Posts tagged with "Harley-Davidson"

Kassi Ashton – Black Motorcycle

MCA Nashville’s Kassi Ashton releases new song “Black Motorcycle” today. The song accompanies the announcement of Kassi’s partnership with Harley-Davidson® as one of its brand ambassadors. The track caught the attention of Harley-Davidson® when Kassi performed for employees in Wisconsin last year. Her lifelong passions for music and motorcycles resulted in a unique partnership that connects her audience with the iconic brand.

Inspiration for “Black Motorcycle”

“I grew up on motorcycles and to me they’ve always felt like freedom mixed with a tiny bit of discipline,” says Kassi. “Part of what drew me to motorcycles, was not just that Dad always had one and Mom was always on the back of one – it was that when Dad would pick me up on the back of his motorcycle, it was this freeing moment to breathe.”

The bond Kassi shares with her father over their love of motorcycles- Harley’s in particular- was further realized when the pair visited the Harley-Davidson Museum® last November and received a private tour of the H-D archives in Milwaukee, Wisc. Watch the video of Kassi and her dad “geeking out” at the Harley-Davidson Museum® HERE.

Describing the inspiration behind “Black Motorcycle,” Kassi explains, “I’ve always in my head kind of considered my music motorcycle country. I like music with weight at the bottom. That’s freeing and moving, but still sits down here,” she says while motioning to the pit in her stomach. “Part of my love for that being gritty and bottom-ended comes from the sound of a motorcycle. When you sit on it and it rumbles through you – I want the music to do the same thing.”

Listen to Kassi Ashton’s “Black Motorcycle” HERE.

About Kassi Ashton

Kassi brings a whole new attitude to country music. The California, Missouri singer/songwriter touched down with a string of critically acclaimed tracks released by UMG Nashville in conjunction with Interscope Records. Her introductory release “California, Missouri” stirred up widespread critical acclaim from Taste of Country, CMT, The Boot, and many more. Named “Who to Watch” by Huffington PostThe Tennessean, and radio personality Bobby Bones. Rolling Stone lauded her as “a devilish songwriter who isn’t afraid to flip convention on its head,” while Refinery29 claimed, “she blends pop aesthetics with a presence doused in no-fucks-left-to-give authenticity,” and PAPER Magazine called her “the next big country superstar.”

Follow Kassi Ashton

Website | Facebook | Instagram | Twitter

Harley Davidson illustration by Kaelen Felix for 360 Magazine.

Harley Davidson Museum & Motor

Illustration by Kaelen Felix

Fun This Fall at the Crossroads of 6th & Canal
The Harley-Davidson Museum says, “Thank You!” to medical and safety responders, and caps off Valley Week with a blood drive.

As a sign of gratitude for all those working to keep us safe, the Harley-Davidson Museum is offering medical and safety responders* free admission to the H-D Museum™, and MOTOR® Bar & Restaurant will knock 10% off the bill for those frontline workers to create a great pairing to the Harley-Davidson Museum® campus through the end of September. (details below and on Museum website)

The H-D Museum will also be the site of the Menomonee Valley Partners Valley Week blood drive, taking place Sept. 17 and 18 during Valley Week. In addition to helping save lives during this urgent time of need, all donors will receive complimentary admission to the H-D Museum and more incentives at MOTOR Bar & Restaurant, and The Shop. Details below.

September also marks the wind down of Saturday Demo Rides, so make tracks to 6th & Canal to throw a leg over a new Harley-Davidson motorcycle #FreedomMachine.

As always, the safety of our guests is a top priority for the Harley-Davidson Museum. Guests may notice changes since their last visit. Visit the H-D Museum website to find out more about our safety measures or to purchase tickets in advance.

OFFERS
The H-D Museum says, “Thank You!” to medical and safety responders*
Through Sept. 30
Now through the end of September, medical and safety responders can enjoy free admission to the Harley-Davidson Museum. Plus, stop off across Motorcycle Plaza and visit MOTOR Bar& Restaurant, where those same responders can take 10% off their bill. It’s the H-D Museum’s way of saying thank you to those keeping us safe.

EVENTS
Valley Week Blood Drive
Thursday, Sept. 17 (11 a.m. – 7 p.m.) and Friday, Sept. 18 (7 a.m. – 2 p.m.)
It’s time to rally in the Valley with a Menomonee Valley Partners blood drive to support local Wisconsin patients as part of Valley Week. There’s an even higher need for blood donations during the COVID-19 pandemic, and you can help! Besides earning bonus points for being awesome, all donors will also receive a great package of gifts from the Harley-Davidson Museum, including: Complimentary admission to the H-D Museum, 10% off a purchase of $25 or more at The Shop and $10 off $30 spend at MOTOR Bar & Restaurant. Masks are required and social distancing will be enforced. You can read a complete list of Menomonee Valley Partners’ COVID-19 Event Policies here.

TOUR OFFERINGS
Engines 101
Thu, Fri, Sat and Sun – 11:30 a.m., 1:30 and 3 p.m.
What is a powertrain? What makes the Milwaukee-Eight® engine different? The Engines 101 class takes you inside the Milwaukee Eight engine and transmission. In a classroom setting, we break down the components and their functions while describing the performance of a 4-stroke engine. Engines 101 shows how an engine and transmission come together to make a powertrain. Advance tickets and more information can be found here.

H-D Museum Campus Walking Tour
Explore the campus of the world’s only Harley-Davidson Museum and enjoy the great outdoors. This 20-acre site is the place to see and experience Harley-Davidson history and culture. Download the PDF to your phone or mobile device and follow the path around the H-D Museum campus.

Google Arts & Culture
Google recently announced its partnership with 16 world-class Milwaukee institutions, including the Harley-Davidson Museum, bringing the city’s culture, people, and stories online on its Google Arts & Culture platform and app at g.co/Milwaukee. For the first time, anyone in the world can engage with organizations across the city and experience its celebratory culture (Milwaukee hosts more than 60 festivals in the summer alone). With summer festivals and vacations on pause, people can discover public art with Sculpture Milwaukee, student performances from the Milwaukee Youth Symphony Orchestra, fine art tours from the Haggerty Museum of Art at Marquette University, production shots from the Milwaukee Repertory Theater, murals from Imagine MKE, Harley-Davidson history from the H-D Museum and more in one digital location.

Saturday H-D Museum Demo Rides
10 a.m. – 4 p.m. through Sept. 26
Visit the Museum campus Saturdays from 10 a.m. – 4 p.m.and throw a leg over a 2020 motorcycle to experience the fun and freedom of a Harley-Davidson motorcycle. Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail® and Sportster® models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods. And if you haven’t had the chance to experience the thrill of the all-new, all-electric LiveWire motorcycle, stop by on Sept. 19 and 26 and throw a leg over the future of Harley-Davidson.
• Demo Rides will run 10 a.m. – 4 p.m. weather-dependent.
• Sign-up is on a first come first service basis. 
• Riders and passengers must be at least 18 years of age.  
• Riders must hold a valid license with a motorcycle endorsement. 
• All riders and passengers must wear a helmet, eye protection, shirt, long pants and close toe shoes with heel strap. 
• All riders and passengers must bring their own riding gear.

MUST-SEE EXHIBITS
Stevan Dohanos painting, “Tex’s Motorcycle”
Dohanos, a frequent contributor to the “Saturday EveningPost,” enjoyed capturing his subjects as they were in real life. For this piece, Dohanos found his muse on a street in Georgetown, Conn. “Tex” Keller had decorated his saddle bags with nickel spots and covered his saddle with fur, putting his own flair on the Harley-Davidson motorcycle. Though Dohanos probably didn’t title the work, many motorcyclists now refer to it as “Tex’s Motorcycle” and prints of it can be found in shops across the country. The original has found a home at the H-D Museum.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (open now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Taming the Road in Style 
Closes Nov. 8
The earliest Harley-Davidson motorcycles had the same suspensions as bicycles of the time: none at all. The roads were a hodgepodge of dirt, stone, and other materials. Bumps were everywhere; suspension was needed. Comfort became a never-ending challenge for Harley-Davidson engineers. It was redefined by each new generation of rider and changing environments: over the decades, roads were paved, engine power and speed increased, and motorcyclists traveled faster over longer distances and craved smoother rides.  In response, Harley improved the seats, redesigned many frames, or added new suspension systems. Sometimes these changes were small, sometimes dramatic. These tweaks and additions added up over the years. The first Harley-Davidson vehicles resembled bicycles. Years later, bicycles and motorcycles looked nothing alike. The pursuit of comfort had transformed motorcycles. Taming the Road in Style examines this history, from the dawn of the bicycle to the launch of the new Harley-Davidson Softail models. 

