Posts tagged with "Coca-Cola"

Justin Quiles of Warner Music Latina featured in 360 MAGAZINE

Justin Quiles – Gucci Fendi

Latin GRAMMY-nominated vocalist and singer-songwriter, Justin Quiles, announced today his long-awaited and first homecoming concert in his native Puerto Rico. The show will take place at the Coca-Cola Music Hall on May 20th with special guest appearances. Tickets will go on sale tomorrow, Saturday, March 12th at 11:00 am on ticketera.com. The show is being produced by Paco Lopez for No Limit Entertainment

I am happy to finally bring my show to  my island and give fans what they have been asking for, for so long. We have a super fun show and will give fans a good time! Vamos Puerto Rico!” commented Quiles.

Last night, Quiles released his latest hit song “Gucci Fendi” alongside fellow Puerto Rican rapper Eladio Carrion. “Gucci Fendi” is the first song off of his next studio album slated for release in 2022. The song, along with the official video, are available to stream on all digital platforms today.

Each track the multi-platinum artist releases is another song in a lengthy repertoire of certified hits — with “Gucci Fendi” being no exception. The song not only demonstrates his exceptional versatility, but also the growth he has endured as an artist. On “Gucci Fendi,” Justin incorporates skilled lyrical mastery and creates a song that is relevant and relatable about the need to always look “on point” when stepping out. Carrion’s inclusion on the track further elevates it and adds the perfect notes of grittiness with his flow and unique vocals. Directed by Fernando Lugo, the video features some of today’s hottest fashions set against a monochromatic backdrop to further highlight its exclusivity. 

Quiles has enjoyed a career filled with a myriad of milestones that have catapulted him into another level of global success and reach within Latin music. The singer-songwriter wrapped up an impressive 2021 by surpassing 1 billion combined global streams of his successful third studio album, “La Última Promesa.” The album reached #1 on Apple Music’s “Top Album Charts,” #1 BTS video on Apple Music’s “Top Video Charts,” #1 on iTunes, garnered 1 million streams on the first day of release on Apple Music alone, and #3 on Spotify’s Global Top Album Debuts (#1 Latin album). “La Ultima Promesa” is also home to several multi-platinum hits released prior to the album such as: Loco featuring Zion & Lennox and Chimbala, which reached #1 on U.S. radio the week of the album’s release and has surpassed over 185.9 million views on YouTube, was certified 2x Platinum in Spain, reached #1 on Billboard’s Latin Airplay chart, #1 on Latin Rhythm Airplay, #10 on the Latin Digital Song Sales chart, #13 on Hot Latin Songs, and currently sits at #1 in the United States and Spain; PAM featuring superstars Daddy Yankee and El Alfa, whose video has over 91.1 million views and entered the Top 10 on Billboard’s Hot Latin Songs and Latin Airplay charts for over 15 weeks; and Jeans with over 213 million views and certified Platinum in the United States, Diamond in Chile, Platinum in Spain, 2x Platinum in Argentina, 4x Platinum in Peru and 3x Platinum in Mexico. Adding to the success of “La Última Promesa,” he released the official video of his single Colorín Colorado — quickly becoming one of the hitmaker’s fan favorites. Since its release, it has already accumulated more than 42 million views on YouTube and more than 492 million streams worldwide.

There is no doubt that as Justin Quiles continues along with his illustrious career, he will continue to position himself as one of the most versatile and sought-after artists and composers in the urban genre. To date, Justin has accumulated more than 4.2 billion combined global streams. The globally renowned hitmaker is also currently gearing up for his run across the United States that will be making stops in four major cities at the beginning of April 2022. The tour will make stops in New York, Philadelphia, Washington D.C. Boston and Puerto Rico.

illustration by Gabrielle Marchan for use by 360 Magazine

Reality Flag Campaign

the Human Rights Campaign (HRC)—the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization—launched the Reality Flag campaign: An ambitious, nationwide public awareness campaign to highlight the many basic freedoms missing for LGBTQ+ people in states across the country, and to galvanize public support for the Equality Act—historic federal legislation that would ensure comprehensive nondiscrimination protections for LGBTQ+ people everywhere. At the heart of the campaign is the evocative Reality Flag—an altered version of the American flag with 29 of its stars removed, representing each of the 29 states lacking comprehensive protections for LGBTQ+ people, underscoring the ‘reality’ that millions of LGBTQ+ people lack a number of protections and basic freedoms.

The Reality Flag campaign aims to bring its message and powerful imagery to audiences both on and offline: As the campaign debuts HERE and across a number of national media platforms, an 85-foot-long banner featuring the “Reality Flag” will be unfurled and fanned out across the front of the Human Rights Campaign’s iconic headquarters in Washington, D.C., just six blocks from the White House. But the campaign’s most compelling content launches in a series of powerful video ads created by Emmy Award-winning director, producer, and creator of Amazon’s Transparent, Joey Soloway, who showcases the real stories and lived experiences of LGBTQ+ people impacted by discrimination—using the video vignettes to not only underscore the urgent need for the Equality Act but to also inspire and move audiences to take action.

