on a Freightliner Custom Chassis®. While the Nautica is shorter in length, it still boasts a roomy interior with lots of storage. Amenities include an electric fireplace, stainless steel appliances, pantry storage, master bedroom suite with a skylight shower, and an exterior entertainment center with a 50″ LED TV.

Holiday Rambler is a Class A RV brand within REV Recreation Group, Inc., which is a subsidiary of REV Group®, Inc. For more information, visit HERE.

Please note: each manufacturing stop has been researched but be sure to call ahead to confirm hours of operation, advance ticketing requirements, and other relevant details. Be sure to travel safely by following the CDC guidelines related to COIVD-19.

10 Manufacturing Stops from Holiday Rambler

Cranberry Bog Tour – Harwich, MA

The U.S. is the world’s leading cranberry producer and MA is one of the leading cranberry growing states. Take a scenic drive to the largest organic cranberry bog on Cape Cod. During a 90-minute tour, learn about the 12-month operation of a bog. Before or after the tour, visit the farm stand for all things cranberry – fresh and dried cranberries, cranberry sauces, cranberry bog honey, and cranberry cookbooks.

Daily tours are offered throughout the spring, summer, and fall, reservations are required, and tickets are $15 each.

To experience the local culture, grab a bite to eat at Mooncusser’s Tavern­­ or Brax Landing, which offers waterfront dining on the Saquatucket Harbor. RVers can stay overnight at Adventure Bound Camping Resorts.

UTZ Potato Chips – Hanover, PA

For snack lovers, the Utz Potato Chip Trip is a must. In 1921, William and Salie Utz began making potato chips in their summer kitchen. 100 years later, the company continues to be family managed and has expanded to make a number of other brands, including Bachman, Zapp’s, Dirty, TGI Fridays Snacks, and Good Health.

This free, 30-45-minute self-guided tour lets visitors see (and smell) the process that starts with farm-fresh potatoes and ends with crispy Utz chips. An observation gallery, closed-circuit monitors, and audio program deliver interesting details about the production process. And, of course, the tour ends with a bag of Utz potato chips and a coupon to the factory outlet store – the perfect place to stock up on road-trip snacks.

The tour is open Monday – Thursday but call ahead to confirm the hours since the daily production schedule is subject to change.

Staub’s Landing Restaurant and Pub is nearby and offers lunch and dinner options, including the area’s best burgers and a selection of more than 60 craft beers. RVers can stay overnight at Gettysburg Farm RV Campground.

Maker’s Mark Distillery – Loretto, KY

Visit one of the most picturesque production sites in the country to learn about the history of Maker’s Mark bourbon whisky. Watch the fermentation process, see the charred oak barrels used to age whisky for five to seven years, and don’t miss the bottling area where workers hand-dip the top of each bottle in Maker’s Mark’s signature red wax.

The origin story of Marker’s Mark is relatively new, dating back to 1953. It began when Bill Samuels, Sr. purchased an existing distillery in Loretto, KY, and began making whisky based on his family’s 170-year-old recipe. Maker’s Mark is unusual because it uses red winter wheat in its mash bill instead of rye. And, instead of the American spelling of “whiskey,” Samuels chose “whisky” to pay homage to his Scottish-Irish heritage.

All tours must be booked online in advance and all guests must be 21 years of age or older.

Visit LaGwen Drive In that’s known for its home-made chili sauce, hamburgers, and hand-dipped cones. RVers can stay overnight at Elizabethtown Crossroads Camp.

Louisville Slugger Museum & Factory – Louisville, KY

Louisville Slugger got its start in 1844 when 17-year-old Bud Hillerich played hooky from work to take in a Louisville Eclipse baseball game. When the team’s superstar hitter broke his bat, Hillerich offered to make him a new one. 177 years later and Louisville Slugger remains family owned and proudly produces 1.8 million wood and aluminum bats a year.

The fun begins outside with the world’s largest baseball bat that stands 120 feet tall and is a replica of Babe Ruth’s 34-inch Louisville Slugger. During the factory tour, walk through the production line to see a few of the 22 steps that turn raw wood into a sleek bat. Each visitor walks off with a better understanding of this iconic brand, along with their very own souvenir mini-bat. After the tour, check out the baseball museum that’s dedicated to the game and some of its legends.

Tickets for the museum and factory tour range from $16 to free and reservations are required.

Afterwards, get a Southern fix of ribs, beef brisket or shrimp and grits at Hammerheads. RVers can stay overnight at Elizabethtown Crossroads Camp.

Ford Rouge Factory Tour – Dearborn, MI

The Ford Rouge Factory dates back to 1917 when Henry Ford first began developing the site. His vision was to achieve “a continuous, nonstop process from raw material to finished product.” At its peak in the 1930s, more than 100,000 people worked at the expansive industrial complex, and one new car rolled off the line every 49 seconds. Today, the Rouge Factory is an example of engineering and modern manufacturing coming together to create one of the country’s most popular trucks – the Ford F-150.

The self-guided tour includes two high-tech theater experiences. The Manufacturing Innovation Theater combines “floating” 3D laser projection mapping and exciting behind-the-wheel footage to take visitors from concept to highway. Top off the tour with a visit to the observation deck to see a remarkable display of industry in motion as Ford F-150s are assembled on the plant floor below.

Tickets to the Henry Ford Museum include the Rouge Factory Tour and are currently limited due to a reduced daily capacity. Tickets should be purchased in advance online.

To continue the “Ford experience,” grab lunch at Ford’s Garage that’s designed to look like a 1920s service station with vintage Ford vehicles, gas pumps, and fixtures. RVers can stay overnight at Haas Lake Park RV Campground.

Wisconsin Foamation Cheesehead Factory – Milwaukee, WI

For a “cheesy” factory tour, look no further than Wisconsin. The tour begins with everyone taking a “Wedge of Allegiance” and continues from there with plenty of groan-inducing jokes. From start to finish, see how cheeseheads are made in a small production facility in Milwaukee. On the deluxe tour, everyone can make their own cheesehead or other style of cheese-inspired hat. FYI – cheesehead was originally coined by Chicagoans as a derogatory term to describe Wisconsinites.