SAVE THE DATE
“Off-Road Harley-Davidson”
Opening Nov. 21, 2020
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

*​Receive one (1) Harley-Davidson Museum General Admission pass and 10% off your bill when dining in at MOTOR Bar & Restaurant, before tax, by providing verification of current or former employment at any hospital, doctor’s office, police station or fire department during the period March 1, 2020 through September 30, 2020 (valid for individual only). Valid from August 15, 2020 through September 30, 2020 for in-person use only at the H-D Museum and in-person, dine-in use only at MOTOR Bar & Restaurant. Not valid for online purchases, carry-out or delivery orders. Offer limited to the individual providing employment verification. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previous purchases at the H-D Museum or MOTOR Bar & Restaurant. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

MOTOR® Bar & Restaurant serves up the perfect pairing for medical and safety responders

Plus, BBQ & Blues returns later this month.

MOTOR® Bar & Restaurant offers an idyllic backdrop to enjoy the last sips of summer. Located on the H-D Museum™ campus, the MOTOR Bar & Restaurant is offering a limited menuavailable for dining inside or on one of our two waterfront patios – take your pick and have it made in the shade or check out the sun-splashed patio if you want a side of vitamin D. Delivery and carry-out are available for order with pick-up inside the MOTOR Can Room. Food and beverage purchased for carry-out may be taken away or enjoyed outdoors or on our campus with scenic views.

Through the end of September, medical frontline heroes can not only enjoy free admission to the H-D Museum, but also 10% off the bill at MOTOR Bar & Restaurant. And coming soon – BBQ & Blues returns with a blistering pair of blues acts on Sept. 19 and 26.

SEPTEMBER SPECIALS
Nashville Chicken Sandwich: Nashville hot chicken, pickles, coleslaw, lettuce with rosemary aioli on a split top bun. Served with french fries and a pickle spear ($17.95)

Chili Burger: 8-oz., hand-packed ground chuck patty topped with homemade in-house chili with red onion, cheddar cheese and sour cream. Served with french fries and a pickle spear ($16.95) 

Strawberry Rhubarb Pie: Served with vanilla ice cream ($7.95)

HAPPENINGS
“Thank You!” to medical and safety responders*
Daily through Sept. 30, 2020
*Receive one (1) Harley-Davidson Museum General Admission pass and 10% off your bill when dining in at MOTOR Bar & Restaurant, before tax, by providing verification of current or former employment at any hospital, doctor’s office, police station or fire department during the period March 1, 2020 through September 30, 2020 (valid for individual only). Valid from August 15, 2020 through September 30, 2020 for in-person use only at the H-D Museum and in-person, dine-in use only at MOTOR Bar & Restaurant. Not valid for online purchases, carry-out or delivery orders. Offer limited to the individual providing employment verification. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previous purchases at the H-D Museum or MOTOR Bar & Restaurant. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

TACO TUESDAY
Join us every Tuesday for our weekly Chef’s choice taco special! Add a MOTOR Margarita for only $5.

FRIDAY FISH FRY
Visit MOTOR for our Friday AYCE Fish Fry! Every Friday, our All-You-Can-Eat Wisconsin Fish Fry is available all day, served with golden fried cod, crispy french fries, fresh jicama coleslaw, rye bread roll and tartar sauce for only $14.95.

Bulleit Bourbon presents BBQ & Blues
BBQ & Blues makes its triumphant return Saturday, Sept. 19. Take in a live performance from a rotating lineup of blues musicians, plus all-you-can-eat, hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage links for $29.99. All BBQ platters come with french fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread. Not up for the AYCE task? Enjoy a special BBQ platter with hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage link with all the sides for $19.99. In addition to the smokin’ BBQ, MOTOR will sizzle with the best in true American blues music from 5 – 8 p.m. – with no cover charge! Due to limited capacity, reservations are strongly encouraged! Sept. 19, check out Pierre Lee. Then make a return trip on Sept. 26 to hear from the She’s Right, I’m Left duo.

H.O.G.™ MEMBER SPECIAL
HOG Members can enjoy a 16-oz can of Budweiser, Bud Light, or Busch Light for just $3.

If you’re in the midst of planning your next corporate or social special occasion, the pros at 1903 Events are ready to execute your vision and ensure a safe and memorable gathering. Winter is a magical time to host a wedding with extra sparkle! Planning to host your event elsewhere? Check out MOTOR’s Offsite Catering Menu and we’ll bring those bold, American classics to you!

About MOTOR® Bar & Restaurant
The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson® attitude. MOTOR™ takes diners on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, seasonal favorites and a whole lot more. For more information and to learn about the latest menu, visit motorrestaurant.com or call 414-287-2778.

Motorcycle illustration done by Mina Tocalini of 360 MAGAZINE.

Harley-Davidson Museum

The Harley-Davidson Museum is proud to announce new offerings and new partnerships that explore the rich history of the storied brand. Whether it’s a new campus walking tour, the H-D Museum’s Engines 101 class or the introduction of the Bar & Shield to visitors around the globe on Google’s Arts & Culture platform and app, the H-D Museum has you covered when it comes to experiencing freedom and adventure.

And MOTOR Bar & Restaurant waterfront patio is an open and airy spot to sip on summer’s good vibes. But no visit to 6th & Canal is complete without a stop at The Shop. New items include a special co-branded merchandise collection from Harley-Davidson and the Milwaukee Bucks.

As always, the safety of our guests is a top priority for the Harley-Davidson Museum. Guests may notice some changes during their visit. We encourage everyone to visit the H-D Museum website to learn more about what you can expect for your visit or to purchase tickets in advance.

TOUR OFFERINGS

Engines 101

Thu, Fri, Sat and Sun – 11:30 a.m., 1:30 and 3 p.m.

What is a powertrain? What makes the Milwaukee-Eight engine different? The Engines 101 class takes you inside the Milwaukee Eight engine and transmission. In a classroom setting, we break down the components and their functions while describing the performance of a 4-stroke engine. Engines 101 shows how an engine and transmission come together to make a powertrain. Advance tickets and more information can be found here.

H-D Museum Campus Walking Tour

Explore the campus of the world’s only Harley-Davidson Museum and enjoy the great outdoors. This 20-acre site is the place to see and experience Harley-Davidson® history and culture. Download the PDF to your phone or mobile device and follow the path around the H-D Museum campus.

Google Arts & Culture

Google recently announced its partnership with 16 world-class Milwaukee institutions, including the Harley-Davidson Museum, bringing the city’s culture, people and stories, online on its Google Arts & Culture platform and app at g.co/Milwaukee. For the first time, anyone in the world can engage with organizations across the city and experience its celebratory culture (Milwaukee hosts more than 60 festivals in the summer alone). With summer festivals and vacations on pause, people can discover public art with Sculpture Milwaukee, student performances from the Milwaukee Youth Symphony Orchestra, fine art tours from the Haggerty Museum of Art at Marquette University, production shots from the Milwaukee Repertory Theater, murals from Imagine MKE, Harley-Davidson history from the H-D Museum and more in one digital location.

Saturday H-D Museum Demo Rides

10 a.m. – 4 p.m. through Sept. 26

Visit the Museum campus Saturdays from 10 a.m. – 4 p.m. and throw a leg over a 2020 motorcycle to experience the fun and freedom of a Harley-Davidson motorcycle. Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail and Sportster models. A predetermined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

  • Demo Rides will run 10 a.m. – 4 p.m. weather-dependent.
  • Sign-up is on a first come first service basis.
  • Riders and passengers must be at least 18 years of age. 
  • Riders must hold a valid license with a motorcycle endorsement.
  • All riders and passengers must wear a helmet, eye protection, shirt, long pants and close toe shoes with heel strap.
  • All riders and passengers must bring their own riding gear.