“The Reality Flag campaign is designed to point out the inequalities LGBTQ+ individuals face every day—in our own voice,” said Joni Madison, Interim President at the Human Rights Campaign. “From housing and educational discrimination to denial of government and health services, LGBTQ+ people are confronted by hurdles to simply exist every day. Something is seriously wrong when state legislatures around the country are attacking LGBTQ+ rights for political purposes, forcing families to pack up their homes and move to another state so their children can have equal rights and legal protections. This needs to change. The Reality Flag not only calls out the 29 states where basic freedoms are still missing for millions of people but stands as a symbol of hope that communities can rally behind to enact meaningful change.”

Nearly two-thirds of LGBTQ+ people have reported experiencing discrimination in their personal lives. The Equality Act would provide consistent and explicit federal non-discrimination protections for LGBTQ+ people across key areas of life—including housing, credit, education, public spaces and services, federally funded programs, and jury service. Millions of LGBTQ+ people in the United States remain vulnerable to being evicted from their homes, kicked out of a business that’s open to the public, surcharged unnecessarily for goods and services, or denied health care, home loans, taxis/car-sharing, and government services in a majority of states simply because of who they love or who they are.

“When I was approached about partnering with HRC on this campaign, I jumped at the opportunity and immediately signed on—not only because of the important opportunity to help lift up stories and amplify the voices of LGBTQ+ people across the country but because I believe this campaign has the potential to fundamentally shift the conversation around equality in a way that brings more people together than ever before to ensure we are all equally protected and represented under the law,” said Joey Soloway. “Just meeting and working with the amazing LGBTQ+ people who shared their stories of discrimination in front of the camera meant so much to so many of us behind the camera—especially since a majority in our production crew identify as LGBTQ+ and could relate to the experiences of the brave storytellers we worked with. It’s an honor to be able to do this work, and to be a part of this important campaign.”

The Campaign: Showcasing LGBTQ+ Stories, Reaching Tens of Millions

The Reality Flag campaign, produced in partnership with a team of agencies from worldwide marketing communications leader WPP, will roll out over the course of several weeks, which will include limited production of printed flags as well as compelling content debuting across traditional and social media platforms. While the campaign seeks to galvanize public support for the Equality Act—and driving audiences to take action—it also underscores the importance of lifting up and showcasing the real stories and lived experiences of LGBTQ+ people impacted by discrimination. These stories (primarily featured in the video vignettes created by Soloway) will be amplified through both an advertising campaign (including partnerships with 20 national media platforms, achieving an anticipated 30 million-plus impressions during launch, including TV, print, display, video, audio, cinema, OOH, social, and search) and an influencer activation campaign (working with major national influencers committed to amplifying campaign content and videos across networks reaching tens of millions of followers).

Several of the LGBTQ+ people introduced to audiences in the campaign—and whose stories of experiencing discrimination are showcased in the video vignettes created by Soloway—include: 

  • Staci J (Indiana): Staci is a proud Navy veteran who served to protect the freedoms and rights of others at all costs. But, despite that pledge, a doctor in Minnesota refused to treat her or even touch her because she found out Staci is a lesbian. Staci did everything the U.S. asked of her, and more, yet was still denied healthcare simply because of who she loves.
  • Queen (Georgia): Queen is a transgender woman who experienced a denial of freedom at the hands of a North Carolina landlord. Queen called the landlord to make a repair, and once inside Queen’s home, he spotted a transgender flag. The two had a conversation about the flag, and he then proceeded to berate Queen for, “not living according to traditional American values.” Shortly after, he asked Queen to move out. Queen was denied the ability to keep housing simply because of gender.
  • Sara and Parker Cunningham (Oklahoma): Sara Cunningham is an author, activist, and founder of the non-profit, Free Mom Hugs, an organization that seeks to empower the world to celebrate and fight for the LGBTQ+ community through visibility, education, and conversation. Sara and her gay son, Parker, live in Oklahoma where he could be denied the freedom to live a life free of discrimination. Today, in his town, a business could deny him service simply because he is gay. 

The Need for the Equality Act

In February 2021, the U.S. House of Representatives passed the Equality Act The Act ensures LGBTQ+ people can live free from fear of harassment and discrimination by guaranteeing the same federal anti-discrimination protections and basic freedoms that others have enjoyed for decades—and expands protections for women, people of color, and people of all faiths.

“Many LGBTQ+ people across the country are still missing the basic freedoms that millions of others enjoy,” said JoDee Winterhof, Senior Vice President, Policy & Political Affairs. “Too many people—both those directly affected and those who aren’t—are not fully aware of the true scope of the disparities. The Reality Flag is intended to be a wake-up call for the country. By bringing attention to the stories of those whose rights are being curtailed, the campaign will build support for action to bring an end to those disparities.”The Equality Act has been endorsed by more than 630 organizations, including civil rights, education, health care, and faith-based organizations. It is backed by more than 500 companies employing more than 15.3 million people across 33 U.S. states with a combined annual revenue of $7.2 trillion. It has overwhelming support among business and corporate leaders, which includes more than 60 business associations—including the U.S. Chamber of Commerce, Business Roundtable, and the National Association of Manufacturers—and more than 160 Fortune 500 companies, including Coca-Cola, General Electric, Harley-Davidson, Home Depot, Honeywell, Kraft Heinz, Levi Strauss & Co., and Target, among many others.

ESSENCE Festival Promo image via Sheila Harris for use by 360 magazine

ESSENCE Festival Features Bobby Brown × Keith Sweat

ESSENCE Festival of Culture will feature R&B legends Bobby Brown and Keith Sweat on July 1.