Ralph Bruno started the cheesehead craze in 1987. While reupholstering his mother’s couch, he took an extra piece of foam, cut it into a wedge, added holes, and made it the color of American cheese. He then wore it to a Milwaukee Brewers’ baseball game and, based on the attention and interest from fans around him, began making and selling cheeseheads. Today, cheeseheads are known around the world and can be found in various styles – top hats, visors, sombreros, and more!

The tour that includes a cheesehead hat is 45-60 minutes and starts at $25.

Visit Sobelman’s for a true Milwaukee bar/restaurant experience and be sure to take a look at their Bloody Mary offerings. RVers can stay overnight at Wisconsin State Fair RV Park or River Bend RV Resort.

Budweiser Brewery Tour – St. Louis, MO

Adolphus Busch was a German immigrant and U.S. Civil War veteran who joined his father-in-law, Eberhard Anheuser, in the brewery business after serving in the Union Army. In 1876, thanks to Busch and a friend, the brewery introduced a light-colored beer called Budweiser that Americans loved. Before Budweiser, many were drinking heavy, dark ales so a palatable, crisp lager was appreciated. In 1879, the company’s name was changed to Anheuser-Busch Brewing Association, and in 1880 Busch took over as president after Anheuser’s passing. Busch pioneered the use of refrigerated railcars and pasteurization in the brewing industry as part of his efforts to create the first nationally selling beer in the U.S.

Visitors can choose from a number of different tours. The Beermaster Tour lasts approximately 120 minutes and visits exclusive locations on the Anheuser-Busch campus. The Clydesdale VIP Experience lasts approximately 45 minutes and includes a visit to the stables and time with a Clydesdale handler who will share in-depth information about their lifestyle, training regimens, and mannerisms.

Tour tickets range in price, depending on the experience selected. When booking online, note that some tours are for guests 12 years and older while others are open to all ages.

After the tour, combine Blue’s music with a po boy or red beans and rice at Blue’s City Deli. RVers can stay overnight at Pin Oak Creek RV Park.

Hammond’s Candies – Denver, CO

10 million – that’s how many candy canes Hammond’s Candies in Denver hand makes each year. In addition to that signature cane-shaped candy, the company also produces chocolate bars, rainbow lollipops, and lemon drops. Take a free, 30-minute tour to see how this company that’s one of the oldest candy manufacturers in the U.S. makes its sweet treats.

Hammond’s Candies was founded by Carl T. Hammond, Sr. who quit high school in 1913 and got a job as a candy maker apprentice. After serving in World War I, Hammond returned to Denver and picked up where he left off in a candy factory. With several years of experience under his belt, he ventured out on his own. Early on, Hammond did everything. He developed the recipes, made the candy, sold it, and handled all the tasks required of a fledging business. Today, the company sells its handmade candies worldwide. In the U.S., its treats can be found in Whole Foods, Nordstrom’s, Dean & Deluca, Cracker Barrel and specialty shops.

Tours run every 30 minutes and online reservations are required to ensure availability.

For a self-described “square meal, stiff drink and a fair price,” visit Work & Class. RVers can spend the night at Dakota Ridge RV Park.

TABASCO Factory Tour & Museum – Avery Island, LA

Avery Island, the location where world-famous TABASCO is made, is unique just like the sauce. The island actually rises above the marshes found along coastal Louisiana and sits atop a deposit of solid rock salt that is believed to be deeper than Mount Everest is high.

The TABASCO tour is self-guided and features nine stops including the TABASCO Museum, Pepper Greenhouse, Barrel Warehouse, and TABASCO Country Store (the bottling line stop is currently closed). The Country Store shouldn’t be missed since visitors can taste a variety of TABASCO products, including Tabasco-flavored ice cream and “Original Red” that’s sold in more than 195 countries and territories. The original recipe was created by Edmund McIlhenny in 1868 and has been used by the McIlhenny family for more than 150 years. Most visitors are surprised to learn that only three ingredients are used in the sauce – aged red peppers, salt, and distilled vinegar. Once the three ingredients are combined, the pepper mash is placed into oak barrels, topped with a layer of salt, stored in the Barrel Warehouse, and aged for three years.

Tickets range from $12.50 to free and the tour is open daily.

Check out the Tabasco Restaurant on Avery Island or venture to Landry’s Cajun Seafood & Steakhouse 15 minutes away. RVers can spend the night at Frog City RV Park.

Tillamook Creamery – Tillamook, OR

Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state. The creamery offers a free, self-guided tour that shares details about life on a dairy farm, allows visitors to watch milk being made into cheese, and, most importantly, provides complimentary samples. For those who would like to learn the secrets behind Tillamook’s extra creamy ice cream, make a reservation for the small group Exclusive Ice Cream Experience. Get a hands-on look, and taste, of how extra creamy Tillamook Ice Cream goes from milk to market.

Tillamook County Creamery Association (TCCA) was founded in 1909 when several small creameries each contributed $10 to start the cooperative to ensure all cheeses made in the Tillamook Valley would be produced with the same high level of quality. Today, the TCCA is owned by almost 80 farming families, and is proud to make award-winning cheese, yogurt, sour cream, ice cream, and butter.

The creamery recommends visiting during the week to see employees working in the facility. Tickets to the Ice Cream Experience range from $15 – 20 for children and adults.

Just a few minutes away, visit Dutch Mill Café, a ’50s diner with checkerboard flooring, old time booths, and the front clip of a 1957 Chevy. RVers can spend the night at Pleasant Valley RV Park.

About REV Group, Inc.

REV Group® companies are leading designers and manufacturers of specialty vehicles and related aftermarket parts and services. Our companies serve a diversified customer base, primarily in the United States, through three segments: Fire & Emergency, Commercial, and Recreation. They provide customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers) and consumer leisure (recreational vehicles). REV’s diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of our brands pioneered their specialty vehicle product categories and date back more than 50 years. REV Group trades on the NYSE under the symbol REVG. Investors-REVG

Motorcycle via Mina Tocalini for use by 360 Magazine

Harley Davidson Museum Opens New Location

Media and select members of the public, including Peggy Williams-Smith, President and CEO of VISIT Milwaukee, will join Bill Davidson, Vice President of the Harley-Davidson Museum, for a special groundbreaking on Thursday, July 15.

