Posts tagged with "Harley-Davidson"

Harley-Davidson Museum × Veterans Day via 360 MAGAZINE

Harley-Davidson Museum × Veterans Day

Help celebrate and salute those who serve and have served at the 
Harley-Davidson Museum’s annual Veterans Day appreciation

And beginning this month, the new Harley-Davidson Factory Shop is open seven days a week!

Harley-Davidson’s history with the U.S military dates back more than a century. The Motor Company’s “iron horses” were a part of General “Black Jack” Pershing’s 1916 efforts to chase Mexican revolutionary Pancho Villa around the Mexican desert on the heels of the Mexican Revolution. Harley-Davidson has always been on the front lines – right next to the troops. In fact, the first American to enter Germany after World War I did so on a Harley-Davidson® motorcycle.

And in what has become an annual tradition of expressing gratitude for those who serve and those who have served, all active military, veterans and their families will enjoy complimentary admission to the H-D Museum on Friday, Nov. 11. Plus, MOTOR® Bar & Restaurant is also looking to say thanks by offering veterans a free meal on Nov. 11. That’s right, all veterans and active military personnel will receive a free meal (up to $12.95 with the purchase of a beverage). It’s a great time to check out a recent acquisition: an original, unrestored 1969 Model XLA military Sportster with only 11,873 miles on the odometer. This XLA was specifically built on specification for military use and is in its original olive paint and military trim after serving on Fort Lewis, Washington for Military Police duty.

Also this month, the new H-D Factory Shop is now open seven days a week, 10:30 a.m. – 5:30 p.m. The official H-D outlet is your source for savings on end-of-season gear and discounted products. With the Harley-Davidson Shop and the new H-D Factory Shop, the H-D Museum campus now boasts more than 13,000 square feet of Harley-Davidson premium retail experience – just in time for holiday shopping.

And have you enrolled in MOTOR® Bar & Restaurant’s new Rev Rewards program? If the monthly specials weren’t enough to entice you (see below) in for lunch, dinner, a Friday fish fry or BBQ & Blues, you can now earn rewards every time you dine at MOTOR.

This will also be the last call for “Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory,” before it departs the Bridge Gallery later this month. Stay tuned for exciting news on a new family-friendly, bilingual exhibit set to go up in December. 

Finally, mark your calendars for Dec. 7 – Dec. 18 for a new Harley tradition, 12 Days of Holiday Fun at the Harley-Davidson Museum. Make reservations for Breakfast with Santa. And look out for exclusive after-hours shopping at the Harley-Davidson Shop and the Factory Shop. The campus will provide the perfect backdrop for fun family photo ops and so much more.

PROGRAMMING / EVENTS  
Veterans Day Appreciation, Nov. 11, 10 – 5 p.m.
We salute you! On November 11, the Harley-Davidson Museum will offer free Museum admission for all active Military, Veterans and their families*. Learn more about H-D’s military involvement that dates back more than a century. Active military and veterans also enjoy discounts throughout the H-D Museum™ campus. Learn more about H-D’s storied military history during Military Gallery Talks on November 11th at 11 a.m. and 2 p.m.
*Free admission with valid Military or Veterans ID for one (1) additional adult and up to four (4) children (under age 18). Valid on November 11, 2022, for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? Maybe doing a little holiday shopping for those who love the adventure only Harley-Davidson can bring? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Guided Tours
All new in ’22. Our guided tour portfolio has been updated with new experiences and content. Choose from the Spotlight Tour, the Beyond the Gate Tour or the VIP Tour. Some tours are available to the public; this schedule will vary. Public tour offerings now include a Spotlight Tour in Spanish and an occasional Beyond the Gate Tour. Guests are invited to check out the calendar when planning their visit to sign-up in advance for an unforgettable guided experience. To book a private group tour, please call 414-287-2799 or email for more information. Advance reservations and prepayment required at least 2-weeks prior to tour date. Please note: Tour fee does not include General Admission.

Engineering Merit Badge (Saturdays at 10:15 a.m. and 2 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS
Experience Gallery
 (on display now)
With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new Harley-Davidson #FreedomMachine, the reinstalled and all-new Experience Gallery shows the world how United We Ride! 

Google Arts & Culture: Take a Trip through Time (on display now)

Lillian Hauerwas began riding in 1911 when she was 19 years old. In 1914, she and a friend took a sidecar rig on a week-long trip. Check out a photo album from their ride and find out more about this early advocate for women motorcyclists on the Museum’s Google Arts & Culture site.

Motorsports Hall of Fame of America (on display now)
The four founders of Harley-Davidson were recently inducted into the Motorsports Hall of Fame of America. Learn more about this prestigious honor now on view in the H-D Museum.

Linda “Jo” Giovannoni (on display now)
This year the world of motorcycling lost a prominent voice, Linda “Jo” Giovannoni. As a co-founder of Harley Women magazine, she shared her love of the sport through articles in newspapers and magazines, and in national television interviews and documentaries. Learn about how Giovannoni inspired riders for over 40 years.

1977 FLH “Blackula” (on display now)
Milwaukee man about town Freddie Franklin purchased his Electra Glide® motorcycle from its original owner, 95-year-old Wallace Brzezinski, with only 4,500 miles on its odometer. And in short order, he completely re-envisioned the bike to reflect his timeless style. The motorcycle incorporates some hallmarks of Franklin’s disparate tastes. A dash of the Coney Island-style bikes – decked out with lights and reflectors – he adored mixed in with elements of Willie G.’s seminal Knucklehead and topped off with details that harken to the 1970s blaxploitation films Franklin watched back in the day. A clear statement of Black pride via the language of vintage motorcycles, this is a bike you must see in-person.

Keith Brammer (Die Kreuzen) leather jacket (on display now)
Perhaps no other genre of music is so closely associated with the classic black leather jacket than punk rock. Keith Brammer, of Milwaukee’s hardcore punk band Die Kreuzen, has graciously lent his well-worn leather to the H-D Museum. The jacket was purchased in New York City in the 1980s and was a constant companion for Brammer throughout his touring days. Check out the Custom Culture gallery to view this piece of Milwaukee music history.

Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America® adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions. 
The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders. 

Harley Fox (on display now)Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)
The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.
Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared. 