NEW INSTALLATIONS

Stevan Dohanos painting, “Tex’s Motorcycle”

Dohanos, a frequent contributor to the “Saturday Evening Post,” enjoyed capturing his subjects as they were in real life. For this newly installed piece, Dohanos found his muse on a street in Georgetown, Connecticut. “Tex” Keller had decorated his saddle bags with nickel spots and covered his saddle with fur, putting his own flair on the Harley-Davidson motorcycle. Though Dohanos probably didn’t title the work, many motorcyclists now refer to it as “Tex’s Motorcycle” and prints of it can be found in shops across the country. Now the original has found a home at the Harley-Davidson Museum.

“Building a Milwaukee Icon” 

A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

THE SHOP

For the second consecutive year, the Milwaukee Bucks and Harley-Davidson Motor Company have teamed up to roll out a special co-branded merchandise collection available to fans globally. Available now in adult and youth sizes, the limited-edition line of T-shirts can be purchased at The Shop at the Harley-Davidson Museum, the Bucks Pro Shop inside Fiserv Forum, at select Harley-Davidson retail stores and online from both the Bucks Pro Shop and Harley-Davidson.

MOTOR BAR & RESTAURANT

Motor Bar & Restaurant, located on the H-D Museum campus is offering a limited menu available for dining inside or on one of our two waterfront patios – take your pick and have it made in the shade or check out the sun-splashed patio if you want a side of vitamin D. Delivery and carry-out are available for order with pick-up inside the MOTOR Can Room. Food and beverage purchased for carry-out may be taken away or enjoyed outdoors or on our campus with scenic views.

AUGUST SPECIALS

Teriyaki Wings: tossed with house made teriyaki, topped with cilantro, green onion and a lime wedge ($12.95)

The Breakfast Burger: 8-oz., hand-packed ground chuck patty stacked with smoky bacon, fried egg, tomato, red onion and cheddar cheese served on a toasted brioche bun ($14.95)

Wisconsin Beer Brats: Two locally made bratwursts, marinated in beer and onions. Served sizzling from the grill with sautéed onions and a side of spicy mustard ($15.95)

Caramel Apple Granny Pie: Deep-dish apple pie with toffee custard and caramel in a shortbread crust ($8.95)

MEDICAL FRONTLINE HEROES MONDAY

Receive 20% off when dining in Motor Bar & Restaurant on Mondays by providing verification of current or former employment at any hospital or doctor’s office (individual only). Valid through August 31, 2020. 

TACO TUESDAY

Join us every Tuesday for our weekly Chef’s choice taco special! Add a MOTOR Margarita for only $5.

FRIDAY FISH FRY

Visit MOTOR for our Friday AYCE Fish Fry! Every Friday, our All-You-Can-Eat Wisconsin Fish Fry is available all day, served with golden fried cod, crispy French fries, fresh jicama coleslaw, rye bread roll and tartar sauce for only $14.95.

H.O.G. MEMBER SPECIAL

Join us for a cold one. HOG Members eligible for $3 cans of Budweiser, Bud Light or Busch Light all day, every day.

And if you’re in the midst of planning your next corporate or social special occasion, the pros at 1903 Events are ready to execute your vision and ensure a safe and memorable gathering. Planning to host your event elsewhere? Check out MOTOR’s Offsite Catering Menu and we’ll bring those bold, American classics to you!

A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

Follow Harley-Davidson Museum: Facebook | Instagram | Twitter

Harley Davidson, 360 MAGAZINE, Tim McCormick

Harley-Davidson Museum

The party of the summer takes place at the Harley-Davidson Museum® over Rally weekend
Plus, a new exhibit and your last chance to catch “Daredevils” highlight a September to remember

Milwaukee, USA (Aug 29, 2019) – Make plans to join the Harley-Davidson Museum Aug. 29 – Sept. 1 during Rally Weekend for free live entertainment from chart-topping musicians, stunt shows, demo rides of select 2020 motorcycles, LiveWire Jumpstart experiences, the H-D Museum’s Annual Custom Bike Show, acres and acres of motorcycle thrills, and miles and miles of rolling sculptures.

And this weekend marks one of the last chances to see the scintillating “Daredevils” exhibit (closing Sept. 8) while gallery space is cleared away for the arrival of “Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory,” opening Sept. 6. Plus, the life-size LEGO® Harley-Davidson® Fat Boy® is reigning supreme as Milwaukee’s must-see attraction and it’s found only at the H-D Museum.

RALLY WEEKEND, Aug. 29 – Sept. 1
The H-D Museum – where Harley-Davidson history and custom culture come to life – will serve as the central rally point all-weekend long. In addition to performances from a variety of national, regional and local musicians and artists – all for free on two separate stages – the H.D. Museum will come alive with stunt shows, pinstriping artists exhibiting their mastery, tattooers spilling ink to create that ultimate souvenir and so much more. All outdoor entertainment – including the live music – is free and open to the public.

Some highlights include:

  • Headline music acts
  • Ill Conduct Stunt Shows featuring Cole Freeman, Thu-Sat at noon, 2, 4 and 6 p.m. Sun at 10 a.m., noon, 2 and 3:40 p.m.
  • Milwaukee Rally Women’s Ride, Friday, staging begins at 8 a.m.
    The Milwaukee Rally Women’s Ride is back! Join your fellow female riders for a great day touring the beautiful roads of southeast Wisconsin. Participants receive a fabulous lunch and more. Staging begins at 8 a.m. at the Harley-Davidson Museum®. Instructions and photos at 9 a.m.; kickstands up 9:30 a.m. Ride is limited to the first 116 women, so buy your tickets fast! Preregistration is required.
  • Custom Bike Show, Sunday, Sept. 1 (8 a.m.-5 p.m.)
    You think your bike is HOT, show it off at the 2019 Harley-Davidson Museum Custom Bike Show! Classes include: Antique, VRSC™, Sidecar, Trike, Full Dresser, Stock Sportster, Stock Big Twin, Show Custom, Custom Touring, Radical Custom, Pro Class and Non-H-D Cool Custom. Proceeds will benefit the BUILD Moto Mentor Program.
  • Free Demo Rides, Thu-Sat (10 a.m.-3 p.m.)
    Be among the first to throw a leg over select 2020 Harley-Davidson motorcycles. Plus, the all-new, all-electric LiveWire™ will be available on the Jumpstart for those wishing to experience the future of Harley-Davidson and thrill of its twist-and-go throttle.
  • Harley-Davidson® IRONe Demos, Sat (10 a.m.-5 p.m.)
    The brand-new electric-powered two-wheelers for kids will once again be available for demos. Families are invited to bring the little ones down to take a spin on the first electric-powered balance bikes for kids with parents who want to share their love for riding.
  • This weekend also marks one of the final times you can take in the thrill, chills and spills found in the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles” before it closes September 8.

LEGO x HARLEY-DAVIDSON
The LEGO Group recently revealed its latest LEGO® Creator Expert model – a Harley-Davidson® Fat Boy® that cruised into LEGO Stores globally and the Harley-Davidson Museum. Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic Milwaukee motorcycle captures the beauty of the real-life machine with finishes, surfaces, and design elements crafted to replicate the full-size Harley-Davidson Fat Boy. Featuring 1,023 pieces, the model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes. Visit The Shop to purchase your LEGO® Creator Expert model – Harley-Davidson® Fat Boy.

To celebrate the launch, LEGO Master Builders created a life-size model of the motorcycle, complete with silver coated parts, Wi-Fi animation control, sound and light effects to imitate a real Harley-Davidson® Fat Boy® and 6,000 special LEGO elements. The extraordinary creation took 865 hours to build, is made of 69,569 pieces and will be on display at the world’s only Harley-Davidson Museum for a limited time.