The Harley-Davidson Museum team is thrilled to announce a new addition to its lineup of incredible event spaces on the bucolic, 20-acre campus. When complete, the all-new Garage will boast more than 8,000-square-feet of event space, floor-to-ceiling views of the Menomonee Valley, state-of-the-art audio/visual components and more. The team at 1903™ Events is looking forward to booking special occasions, weddings, corporate events and more. The new space is expected to be complete in spring of 2022.

Media are invited to join the festivities beginning at 4 p.m. on Thursday, July 15 for a uniquely Harley-Davidson “groundbreaking.” Please email Tim McCormick with any questions or to RSVP and/or follow this link for photos and renderings of the new event space.

With the recent return of Bike Nights (including Ladies’ Bike Night on July 22), weekend demos and so much more popping up on campus, no summer is complete without a visit to 6th & Canal in Milwaukee, Wisconsin. Below are some of the exhibits and installations you can find at the Harley-Davidson Museum.

Clubs & Competition (on display now)

In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives™ collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders. 

Experience Gallery: Model Year 2021 Harley-Davidson motorcycles (on display July 20)

Always a favorite photo opportunity for riders and non-riders alike, the H-D Museum’s Experience Gallery has been refreshed with five 2021 Harley-Davidson motorcycles –including the all-new Pan America™!

Harley Fox (on display now)

Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)

The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.

Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

Off-Road Harley-Davidson (open now)

In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory (open now)

A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Google Arts & Culture, “Not Just a Knucklehead” (available now)

The first new motorcycle of the Great Depression was a bit of a gamble for Harley-Davidson. Introducing what would eventually be known as the “knucklehead” engine, the 1936 EL was a pivotal model that continues to influence H-D® motorcycles today.

About the Harley-Davidson Museum

Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

Lindsey Stirling Tour Dates from Bari Lieberman for use by 360 Magazine

Lindsey Stirling’s Official Music Video – Masquerade

Ahead of this weekend’s official launch of her cross-country headlining Artemis U.S. Tour, platinum-selling electronic artist, violinist, and multi-talented entertainer Lindsey Stirling, known all over the world for her unique, futuristic violin-driven electronic music and exquisite live show, has gifted fans with a new music video for the song “Masquerade,” off her latest chart-topping studio album Artemis. Inspired by early 20th century silent films, the new visual for the instrumental track was filmed at The Orpheum Theatre in downtown Los Angeles and co-directed by Stirling and Stephen Mallett (Pentatonix, Logic, CHVRCHES). Press here to watch.

“While I was writing the song ‘Masquerade,’ I knew immediately that it would be about a wealthy over-the-top aristocratic woman,” shares Stirling. “The song has such a comedic feel to it, which made the music video really, really fun to plan and make.”

The Artemis U.S. Tour marks the first time Stirling will be performing the tracks off Artemis as well as her current single “Lose You Now” in front of an American audience. The 35-date outing, featuring special guest electro-pop artist Kiesza, kicks off this Saturday, July 3rd in Kansas City, MO and will stop in most major markets across the country including New York City (August 2nd at the Beacon Theatre), Los Angeles (August 30th at the Microsoft Theater), Denver (July 7th at Red Rocks Amphitheatre), Dallas, Houston, Nashville, Philadelphia, Chicago, Detroit, Cleveland, Boston, Phoenix, Portland, Seattle, and many others, before wrapping September 10th in Milwaukee at Summerfest. See below for full list of tour dates. Visit Lindsey Stirling’s website for all ticketing details including special VIP packages that are also available. Press here to watch the official promo video “First Tour In Forever.”

Stirling has also launched a national contest with Fandiem for the ultimate VIP experience at her San Diego show on August 31st. The winner will receive roundtrip airfare for two plus two-night hotel stay, premium reserved seats in the first 8 rows, meet & greet photo opportunity with Lindsey, lunch at Lindsey’s favorite restaurant, merch, and more, along with a 45-minute helicopter tour of San Diego courtesy of Imagine Jets. Proceeds from entry donations will support Stirling’s nonprofit charity outreach program The Upside Fund, helping families and individuals affected by Covid-19. Press here to enter.

“Lose You Now,” Stirling’s emotive pop hit about loss and grief with artist, producer, and songwriter Mako, stems from the instrumental-only track “Guardian” off her Artemis album. Since its release earlier this year, “Lose You Now” (BMG) has amassed over 9 million global streams, including over 3 million views on the song’s beautifully moving music video, as well as featured placements on American Idol and “Train Tracks” on SiriusXM The Pulse. Press here to watch the official music video for “Lose You Now.” The duo also issued an acoustic version of the song this spring, stripping it down to just piano and a full string accompaniment – Press here to listen to “Lose You Now (Acoustic).”

Artemis, Stirling’s fifth studio album released September 2019 via BMG, debuted at #1 on Billboard’s Dance/Electronic Albums Chart and remained on the chart for 15 combined weeks. The 13-track album, which has racked up over 200 million total global streams, features the singles “Underground,” “Artemis,” “Sleepwalking,” “Between Twilight” and “The Upside” featuring Elle King along with “Love Goes On and On” featuring Amy LeeArtemis has also been turned into a successful comic book series, with the sixth edition coming this summer. Press here to listen to Artemis and press here for info on the comic books.