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (closing soon!)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

The Harley-Davidson® Shop
Have you seen the expanded offerings at the all-new H-D™ Shop? More than 150 new items can be yours to help outfit your collection, including new collaborations! Check out the fresh Harley-Davidson Museum™ headwear and socks designed and made in the USA by Ampal. Beginning on Black Friday (Nov. 25), be sure to check out the H-D Shop gift bundles. Available for men, women and kids, these are a great way to knock out your holiday shopping early and share more smiles.

Factory Shop
Harley-Davidson’s first and only Factory Shop is now open on the Harley-Davidson Museum campus! Bonus: It’s open seven days a week! The Factory Shop is the official company outlet for premium, end-of-season H-D clothing and gear that have limited inventory. Products include helmets, gloves, jackets and so much more. Inventory is refreshed often, so be sure to check out what’s on the rack today!

1903 EVENTS
Who’s down to add a little extra jingle to your holiday parties? The team at 1903 Events is ready to take your event to the next level. Our unique spaces – including the all-new, 8,200-square-foot Garage – can accommodate parties from 10 to 10,000. Reach out to the world-class sales team at 1903 Events now to make sure your party ends up on the nice list. Be sure to ask about 1903 Event’s special winter booking incentive – all clients who book between Nov. 20 and Feb. 28, 2023, can receive customized lighting at no additional fee.

MOTOR® BAR & RESTAURANT 
MOTOR’s monthly specials feature hearty fare to help fight any chill coming this season. Enjoy Classic Meatloaf (an American classic served with buttered corn and mashed potatoes, $16.95), Milly Roast Beef, MOTOR’s take on the classic Philly cheese steak (shaved roast beef topped with peppers, onions and cheddar cheese on a pretzel bun, served with french fries and a pickle spear, $14.95) or Bananas Foster Cake (vanilla crunch cake dressed with rum caramel and sliced bananas, $7.95) as you leave the cooking to the pros at MOTOR. 
And now there’s even more incentives to bring your appetite to MOTOR. The MOTOR® Rev Rewards program is MOTOR® Bar & Restaurant’s loyalty program. This program is a way for us to show our appreciation to our loyal guests! The goal is to make the program fun and easy for guests to use. Diners at MOTOR who sign up for the program will earn points for every dollar they spend on their meal. $1 equals 1 point, and for every 100 points that you accumulate, you get $5 towards your next meal. In addition to earning rewards, we also have incentives for our members such as a birthday reward, anniversary reward, and more. It’s simple and fast to sign up – join us today!

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

Harley Davdison Motorcyle Illustration Via 360 Magazine

HARLEY-DAVIDSON RIDES INTO SUMMER

Whether it’s immersing yourself in the new exhibits found in the halls of the Harley-Davidson Museum, rolling up to Bike Night for free live music, or sipping on a beverage from the waterfront patio at MOTOR® Bar & Restaurant, summer fun is in full swing on the 20-acre, park-like campus at the crossroads of 6th & Canal.

Now is the perfect time to see the all-new Experience Gallery and snap a pic while astride a new 2022 Harley-Davidson® Motorcycle, or take home more than memories and check out the fresh threads from the Harley-Davidson® Shop with more than 150 new items lining the shelves – including Serial one electric bikes and the IRONe electric balance bikes.

If you need a little help exploring Milwaukee, check out Radio Milwaukee’s “Explore. Milwaukee with 88Nine!”
And the countdown is on for the Hometown RallyTM event! Hairball kicks off the fun on Thursday, Sept. 1, and headliners Parmalee and Jackyl keep it rolling all weekend long. Click HERE to get a rundown of the full schedule!

SAVE THE DATES
Hometown Rally™ Event, Sept. 1 – 5

Bike Night via Tim McCormick for Harley Davidson Museum for use by 360 Magazine

May at HD Museum

Did you miss the Harley-Davidson Museum’s Bike Night Concert Series as much as we did? Have you spent countless hours shining the chrome on your bike as you counted down the days until the first Thursday of May? Your patience is rewarded this week when Bella Cain kicks off the season on May 5. All wheels are welcome to roll down to campus every Thursday to enjoy free live music from some of Milwaukee’s favorite bands, drool-worthy rolling sculptures, and tasty treats hot off the grill and ice-cold beverages.

And if you’re looking to throw a leg over the latest Harley-Davidson motorcycle to experience the fun and freedom that only H-D can deliver, mark your calendars for May 7 (and nearly every Saturday this summer) for the H-D Museum’s Saturday Demo Rides powered by Harley-Davidson Insurance. Choose from a dozen of the newest models and take a cruise through the neighboring Menomonee Valley. And yes, it’s offered for free at the H-D Museum.

Plus, make sure you show mom some love on Mother’s Day, Sunday, May 8. Roll two-up or bring down the whole family and take advantage of our Annual Pass perks for discounted admission, gifts at The Shop and meals at MOTOR Bar & Restaurant. On Mother’s Day, spend $150 or more at the shop and receive a free bracelet. And, make sure you fuel up at MOTOR’s Mother’s Day Brunch. Raise a glass to mom with bottomless mimosas for $14.95 or our Bloody Mary Bar for $12.95. Be sure to look out for complimentary carnations for moms and temporary tattoos for kids (while supplies last). 

And the annual Armed Forces Day Celebration lands at the Harley-Davidson Museum on Saturday, May 21. Join the Harley-Davidson Museum and active military and veterans as we honor the brave individuals serving in the United States Armed Forces. Together with the Milwaukee Armed Services Committee, the H-D Museum invites everyone to show your support for our troops on Armed Forces Day.

Programming/Events

H-D Museum Bike Night Concert Series powered by Budweiser and Bulleit Bourbon: All wheels unite every Thursday from 5 to 9 PM at the Harley-Davidson Museum. Join riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. The Bike Night Koozie Special is back. Enjoy $3 Busch Light all-season long.

Saturday Demos powered by H-D Insurance: Visit the Museum campus on Saturdays to experience the fun and freedom of a Harley-Davidson motorcycle. Visitors with their motorcycle endorsement/license will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail and Sportster models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods. Sign-up is on a first-come, first-serve basis. Riders and passengers must be at least 18 years of age. All riders (and passengers) must wear a helmet, eye protection, shirt, long pants and closed-toe shoes with a heel strap. All riders and passengers must also bring their own riding gear. 