It’s official! The battle for the title of R&B king is back on the line and this time, two of the genre’s icons are going head-to-head for the crown in a Verzuz battle to rival the best of them—and it’s all going down at the 2021 Essence Festival of Culture presented by Coca-Cola.

Get ready to watch none other than Bobby Brown and Keith Sweat go hit-for-hit in what’s sure to be an epic showdown filled with a host of the R&B classics we love. Mark your calendars and get your watch party crew together to watch these stars on Thursday, July 1 at 8 PM EST via ESSENCE.com, the Triller app, and the Verzuz TV Instagram page. The Essence Festival x Verzuz stage is a show you surely won’t want to miss.

Bobby Brown is an American singer, songwriter, rapper, and dancer who has been dominating the music industry since the 1980s. Originally part of the R&B and pop group New Edition, Brown stepped out for a highly successful solo career in 1985. He’s known for his hits like Don’t Be Cruel and Every Little Step. His sound was influenced by musicians like Prince, Michael Jackson, and Marvin Gaye, which served him well as he went on to win Grammy Award and even cameo in Ghostbusters II, for which he contributed two songs on the soundtrack. He later married (and divorced) superstar singer Whitney Houston and wrote a tell-all book about his life, which was released shortly after her death. He has since returned his focus to his music, including performing once before with Keith Sweat at the Valentine’s Day Music Festival in Houston, TX.

Brown will appear opposite Keith Sweat, a fellow singer, producer, and R&B genius. He was also an important early figure in the new jack swing movement. Sweat’s career began in the 1970s and he has gone on to soar to new heights ever since. The musician honed his craft in his early years while he was a part of the music group Jamilah, before branching out as a solo artist in 1984. His collection of hits like I Want Her, Make You Sweat, and I’ll Give All My Love To You won him not only fans and fame but also awards recognizing his stellar R&B style. He eventually found himself working with other expert musicians again when he helped form the R&B supergroup LSG with Gerald Levert and Johnny Gill. He also discovered and supported other popular R&B groups like Silk and Kut Klose.

As a part of their showdown, the Essence Festival × Verzuz stage will feature an endless list of hits like Bobby Brown’s My Prerogative, Don’t Be Cruel, and Every Little Step, as well as Keith Sweat’s Nobody, Twisted, and Make It Last Forever. In other words, you’ll want to have all your best dance moves ready, folks. 

Essence Festival of Culture x Verzuz is sponsored by Ciroc, Nike, and Coca-Cola.

Alex Bogdan illustration for 360 MAGAZINE of Jazmine Sullivan.

ESSENCE × Jazmine Sullivan

ESSENCE’s July/August 2021 issue features GRAMMY nominated singer Jazmine Sullivan and EMMY award-winning actor Yahya Abdul-Mateen II on its two covers dedicated to the “ESSENCE Festival of Culture” and “Summer Screen Kings” respectively.

In the piece, Jazmine’s Tale, the singer and ESSENCE Festival of Culture Presented by Coca-Cola headliner (which will stream across two weekends June 25-27 and July 2-4 on ESSENCE’s website and on ESSENCE Studios) slays in bold colors and white-hot looks from Stella McCartney, Fendi, Cong Tri, Aliette, Alix NYC and more. She opens up to Insecure co-creator/writer/producer Issa Rae about the importance of holding space for Black women, therapy and the freedom of sharing her own journey. She talks to Rae about:

  • ON HAVING A MASTER PLAN…OR NOT: “I wish I could say I had a master plan, but I really didn’t. I was just doing what felt natural, and luckily I had gotten with a record company and with people who allowed me to do that. But for me, I just wanted to express myself in the most natural way, and that means me writing my stories. So many of the songs at that time came from a lot of the childish stuff I was going through. For example, busting windows out of an ex’s car and literally going straight from doing it to not being able to sleep. I was restless, because I was still in the moment. And so I just started writing about it. I let my girlfriends hear it, and they were like, ‘Girl, do your thing—whatever this leads to.’ And it led to my world opening up in such a different way…”
  • ON TELLING BLACK WOMEN’S STORIES: “Before now, I had really just been concerned about expressing myself and getting my story out there—and people have connected to that. But for this project, it was important for me to share the stories of the women I love and hold dear to my heart. I feel like they are just as banging and dynamic as me. And I want to give space and opportunity to women, period…”
  • ON MAKING SPACE FOR OTHER BLACK WOMEN: “I feel like we get caught up in thinking there’s ‘only one’ of us. There can only be one R&B superstar; there can only be one rap girl at a time. That’s not true. God was not stingy when He was giving out gifts. And you’re not the only person. There are many other women, especially Black women, who can do what you do. And let’s all create spaces for each other to get out there and do that…”
  • ON FINDING THE RIGHT THERAPIST: “The first five minutes I was holding back tears, because I was like, ‘Wow, this is the first time I’m actually speaking about my feelings. And it’s not in a song. It doesn’t require notes. I don’t need to impress anybody with what it is that I’m actually doing. This is the first time.’ So I was holding back tears even doing that. But after that first five minutes, I was surprised by how much I was enjoying speaking to somebody, and somebody listening to me, and I didn’t have to perform to do it. But finding the right therapist is a process—because I went to therapy one time, years ago, and I hated the experience, and I feel like it stopped me from going for a long time. And then I found this new lady, and it’s a totally different experience. So you have to find the right person for you, that you actually want to open up to. But once you do that, a weight lifts off of you—just from speaking, just from telling your story. And that’s what Heaux Tales was. It’s like, ‘Tell it, girl. Tell it. Set yourself free.’”