Lindsey Stirling Tour Dates

Artemis U.S. Tour with special guest Kiesza

Saturday, July 3 – Kansas City, MO @ Starlight Theatre

Monday, July 5 – Dubuque, IA @ Five Flags Center

Tuesday, July 6 – Omaha, NE @ Baxter Arena

Wednesday, July 7 – Morrison, CO @ Red Rocks Amphitheatre

Thursday, July 8 – Vail, CO @ Gerald R. Ford Amphitheater

Friday, July 9 – Grand Junction, CO @ Amphitheater at Las Colonias Park

Saturday, July 10 – Salt Lake City, UT @ USANA Amphitheatre

Friday, July 23 – Dallas, TX @ The Pavilion at Toyota Music Factory

Saturday, July 24 – Houston, TX @ Cynthia Woods Mitchell Pavilion

Monday, July 26 – New Orleans, LA @ Saenger Theatre

Tuesday, July 27 – Rogers, AR @ Walmart Amphitheater

Thursday, July 29 – Raleigh, NC @ Red Hat Amphitheater

Saturday, July 31 – Nashville, TN @ Ascend Amphitheater

Monday, August 2 – New York, NY @ Beacon Theatre

Tuesday, August 3 – Philadelphia, PA @ The Met

Wednesday, August 5 – Vienna, VA @ Wolf Trap

Friday, August 6 – Cincinnati, OH @ PNC Pavilion

Saturday, August 7 – St. Louis, MO @ Saint Louis Music Park

Monday, August 9 – Minneapolis, MN @ The Armory

Tuesday, August 10 – Chicago, IL @ Huntington Bank Pavilion at Northerly Island

Wednesday, August 11 – Indianapolis, IN @ The Amphitheater at White River State Park

Thursday, August 12 – Detroit, MI @ Michigan Lottery Amphitheatre at Freedom Hill

Saturday, August 14 – Cleveland, OH @ Jacobs Pavilion at Nautica

Monday, August 16 – Saratoga Springs, NY @ Saratoga Performing Arts Center

Tuesday, August 17 – Boston, MA @ Rockland Trust Bank Pavilion

Wednesday, August 18 – Wallingford, CT @ Toyota Presents Oakdale Theatre

Monday, August 30 – Los Angeles, CA @ Microsoft Theater

Tuesday, August 31 – San Diego, CA @ San Diego Civic Theatre

Wednesday, September 1 – Phoenix, AZ @ Arizona Federal Theatre

Friday, September 3 – Concord, CA @ Concord Pavilion

Saturday, September 4 – Reno, NV @ Grand Sierra Theatre

Monday, September 6 – Portland, OR @ Theater of the Clouds at Moda Center

Tuesday, September 7 – Seattle, WA @ WAMU Theater

Thursday, September 9 – Bonner, MT @ KettleHouse Amphitheater

Friday, September 10 – Milwaukee, WI @ Summerfest

About Lindsey Stirling:

Since the release of her 2012 self-titled debut, the Arizona-raised, Los Angeles-based artist has racked up tens of millions of followers worldwide and more than 3 billion total views on YouTube. Stirling’s sophomore album Shatter Me was certified Gold by the RIAA, after debuting at #2 on the Billboard Top 200 and #1 on the Dance/Electronic Albums Chart and holding the #1 spot on the Classical Albums Chart for 21 consecutive weeks. Her third studio album Brave Enough, featuring guest appearances from Dan + Shay, Christina Perri, Rivers Cuomo, Andrew McMahon and others, earned Stirling her second Billboard Music Award for “Top Dance/Electronic Album.” Stirling closed out 2020 with her all-new, live-streaming holiday special “Lindsey Stirling: Home for the Holidays,” which she independently created, produced, and financed. The hour-long ticketed special, which drew over 100,000 views from tens of thousands of fans and families worldwide, featured performances to seasonal favorites off Stirling’s chart-topping holiday album Warmer In the Winter in addition to the breathtaking performance of her hit “Crystallize,” where Stirling hung by her hair for a captivating Cirque du Soleil inspired aerial display – press here to watch. Additionally, Stirling co-wrote The New York Times best-selling book The Only Pirate at the Party with her sister Brook S. Passey, was the runner-up on Season 25 of “Dancing With the Stars” and has appeared on “America’s Got Talent.”

Follow Lindsey Stirling:

Website // Facebook // Instagram // Twitter // YouTube// Spotify // TikTok // Twitch

illustration by Samantha Miduri for use by 360 Magazine

Bill Muster Photo Awards Open July 1

Submissions for the prestigious Bill Muster Photo Awards, presented by the Society of American Travel Writers (SATW), will be accepted beginning today, July 1, through July 31. Open to amateurs as well as professionals who are members of SATW, this contest is one of the most highly respected and sought after by the most talented photographers in the travel industry.

The Bill Muster Photo Awards recognizes excellence in photography and is named for the renowned photographer, publisher, and tourism executive, Bill Muster. Since 1981, SATW has presented the Bill Muster Photo Awards and cash prizes for travel photography in a range of categories awarded at the annual convention.

Award categories range from culture, people, and nature to single subject and overall portfolios that represent a more comprehensive look at a photographer’s work. All images must have been shot between July 1, and June 30. Photos do not need to have been published in order to be submitted.

This year’s registration and submission period is July 1, 2021, to July 31, 2021. The entry fee is $35. Late registration is from August 1 until August 7 and will be at an increased fee of $55. This year’s three outstanding judges include a publisher and two art directors. Full competition rules and information on how to enter are found here. All contestants regardless of their status have an equal opportunity to enter and win cash prizes, up to and including the $1,000 Photographer of the Year award.

Winners of the Bill Muster Photo Awards will be announced at SATW’s annual 2021 Convention held this year at the lakeside city of Milwaukee. Registration for the 2021 SATW Annual Convention in Milwaukee is now open. New members are welcome and applications are available on their website.

SATW is working hand in hand with Visit Milwaukee to offer an exciting and informative meeting that includes world-class professional development, speakers, and tours of the local art and architecture, culture, and the city’s stunning natural assets that are driving it forward as a thriving urban destination.

Known as a big city of little neighborhoods, Milwaukee’s 191 unique neighborhoods are what make up the city’s one-of-a-kind culture. From Bay View to Bronzeville and from Clarke Square to Riverwest, Milwaukee’s unique neighborhoods are the backbone of the city. As they say, there’s no such thing as business as usual in Milwaukee.