Mother’s Day at the Harley-Davidson Museum: Celebrate the most important woman in your life by giving her an unforgettable experience at the Harley-Davidson Museum. Spend the day touring the collection and campus, including The Shop, where you can find a special gift just for her. Spend $150 or more at The Shop and receive a free bracelet. Take a self-guided audio tour of the H-D Museum and if you bring the kids, make sure to check out the newly reopened Imagination Station! Don’t forget to score a complimentary carnation for mom and a temporary tattoo for the kids (while supplies last).  End your visit by taking in the sights of our beautiful 20-acre, park-like campus on our walking tour. It’s the mother of all Mother’s Day celebrations and it’s only found at the crossroads of 6th & Canal.

Armed Forces Day Celebration: Join the Harley-Davidson Museum and active military and veterans as we honor the brave individuals serving in the United States Armed Forces. Together with the Milwaukee Armed Services Committee, the H-D Museum invites everyone to show your support for our troops on Armed Forces Day. Military equipment and interactive displays are available for attendees to see and experience. This free event offers a unique experience to talk with all branches of the military to learn about their experiences and the challenges they face in maintaining our freedom. Please note that military discounts are found throughout campus. New this year is the Wisconsin Warrior Challenge. Open to kids and young adults ages 7-18, participants will join one of six teams and compete in a series of activities for the title of Wisconsin Warrior Champions. Activities will include obstacle courses, survival skills, drills, marching and more! Sign up to participate in advance on the Milwaukee Armed Forces Week website.

Upcoming Exhibit

1977 FLH “Blackula”: Milwaukee man Freddie Franklin purchased his Electra Glide from its original owner, 95-year-old Wallace Brzezinski, with only 4,500 miles on its odometer. And in short order, he completely re-envisioned the bike to reflect his timeless style. The motorcycle incorporates some hallmarks of Franklin’s disparate tastes. A dash of the Coney Island-style bikes—decked out with lights and reflectors—he mixed in elements of Willie G.’s seminal Knucklehead and topped off with details that harken to the 1970s blaxploitation films he watched back in the day. A clear statement of Black pride via the language of vintage motorcycles, this is a bike you must see in-person. On display May 13.

illustration by Gabrielle Marchan for use by 360 Magazine

Reality Flag Campaign

the Human Rights Campaign (HRC)—the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization—launched the Reality Flag campaign: An ambitious, nationwide public awareness campaign to highlight the many basic freedoms missing for LGBTQ+ people in states across the country, and to galvanize public support for the Equality Act—historic federal legislation that would ensure comprehensive nondiscrimination protections for LGBTQ+ people everywhere. At the heart of the campaign is the evocative Reality Flag—an altered version of the American flag with 29 of its stars removed, representing each of the 29 states lacking comprehensive protections for LGBTQ+ people, underscoring the ‘reality’ that millions of LGBTQ+ people lack a number of protections and basic freedoms.

The Reality Flag campaign aims to bring its message and powerful imagery to audiences both on and offline: As the campaign debuts HERE and across a number of national media platforms, an 85-foot-long banner featuring the “Reality Flag” will be unfurled and fanned out across the front of the Human Rights Campaign’s iconic headquarters in Washington, D.C., just six blocks from the White House. But the campaign’s most compelling content launches in a series of powerful video ads created by Emmy Award-winning director, producer, and creator of Amazon’s Transparent, Joey Soloway, who showcases the real stories and lived experiences of LGBTQ+ people impacted by discrimination—using the video vignettes to not only underscore the urgent need for the Equality Act but to also inspire and move audiences to take action.

“The Reality Flag campaign is designed to point out the inequalities LGBTQ+ individuals face every day—in our own voice,” said Joni Madison, Interim President at the Human Rights Campaign. “From housing and educational discrimination to denial of government and health services, LGBTQ+ people are confronted by hurdles to simply exist every day. Something is seriously wrong when state legislatures around the country are attacking LGBTQ+ rights for political purposes, forcing families to pack up their homes and move to another state so their children can have equal rights and legal protections. This needs to change. The Reality Flag not only calls out the 29 states where basic freedoms are still missing for millions of people but stands as a symbol of hope that communities can rally behind to enact meaningful change.”

Nearly two-thirds of LGBTQ+ people have reported experiencing discrimination in their personal lives. The Equality Act would provide consistent and explicit federal non-discrimination protections for LGBTQ+ people across key areas of life—including housing, credit, education, public spaces and services, federally funded programs, and jury service. Millions of LGBTQ+ people in the United States remain vulnerable to being evicted from their homes, kicked out of a business that’s open to the public, surcharged unnecessarily for goods and services, or denied health care, home loans, taxis/car-sharing, and government services in a majority of states simply because of who they love or who they are.

“When I was approached about partnering with HRC on this campaign, I jumped at the opportunity and immediately signed on—not only because of the important opportunity to help lift up stories and amplify the voices of LGBTQ+ people across the country but because I believe this campaign has the potential to fundamentally shift the conversation around equality in a way that brings more people together than ever before to ensure we are all equally protected and represented under the law,” said Joey Soloway. “Just meeting and working with the amazing LGBTQ+ people who shared their stories of discrimination in front of the camera meant so much to so many of us behind the camera—especially since a majority in our production crew identify as LGBTQ+ and could relate to the experiences of the brave storytellers we worked with. It’s an honor to be able to do this work, and to be a part of this important campaign.”

The Campaign: Showcasing LGBTQ+ Stories, Reaching Tens of Millions

The Reality Flag campaign, produced in partnership with a team of agencies from worldwide marketing communications leader WPP, will roll out over the course of several weeks, which will include limited production of printed flags as well as compelling content debuting across traditional and social media platforms. While the campaign seeks to galvanize public support for the Equality Act—and driving audiences to take action—it also underscores the importance of lifting up and showcasing the real stories and lived experiences of LGBTQ+ people impacted by discrimination. These stories (primarily featured in the video vignettes created by Soloway) will be amplified through both an advertising campaign (including partnerships with 20 national media platforms, achieving an anticipated 30 million-plus impressions during launch, including TV, print, display, video, audio, cinema, OOH, social, and search) and an influencer activation campaign (working with major national influencers committed to amplifying campaign content and videos across networks reaching tens of millions of followers).