EXHIBITS
“Daredevils: A Century of Spine-Tingling Spectacles” (through Sept. 8)
Step right up and behold amazing displays of danger and derring-do! Daredevils have thrilled audiences for centuries. What began with horse trick riders in circuses inspired new generations of entertainers on bicycles, motorcycles, cars – even flying sofa chairs. From touring thrill shows to Hollywood movie stunt work, “Daredevils” celebrates the exciting history of these death-defying entertainers who spend countless hours perfecting their exploits. Witness how incredible feats from long ago inspire modern-day risk-takers. The H-D Museum cordially invites one and all, children big and small to behold how daredevils are born! Please note: Select photos from the exhibit can be found at this page.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (Opens Sept. 6)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”
We invite you to explore our collaboration with three Milwaukee area museums, featuring #MilwaukeeMade exhibits. http://www.visitmilwaukee.org/milwaukee-made/

EVENTS
BIKE NIGHTS
Thursdays, 5-9 p.m.
All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike (or whatever wheels you favor). Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR Bar & Restaurant®, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit® Bourbon Signature Cocktails.
Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (for more details and the full entertainment lineup, visit H-DMuseum.com).
Sept. 5 – (Chopper Bike Night) – Them Guilty Aces
Sept. 12 – (Urban Bike Night) – DJ Shawna
Sept. 19 – THE PLAYLIST
Sept. 26 – (Final outdoor Bike Night of the season) – The Big Al Wetzel Band

THE CROSS COUNTRY CHASE, Saturday, Sept. 7, 4:30-6:30 p.m.
On Saturday, September 7th, 2019 a group of approximately 100-adventerous souls on antique motorcycles will take America’s two-lanes by storm and the world is invited to cheer on the excitement and stop at the Harley-Davidson Museum – come check out the vintage rolling sculptures. 
The Cross Country Chase, America’s newest antique motorcycle touring challenge, is brought to you by the tried-n-true crew at the Motorcycle Cannonball in partnership with Legends Motorcycle Museum. This down-n-dirty endurance run will prove out the “who’s who” of antique motorcycling.  Not only will the winner be crowned a “Legend” and have bragging rights for life after successfully completing the arduous run, but as a bonus, a cash prize will also be awarded. The cross-country challenge is for riders over 18, motorcycles manufactured between 1930-1948, and will be an extreme test of endurance, speed, navigation, and knowledge.

Autism-Friendly Day, Sat Sept 14, 9 a.m.-6 p.m.
Join Autism Speaks at the Harley-Davidson Museum for its second annual Autism-Friendly Day, Saturday, Sept. 14, from 9 a.m.-6 p.m. Just mention “Autism Speaks” at the front desk to enjoy discounted tickets, specials at The Shop and MOTOR Bar & Restaurant and fun activities for the whole family. Families will have the option to purchase $14 tickets for adults and $5 tickets for children ages 5-17; kids under 5 are always free. While the Harley-Davidson Museum has made efforts to make the venue as accommodating as possible, please note that some motorcycles may be riding on to campus during this day.

SAVE THE DATES:
Free Museum Admission (Gallery Night), Oct. 18, 5-9 p.m.
Skulloween Bike Night, Oct. 31
Veterans Day Appreciation, Nov. 9-11
Black Friday Beerfest, Nov. 29

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

Harley-Davidson Museum®: Wild Ones Weekend

Harley-Davidson Museum® brings vintage style, family friendly fun and classic bikes to 6th & Canal during Wild Ones Weekend

Hot on the heels of the opening for “Daredevils: A Century of Spine-Tingling Spectacles” (open through Sept. 8), the Harley-Davidson Museum will keep the thrills coming in July. Milwaukee’s favorite “Send Me Back” Saturday returns when Wild Ones: Vintage Motorcycle Rally takes over campus on Saturday, July 13. The Victor McLaglen Motor Corps will bring their act all the way from Southern California to show off why they are a part of the “Daredevils” exhibit. Read below to see how you can get a taste of their show on Friday, July 12. But there’s so much more in July happening at the crossroads of 6th & Canal, including the return of the Division BMX Stunt Team. And don’t forget about the specials at MOTOR® Bar & Restaurant this month, including some new menu items that offer up fresh tastes of the season.

EXHIBIT
“Daredevils: A Century of Spine-Tingling Spectacles” (through Sept. 8)
Step right up and behold amazing displays of danger and derring-do! Daredevils have thrilled audiences for centuries. What began with horse trick riders in circuses inspired new generations of entertainers on bicycles, motorcycles, cars – even flying sofa chairs. From touring thrill shows to Hollywood movie stunt work, “Daredevils” celebrates the exciting history of these death-defying entertainers who spend countless hours perfecting their exploits. Witness how incredible feats from long ago inspire modern-day risk-takers. The H-D Museum cordially invites one and all, children big and small to behold how daredevils are born! Please note: Select photos from the exhibit can be found at this page.

BIKE NIGHTS
Thursdays, 5-9 p.m.
All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike (or whatever wheels you favor). Join your fellow riders (and non-riders) forfree live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR Bar & Restaurant, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit ® Bourbon Signature Cocktails.
Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (for more details and the full entertainment lineup, visit H-DMuseum.com).
July 11 – (Wild Ones Bike Night) – Road Crew
July 18 – Altered Five Blues Band
July 25 – JT & The Gunslingers
Aug 1 – Zac Matthews Band

COFFEE WITH THE MORNING CREW
Friday, July 12, 8-10 a.m.
Hey Milwaukee! Come and drink some free coffee with the WISN 12 News This Morning team on Friday, July 12th. WISN 12 is teaming up with 99.1 The Mix and the Harley-Davidson Museum® to host you for a morning of fun, prizes, and FREE coffee from MOTOR Bar & Restaurant. Enter on site for your chance to win a prize pack! Three (3) Winners will receive: one (1) Harley-Davidson Museum® Prize Pack which includes the following: $50 Harley-Davidson Museum® campus gift card / H-D Museum Hat and T-Shirt / Coffee Mug / $50 Visa gift card / A family 4-pack of general admission tickets to the Wisconsin State Fair. Official Sweepstakes rules can be found here. Plus, member of the Victor McLaglen Motor Corps will offer up a sneak peek of their Wild Ones show (see below).

WILD ONES: VINTAGE MOTORCYCLE RALLY
Saturday, July 13, 9 a.m.-4 p.m.
Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum. The daylong activities include the 17th Annual Knucklehead Company Reunion antique motorcycle ride-in show and the AMCA Badger Heritage Chapter authentic motorcycle field games (slow race, plank ride, barrel race, T-ball, ball on cone and weenie bite), with proceeds benefiting Make-A-Wish Foundation of Wisconsin. Plus, the Victor McLaglen Motor Corps – a motorcycle stunt and drill team featured in the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles” – will bring its bag of tricks all the way from Southern California. Food & Beverages available all day at MOTOR® Bar & Restaurant, CAN ROOM and Outdoor Concessions featuring Budweiser, King of Beers.

Antique Motorcycle Ride-In Show Classes: Stock Knucklehead / Custom Knucklehead / Sidevalve / Panhead / Shovelhead / Other Pre-1970 American-Made models. Entry is just $20 per bike with all proceeds benefiting the Make-A-Wish® Wisconsin.

Easy Rider returns to theatres July 14
The classic 1969 motorcycle film Easy Rider is returning to local Marcus Theatres July 14 to celebrate its 50th anniversary! Show your Easy Rider ticket stub or Magical Movie Rewards membership card to receive BOGO* adult admission to the Harley-Davidson Museum from July 14 to Sept. 2!

GALLERY NIGHT
Friday, July 19, 5-9 p.m.
Take a spin through the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles.” From touring thrill shows to Hollywood movie stunt work, this exhibit celebrates the exciting history of these death-defying performers. Enjoy free gallery talks at 6, 7 and 8pm.