SATW: A Welcoming and Vibrant Community

Founded in 1955, SATW remains the nation’s premier professional travel media organization comprising nearly 1,000 of the travel industry’s most experienced journalists, photographers, editors, broadcast/video/film producers, bloggers, website owners, media relations experts, and hospitality industry representatives from the United States, Canada and beyond. All members must meet and maintain the industry’s highest standards of productivity, ethics, and conduct, and support SATW’s mission of inspiring travel through responsible journalism.

SATW and its members are forever meeting and overcoming the challenges of the changing media landscape. As a result, the organization is a vibrant resource in and to the travel industry and is a valuable platform for bringing travel media and destinations together. SATW welcomes new applications and you can find information on the website.

FloggingMolly_ViolentFemmes_2021_Instagram_Post_Slide1_1080x1080_TourPoster02 from Christina Santamaria (BMG) for use by 360 magazine

FLOGGING MOLLY × VIOLENT FEMMES ANNOUNCE CO-HEADLINE TOUR

Legendary punk bands Flogging Molly and Violent Femmes are excited to announce their upcoming fall co-headline tour, featuring special guests Me First And The Gimme Gimmes and Thick. Various pre-sales begin this week, with general tickets on-sale this Friday, June 25 at 10 am local time. For tickets and more information, please visit here.

 

The run kicks off September 3 in Maryland Heights, MO and will bring good times and great music to cities from coast to coast, including a show at Pier 17 in New York City on September 21. Full routing can be found below.

 

Flogging Molly’s Dave King shares his excitement about the news: “What a joy it is to announce our co-headline tour this coming September/October 2021 with the legendary Violent Femmes. We in the Flogging Molly family cannot wait to share the stage with such an amazing group, so please join us in celebrating the return of what we’ve all truly missed: the live music experience. We cannot wait to see you all! So take care dear friends, till we raise a glass to one and all, Slainté! Flogging Molly.”

 

Violent Femmes’ Brian Ritchie shares: “Can’t be hermits forever. Violent Femmes re-enter the big bad world they sing about. We are happy to crawl out of our hole just in time to celebrate 40 years as a band.”

 

As Violent Femmes celebrate their 40th anniversary together this year, this also provided an opportunity to commemorate the band’s enduring catalog of cult classics with the long out-of-print vinyl reissue of Add It Up (19811993’). Available now via Craft Recordings, the 23-track compilation was re-released on 2-LP and digital formats, featuring the Femmes’ biggest hits such as “Blister in the Sun,” “American Music,” and “Gone Daddy Gone,” plus live recordings of fan-favorites like “Add It Up,” and “Kiss Off,” alongside a trove of demos, B-sides, interstitial voice recordings, and rarities. Click here to stream or pick up Add It Up (19811993’) on vinyl. Craft will be working with the band on more special catalog reissues to be announced shortly, stay tuned to Violent Femmes’ socials for more details coming soon.

 

This news follows exciting announcement that Flogging Molly are partnering with Sixthman for the 6th Salty Dog Cruise, setting sail March 28 – April 1, 2022 with friends Descendents, The Distillers, Frank Turner (Duo), Me First and the Gimme Gimmes, Broilers, Möngöl Hörde, Authority Zero, Dave Hause & the Mermaid, Thick, The Cherry Coke$, Punk Rock Karaoke, Guise, and more to be announced. For more information, visit Flogging Molly Cruise. The band also recently performed a special St. Patrick’s Day livestream concert broadcast from the iconic Whelan’s Irish Pub in Dublin, Ireland, in partnership with Bushmills Irish Whiskey®. Additionally, Flogging Molly will perform at Bonnaroo Music & Arts Festival in Manchester, TN on Sunday, September 5.

 

Flogging Molly & Violent Femmes Tour Dates:

9/3 – Maryland Heights, MO – St. Louis Music Park

9/4 – Indianapolis, IN – TCU Amphitheatre at White River State Park

9/8 – Columbus, OH – EXPRESS LIVE!

9/10 – Detroit, MI – Masonic Temple Theatre

9/11 – Cleveland, OH – Jacobs Pavilion

9/12 – Asbury Park, NJ – Stone Pony Summerstage

9/14 – Chicago, IL – Byline Bank Aragon Ballroom

9/15 – Pittsburgh, PA – Stage AE

9/17 – Boston, MA – Leader Bank Pavilion

9/18 – Rochester, NY – Main Street Armory

9/19 – Saratoga Springs, NY – Saratoga Performing Arts Center Inc.

9/21 – New York, NY – Pier 17

9/22 – New Haven, CT – Westville Music Bowl

9/24 – Philadelphia, PA – Metropolitan Opera House

9/25 – Big Flats, NY – Tag’s Summer Stage

9/26 – Washington, DC – The Anthem

10/5 – Dallas, TX – South Side Ballroom

10/6 – Houston, TX – Bayou Music Center

10/8 – Mesa, AZ – Mesa Amphitheatre

10/9 – Las Vegas, NV – Theater at Virgin Hotels Las Vegas

10/10 – Paso Robles, CA – Vina Robles Amphitheatre

10/12 – Sacramento, CA – Heart Health Park

10/13 – Fresno, CA – Woodward Park Rotary Amphitheater

10/15 – Bend, OR – Les Schwab Amphitheater

10/16 – Seattle, WA – WaMu Theater

10/17 – Eugene, OR – Cuthbert Amphitheater

10/19 – Salt Lake City, UT – The Complex

10/20 – Denver, CO – The Mission Ballroom

10/22 – Milwaukee, WI – Miller High Life Theater

10/23 – Minneapolis, MN – The Armory

About Flogging Molly:

Flogging Molly is comprised of Dave King (lead vocals, acoustic guitar, bodhran), Bridget Regan (violin, tin whistle, vocals), Dennis Casey (guitar, vocals), Matt Hensley (accordion, concertina, vocals), Nathen Maxwell (bass guitar, vocals), Spencer Swain (mandolin, banjo, guitar, vocals), and Mike Alonso (drums, percussion). Starting out as the house band for Molly Malone’s in Los Angeles and building a loyal following through endless touring, Flogging Molly has become a staple in the punk scene over the past 20 years, kicking off with its raucous debut showcase, Swagger, and continuing through its five additional studio albums. With numerous late-night television appearances under their belt, its sell-out Salty Dog Cruise through the Caribbean, and yearly St. Patrick’s Day Festival in Los Angeles, the band is currently working on the Rise Records follow-up to its latest LP, Life Is Good. Recently, the band reissued Swagger with exclusive tracks, an Irish traditional set, a 60-minute video feature, and exclusive merch in a collectable box set.