In the piece, Summer Screen Kings, it’s obvious that leading man Yahya Abdul-Mateen II is here to stay. Given the space he has carved out for himself in Hollywood, the meaning of his name (which, roughly translated from Arabic, means “Graced by God”) seems particularly prescient. At 35 and a towering 6 feet 3 inches tall, Yahya’s imprint in Hollywood continues expanding. Weeks away from the release of his first leading role in Candyman (in theaters August 27), Yahya will also star in The Matrix 4, the newest installment in the Matrix franchise, as well as his third action flick, Ambulance, next year. As he heats up the issue in designers including Fendi, Hermes, Gucci and more, he talks to ESSENCE Senior Entertainment Editor Brande Victorian about what really drew him to acting, his definition of sexy and whether a rom-com is next on his list of achievements:

  • ON WHAT IT REALLY MEANS TO BE SEXY: “I don’t think sexy tries. Ease is sexy. It’s nice to have a little bit of mystery, and if I’m being perfectly honest, it’s not for me to say whether I’m attractive or not. It’s for me to have self-confidence. Confidence is sexy…”
  • ON HOW HIS CURIOSITY DREW HIM TO ACTING: “I wasn’t itching to be a star or anything like that. I wasn’t thinking about movies or television. I just started following my curiosity…I got here by staying curious, by staying humble, and also knowing that there’s so much more that I want to do…I think I’ve done a lot on other people’s terms. I’ve been able to step into projects that were already written before my name was attached, and I’m so thankful that I was able to step in and support those projects. But now I’m at a place where I’m looking to come into rooms with my own ideas, and develop those ideas and tell my own stories. I think that’s the next chapter…”
  • ON WHETHER A ROM-COM IS IN HIS FUTURE: “We need more romance…We have adventure. We have action. We’ve got a lot of stories about trauma, because trauma is very present in our world right now. But we also need love. We need more straight-up, old-school romance. I don’t mind putting my hand up and stepping into that place to say, ‘I’ll be your man, girl.’ I don’t mind that at all…”
  • ACTRESS/DIRECTOR REGINA KING ON YAHYA’S DEDICATION TO THE WOMEN IN HIS LIFE: “That man talks about his sisters and his mother with so much love and so much appreciation…I think that was one of the reasons why we connected so well. It doesn’t always work that way with actors, that you feel safe enough to be so forthcoming with your personal life, but we did that literally day one. His love for the women in his life, he leads with that…”

ESSENCE’s “Summer Screen Kings” package also features hot actors Don Cheadle (Space Jam: A New Legacy), Omar Sy (Lupin), Aaron Pierre (OLD) and Mekai Curtis (Raising Kanan). For more on this issue, which hits newsstands on June 29, visit ESSENCE For more information on the virtual ESSENCE Festival of Culture Presented by Coca-Cola, visit ESSENCE’s Festival website

All Photos: Brad Ogbonna

Katy Perry × Coca-Cola

Katy Perry × Coca-Cola

Today, Coca-Cola and Katy Perry announced the launch of a new music project, seeing the two very different pop icons joining forces to refresh the world.

Katy and Coca-Cola have come together to re-imagine “Resilient,” a song from the global superstar’s new album, Smile. Partnering with critically acclaimed DJ/producer Tiësto and introducing the vocal stylings of rising star Aitana, the remix is an uplifting, inclusive anthem for our times. The track launched last Friday, 13th November, with a first play on BBC Radio 1 ‘Best New Pop’. Listen to “Resilient” feat. Aitana (Tiësto Remix) HERE. The accompanying visual  “Resilient” feat. Aitana (Tiësto Remix) – Open To Better Film  premiered today. It was directed by Chloe Wallace and reflects the positivity and optimism of the Coca-Cola ‘Open’ platform. View HERE.

Katy Perry explained: “To me, this campaign is about growing through challenges. I think the song ‘Resilient’ ties so well into that because being resilient is getting back up after you fall, growing from failure, and getting through that challenge. I loved the unity perspective Aitana brought to the song, and how it evolves the message into the importance of being resilient as a group. It’s not always just about personal growth, we need to grow together too!”

Walter Susini, Europe Head of Marketing, explained: “For more than 136 years, Coca-Cola has used its voice to help unite people across the world. In response to the current crisis, we launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted. As we move towards the end of 2020, we are collaborating with Katy Perry to spread a message of hope and positivity, especially for the next generation. Lock-down has meant that young people have missed out on life-defining moments – from proms and graduations to just being with their friends face-to-face. This song is dedicated to them.”

Tiësto noted: “Whether through my music or my live performances, creating feel good and uplifting moments is my passion! I am thrilled to have the opportunity to join forces with Katy Perry and Aitana for this project with Coca-Cola. Our mission is to inspire much needed optimism and happiness in our world, particularly during this time!”

Aitana explained: “Getting to work with Katy Perry on one of her singles feels like I am dreaming! With the incredible Tiësto involved as well, and Coca Cola’s important vision for this partnership, I hope this new version of ‘Resilient’ provides a moment of upliftment and happiness for people that are facing any challenge, big or small.”