DIVISION BMX STUNT SHOW
Saturday, July 20, 1-4 p.m.
In partnership with the Harley-Davidson Museum and its special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles,” the Division BMX Stunt Team will bring their squad of elite BMX riders to 6th & Canal to wow audiences visiting the H-D Museum campus. Headed by Micah Kranz, a Wisconsinite who is featured in the “Daredevils” exhibit, the Division BMX riders have been keeping spectators on the edge of their seats for more than 15 years. Watch in awe as riders perform tricks that take them to dizzying heights. Their brand of high-flying, death-defying entertainment brings a high-energy atmosphere to every performance. All shows will be followed by an autograph session where you can ask, “How’d you do that?!”

SATURDAY H-D MUSEUM DEMO RIDES
9 a.m.-4 p.m., through Sept. 28
Demo Rides are now available at the world’s only Harley-Davidson Museum! Visit the Museum campus Saturdays* from 9 a.m.-4 p.m. and throw a leg over a 2019 motorcycle to experience the fun and freedom that only a Harley-Davidson can deliver. Visitors with their motorcycle license will be able to choose from more than a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail, Sportster and Street models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.
• Demo Rides will run Saturdays from 9 a.m. – 4 p.m., weather dependent.
• Motorcycles available on a first-come, first-serve basis.
• Riders and passengers must be at least 18 years of age.
• Riders must hold a valid license with a motorcycle endorsement.
• All riders and passengers must wear a helmet, eye protection, shirt, long pants and closed toe shoes with heel strap. A limited selection of helmets, chaps and jackets will be available on site.
*Demo Rides will not be available on Saturday August 31, 2019.

TOUR OFFERINGS
Saturday 3 Pub Cruise (Saturdays, through Sept. 28)
Enjoy an afternoon pub cruise by boat and sample food and drinks from three great riverside locations on one of our captained vessels, either the Brew City Queen II (Red Boat) or Milwaukee Maiden II (Orange Boat). Our new Saturday stops include The Twisted FishermanMOTOR® Bar & Restaurant at the Harley-Davidson Museum® and Riverfront Pizzeria Bar & Grill. Price includes boat cruise between all three locations and drink and appetizer tickets at each location.

Inside H-D: All-Day Experiences (July 31, August 2, August 14, Sept. 6 and Sept. 11)
The Inside H-D: All-Day Experience is an in-depth immersion into the world of Harley-Davidson. This guided tour kicks off in front of The Shed on the Harley-Davidson Museum® campus, where you’ll learn about the humble beginnings of the world’s most iconic motorcycle brand. Then it’s time to go inside the Harley-Davidson Museum for an exclusive guided tour featuring new exhibit content and conversation with the Curatorial, Archives or Conservation professionals who are behind the engaging stories on display and behind-the-scenes at the Museum. After the tour, the group will head over to Harley-Davidson Corporate Headquarters located on Juneau Avenue – which is listed on the National Register of Historic Places. Lunch is served while employees from HDMC and the Harley-Davidson University will swap stories and provide a glimpse of the inner workings of H-D. Upon returning to the Museum, tour participants are invited to enjoy a special discount for The Shop at the H-D Museum™, where you’ll find unique clothes and merchandise found nowhere else. The day concludes with happy hour at MOTOR® Bar & Restaurant.

Bikes Brats & Beer Tour (Thursdays at 3 p.m. and Sundays at 10 a.m., through August 29)
Get an authentic taste of American history and culture on Harley-Davidson Museum’s Bikes Brats & Beer Tour, offered in partnership with Milwaukee Food & City Tours®.
The 3 1/2-hour excursion begins with a guided H-D Museum tour, highlighting Harley-Davidson’s journey from backyard shed start-up to iconic global brand. Next, you’ll board the tour bus for a close-up look at Milwaukee’s legendary beer- and sausage-making heritage, traveling through the Menomonee and Miller Valleys and downtown Milwaukee.

Highlights Tour (Saturdays and Sundays at 11 a.m. and 2 p.m.)
Our Visitor Experience Associates offer an engaging guided tour, “Journey through the History of Harley-Davidson.” This tour is available on Saturdays and Sundays at 11 a.m. and 2 p.m. and lasts approximately 45 minutes and is sure to get your gears turning. For groups of 12 or more, please call 414-287-2799 or email groups@h-dmuseum.com for more information or to book your Highlights Tour. Learn more about our Group Tours offerings by visitinghttp://www.harley-davidson.com/us/en/museum/visit/group-tours.html.

SAVE THE DATES:
Rally Weekend, Aug 29-Sept. 1

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

Contact:
Tim McCormick
Tim.McCormick@Harley-Davidson.com
414-534-6180

MOTOR® Bar & Restaurant is bringing some new items to the menu that highlight the season of sun-splashed patios and ice-cold refreshment. New summer sides, a sundae to end all sundaes and fresh monthly specials will make MOTOR your destination for brunch, lunch, cocktail hours and dinner. Book your reservation now.

NEW MENU ITEMS
Big Bore Belly Buster Bucket Sundae ($49.95, serves 8-12)
Grab your crew and indulge in this unbelievable giant sundae with a cake bottom, piled high with loads of ice cream, Twinkies®, Ho Hos®, M&Ms®, chocolate and caramel sauces, whipped cream and cherries. All of this served in a Harley-Davidson souvenir bucket that you get to keep!

Kale Salad ($13.95)
Fresh kale with beer-braised red quinoa, toasted pine nuts, Kalamata olives and goat cheese. Tossed in homemade honey vinaigrette

Beet Salad ($13.95)
Spring mix and arugula tossed in shallot chardonnay vinaigrette topped with roasted beets, red onion, shaved fennel, goat cheese and toasted pine nuts

Summer Sides
* Baked Beans – Homemade baked beans with peppers, onions and brown sugar
* Broccoli Salad – Fresh broccoli with chopped bacon, red onion and craisins
* Cheddar Bacon Potato Salad – Shredded cheddar and chopped bacon

JULY SPECIALS
MAC DADDY BURGER
An 8-oz., hand-packed beef patty with lettuce, tomato, onion and bacon. Topped with cheese sauce and deep-fried mac and cheese. Served on a brioche bun ($15.95).

ASIAN SESAME WINGS
One pound of chicken wings smothered in a sweet and savory sauce with a little kick ($12.95).

BLT SALAD
Spring mix, arugula and cherry tomatoes tossed in a homemade balsamic vinaigrette. Topped with smoked pork belly and finished with crumbled Boursin cheese. Served with ciabatta toast points ($14.95).

BLACKBERRY SPIKED ICED TEA
Nothing is more perfect than a sweet iced tea while sitting in the sunshine! Our fresh brewed tea, spiked with vodka, blackberries and a hint of citrus and mint cut from our garden compliments the cool breeze while sitting on the patio ($7).

Brewery of the month: Cigar City Brewing, featuring Jai Alai (IPA), Maduro (brown ale) and Florida Cracker (Belgian-style white ale)

Mac Mondays
Build-your-own Mac ’n Cheese all day, every Monday. Mondays are best spent with a bowl of MOTOR’s delicious homemade Mac ’n Cheese. Create your own custom Mac with special toppings!

Bike Night Thursdays (5-9 p.m.)
Enjoy free live music and $3 koozie beer specials as Bike Nights return to the great outdoors all summer long. Exclusive giveaways and specials from 5-9 p.m. make this a weekly must-do! Plus, in May, select drafts from Milwaukee Brewing Co. are just $4.

Friday Night Fish Fry
What’s a Friday night in Wisconsin without a fish fry? At MOTOR, the all-you-can-eat Wisconsin Fish Fry is available open to close and features golden fried cod, crispy French fries, fresh jicama coleslaw, homemade southern-style cornbread and tartar sauce for only $14.95.

BBQ & Blues
Every Saturday, take in live performances from a rotating lineup of blues musicians, plus all-you-can-eat, hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage links for $29.99. Add an order of Memphis-style, dry-rubbed ribs for just $5 more. All platters come with French fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread.

About MOTOR® Bar & Restaurant
The only Harley-Davidson Museum® restaurant, MOTOR® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson® attitude. MOTOR™ takes diners on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, seasonal favorites and a whole lot more. For more information and to learn about the latest menu, visitmotorrestaurant.com or call 414-287-2778.