About Violent Femmes:

Violent Femmes formed in 1981 as an acoustic punk band playing on the streets of Milwaukee, WI, with the goal to rock harder than any other acoustic act on the planet. The band released their eponymous debut album in 1983, finally entering the Billboard Charts and earning a platinum certification eight years after the fact. Over the course of their three-decade career, the Femmes have released 10 studio albums, four live albums, four compilation albums, an EP, and several singles, earning a legendary cult status and influencing generations of musicians with their catalog.

Airplane illustration by Heather Skovlund for 360 Magazine

Milwaukee Air × Water Show

Milwaukee Air & Water Show Cancelled for 2021

The welcome sounds of thunder, and the spectacular military and civilian precision acrobatics over Milwaukee – will again be silent and unseen this summer. The 2021 Milwaukee Air & Water Show, scheduled for July 24-25 this year with the US Air Force Thunderbirds Air Demonstration Squadron, “America’s Ambassadors in Blue,” will not be held, due to several major factors affecting the event.

“It is unfortunate families in our community will not be able to enjoy the Milwaukee Air & Water Show again this year,” said Doug Gordon, President/CEO of WaterStone Bank. “But we look forward to getting together next year to watch the Blue Angels, and other performers, at the lakefront.”

“This was a hard decision that impacts so many involved with the Milwaukee Air & Water Show, but it is the right decision during this unprecedented time,” said Milwaukee County Parks Executive Director Guy Smith. “We are eager to be a part of the show’s return in the future.”

“Given all the factors affecting our ability to put on a quality event, there was no other choice,” Milwaukee Air & Water Show President Paul Rogers said. “We will come back stronger, safer and ready for the 2022 Milwaukee Air & Water Show, which is scheduled with the US Navy Blue Angels Flight Demonstration Squadron, as well as many other world-class military and civilian air show performers,” he added.

The Milwaukee Air & Water Show,  presented by WaterStone Bank, is unique in Milwaukee’s history and provides affordable, wholesome entertainment for the entire family. From its grassroots beginnings in 2002, the air & water show has grown into Wisconsin’s largest free event, providing a substantial economic impact to Milwaukee’s local economy.

The Milwaukee Air & Water Show is Milwaukee’s masterpiece of sound and color that showcases the role of aviation & technology in the community, the history of air power, and provides a forum for educating young people about aviation and encourages the natural excitement these upcoming generations have for flight.

The Milwaukee Air & Water Show, proudly honors our armed forces and veterans, provides the community with a meaningful understanding and tribute to our nation’s armed forces and supports military veterans, provides Wisconsinites the value and commitment that our country’s armed forces provide to keep our residents safe.

The Struts illustration by Heather Skovlund for 360 Magazine

The Struts × New Tour Dates

THE STRUTS ANNOUNCE RESCHEDULED AND NEW DATES FOR ‘STRANGE DAYS ARE OVER TOUR’

The Struts have announced rescheduled, and newly added, headline dates for their “Strange Days Are Over Tour.”   Having to postpone the tour last year The Struts will kick off the newly routed tour on August 31st in St. Petersburg, FL at Jannus Live with new dates added including a night at New York City’s newly remodeled Irving Plaza.  Tickets for the new “Strange Days Are Over Tour” will go on sale to the general public on Friday, May 28 at 10am local. All rescheduled dates are on sale now.  Visit The Struts to purchase tickets.

The Struts will also be performing at the already announced Reading & Leads Festival this summer Bonnaroo in September and a handful of dates supporting Shinedown.  See below for a complete itinerary.

The Struts recently released a scorching version of “We Will Rock You,” the classic hit by Queen, and have unveiled a beautiful piano performance of the songwith lead singer Luke Spiller playing solo in an empty theatre. Watch the clip HERE. “We Will Rock You” follows The Struts’ recent collaboration with paris jackson on Low Key In Love” which was released last month along with a video directed by Bryson Roatch.

Below is a complete list of upcoming tour dates for The Struts:

Aug. 27  Leeds, UK  Leeds Festival
Aug. 29  Reading, UK  Reading Festival
Aug. 31  St. Petersburg, FL   Jannus live*- rescheduled
Sept. 1   Fort Lauderdale, FL  Revolution* – rescheduled
Sept. 3   Orlando, FL   The Beachum*- rescheduled
Sept. 4   Atlanta, GA   The Masquerade*- rescheduled
Sept. 5  Manchester, TN  Bonnaroo
Sept. 7  Richmond, VA  The National rescheduled
Sept. 9   Asbury Park, NJ   The Stone Pony*- rescheduled
Sept. 10  Philadelphia, PA  The Mann Center- NEW
Sept. 11  Port Chester, NY   The Capitol Theatre*- rescheduled
Sept. 12  Pittsburgh, PA   Stage AE –NEW
Sept. 14  Chicago, IL   Riviera Theater*- rescheduled
Sept. 15 South Bend, IN    Four Winds Field – w/Shinedown
Sept. 17 Milwaukee, WI   Summerfest  w/Shinedown
Sept. 19  Des Moines, IA    Vel Air Ballroom- NEW
Sept. 21  Kansas City, MO   Providence Medical Center Amphitheater w/Shinedown
Sept. 22  Lincoln, NE    Pinewood Bowl Theater w/Shinedown
Sept. 24   Oklahoma City, OK   Zoo Amphitheatre w/Shinedown
Sept 25   Irving, TX    The Pavilion at Toyota Music Factory w/Shinedown
Sept 26   Rogers, AR    Walmart Arkansas Music Pavilion w/Shinedown
Sept 28   Sugarland, TX    Smart Financial Centre w/Shinedown
Sept. 29  Austin, TX   Emos- NEW
Oct. 2   New Orleans, LA   HOB- NEW
Oct. 6   Cincinnati, OH    Ovation- NEW
Oct. 8   New York, NY    Irving Plaza – NEW