Visit http://katy.to/resilientofficialPR now to watch “Resilient” feat. Aitana (Tiësto Remix)  

ABOUT KATY PERRY

Katy made her Capitol Records debut with 2008’s One of the Boys after signing to the label in 2007. She cemented her status as a global superstar with the follow-up album, Teenage Dream (2010), which made her the only female artist (tied with Michael Jackson) to have five No. 1 singles from one album on the Billboard Hot 100 chart (“California Gurls,” “Teenage Dream,” “Firework,” “E.T.,” and “Last Friday Night”). PRISM, her 2013 album, debuted at No. 1 on iTunes in 100 countries and has sold 15 million adjusted albums worldwide. With the singles “Roar,” “Firework,” and “Dark Horse” each surpassing the 10 million threshold including song sales and streams, Katy became the first artist to earn three RIAA Digital Single Diamond Awards. Katy is one of only five artists in history to have topped 100 million certified units with their digital singles  and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.

Her fourth studio album, WITNESS, debuted at No. 1 on the Billboard Top 200, and No. 1 on iTunes in 46 countries. The certified 2X Platinum lead single, “Chained To The Rhythm,” has over 1.75 billion streams worldwide, views on the accompanying video made her the most-viewed female artist on VEVO. Globally, it has achieved more than 6.5 billion cumulative streams and sold 4 million adjusted albums.

Her summer 2019 single, “Never Really Over,” off her latest album SMILE, is certified GOLD and was the biggest streaming launch of Katy’s musical career. 2020’s SMILE release has sold over 1.25 million adjusted albums, with nearly 2 Billion combined streams to date.

In her 12 years with Capitol, Katy has racked up a cumulative 50 billion streams alongside worldwide sales of over 47.5 million adjusted albums and 135 million tracks. She was the first to reach 100 million followers on Twitter. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. Katy was the first female artist to have four videos surpass a billion views each. Her videos for “Firework,” “Last Friday Night,” and “Bon Appetit” have over one billion views, while “Dark Horse” has surpassed the two billion mark. “Roar” now has over three billion views. 

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. From traveling to Vietnam and Madagascar to highlight the needs of some of the world’s most vulnerable children, to empowering girls and supporting adolescents living with HIV/AIDS, as well as raising awareness for UNICEF’s emergency relief efforts, Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016. 

Katy has also been a champion for LGBTQ+ equality. She has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, and amfAR’s Award of Courage in 2018. She has also performed at various events to raise funds for the fight against HIV/AIDS, including 2009’s Life Ball and 2016’s amfAR Cannes Gala.

ABOUT TIËSTO

Tiësto is a GRAMMY Award-winning, platinum-certified, international icon. The DJ and producer is the only artist to ever hold the titles of “The Greatest DJ of All Time” courtesy of Mixmag, “#1 DJ” according to Rolling Stone, and “The Godfather of EDM,” as proclaimed by Billboard. From his underground dance floor bangers to his high-profile Las Vegas residency and crossover success, TieĴsto created the blueprint that defines what it means to be a success in today’s dance music world. In Tiësto’s true fashion, he continues to expand across genres, always evolving his craft. With over 36 million albums sold, eight billion cumulative streams, and a social platform with an audience exceeding 30 million fans spanning the globe, he continues to revolutionize the dance music landscape. Tiësto’s new single—and first release since signing with Atlantic Records—”The Business” has already dominated airplay and charts worldwide, surpassing 45 million worldwide streams in the first several weeks since launch.

ABOUT AITANA

2020 has continued the rapid rise of 21-year-old Spanish pop singer, Aitana. Nominated at the MTV Europe Music Awards for “Best Spanish Artist,” and with an upcoming four nominations for the LOS40 Music Awards 2020 (“Best Artist,” “Best Song” (twice!) and “Best Music Video”) and at the 21st Annual Latin GRAMMY Awards for “Best Pop Vocal Album,’ Aitana has cemented her place as Spain’s newest superstar. 

With three #1 singles under her belt already, a #1 charting album and over 1.8 billion streams to date, Aitana was Spain’s highest selling female album artist in 2019  alongside her nomination for “Best New Artist” at the 20th Annual Latin GRAMMY Awards. Aitana has been collaborating with the “who’s who” of the Latin music scenes  including Sebastian Yatra, Danna Paola, Morat and Lele Pons. With her new album 11Razones expected for December, 2020 Aitana is on the path to put herself on the global stage.

ABOUT THE COCA-COLA COMPANY

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

‘Coca-Cola’ is a registered trademark of The Coca-Cola Company.

engineers, Paolo Pininfarina, 360 MAGAZINE

Paolo Pininfarina

Born in Turin on August 28, 1958.

After graduating in Mechanical Engineering at Turin Polytechnic he began his career in Pininfarina in 1982 and in 1983 gained experience working at Cadillac in Detroit, USA, and then in Japan with Honda.

From 1984 to 1986 he was Quality and Reliability Manager for Cadillac’s Allanté project.

From 1987 to 1989 he was Program Manager at General Motors for the Engineering GM 200 project.