Several of the LGBTQ+ people introduced to audiences in the campaign—and whose stories of experiencing discrimination are showcased in the video vignettes created by Soloway—include: 

  • Staci J (Indiana): Staci is a proud Navy veteran who served to protect the freedoms and rights of others at all costs. But, despite that pledge, a doctor in Minnesota refused to treat her or even touch her because she found out Staci is a lesbian. Staci did everything the U.S. asked of her, and more, yet was still denied healthcare simply because of who she loves.
  • Queen (Georgia): Queen is a transgender woman who experienced a denial of freedom at the hands of a North Carolina landlord. Queen called the landlord to make a repair, and once inside Queen’s home, he spotted a transgender flag. The two had a conversation about the flag, and he then proceeded to berate Queen for, “not living according to traditional American values.” Shortly after, he asked Queen to move out. Queen was denied the ability to keep housing simply because of gender.
  • Sara and Parker Cunningham (Oklahoma): Sara Cunningham is an author, activist, and founder of the non-profit, Free Mom Hugs, an organization that seeks to empower the world to celebrate and fight for the LGBTQ+ community through visibility, education, and conversation. Sara and her gay son, Parker, live in Oklahoma where he could be denied the freedom to live a life free of discrimination. Today, in his town, a business could deny him service simply because he is gay. 

The Need for the Equality Act

In February 2021, the U.S. House of Representatives passed the Equality Act The Act ensures LGBTQ+ people can live free from fear of harassment and discrimination by guaranteeing the same federal anti-discrimination protections and basic freedoms that others have enjoyed for decades—and expands protections for women, people of color, and people of all faiths.

“Many LGBTQ+ people across the country are still missing the basic freedoms that millions of others enjoy,” said JoDee Winterhof, Senior Vice President, Policy & Political Affairs. “Too many people—both those directly affected and those who aren’t—are not fully aware of the true scope of the disparities. The Reality Flag is intended to be a wake-up call for the country. By bringing attention to the stories of those whose rights are being curtailed, the campaign will build support for action to bring an end to those disparities.”The Equality Act has been endorsed by more than 630 organizations, including civil rights, education, health care, and faith-based organizations. It is backed by more than 500 companies employing more than 15.3 million people across 33 U.S. states with a combined annual revenue of $7.2 trillion. It has overwhelming support among business and corporate leaders, which includes more than 60 business associations—including the U.S. Chamber of Commerce, Business Roundtable, and the National Association of Manufacturers—and more than 160 Fortune 500 companies, including Coca-Cola, General Electric, Harley-Davidson, Home Depot, Honeywell, Kraft Heinz, Levi Strauss & Co., and Target, among many others.

HIMIWAY BIKE AMBASSADOR Vaughn Lowery designs bespoke e-bike / bicycle bra for 360 MAGAZINE

Top E-Bikes

Let’s cruise into the top ten e-bikes for this year. This article will closely focus on some of America’s top rated e-bikes such as Himiway and ONYX.

RadRunner 1

The RadRunner 1 is a unique bike that runs for $1,299 on Rad Power Bike’s website. This model is the very first e-bike to offers adjustable driver seats. What makes the RadRunner 1 stand out is its puncture-resistant tires. These tires are made from a layer of aramid and ceramic particles inside of the tire, under the tread. There is also a LED control panel, which makes it super easy to turn the vehicle on and off. This bike is unique and up to date.

RadRover Step-Thru 1

A low step, fat tire electric bike that fits everyone. The bike has an integrated brake light, which lights up whenever the breaks are being used–making the RadRover Step-Thru 1 safe for nighttime biking. This e-bike includes front and rear fenders that help protect from the elements.

RadWagon 4

The perfect bike when loading up and needed to go somewhere. The RadWagon 4’s tires are smaller and wider, which create a smoother drive than other e-bikes. The rear rack holds up to 120 pounds, allowing for heavy-duty supplies transport or for kids to ride on the back.

The Aventure by Aventon

Aventon stated that this e-bike is the “most powerful and versatile e-bike we’ve ever designed.” With the front suspension fork, fat tires, and great handling, Aventon promises a fun and comfortable ride.

Juiced bikes – CrossCurrent

A high-performance electric bike. Juiced Bikes offer various models that range from 55+ miles to 80+ miles. The CrossCurrent S2 and Crosscurrent X are fast and beautiful bikes that compare with each other in speed and distance.

Himiway Moped-Style Electric Bike

Himiway bikes are fast, safe, and exciting. Focusing on the Moped-Style Electric Bike, this bike runs for $1,699 with 45+ miles per charge. Reviews state that it is “easy to assemble” “[Himiway offers] great customer service” and [it] “changes my lifestyle.”

ONYX – RCR – 72V

A luxury, handmade bike. This bike ranges in price, costing up to $4,149. Each bike is handmade in one of their two facilities in California. When placing an order, it can take up to two months to receive it. This is a high-quality bike that offers a wonderful riding experience.

KBO Breeze

The KBO Breeze is the perfect e-bike for comfortable city cruising and commuting. If you’re looking for more adventure, the KBO Breeze can handle rough terrain as well, thanks to its front suspension and mechanical disc brake system. For young people and professionals on the go–whether you’re going into the office, picking up groceries, or just getting some exercise–the KBO Breeze is the perfect electric bike option.

GoTrax Emerge Electric Bike 26”

GoTrax recently released their 2021 electric bike series, which includes the Emerge Electric Bike. Environmentally friendly and efficient, this bike is essential for active, ecologically conscious cyclists. This e-bike is especially designed with shorter, smaller riders in mind. GoTrax’s products are certified to UL safety standards.

Ducati’s MG-20

The first ever foldable e-bike, Ducati’s MG-20 packs in portable convenience where ever you go. This versatility makes the MG-20 the ideal urban mobility e-bike. For commuters on the go, this e-bike– which travels up to 25mph– is ideal. A waterproof, 20 inch LCD display and included controller allows for cyclists to have total control. This luxurious e-bike will be on sale in July 2021 for $1902.