Formed in Derby, England, in 2012, The Struts have found themselves massively embraced by some of the greatest icons in rock-and-roll history. Along with opening for Foo Fighters, The Rolling Stones, The Who, and Guns N’ Roses, the UK-bred four-piece band was handpicked by Mötley Crüe to serve as the supporting act for their last-ever performances. Releasing their debut album Everybody Wants in 2016 and sophomore album YOUNG & DANGEROUS in 2018, they’ve toured incessantly since their formation, including worldwide headline shows and major festivals like Lollapalooza, Governors Ball, and Isle of Wight. When COVID-19 brought touring to a halt, The Struts created their third album Strange Days over the course of a charmed and frenzied burst of creativity last spring. After getting tested for COVID-19, the band moved into the L.A. home of producer Jon Levine and, within just ten days, laid down nine original tracks alongside their masterful cover of a KISS B-side.

For more information on The Struts, visit:

Instagram | Twitter | Facebook

Harley-Davidson illustration by Kaelen Felix for 360 Magazine

Harley-Davidson Museum Reopening

The Harley-Davidson Museum Reopens March 5!
Make plans to visit.

With a new exhibit and new ways to explore – including the all-new Annual Pass – the Harley-Davidson Museum is looking forward to welcoming guests safely back to campus, beginning Friday, March 5th.

“Our team has been eager to welcome our friends and neighbors – safely – back to our campus,” said Bill Davidson, Vice President of the Harley-Davidson Museum. “With robust health and safety plans in place, we’re confident our guests can comfortably enjoy a visit to our new exhibit, “Off-Road Harley-Davidson,” a bite at MOTOR® Bar & Restaurant or a visit to The Shop for great gifts and collectibles. Together, with our partners across the city, we have been diligently working to make sure we do our part to keep Milwaukee moving in the right direction.”

This is the first step of phased reopening, and City of Milwaukee health officials have approved safety plans for the H-D Museum. Reinforced protocols to support healthy and safe environments for visitors and staff include enhanced cleaning procedures, hand sanitizing stations and online ticketing to ensure social distancing and limiting of capacity levels. Staff and visitors will be required to wear face coverings at all times. Learn more about protocols to support healthy and safe environments.

EXHIBITS
“Off-Road Harley-Davidson” (open now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (open now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

PROGRAMMING / EVENTS
Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP options to fit your lifestyle. Just some of the perks of the new Annual Pass include: admission discounts, Virtual Gallery Talks, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more.
Plus, if you purchase an Annual Pass in 2021, those passholder perks can be enjoyed all of 2021 and 2022. Visit H-D Museum.com to see complete ticket details for exclusions and other terms and conditions.

Virtual Gallery Talks
Thursdays (March 4, 11, 18 and 25, 7 p.m.)
The Harley-Davidson Museum is pleased to introduce a new offering to its menu of unique experiences: Virtual Gallery Talks are ideal for those who are hoping to take a deep dive into Harley-Davidson history.
Each Gallery Talk topic covers an integral chapter in Harley-Davidson’s story. Get an up-close view of artifacts, check out historical footage pulled from our massive archives collection and connect with our team of H-D experts who will host a Q&A during each session. While the H-D Museum opens its doors to visitors from all over the globe, these Virtual Gallery Talks provide another way to bring adventure into your home.

Featured Exhibit: “Building A Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (Thursday, March 4, 7 p.m.)

Featured Gallery: A 4,000-mile Motorcycle Trip by Sea: The Tsunami Bike (Thursday, March 11, 7 p.m.)

Un-Gallery Talk: It’s in the Bricks – How the Harley-Davidson Museum Came to Be (Thursday, March 18, 7 p.m.)

Featured Gallery: The Eagle Soars Alone (Thursday, March 25, 7 p.m.)

RETAIL SALE (March 19 – 21, 10 a.m. – 5 p.m.)
It’s time to think spring! Head down to The Garage to update your style or closet in time for Spring with savings on Harley-Davidson® MotorClothes® merchandise and select official licensed products at up to 70 percent off.

Engines 101 (Saturdays and Sundays, 11:30 a.m. and 1:30 p.m.)
Study the heart of Harley-Davidson motorcycles: the engine! Join us for a classroom experience covering the gritty details of how Harley-Davidson engines roar to life. No mechanical skills necessary! Leave with an exclusive Engines 101 pin, a $5 coupon for The Shop and a newfound knowledge of how Harley-Davidson engines are created.

AYCE Fish Fry at MOTOR® BAR & RESTAURANT (Fridays, 11 a.m. – 5 p.m.)
Thank cod it’s Fryday at MOTOR during Lent. Guests can enjoy all-you-can-eat beer-battered and golden fried cod, served alongside crispy french fries, jicama slaw, corn bread muffin and tartar sauce for just $15.95.

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

 

 

Harley Davidson Motorcycle Illustration by Kaelen Felix for 360 Magazine

Harley-Davidson Museum Annual Pass

Enjoy an all-you-can experience feast with the H-D Museum’s Annual Pass to get perks on general admission, discounts meals at MOTOR, gifts from The Shop, and complimentary Virtual Gallery Talks! Purchase in 2021 and enjoy passholder perks for this year and next.

Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP options to fit your lifestyle.

Just some of the perks of the new Annual Pass include admission discounts, complimentary Virtual Gallery Talks, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more.

Plus, if you purchase an Annual Pass in 2021, those passholder perks can be enjoyed all of 2021 and 2022. Visit their website to see complete ticket details for exclusions and other terms and conditions.

And while we await news on a reopening date, there are still terrific ways to learn more about Harley-Davidson history with Virtual Gallery Talks, including a deep dive into our newest exhibit “Off-Road Harley-Davidson.”