In 1987 he was appointed Chairman and CEO of Pininfarina Extra S.r.l., a Pininfarina Group company operating in the industrial, furnishing, architectural and nautical and aeronautical design sectors. Under his management, in a 25-year period Pininfarina Extra has developed about 500 projects and has consolidated relationships with prestigious international companies like Alenia Aermacchi, Bovet, Calligaris, Chivas Regal, Coca-Cola, Costa Coffee, Gorenje, Juventus, Lavazza, Motorola, Petronas, Samsung, Schaefer, Snaidero and Unilever.  

From 1999 to 2004 he has been a member of the Scientific Committee of Turin’s European Institute of Design.

In 2001 he became “Emeritus Participating Founder” of the ADI Foundation for Italian Design.

At the Pininfarina S.p.A. parent company he became a board member in 1988, from 2002 he has been a member of the Steering Committee and, again starting 2002, in his capacity as the head of the Quality System Department he contributed to the award of ISOTS/16949 certification to the Company, which took place in July 2003. On May 12, 2006 he was appointed Deputy Chairman of Pininfarina S.p.A.

On August 12, 2008 he was appointed Chairman of Pininfarina S.p.A.

From 2011 to 2013 he was Chairman of the Scientific Committee of the Farnesina Design Collection. 

On June 2011 France recognized him as “Italian Personality of the Year” for his contribution to the success of the electric car sharing program Autolib for Paris.

On April 2014 he was appointed President of the company network E.B.T. – Exclusive Brands Torino, of which he has been Vice President from 2011.

On April 2019, he was appointed Vice President of Automotoclub Storico Italiano (ASI), the most important Italian association of owners of historical vehicles.

Paolo Pininfarina
, 360 MAGAZINE

One Hour Translation: Google Wins the Battle of Real Time Voice Translators

OHT used expert in-house linguists to compare the performance of Skype Translator, Google Assistant and Apple’s Siri in translating business and tourism expressions from English into Japanese, French, German and Spanish and vice versa

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87) 

Google Assistant is the top performing real time voice translator, according to a benchmark conducted by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

With demand for real time voice translation on the rise, OHT decided to test out the leading services: Skype Translator (run by Microsoft Translate), Google Assistant and Apple’s Siri, and rank them for accuracy.

With the help of expert in-house linguists OHT took 16 business and 10 tourism expressions and translated them from English into Japanese, French, German and Spanish and vice versa. The same sentences were then given to real time voice translator devices, apps and digital assistants to see just how they performed. The results were rated by the linguists on a scale of 0 to 6.

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in three out of the four languages – Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87).  Overall Japanese was the hardest language to translate with an average score of 3.7.  French was the easiest language for the instant voice translator devices to translate with an average of 4.75, followed by Spanish (4.54) and German (4.41).

“The real time voice translators were more accurate in translating tourism related experssions in comparison to business expressions” said Yaron Kaufman, chief marketing officer and co-founder of OHT. He attributed this to the use of a lot of business-related abbreviations which are not easily recognized by real time voice devices. Kaufman added that “despite the recent improvements in all of the assistants we tested, real time voice translations still cannot be relied on for business related content.”

Some examples of the sentences: “Stay on budget for this campaign, we can’t have it affecting our ROI”; “R&D are cutting too many corners, the product is undeployable”;  “Schedule a meeting between your CMO and our product manager”; “Do you have any allergies? This dish contains peanuts and avocado”; “I need to find the fastest way to the airport, my plane is leaving soon”; “My travel insurance should cover that bill.”

There are also new developments on the horizon in the field of real time voice translation. Among other advancements, Amazon is planning to release a DIY toolkit for creating translation apps and Xiaomi has released a new and advanced physical device for real time translations.

About One Hour Translation

One Hour Translation (OHT) believes that businesses should be able to reach any customer, anywhere, anytime, with no language barriers.

One Hour Translation’s AI powered cloud-based translation management platform, HALO,  helps enterprise customers reduce overhead by automating their translation process and workflow. HALO combines automated workflows, Neural Machine Translation (NMT) and professional translation services, to process all of the enterprise content quickly and easily via API/WEB. A dedicated NMT engine is automatically trained as the translations proceed and as a result the project’s cost keeps decreasing while translation speed improves. HALO is easy to implement and use, encrypted, secured and allows the enterprise to use any mix of its translators and reviewers with those of OHT, as well as any mix of NMTs for optimal quality and cost. The platform also allows OHT to manage a company’s resources and in-house budgets earmarked for translation in order to obtain the best possible results.

OHT is the leader in translations for enterprise customers, currently serving over 60 percent of the Fortune 500 companies, including Coca-Cola, Deutsche Bank, Microsoft, Amazon, IBM, HP, Xerox, Acer, Shell, Deloitte, HSBC, Procter & Gamble, IKEA, 3M, McCann, Allianz, Xiaomi and many other organizations.

One Hour Translation specializes in translation for 30 expert domains, including law, technology, marketing, website translation, applications, software and more.