Harley-Davidson Motorcyle Exhibit

Harley-Davidson and the Motorcycle Arts Foundation Announce the Opening of Electric Revolution, the World’s First Museum Exhibit Exclusively Featuring Electric Motorcycles, opening April 6, 2019 at Petersen Automotive Museum in Los Angeles

The Motorcycle Arts Foundation (MAF) and Harley-Davidson announced today the opening of Electric Revolution, the world’s first museum exhibition exclusively featuring electric motorcycles. This exhibit, which is supported by Harley-Davidson, will open at the Richard Varner Family Gallery at the Petersen Automotive Museum in Los Angeles, California on April 6, 2019. Curated by MAF co-founder Paul d’Orléans, the exhibit will explore the history and current state of the electric motorcycle and e-bike industry with 21 examples of 2-wheeled electric vehicles from both custom builders and established manufacturers.

Zero-emission vehicles have become a prominent part of the transportation landscape, and electric motorcycles and e-bikes are one of the fastest growing sectors in this quickly evolving market. The exhibit assembles a dynamic mix of production, racing, prototype and custom electric motorcycles from world renowned manufacturers and builders in the EV space including Harley-Davidson, CAKE, Specialized Bicycle Components, Roland Sands Design, Curtiss Motorcycles, Alta Motors, Joey Ruiter, and Noel Connolly. Harley-Davidson is the lead sponsor for this exhibit and has provided three recent prototypes from their electric portfolio, including the 2020 LiveWire, which will be available to the public in Fall 2019. “We are creating history with the world’s first exhibition of any type to feature two-wheeled electric vehicles exclusively,” states curator Paul d’Orléans. “The electric motorcycle industry is exploding with new players investing in an electric future, and this exhibit will showcase contemporary manufacturers as the trail blazers of the industry and pay homage to electric pioneers.”

“We are thrilled to support the Motorcycle Arts Foundation and participate in the Electric Revolution exhibition at the Petersen Automotive Museum,” states Harley-Davidson Senior Vice President of Marketing and Brand Heather Malenshek. “Harley-Davidson is at the forefront of the changing consumer landscape within motorcycles and we are excited to showcase our halo product, LiveWire, within the powerful narrative this exhibit presents to the public.” The MAF is a 501(c)(3) nonprofit dedicated to the preservation and distribution of motorcycle arts. Electric Revolution will be the second major public project for the foundation. Their first exhibition project, Custom Revolution, just ended its year-long run at the Petersen Museum, and was one of the most important cultural events for motorcycles in the last 25 years. Electric Revolution is produced by the Motorcycle Arts Foundation and Sasha Tcherevkoff.

The opening night VIP and press reception will be held on April 4, 2019 from 6:30-10pm. The event will be attended by the world’s most talented builders, designers, and thought leaders in the electric vehicle industry. The evening will feature exclusive access to the new exhibition, music, food and drinks by the legendary Drago Ristorante, and a live “electrifying” panel discussion moderated by Paul d’Orléans.

Harley-Davidson Museum

The new year brings new reasons to visit the world’s only Harley-Davidson Museum. In addition to cutting-edge displays – such as the LiveWire prototype – the H-D Museum has you covered when it comes to fun and freedom with special events. From a celebration fit for “The King” to free admission on your special day plus the launch of the inaugural MKE Museum week, there’s no shortage of cabin fever cures to be found throughout the H-D Museum campus.

EVENTS / PROMOTIONS

$10 Tuesday are back!
Don’t forget: Museum admission on Tuesdays through April is just $10, no reservation required. Plus, a Hamilton gets you the juicy MOTOR Burger at MOTOR Bar & Restaurant.

Elvis’ Birthday Bash
Tuesday, Jan. 8, 10 a.m.-6 p.m.
Elvis loved his Harley-Davidson. To celebrate the King’s birth, we’re showcasing his beloved 1956 KH at the H-D Museum. While you’re here, stop in the Can Room where we’re serving up Banana Cream Pie in a jar topped with peanut butter drizzle and candied bacon. To truly personify the King, we’re giving out free Elvis glasses complete with sideburns to the first 100 H-D Museum visitors.

FREE Admission on Your Birthday
We’re not just celebrating Elvis’ birthday – we’re celebrating yours, too! New in 2019, you can explore the Museum for free on your special day.

#MuseumSelfie Day

Wednesday, Jan. 16, 10 a.m.-6 p.m.

Grab the selfie stick and put on a happy face because #MuseumSelfie Day returns to the Harley-Davidson Museum on Wednesday, Jan. 16. There’s no better backdrop for a selfie than the unrivaled collection at the H-D Museum. Visitors are encouraged to share their best pics on the Harley-Davidson Museum’s social pages. #HDMuseum @HDMuseum

Monster Jam Drivers Meet & Greet and Ticket Giveaway at the Harley-Davidson Museum®

Friday, Jan. 18, noon-1 p.m.
Get autographs and see a life-sized inflatable Monster Jam Truck up close. Plus, the first 100 folks to show up and donate to the MPS Mitten Drive will receive a free ticket voucher to Monster Jam Triple Threat Series and entrance into the Harley Davidson Museum® for Friday, Jan. 19.

Free Admission Friday

Friday, Jan. 18, 5-9 p.m.
Visit the H-D Museum for FREE on Friday, Jan. 18. Presented by the Historic Third Ward Association, Gallery Night & Day is the two-day premier art event in Milwaukee for both the experienced artist and beginning admirer. Tonight, be sure to check out “Taming the Road in Style,” a temporary exhibit that examines the pursuit of marrying styling and comfort. Free Friday night Museum admission from 5 – 9 p.m.; regular Museum admission applies on Saturday.

MKE Museum Week
Monday, Jan. 21-Sunday, Jan. 27
The Harley-Davidson Museum is proud to participate in the inaugural Milwaukee Museum Week January 21 – 27, 2019. This week-long celebration aims to highlight the meaningful ways that museums benefit Milwaukee community members, tourism, and the economy by showcasing Milwaukee’s broad and diverse cultural community.
All week long, the H-D Museum will offer a free activity sheet that will help visitors immerse themselves in the collection. Plus, on select days and times, your H-D Museum admission includes an optional curator-led tour that will shine a light on the connections between the Motor Company and Milwaukee during its 116-year history. Beginning with a 10-by-15-foot shed that was erected in the backyard of the Davidson family home on Milwaukee’s west side, the story of Harley-Davidson is one that could only happen in Milwaukee. Join our curatorial staff as they share stories of beneficial business partnerships, dedicated employees and fanatic customers that helped make Harley-Davidson a global icon.
These curator-led tours are free with your paid Museum admission. Visit H-DMuseum.com for times and more information.

NEW DISPLAYS

LiveWire™ 2015 Prototype
Hot on the heels of Harley-Davidson’s electric vehicle LiveWire unveiling at the Consumer Electronics Show in Las Vegas, the Harley-Davidson Museum is chronicling this piece of H-D history by displaying one of the original 80 demo bikes that Harley-Davidson took around the world for riders to try in 2015.
The LiveWire Project’s engineers and stylists were challenged not just to make an electric motorcycle, but to make a Harley-Davidson electric motorcycle. This prototype won praise for its power, quickness, and look, but it was still a work in progress.

The final version evolved after several years of gathering feedback from riders, data analysis, and redesign work. The result of an unprecedented development process, the 2020 LiveWire will be available in Harley-Davidson dealerships Fall 2019. See this landmark development in electric vehicle technology while it’s on display in the H-D Museum lobby.

Temporary Exhibit
Taming the Road in Style” (open now)
The earliest Harley-Davidson motorcycles had the same suspensions as bicycles of the time: none at all. The roads were a hodgepodge of dirt, stone, and other materials. Bumps were everywhere; suspension was needed. Comfort became a never-ending challenge for Harley-Davidson engineers. It was redefined by each new generation of rider and changing environments: over the decades, roads were paved, engine power and speed increased, and motorcyclists traveled faster over longer distances and craved smoother rides. In response, Harley improved the seats, redesigned many frames, or added new suspension systems. Sometimes these changes were small, sometimes dramatic. These tweaks and additions added up over the years. The first Harley-Davidsons resembled bicycles. Years later, bicycles and motorcycles looked nothing alike. The pursuit of comfort had transformed motorcycles.
The Harley-Davidson Museum’s newest exhibit, “Taming the Road in Style,” examines this history, drawing a line from the dawn of the bicycle to the launch of present-day Harley-Davidson Softail® models.