The H-D Museum website and social channels will continue to connect with the community through behind-the-scenes video vignettes, and engaging stories of innovation, perseverance, and adventure. Additionally, enthusiasts are invited to visit The Shop online to purchase gifts.

EVENTS
Virtual Gallery Talks
Thursdays (Feb. 4, 11, 18 and 25) at 7 p.m.
The Harley-Davidson Museum is pleased to introduce a new offering to its menu of unique experiences. Live Virtual Gallery Talks are ideal for those who are hoping to take a deep dive into Harley-Davidson history.

Each Gallery Talk topic covers an integral chapter in Harley-Davidson’s story. Guests will enjoy a captivating and in-depth look at the heart of Harley-Davidson motorcycles, our earliest models, race bikes and changes in form and function over time. Get an up-close view of artifacts, check out historical footage pulled from our massive archives collection and connect with our team of H-D experts who will host a Q&A during each live session. While the H-D Museum opens its doors to visitors from all over the globe, these Virtual Gallery Talks provide another way to bring adventure into your home.

Feb. 4: Engines 101 Class
• Study the heart of Harley-Davidson® motorcycles: the iconic engine that motors these iconic Freedom Machines
• Join us for a classroom-style experience where instructors will get you up to speed on how the Milwaukee-Eight® powertrains are constructed at our Menomonee Falls plant
• No mechanical skills or tools necessary! Just bring your love for the roar of a Harley-Davidson® motorcycle.

Feb 11: Road Gallery, Part 1
• A focus on the selected motorcycles along the Road Gallery
• Part 1 highlights the changes in look and function over time from the earliest models through the 1940s
• Showcasing key drivers behind these engineering, technological and stylistic changes
• Featured bikes include 1912 Model X-8A, 1919 Model 19-FUS Army, 1934 VLD, 1947 EL OHV Twin and more

Feb 18: Road Gallery, Part 2
• A continued focus on the selected motorcycles along the Road Gallery
• Part 2 highlights the changes in look and function over time from the 1940s through 2000s
• Showcasing key drivers behind these engineering, technological and stylistic changes
• Featuring postwar Harley-Davidson® motorcycles, race bikes and more

Feb 25: “Off-Road Harley-Davidson” Special Exhibit
• Join curator David Kreidler as he explores the history of adventure touring on Harley-Davidson® motorcycles
• Hear stories from riders who explored new horizons and pushed their Harley-Davidson® motorcycles to the limit
• Get an inside look at bikes dating back to the 1914 H-D® Model 10-F and up to the present day with Ewan McGregor’s LiveWire® model from “Long Way Up” plus, the all-new 2021 H-D® Pan America™ motorcycle

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

NBA Finals 2020 Viewership Drops 50%

The sports world is one of the most affected by the COVID-19 pandemic with many major sports all over the world coming to a complete halt. Even after many leagues returned it was clear that the “new normal” will have a significant effect on the entire sports world. With the pandemic throwing many sporting calendars and seasons in chaos, the makeshift calendars proved detrimental to viewership numbers. According to data presented by Safe Betting Sites, the 2020 NBA Finals recorded a 50% drop in viewership compared to the 2019 Finals.

COVID-19 Positive Tests  Suspended NBA Season “Until Further Notice”

On March 11, 2020, The Utah Jazz were scheduled to play the Oklahoma City Thunder despite the threat of COVID-19 already rising in other parts of the world. This was until The Jazz’s star centre Rudy Gobert of France tested positive for the virus. This prompted the league to cancel the game merely minutes from tip-off. The league subsequently suspended the remainder of the 2019-2020 season until further notice. In June it was then announced that the season will be restarted on July 31st with an improvised schedule taking in consideration teams current position on the standings when play was suspended. It was agreed that seeding games would be played for all teams that finished within six games of a playoff spot when play was halted.

Season Restarted Under “Bubble Conditions”

As part of the plans for a restart, the NBA instituted a strict medical protocol leading up to the restart as well as during the entire playoffs were played. The games were played in controlled venues within Walt Disney World’s ESPN Wide World of Sports Complex in Orlando, Florida which was popularly referred to as “the bubble.” The entire playoffs were played in the bubble with no physical fans in attendance. Many players likened the experience to their days as AAU players before their NBA careers.

The 2020 NBA Finals pitted the Eastern Conference Champions Miami Heat against the Western Conference Champions, LA Lakers. The finals are traditionally played sometime in June but the pandemic forced an almost 4-month delay with Game 1 played on September 30. This delay, as well as the unique atmosphere the bubble brought, were a clear contributor to the significant decline in viewership numbers.

Tumultuous Time In US History Leads To  Decrease In Ratings

The 2020 NBA finals saw an average viewership of 7.5 million viewers. This is a 51% drop compared to the 2019 Finals which recorded an average of 15.14 million viewers. It is also the lowest number of average viewers of any Finals in the last two decades. Expectedly, the 2020 Finals also saw the lowest TV ratings in the last two decades with a rating of 4 compared to 8.8 in 2019.

At around the time of the improvised Playoffs, the US  was going through a tumultuous time in its history in several aspects that also contributed to the decrease in viewers. The COVID-19 pandemic was still ravaging through several states which completely altered many people’s daily routine. The pandemic also meant that sports bars and other venues such as casinos were unavailable and thus the Finals reached far fewer people than in previous years.

The delay in the playoffs also meant that the Finals were staged closer to the critical November 2020 US Presidential elections which meant that people’s focus was dramatically shifted. This combined with the pandemic meant more people were tuning in to news programs rather than sporting events.

Significantly, before and during the NBA’s restart the Black Lives Matter movement was also in full swing as cities around the US protested the infamous death of George Floyd in the hands of police. Another shooting of an African-American man in the city of Milwaukee prompted the Milwaukee Bucks to boycott their playoff game against the Orlando Magic and refused to take to the court. After discussions were held NBA players agreed to play on deciding instead to use their platform to bring awareness to social justice causes. This included wearing NBA jerseys with social justice messages chosen by the player. While the move was commended by many, the polarizing nature of the issue meant that the NBA inevitably lost some viewers who had opposing views.