Harley Davidson Serial 1 eBicycles

American motorcycle manufacturer, Harley Davidson, is now stepping into the world of electric bikes. The company’s new Serial 1 eBicycles series consists of four models: MOSH/CTY (“the ultimate urban play-bike”, designed for trend-setting adults in urban environments, includes pedal assist, $3,799), RUSH/CTY STEP-THRU (loaded with features and includes a step-thru frame, “an essential urban-commute feature for some riders”, $4,999), RUSH/CTY STEP-OVER (a premium vehicle for cosmopolitan e-bikers, “the sophisticated commuter”, $4,999), and the upcoming RUSH/CTY SPEED (provides electric assistance to allow speeds of up to 28mph, “the quickest way to navigate any city”, $5,599.)

BMW Urban Hybrid E-Bike

Automaker BMW has recently forayed into the world of e-bikes with their Urban Hybrid E-Bike. This e-bike keeps with BMW’s typical 4 spoke pattern. The matte black bike model comes in three sixes, small, medium, and large. Equipped with Shimano 180 mm hydraulic disc brakes, the e-bike is able to handle rugged terrain with durability and stiffness.  Technical features, such as the HMI display with integrated remote, allow for riders to stay up to date while on the go. The Urban Hybrid E-Bike retails for $2,330 on BMW’s website.

Porsche eBike Sport

Sporty and sophisticated, Porsche’s e-bike promises to be the most stylish, luxurious ride around town. Unconventionally, the bike is designed with an upside-down suspension fork from MAGURA and FOX to provide the most balanced and smooth journey possible. This high-end e-bike is installed with Shimano’s color LED display, allowing cyclists to easily access information while riding. Reminiscent of driving in a Porsche car, the e-bike’s Continental Speed King tires make for a comfortable adventure, where ever the road takes you. The Porsche eBike sport retails for $10,700 HERE.

Pedego Ford Super Cruiser eBike

Ford’s new eBike carries on Henry Ford’s original vision while introducing new electric bike technology to the automaker’s arsenal. Designed for Pedego by world-renowned bicycle architect Tony Ellsworth, this ebike can reach speeds of up to 20mph with its 7-speed geared twist shifter and Schwalbe Big Ben tires. Interestingly, the bike’s adjustable handlebars can move up and down or in and out. The Pedego Ford Super Cruiser eBike is priced at $3,959 and can be purchased HERE.

SONDORS Metacycle

SONDORS’ Metacycle is the newest, shiniest toy on the electric motorcycle market, and could be the first largely affordable high-way capable model in the US. Wrapped in bespoke designed aluminum casing, this e-bike’s cast “exo-frame” looks both powerful and sleek. With an installed rear hub motor, this urban electric motorcycle is able to travel up to a fast and furious 80 mph for 80 miles. Other features of the revolutionary vehicle include hydraulic brake locks, adjustable suspensions, a reverse gear, wireless charging, LED lighting and a full color digital display. The Metacycle will be available in Q3, and retail for $5,000. While this electric motorcycle is pricier than other models, riders will know that every penny was well spent after their first exhilarating joy ride. For more information and to reserve your Metacycle, please visit SONDOR’s website.

Super73 E-bikes

Super73 provides unarguable e-bike excellence with their R-series, S-series, and Z-series models. The six available e-bikes– the Super73 ZI, the Super 73 ZX, and The Super 73 SI, the Super 72 S2, the Super 73 R, and the Super 73 RX–are all brawny, ferocious, and capable vehicles. All of these bikes have a throttle, powerful engine, and stylish design. Super73’s vehicles are all made from aluminum alloy or steel, so riders can rest assured that their e-bike is made to last. The bikes with the most longevity in the collection are the Super73 S2, R, and RX models– all of which have 960 watt-hour batteries. These three bikes are also installed with an aggressive 1200 watt nominal/ 2000 watt peak motor. Many Super73’s e-bikes equipped with Shimano speed shifters, hydraulic rotors, multiple pedal assist options, and Bluetooth connectivity smart displays. For more information regarding each individual e-bike model, visit Super73’s website.

Ridel Snugger eBike

Ridel’s best-selling, double-seat Snugger eBike packs in twice the fun and adventure of an ordinary eBike. Take friends, loved ones, and fellow adventurers along for the ride in this capable vehicle. The Snugger is equipped with a 750W 48V rear hub motor, so you can unleash your inner rebel on your joyride. Able to travel up to 28mph for up to 38 mi, your next expedition awaits. Travel further than ever before, with the vehicle’s 48V 15.6Ah removable battery. which charges in just 3-4 hours. This matte black bike has major curb appeal and is sure to be the start of the streets! Ridel’s Snugger is currently on sale for $1,999.00 and can be purchased on the company’s website.

n+ Bikes

Luxury car manufacturer Mercedes-Benz develops n+ bikes in Brackley, England. These e-bikes take inspiration from the premiere Mercedes-AMG Formula One car. The V-12 chassis contains an ultramodern aerodynamic design and won’t be found anywhere else. The Gates Carbon Belt drive allows for an oil-free chain and the hydraulic breaks provide quick suspension. A centrally located battery mount provides 50/50 weight distribution. Charge time is 3.5 hours with a 60-100 km range. The weight is only 37 pounds and is able to reach 20 mph. Prices vary from $1,990-$4,500 and can be broken up into monthly purchases using Splitit HERE

Article By: Vaughn Lowery, Carly Cohen, Skyler Johnson, Emily Bunn

*Fat tire bikes are the best type of e-bikes for off-roading. Their over-sized tires usually measure around 3.8 inches tall, or larger. Their height allows for fat tire bikes to travel in dunes, snow, sand and mud. These type of bikes are designed for low ground pressure to create the best riding experience in extreme climates.

Harley created by Kaelen from 360 Magazine use by 360 Magazine

Harley-Davidson Museum this October

The Harley-Davidson Museum has been an anchor of the Menomonee Valley neighborhood since its opening back in 2008. The H-D Museum is also a proud sponsor of Valley Week, which aims to showcase some of the fantastic ways to experience nature, destinations, and the Menomonee River Valley’s fascinating history in the heart of Milwaukee. As a part of the festivities, the Harley-Davidson Museum is thrilled to present an outdoor movie night on Friday, Oct. 1.