Save the Dates

Mama Tried Bike Night, February 14, 5-9 p.m.

Daredevils: A century of spine-tingling spectacles, June 15-Sept. 8, 2019, special summer exhibit

EagleRider and Harley-Davidson Alliance

EagleRider, the world’s largest motorcycle rental and travel company, and Harley-Davidson continue to make major strides in the strategic alliance between the two brands – activating more than 120 Harley-Davidson® dealerships as rental locations throughout the United States.

“After rounding the corner of an incredible first year, we are thrilled that our partnership with Harley-Davidson continues to produce great results for our industry,” said Chris McIntyre, CEO and Co-founder of EagleRider. “Our companies have been consistently delivering exciting rides for consumers through the largest connected network of motorcycle rental locations in the U.S. We look forward to bringing more dealerships on-board as our network expands.” With the large scope of rental locations, riders can begin and end their two-wheeled adventures almost anywhere in the United States.  The 150+ new locations give riders from around the world additional access to America’s most popular tourist destinations and motorcycle routes like the iconic Route 66 and Pacific Coast Highway.

Both companies are committed to helping travelers explore America in the most authentic way possible, on an iconic Harley-Davidson® motorcycle. Every EagleRider/Harley-Davidson location can set riders up with guided tours, daily rentals and Club EagleRider membership opportunities.

rough the alliance, which was announced in May 2017, EagleRider exclusively offers current model year Harley-Davidson® motorcycles for its Touring and Large Cruiser motorcycle rental segments, equipped with Harley-Davidson® Genuine Motor Parts and Accessories. Harley-Davidson works exclusively with EagleRider to provide rental, travel and tour experiences from its U.S dealership network.

Additionally, EagleRider launched an all-new program earlier this year for qualified dealers to purchase pre-owned Harley-Davidson motorcycles from EagleRider’s expansive fleet. The EagleRider Dealer Exchange, known as ERDX, is a convenient and cost-effective way for dealerships to expand their pre-owned bike offerings from a trusted source. In June, EagleRider expanded its online platform by launching the mobile application so buyers of pre-owned bikes can purchase inventory from any place at any time directly from their mobile device at value pricing.

Harley-Davidson Museum

We’ve hit double digits! Since opening its doors on July 12, 2008, the Harley-Davidson Museum has welcomed hundreds of thousands of enthusiasts, riders and non-riders from around the globe to pay homage to the history and heritage of Harley-Davidson that comes to life at 6th & Canal.

Join the Harley-Davidson Museum July 12-15 as we celebrate a full decade of being one of Milwaukee’s top tourist destinations. Of course, the celebration begins with a bang at Bike Night.

Whether you visited during our inaugural year in 2008 or you rode down on your Harley-Davidson for the last Bike Night, the H-D Museum always has something new to see or do, including a few just-opened exhibits. Join us for more than a few surprises as we invite our neighbors in Milwaukee and our friends from the world over to help us mark this milestone in Harley-Davidson history.

Here are just a few of the activities planned for our Birthday weekend:

    • Thursday kick-off with Bike Night featuring 10 years of Museum trivia, live music by the Radio Wranglers and fireworks around 8:50 p.m.
    • Friday, join WISN-TV and 99.1 The Mix forCoffee with the Morning Crew. Enjoy a complimentary cup of Joe and enter to win terrific prizes, including a Harley-Davidson 115th Anniversary Chrome Rally pack.
    • All weekend long, MOTOR® Bar & Restaurant will feature special menu items including the Original Cafe Racer Footlong Hot Dog, Birthday Cupcakes and a Bloody Mary Bar!
  • All weekend long, The Shop will stock special Museum birthday swag like special-edition T-shirts, patches, pins and $10 featured bundles.

Thursday, July 12

Bike Night, 5-9 p.m.

Thursday, kickstart the party with Bike Night where we’ll feature 10 years of Museum trivia, live music by The Radio Wranglers, a Milwaukee Fire Department Fire Boat Show at 7 p.m. before we end with a bang when the fireworks show begins at 8:50 p.m.

Future Bike Nights:

July 19 – Classic Rock Bike Night (featuring a pop-up performance from the city’s preeminent dancers)

July 26 – German Fest Bike Night (featuring an unique demonstration from STIHL® TIMBERSPORTS athletes)

Saturday, July 14

Wild Ones: Vintage Motorcycle Rally

9 a.m.-4 p.m.

Celebrating the 70th Anniversary of the Harley-Davidson Panhead Engine

Featuring the 16th Annual Knucklehead Company Reunion

Marking the Museum’s 10th Birthday

Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum.™ In partnership with the Antique Motorcycle Club of America (AMCA), the H-D Museum™ will host a 70th Anniversary celebration of the legendary Panhead Engine, featuring a timeline of these historic motorcycles dating back to 1948 and running through 1965. Panhead fans from the world over are invited to Milwaukee to show off – or admire – these iconic rolling sculptures.

Additionally, the 16th Annual Knucklehead Company Reunion features an antique motorcycle ride-in show and the AMCA Badger Heritage Chapter hosts authentic motorcycle field games (slow race, plank ride, barrel race, T-ball, ball on cone and weenie bite), with proceeds benefiting Make-A-Wish Foundation of Wisconsin.

Plus, enter for your chance to win a customized Harley-Davidson motorcycle, inspired by the art of Norman “Sailor Jerry” Collins, father of the old-school American Tattoo. Click here for more details.

Exhibits and Displays

“Taming the Road in Style”
Comfort, redefined by each new generation of riders, plays a significant role in Harley-Davidson’s ongoing story of combining cutting-edge innovation with timeless styling cues. The Harley-Davidson Museum’s newest exhibit, “Taming the Road in Style,” examines this history, drawing a line from the dawn of the bicycle to the launch of present-day Harley-Davidson Softail® models
.

“Panorama”
Among the tens of thousands of pieces of original photographic material in the Harley-Davidson Archives, a number of panoramic images can be found in the collection. These large-scale photos provide a detailed visual record of motorcycle clubs, organized rides and outings, and formal portraits of military and police groups. “Panorama” includes framed original prints, as well as modern prints from negatives or digital scans
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The Engine Wall
The H-D Museum is proud to announce its all-new Engine Wall is currently on display. Designed for performance and styled for appearance, engines are at the center of Harley-Davidson’s identity. It is, after all, the Harley-Davidson Motor Company. The H-D Museum’s new Engine Wall artfully displays 24 examples from the major engine families that Harley-Davidson has engineered over its 115-year history alongside impressive interactive displays that let visitors dive deep into the motor’s workings and supplies the H-D enthusiast with tidbits and trivia related to the Motor Company’s legendary story.

Lobby display

1948, FL

OHV V-TWIN

In 1948, rider Jim Kobe purchased this motorcycle new for $965. In 1998, he donated it to Harley-Davidson. Kobe modified his bike over the 50 years that he owned it to enhance its performance. For example, he converted it to a 12-volt electrical system and upgraded from chain to belt drive. Kobe racked up more than 100,000 miles, earning the last few miles on his trip to Milwaukee to hand off the bike at Harley-Davidson’s 95th anniversary celebration.

Experiences and Other Events

Gallery Night Free Admission

July 20, 5-9 p.m.

The Museum offers free admission Friday evening only as part of the Historic Third Ward Association’s Gallery Night. Check out our new displays, get reacquainted with some of your favorites and prep for that party 115 years in the making coming to town over Labor Day weekend.