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ONEs – OHT NMT Evaluation Score

Essence & Trifecta Gala Team Up For Kentucky Derby

ESSENCE ANNOUNCED AS OFFICIAL MEDIA SPONSOR FOR THE 2019 TRIFECTA GALA AT THE KENTUCKY DERBY

Louisville, KY- Thursday, April 18, 2019: The Trifecta Gala, an official event of the Kentucky Derby and the Kentucky Derby Festival has announced that ESSENCE will serve as the official media sponsor for this year’s event.  The 2019 Trifecta Gala is the premier Derby Eve event of the Kentucky Derby, and will be held on Friday, May 3, 2019 at the KFC YUM! Center in downtown Louisville.  The annual celebration, presented by former NBA star and Heartland Coca-Cola Bottling Company CEO Junior Bridgeman and his family, is known for bringing together influential individuals within sports, music, politics, business and cinema, in order to raise awareness and develop a call-to-action for disadvantage youth as well as for cancer and autism research in various communities.

For nearly 50 years, ESSENCE has been a passionate resource; providing information and inspiration for women across the globe to achieve their dreams.  Today, ESSENCE is once again 100% Black-owned and has evolved beyond its flagship magazine to serve Black women deeply as a digital-first, content, technology and commerce company.  ESSENCE is also the producer of the annual ESSENCE Festival, the world’s largest cultural, entertainment and empowerment experience and celebration of Black culture.

“For years our family has relied on Essence magazine as guide to news and what’s happening in and around our community,” says Eden Bridgeman, daughter of Junior Bridgeman and chair of this year’s Trifecta Gala.  “Because theirs is a media brand that celebrates cultural and relevant excellence, we are confident this is a partnership that will only enhance the overall guest experience and event itself!”

“The Bridgeman family and the Trifecta Gala represent our culture and our community, and the event’s purpose-driven mission is aligned with the spirit of the ESSENCE brand.,” says Moana Luu, ESSENCE Chief Content & Creative Officer.  “As the official media partner for this year’s fete, we are thrilled to present our storytelling at the storied Kentucky Derby!”

In addition to the recent ESSENCE partnership, the 2019 Trifecta Gala is shaping to be one of the Kentucky Derby’s most talked about events.  Last month, The Bridgeman family announced that R&B superstar Usher will headline the event during an exclusive and limited performance at the gala.

Sponsored by Coca-Cola, Baccarat, GH Mumm, Miss Jessie’s, Tito’s Vodka, Diageo-Circoc, Crown Royal, Bulliet, Churchill Downs, Bachman Auto Group and Meijer, the 2019 Trifecta Gala will benefit several charities that have partnered with the Bridgeman Charitable Group for this special occasion, including The V. Foundation, The Louisville West End School and The University of Louisville Autism Center.

Tickets are available for purchase at www.trifectagala.com.

About ESSENCE Communications Inc. 

ESSENCE Communications is the number one media, technology and commerce company serving Black women and inspires a global audience of more than 17 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent Black-owned, technology-driven company focused on merging content, community and commerce to meet the evolving cultural and lifestyle needs of people of color.

About The Trifecta Gala

The Trifecta Gala presented by the Bridgeman Charitable Group is an annual Kentucky Derby fundraiser benefiting various charitable organizations.  For the past 18 years, retired NBA guard Ulysses “Junior” Bridgeman and his family have hosted the most exclusive events during the Kentucky Derby weekend, drawing the likes of notable celebrities, influencers, top-athletes, as well as international CEOs and chairmen from diverse industries.  Each year, The Trifecta Gala celebrates the Derby while raising funds for specific charities pledging to make the world a better place through an evening to remember.  For more information on The Trifecta visit trifectagala.com.

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. The Foundation has funded more than $225 million in cancer research grants nationwide. The V Foundation awards 100 percent of direct donations to cancer research and programs. The V Foundation’s endowment covers administrative expenses.  The Foundation awards peer-reviewed grants through a competitive awards process strictly supervised by a Scientific Advisory Committee. For more information on the V Foundation or to make a donation, please visit www.jimmyv.org.

About The West End School

The West End School is a free, private, college preparatory elementary and middle school for at-risk young men. Admission is open to boys entering pre-kindergarten through sixth grade who are on free or reduced lunch, are capable of doing academic work at grade level or above and who would benefit from a safe environment & high expectations. Middle school students board Monday through Friday and return home on the weekends.

About The University of Louisville Autism Center

The University of Louisville Autism Center at Kosair Charities is an ideal environment for targeting each child’s specific needs while fostering group thinking and strategies among practitioners. This approach allows parallel treatments to occur and makes the best use of the time available.

CONTACT:

BJ Coleman

Image Elevators

213.568.3875

abjcoleman@imageelevators.com

Marty Kudelka

Marty Kudelka is Justin Timberlake’s exclusive choreographer and artistic director, having choreographed numerous performances.  Most recently, the opening Oscar-nominated hit song “Can’t Stop The Feeling” performance which Marty was the film choreographer for “Trolls.” He is a five time MTV Video Award Nominee for Best Choreography in a Music Video and Winner of the 2013 and 2007 MTV VMA for best choreography in Justin’s videos “Suit & Tie” and “My Love.”

His resume includes pop artists such as Mariah Carey, Pink, Janet Jackson, One Direction, Jason Derulo, The Backstreet Boys, The Jacksons, Jennifer Lopez and New District.

His other credits include choreography for commercial ad campaigns like, Target, Tommy Hilfiger, Coca-Cola, Old Navy, McDonald’s, Citroen, Wild Turkey and Stuart Weitzman.  Also, Marty’s work has been featured on Dancing with the Stars and So You Think You Can Dance.