Bring the whole family down to the H-D Museum for a screening of Trolls World Tour for the Valley Week finale. Pack a blanket or chairs to get cozy under the night sky. Come early to have the kids take a spin on an H-D® IRONe™ electric balance bike, nab a (temporary) tattoo or grab a bite from MOTOR® Bar & Restaurant.

But the family-friendly fun doesn’t stop there. Beginning Saturday, Oct. 16, the ever-popular engineering merit badge program returns for in-person, hands-on experiences. And don’t fret, the virtual program remains a popular option for scouts from around the country on Saturday mornings and Tuesday evenings. 360 Magazine is thrilled to see these events in reality during the spooky season.

And just in time for Halloween, Milwaukee’s favorite haunt, MOTOR, brings back Skulloween on Oct. 28. The night will feature live music, raffles for Harley-Davidson® gear, and more shenanigans for ghouls who just want to have fun! Dress up to win the costume contest and go home with a $250 Harley-Davidson Museum Campus gift card! Don’t miss out!

PROGRAMMING / EVENTS

Valley Week Outdoor Movie Night

Friday, Oct. 1, 6 – 8:30 p.m.

Bring the whole family down to the Harley-Davidson Museum in the Valley for an outdoor screening of Trolls World Tour and more fun activities as we celebrate another successful Valley Week!

Grab some dinner, drinks, or snacks from MOTOR® Bar & Restaurant for dine-in or carry-out to pair with the movie or check out the refreshments available outside. Enjoy kids’ activities prior to the film, including H-D® IRONe™ Ebike demos and airbrush tattoos.

Skulloween

Thursday, Oct. 28, 5 – 9 p.m.

Head to one of Milwaukee’s most popular haunts, MOTOR® Bar & Restaurant, for a celebration of all things black and orange! In addition to food and drink specials from MOTOR, Skulloween Bike Night will feature live music and raffles for Harley-Davidson® gear. Those who dress to impress will have a chance to win bragging rights in our costume contest. The costume with the most votes at the end of the night will win a $250 Harley-Davidson Museum Campus gift card!

Annual Pass

Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family, and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant, and more.

Plus, if you purchase an Annual Pass in 2021, those pass holder perks can be enjoyed all of 2021 and 2022. Visit H-D Museum.com to see complete ticket details for exclusions and other terms and conditions.

Engineering Merit Badge (Saturdays at 11 a.m. and 1:30 p.m.)

All scouts are welcome to come to earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be partially facilitated as scouts explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. The ticket includes a Downloadable activity booklet used for the program, a partially facilitated program, a blue card signed by the facilitator (one blue card per scout registration), and an exclusive H-D Museum® patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)

This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS

Revolution Max Engine (on display now)

The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America™ adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)

In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games, and other riding competitions.

The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets, and caps, customized by the owners with their club name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives™’ collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

Experience Gallery: Model Year 2021 Harley-Davidson motorcycles (on display now)

Always a favorite photo opportunity for riders and non-riders alike, the H-D Museum’s Experience Gallery has been refreshed with five 2021 Harley-Davidson motorcycles –including the all-new Pan America™ and the Sportster S!

Harley Fox (on display now)

Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)

The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.

Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson” (on display now)

In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay, or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds, and up mountainsides. “Off-Road Harley-Davidson,” tells the history of motorcycles designed for rough roads, the people who rode them, and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (on display now)

A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Google Arts & Culture, “An Amphibious Sidecar Tour of the Salton Sea” (on display now)

100 years ago, John Edwin Hogg and Phillip Johnston visited the Salton Sea. Their exploits earned detailed coverage in the September 1921 issue of “The Harley-Davidson Enthusiast™” magazine due to the unexpected role their Harley-Davidson® motorcycles played in the adventure.

MOTOR® BAR & RESTAURANT

MOTOR® Bar and Restaurant are now open seven days a week – including dinner service on Thursdays, Fridays, and Saturdays! Whether you’re hankering for an authentic all-you-can-eat Wisconsin Friday fish fry or just want to reconnect with your “virtual” colleagues, MOTOR provides the perfect backdrop to toast great food and good times. Plus, October’s bands for Saturday’s BBQ & Blues are scorchers.

10/2/2021 No BBQ & Blues (private event)

10/9/2021 Steve Cohen

10/16/2021 Craig Baumann

10/23/2021 Robert Allen Jr. Band

10/30/2021 Blue Highway Duo

Dirt Bike via Mina Tocalini for use by 360 Magazine

Harley Davidson Museum Opens New Location

Media and select members of the public, including Peggy Williams-Smith, President and CEO of VISIT Milwaukee, will join Bill Davidson, Vice President of the Harley-Davidson Museum, for a special groundbreaking on Thursday, July 15.

The Harley-Davidson Museum team is thrilled to announce a new addition to its lineup of incredible event spaces on the bucolic, 20-acre campus. When complete, the all-new Garage will boast more than 8,000-square-feet of event space, floor-to-ceiling views of the Menomonee Valley, state-of-the-art audio/visual components and more. The team at 1903™ Events is looking forward to booking special occasions, weddings, corporate events and more. The new space is expected to be complete in spring of 2022.

Media are invited to join the festivities beginning at 4 p.m. on Thursday, July 15 for a uniquely Harley-Davidson “groundbreaking.” Please email Tim McCormick with any questions or to RSVP and/or follow this link for photos and renderings of the new event space.

With the recent return of Bike Nights (including Ladies’ Bike Night on July 22), weekend demos and so much more popping up on campus, no summer is complete without a visit to 6th & Canal in Milwaukee, Wisconsin. Below are some of the exhibits and installations you can find at the Harley-Davidson Museum.

Clubs & Competition (on display now)

In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives™ collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders. 

Experience Gallery: Model Year 2021 Harley-Davidson motorcycles (on display July 20)

Always a favorite photo opportunity for riders and non-riders alike, the H-D Museum’s Experience Gallery has been refreshed with five 2021 Harley-Davidson motorcycles –including the all-new Pan America™!

Harley Fox (on display now)

Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)

The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.

Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

Off-Road Harley-Davidson (open now)

In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory (open now)

A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Google Arts & Culture, “Not Just a Knucklehead” (available now)

The first new motorcycle of the Great Depression was a bit of a gamble for Harley-Davidson. Introducing what would eventually be known as the “knucklehead” engine, the 1936 EL was a pivotal model that continues to influence H-D® motorcycles today.

About the Harley-Davidson Museum

Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

Harley-Davidson illustration by Heather Skovlund for 360 Magazine

Harley-Davidson Museum

The Harley-Davidson Museum’s latest acquisition goes on display beginning April 16

Plus, patio dining has returned to MOTOR Bar & Restaurant.

The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.

Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death.

Beginning Friday, April 16, H-D Museum guests can learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico when this new display premieres. Can’t make it down to the crossroads of 6th & Canal just yet? Mark your calendars for our Virtual Gallery Talk on April 15 for a curator-lead exploration.

This month’s other Virtual Gallery Talks will explore the history of trailblazing women riders, H-D fashions throughout the years and more.

And with warmer temperatures in the forecast, it is time to get reacquainted with the waterfront and cityscape views found only on the patio of MOTOR Bar & Restaurant, home to hickory-smoked BBQ dishes like brisket nachos, BBQ stuffed potatoes, BBQ salads and so much more.

Finally, don’t forget about the H-D Museum’s all-new Annual Pass. Purchase one in 2021 and enjoy perks – like discounts throughout campus and free admission– through 2022.

The H-D Museum is still in the midst of its first step of phased reopening, and City of Milwaukee health officials have approved safety plans for the H-D Museum. Reinforced protocols to support healthy and safe environments for visitors and staff include enhanced cleaning procedures, hand sanitizing stations and online ticketing to ensure social distancing and limiting of capacity levels. Staff and visitors will be required to wear face coverings at all times. Learn more about protocols to support healthy and safe environments.

EXHIBITS

“Off-Road Harley-Davidson” (open now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (open now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.


“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

PROGRAMMING / EVENTS

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include admission discounts, Virtual Gallery Talks, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR Bar & Restaurant and more.
Plus, if you purchase an Annual Pass in 2021, those passholder perks can be enjoyed all of 2021 and 2022. Visit H-D Museum.com to see complete ticket details for exclusions and other terms and conditions.

Virtual Gallery Talks
Thursdays (April 1, 8, 15, 22 and 29 at 7 p.m.)
The Harley-Davidson Museum is pleased to introduce a new offering to its menu of unique experiences: Virtual Gallery Talks are ideal for those who are hoping to take a deep dive into Harley-Davidson history from the comfort of home.
Each Gallery Talk topic covers an integral chapter in Harley-Davidson’s story. Get an up-close view of artifacts, check out historical footage pulled from our massive archives collection and connect with our team of H-D experts who will host a Q&A during each session. While the H-D Museum opens its doors to visitors from all over the globe, these Virtual Gallery Talks provide another way to experience the adventures of Harley-Davidson.

  • Featured Class: Engines 101 (Thursday, April 8, 7 p.m.)
    Study the heart of Harley-Davidson motorcycles: the iconic engine that motors these Freedom Machines.
  • Featured Gallery Talk: New Acquisition – Stunt Rider Alfonso Sotomayor Canales’ 1957 Model FL (Thursday, April 15, 7 p.m.)

The H-D Museum is excited to share the story of its latest addition to the collection – a 1957 Model FL from Mexican stunt rider Alfonso Sotomayor Canales. 

  • Featured Gallery: A History of Harley-Davidson Fashion (Thursday, April 22, 7 p.m.)
    From race sweaters to the iconic leather jacket, Harley-Davidson’s fashions have influenced how people look and dress from Main Street in Sturgis to the catwalks of Milan. Learn more about the H-D Museum’s Archives team works hand-in-leather-glove with our retail team to recreate authentic reproductions for the coveted H-D Originals collection.
  • Featured Topic: The History of the Harley Owners Group (H.O.G.) Riding Club (Thursday, April 29, 7 p.m.)

Join the Harley Owners Group team as they visit the H-D Museum to share the story of H.O.G. – How the Harley-Davidson Owners Group was born and grew into one of the most influential riding clubs in the world.

Engines 101 (Saturdays and Sundays, 11:30 a.m. and 1:30 p.m.)
Study the heart of Harley-Davidson motorcycles: the engine! Join us for a classroom experience covering the gritty details of how Harley-Davidson engines roar to life. No mechanical skills necessary! Leave with an exclusive Engines 101 pin, a $5 coupon for The Shop and a newfound knowledge of how Harley-Davidson engines are created.

AYCE Fish Fry at MOTOR BAR & RESTAURANT (Fridays, 11 a.m. – 5 p.m.)
Even though Lent is in the rear-view, the delicious all-you-can-eat beer-battered and golden fried cod – served alongside crispy french fries, jicama slaw, corn bread muffin and tartar sauce, all for just $15.95 – is available year-round and all day every Friday.

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at their website.

Harley-Davidson illustration by Kaelen Felix for 360 Magazine

Harley-Davidson Museum Reopening

The Harley-Davidson Museum Reopens March 5!
Make plans to visit.

With a new exhibit and new ways to explore – including the all-new Annual Pass – the Harley-Davidson Museum is looking forward to welcoming guests safely back to campus, beginning Friday, March 5th.

“Our team has been eager to welcome our friends and neighbors – safely – back to our campus,” said Bill Davidson, Vice President of the Harley-Davidson Museum. “With robust health and safety plans in place, we’re confident our guests can comfortably enjoy a visit to our new exhibit, “Off-Road Harley-Davidson,” a bite at MOTOR® Bar & Restaurant or a visit to The Shop for great gifts and collectibles. Together, with our partners across the city, we have been diligently working to make sure we do our part to keep Milwaukee moving in the right direction.”

This is the first step of phased reopening, and City of Milwaukee health officials have approved safety plans for the H-D Museum. Reinforced protocols to support healthy and safe environments for visitors and staff include enhanced cleaning procedures, hand sanitizing stations and online ticketing to ensure social distancing and limiting of capacity levels. Staff and visitors will be required to wear face coverings at all times. Learn more about protocols to support healthy and safe environments.