Demo Rides
Demo Rides are now available at the world’s only Harley-Davidson Museum! Visit the Museum campus Saturdays* from 9 a.m.-5 p.m. and throw a leg over a 2018 motorcycle to experience the fun and freedom that only a Harley-Davidson can deliver.
Visitors with their motorcycle endorsement will be able to choose from more than a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail, Sportster and Street models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

• Demo Rides will run 9 a.m. – 5 p.m. weather dependent.
• Sign-up is on a first come first service basis.
• Riders and passengers must be at least 18 years of age. Riders must hold a valid license with a motorcycle endorsement.
• All riders and passengers must wear a helmet, eye protection, shirt, long pants and closed toe shoes with heal strap. A limited selection of helmets, chaps and jackets will be available on site.
*Demo Rides will not be available on Saturday July 14th or Saturday September 1st

Jumpstart
Don’t have a motorcycle endorsement? No problem. You can still experience the thrill that only comes from being on a Harley-Davidson® motorcycle. The Harley-Davidson® JUMPSTART™ Rider Experience combines a Harley-Davidson motorcycle and a specially-designed, stationary support stand. That means no previous motorcycle experience is necessary. The motorcycle will not tip over. You’ll mount the bike, set your boots on the foot pegs and fire up the engine under the watchful eye of trained personnel. Give the throttle a twist and hear that unforgettable Harley sound. Sitting comfortably on the bike, you’ll continue to shift through the gears – all securely attached to the JUMPSTART™ platform. Visit the H-D Museum today and try it out.

TOURS

Inside H-D: All-Day Experience
Offered the first Friday of the month (through October). Also available for private group bookings. (12-person minimum).
The Inside H-D: All-Day Experience is an in-depth immersion into the world of Harley-Davidson. This guided tour kicks off in front of The Shed on the Harley-Davidson Museum® campus, where you’ll learn about the humble beginnings of the world’s most iconic motorcycle brand. Then it’s time to go inside the Harley-Davidson Museum for an exclusive guided tour featuring new exhibit content and conversation with the Curatorial, Archives or Conservation professionals who are behind the engaging stories on display and behind-the-scenes at the Museum. After the tour, the group will head over to Harley-Davidson Corporate Headquarters located on Juneau Avenue – which is listed on the National Register of Historic Places. Lunch is served while employees from HDMC and the Harley-Davidson University will swap stories and provide a glimpse of the inner workings of H-D. Upon returning to the Museum, tour participants are invited to enjoy a special discount for The Shop at the H-D Museum™, where you’ll find unique clothes and merchandise found nowhere else. The day concludes with happy hour at MOTOR® Bar & Restaurant. Transportation to and from Corporate Headquarters is included.

For more information or to book your tour, call 414-287-2799 or email groups@h-dmuseum.

Bikes Brats & Beer Tour
Thursdays @ 3 p.m. and Sundays @ 10 a.m. (through August)
Get an authentic taste of American history and culture on Harley-Davidson Museum’s Bikes Brats & Beer Tour, offered in partnership with Milwaukee Food & City Tours®. The 3 1/2-hour excursion begins with a guided H-D Museum tour, highlighting Harley-Davidson’s journey from garage start-up to iconic global brand. Next, you’ll board the tour bus for a close-up look at Milwaukee’s legendary beer- and sausage-making heritage, traveling through the Menomonee and Miller Valleys and downtown Milwaukee. Narrated points of interest include Miller Park, Miller Brewing Company, the family mansions of Milwaukee beer barons, Pabst Brewery Complex, Schlitz Park, and Usinger’s Famous Sausage Shop.

Purchase tickets online or in person at the H-D Museum lobby.

SAVE THE DATES

115th Anniversary
Aug. 29–Sept. 2, 2018
Mark your calendars because, for our 115th Anniversary, we’re throwing parties for the people. Celebrations all about riding, racing, meeting new friends and connecting with people from all over the world who share a passion for the freedom of two wheels. The H-D Museum™ will be the Central Rally Point all week long, and riders will have a list of destination rides and bike shows from which to choose.

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at h-dmuseum.com.

HARLEY-DAVIDSON × LABOR DAY WEEKEND

Harley-Davidson Museum® Readies for the Party of the Year over Labor Day WeekendFree live music, high-wire thrill shows, Wall of Death performances and so much more make the Harley-Davidson Museum® the epicenter for this end-of-summer

That rumble growing in the distance can mean only one thing: Thousands of motorcycle enthusiasts are making their way to southeastern Wisconsin for the biggest party of the summer over Labor Day weekend. And beginning on Wednesday, Aug. 30, the H-D Museum™ campus will be rocking with free concerts from headliners like Kenny Wayne Shepherd, Jackyl and crowd favorites Hairball (among others).

But before the stage lights go up, the spotlight will shine on daily performances from Circus Una Motorcycle Thrill Show and Rhett Rotten’s Wall of Death. And while we will say goodbye to our special summer exhibit – “The Race of Gentlemen” – after Labor Day, the weekend’s activities will make sure this is one for the books.

Many of our friends and fans throughout the city, including the Wisconsin Center, the BMO Harris Bradley Center, the Corners of Brookfield, the Wisconsin DOT and more, will look to shine a welcoming light to all the riders as they turn their buildings and landmarks orange in support of Milwaukee’s most famous export. 

Some highlights include:

Free, live music on the H-D Museum™ campus, Wednesday through Sunday

  • Wednesday, Aug. 30 (7 p.m.): Déjà vu
  • Thursday, Sept. 1 (7 p.m.): Hairball with opener Shallow Side
  • Friday, Sept. 2 (7:30 p.m.): Kenny Wayne Shepherd Band with opener Wayland
  • Saturday, Sept. 3 (7:30 p.m.): Jackyl with opener The Dead Daises
  • Sunday, Sept. 4 (11 a.m.): Rachel Stacy with opener Mellencouger


Harley-Davidson New Product Trailer (all-weekend long)

  • Be among the first to throw a leg over Harley-Davidson’s new line of 2018 motorcycles, including the highly anticipated line of 115th Anniversary Models. This is the Motor Company’s largest-ever product launch, and this is a chance to be a part of history.

Demo rides at Harley-Davidson’s Powertrain Operations

  • If you’re itching to see what Harley-Davidson’s 2018 models can do on the road, head to the Powertrain Operations in Menomonee Falls for demo rides on a first-come, first-serve basis.
  • Open to the public Friday, Sept. 1 (9 a.m. – 5 p.m.); Saturday, Sept. 2 (9 a.m. – 5 p.m.) and Sunday (9 a.m. – 1 p.m.) 

Ride-in Custom Bike Show

  • Your bike is hot, show it off at the H-D Museum’s annual Custom Bike Show. Rolling sculptures will blanket the campus as builders compete for the coveted Willie G. Davidson Award.
  • (Sunday, Sept. 3. Registration: 8 – 10 a.m. Judging: 11 a.m. – 2 p.m. Awards show: 4 p.m.)

“The Race of Gentlemen”

  • This weekend marks your last chance to see the special summer exhibit, “The Race of Gentlemen,” before it heads back to the Jersey Shore. At the intersection of speed and style, The Race of Gentlemen has become a must-see and must-do automotive carnival. The H-D Museum™ is proud to bring together the vehicles, the artistry and the personalities that make up The Race of Gentlemen for its special exhibit. Regular Museum rates apply.

But that’s just the beginning. The Wall of Death and Motorcycle Thrill Show will keep the campus buzzing during the day, while MOTOR® Bar & Restaurant delivers the best in bold, American classics to your table. Miller High Life and Sailor Jerry will bring their world-famous beverages to ensure nobody goes home thirsty. The Shop will offer unique items available all weekend, including 115th Anniversary Rivets to commemorate the rider in your life and our new line of authentic archive reproductions with H-D Originals. And if some body work is the sort of customization you had in mind, Horseshoe Tattoo will again be on hand to spill a little ink.
Fans are invited to visit H-DMuseum.com to learn more about all the weekend’s activities. And for those looking for a second-helping of fun, be sure to visit the Big Gig BBQ on Sunday, Sept. 3 (noon – 7 p.m.) for the best BBQ in town on the lakefront at Henry Maier Festival Park.

About the Harley-Davidson Museum®

A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at h-dmuseum.com.