DETROIT COMEBACK

Belfor Property Restoration Expands Commitment to Home State of Michigan and Signs on as a Landmark Partner for Little Caesars Arena, Detroit Red Wings

The world’s largest restoration company supports Detroit’s ongoing renewal through training center naming rights partnership with Olympia Entertainment and The District Detroit




DETROIT – As Little Caesars Arena moves ever closer to its opening, Olympia Entertainment today announced BELFOR Property Restoration has signed on as a Landmark-level partner. As a Landmark partner, BELFOR Property Restoration will have maximum visibility at Little Caesars Arena, through complete partner integration with The Detroit Red Wings and Olympia Entertainment. The multi-year agreement begins with the 2017-18 event season.

BELFOR Property Restoration will be the naming rights partner of the BELFOR Training Center (Red Wings practice facility), which will also be the home to the Little Caesars AAA Hockey club. Established by Mike and Marian Ilitch in 1968, the Little Caesars Amateur Hockey program celebrates its 50th anniversary season in 2017-18 and has provided opportunities for tens of thousands of youngsters to play the great game of hockey over the years. Hundreds have gone on to play in the National Hockey League, universities and top junior leagues throughout North America.  

The partnership also includes exterior signage on the entrance to the Training Center and branding throughout the space. In addition, BELFOR Property Restoration will have an in-ice logo at Little Caesars Arena main center ice.

Birmingham-based BELFOR Property Restoration’s global headquarters has been providing clients 24/7 disaster recovery and emergency property restoration services for more than 70 years. The Little Caesars Arena Landmark sponsorship reflects BELFOR Property Restoration’s continuing commitment to the city in which it was founded.  

BELFOR Property Restoration works with insurance companies to get customers back up and running as quickly and efficiently as possible when a home or business suffers from manmade or natural disasters caused by elements such as fire, water, mold or storm damage.

“We are delighted to have BELFOR Property Restoration as a long-term partner,” said Tom Wilson, president and CEO of Olympia Entertainment. “It’s a familiar, family-owned and Detroit-based company success story, much like the Ilitch family and Ilitch companies. We’re proud to have a company so committed to the city associated with Little Caesars Arena.”

BELFOR Property Restoration joins Anheuser-Busch, Comerica Bank, Chevrolet, Coca-Cola, Huntington, Labatt, Meijer and St. Joseph’s Mercy Healthcare as Landmark Partners at the new arena.

“We’re proud to build on our existing relationship with the Ilitch family and Olympia Entertainment through our landmark sponsorship,” said Sheldon Yellen, BELFOR Property Restoration CEO. “Little Caesars Arena is going to be one of the finest arenas in the world, right here in our own backyard. This is a great opportunity to connect with the fans, residents and businesses in Detroit to support the Detroit Red Wings, and the unbelievable entertainment that will come as a result of this amazing building.”


About Olympia Entertainment 

Olympia Entertainment, a Detroit-based company, is one of the country’s most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company operates Detroit’s Little Caesars Arena, owns and operates the Fox Theatre and the intimate City Theatre, along with booking and operating Joe Louis Arena and booking Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six™ member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.

Other Ilitch companies include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Red Wings the Detroit Tigers, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods.

To learn more about Olympia Entertainment, visit www.OlympiaEntertainment.com. Also follow Olympia on Twitter @OEontheGo and at facebook.com/OfficialOlympiaEntertainment


About Little Caesars Arena 

Home to the Detroit Red Wings, Detroit Pistons and other sports and entertainment events, concerts, family shows and community functions, the new Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six™ Detroit Red Wings, the Detroit Pistons and Detroit’s incredible musical heritage, Little Caesars Arena will also feature state-of-the-art technology and fan amenities. 


About Little Caesars Amateur Hockey 

Mike and Marian Ilitch, the founders of Little Caesars Pizza, began sponsorship of amateur hockey in 1968. The Little Caesars AAA Program celebrates its 50th anniversary this season, honoring 72 State Championships, 14 National titles and more than 100 players who have gone on to play in the NHL, along with hundreds in the NCAA, OHL and top junior leagues throughout North America. The Little Caesars Amateur Hockey League was created in 1978 to increase the level of competitive play and provide more opportunities for metro Detroit youth hockey players. Today, the league consists of more than 600 travel and house teams competing for trophies at a variety of levels. 

For more information, visit www.LittleCaesarsHockey.com 

or www.LCAHL.org.

About BELFOR Property Restoration 

BELFOR Property Restoration, globally strong yet locally focused, is the premier worldwide disaster restoration company serving 31 countries with more than 300 offices employing 7,400 full-time experienced restoration specialists. Based in Birmingham, MI, BELFOR Property Restoration takes great pride in helping clients return to normal operations after property damage by providing the most extensive network of personnel, equipment, resources and innovative strategies. From water and flood restoration services, fire and smoke recovery, structural damage repair and clean-up to the recovery and restoration of equipment and vital documents, BELFOR Property Restoration has a rapid and proven response in “Restoring More Than Property” for homes, businesses and communities affected by disaster.

For more information, please visit www.belfor.com; “Like” BELFOR Property Restoration on facebook.com/belforgroup; or “follow” @BELFORGroup on Twitter and Instagram. Immediate assistance is available 24/7 on our National Emergency Hotline: 800-800-BELFOR.  

(Images courtesy of Instagram— District Detroit & Detroit Red Wings)