EXHIBITS
“Off-Road Harley-Davidson” (open now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (open now)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

PROGRAMMING / EVENTS
Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP options to fit your lifestyle. Just some of the perks of the new Annual Pass include: admission discounts, Virtual Gallery Talks, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more.
Plus, if you purchase an Annual Pass in 2021, those passholder perks can be enjoyed all of 2021 and 2022. Visit H-D Museum.com to see complete ticket details for exclusions and other terms and conditions.

Virtual Gallery Talks
Thursdays (March 4, 11, 18 and 25, 7 p.m.)
The Harley-Davidson Museum is pleased to introduce a new offering to its menu of unique experiences: Virtual Gallery Talks are ideal for those who are hoping to take a deep dive into Harley-Davidson history.
Each Gallery Talk topic covers an integral chapter in Harley-Davidson’s story. Get an up-close view of artifacts, check out historical footage pulled from our massive archives collection and connect with our team of H-D experts who will host a Q&A during each session. While the H-D Museum opens its doors to visitors from all over the globe, these Virtual Gallery Talks provide another way to bring adventure into your home.

Featured Exhibit: “Building A Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (Thursday, March 4, 7 p.m.)

Featured Gallery: A 4,000-mile Motorcycle Trip by Sea: The Tsunami Bike (Thursday, March 11, 7 p.m.)

Un-Gallery Talk: It’s in the Bricks – How the Harley-Davidson Museum Came to Be (Thursday, March 18, 7 p.m.)

Featured Gallery: The Eagle Soars Alone (Thursday, March 25, 7 p.m.)

RETAIL SALE (March 19 – 21, 10 a.m. – 5 p.m.)
It’s time to think spring! Head down to The Garage to update your style or closet in time for Spring with savings on Harley-Davidson® MotorClothes® merchandise and select official licensed products at up to 70 percent off.

Engines 101 (Saturdays and Sundays, 11:30 a.m. and 1:30 p.m.)
Study the heart of Harley-Davidson motorcycles: the engine! Join us for a classroom experience covering the gritty details of how Harley-Davidson engines roar to life. No mechanical skills necessary! Leave with an exclusive Engines 101 pin, a $5 coupon for The Shop and a newfound knowledge of how Harley-Davidson engines are created.

AYCE Fish Fry at MOTOR® BAR & RESTAURANT (Fridays, 11 a.m. – 5 p.m.)
Thank cod it’s Fryday at MOTOR during Lent. Guests can enjoy all-you-can-eat beer-battered and golden fried cod, served alongside crispy french fries, jicama slaw, corn bread muffin and tartar sauce for just $15.95.

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

 

 

Harley Davidson Motorcycle Illustration by Kaelen Felix for 360 Magazine

Harley-Davidson Museum Annual Pass

Enjoy an all-you-can experience feast with the H-D Museum’s Annual Pass to get perks on general admission, discounts meals at MOTOR, gifts from The Shop, and complimentary Virtual Gallery Talks! Purchase in 2021 and enjoy passholder perks for this year and next.

Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP options to fit your lifestyle.

Just some of the perks of the new Annual Pass include admission discounts, complimentary Virtual Gallery Talks, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more.

Plus, if you purchase an Annual Pass in 2021, those passholder perks can be enjoyed all of 2021 and 2022. Visit their website to see complete ticket details for exclusions and other terms and conditions.

And while we await news on a reopening date, there are still terrific ways to learn more about Harley-Davidson history with Virtual Gallery Talks, including a deep dive into our newest exhibit “Off-Road Harley-Davidson.”

The H-D Museum website and social channels will continue to connect with the community through behind-the-scenes video vignettes, and engaging stories of innovation, perseverance, and adventure. Additionally, enthusiasts are invited to visit The Shop online to purchase gifts.

EVENTS
Virtual Gallery Talks
Thursdays (Feb. 4, 11, 18 and 25) at 7 p.m.
The Harley-Davidson Museum is pleased to introduce a new offering to its menu of unique experiences. Live Virtual Gallery Talks are ideal for those who are hoping to take a deep dive into Harley-Davidson history.

Each Gallery Talk topic covers an integral chapter in Harley-Davidson’s story. Guests will enjoy a captivating and in-depth look at the heart of Harley-Davidson motorcycles, our earliest models, race bikes and changes in form and function over time. Get an up-close view of artifacts, check out historical footage pulled from our massive archives collection and connect with our team of H-D experts who will host a Q&A during each live session. While the H-D Museum opens its doors to visitors from all over the globe, these Virtual Gallery Talks provide another way to bring adventure into your home.

Feb. 4: Engines 101 Class
• Study the heart of Harley-Davidson® motorcycles: the iconic engine that motors these iconic Freedom Machines
• Join us for a classroom-style experience where instructors will get you up to speed on how the Milwaukee-Eight® powertrains are constructed at our Menomonee Falls plant
• No mechanical skills or tools necessary! Just bring your love for the roar of a Harley-Davidson® motorcycle.

Feb 11: Road Gallery, Part 1
• A focus on the selected motorcycles along the Road Gallery
• Part 1 highlights the changes in look and function over time from the earliest models through the 1940s
• Showcasing key drivers behind these engineering, technological and stylistic changes
• Featured bikes include 1912 Model X-8A, 1919 Model 19-FUS Army, 1934 VLD, 1947 EL OHV Twin and more

Feb 18: Road Gallery, Part 2
• A continued focus on the selected motorcycles along the Road Gallery
• Part 2 highlights the changes in look and function over time from the 1940s through 2000s
• Showcasing key drivers behind these engineering, technological and stylistic changes
• Featuring postwar Harley-Davidson® motorcycles, race bikes and more

Feb 25: “Off-Road Harley-Davidson” Special Exhibit
• Join curator David Kreidler as he explores the history of adventure touring on Harley-Davidson® motorcycles
• Hear stories from riders who explored new horizons and pushed their Harley-Davidson® motorcycles to the limit
• Get an inside look at bikes dating back to the 1914 H-D® Model 10-F and up to the present day with Ewan McGregor’s LiveWire® model from “Long Way Up” plus, the all-new 2021 H-D® Pan America™ motorcycle

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.