REBEL NELL ANNOUNCES NEW LIMITED EDITION PARTNERSHIP COLLECTION WITH THE ICONIC MOTOWN MUSEUM
Using repurposed and rare vinyl from the birthplace of Motown, the social enterprise will unveil a new line exclusively on May 3
Rebel Nell, the nationally-lauded jewelry company and social enterprise, based in Detroit, announces today a new collection with Motown Museum, using reclaimed record materials from the bright red heart-shaped ‘Pops We Love You,’ 1978 album, featuring the Motown Sound of Diana Ross, Stevie Wonder, Marvin Gaye and Smokey Robinson. The heart-shaped red vinyl was the only of its kind produced during this era.
Of the partnership, Rebel Nell Co-Founder & CEO, Amy Peterson, said, “We are honored to be able to preserve a piece of history that holds a spot in the hearts of people across the globe. We hope this collection serves as a reminder of the joy and peace that resonates when you hear the Motown Sound and inspires us to push toward a more peaceful and inclusive world.”
Motown Museum – Album Collection, is a small tribute to the life and work of Berry Gordy, who was a social entrepreneur before the term was even coined, making the synergies between the two brands, and their respective missions a natural fit. With an $800 loan in hand from the Gordy Family’s co-op, Berry built the empire on West Grand Boulevard in Detroit, known as Motown Records. Motown was a black-owned, black-centered business that broke down barriers through music. The Motown Sound defined a generation and is recognizable and lauded internationally as some of the greatest music of all time. Motown’s influence–musically, socially and culturally–are forever heard in the halls of American and world history. Today, Motown Museum preserves, promotes and celebrates the authentic Motown Story as a platform for others to flourish as thinkers, creators, neighbors and entrepreneurs.
The collection itself will feature 10 pieces (see inset) of signature Rebel Nell-style artistry and modern craftsmanship, built exclusively by the company’s Creative Designers, who meticulously repurposed the bold vinyl into wearable pieces of art. Featuring an array of necklaces, earrings, bracelets and lifestyle pieces made of brass, stainless steel and gold, the collection will launch online and in retail exclusively on Monday, May 3 with a portion of proceeds benefiting Motown Museum directly. Pieces from the collection will range in price from $45 – $130.
To learn more about this exclusive partnership and its inspiration, read more at Rebel Nell’s Blog. This collection will be for sale at Rebel Nell’s Detroit store (1314 Holden Street), online store, and at Motown Museum (2638 W. Grand Blvd).
About Rebel Nell
Rebel Nell began in 2013 with the mission to provide employment, equitable opportunity, and wraparound support for women with barriers to employment. By repurposing meaningful materials into wearable art, we mark life’s important moments and connect them to your personal journey.
We seek to embolden women, to embrace their infinite strength, and to define their own future. Our jewelry serves as a reminder that there is power in being One of No Other Kind. The brand has partnered with iconic Michigan landmarks including The Belle Isle Aquarium, The Joe Louis Arena and more for truly one-of-a-kind collections made of fallen graffiti collected at each storied location. For more information, to order items or gift cards, visit Rebel Nell or on Instagram and Facebook.
About Motown Museum
Founded in 1985 by Esther Gordy Edwards, Motown Museum is a 501(c)(3) not for profit, tax-exempt organization in Detroit. The museum is committed to preserving, protecting and presenting the Motown story through authentic, inspirational and educational experiences. Announced in late 2016, the Motown Museum expansion will grow the museum to a 50,000-square-foot world-class entertainment and education tourist destination featuring dynamic, interactive exhibits, a performance theater, recording studios, an expanded retail experience and meeting spaces designed by renown architects and exhibit designers. When completed, the new museum campus will have a transformative impact on the surrounding Detroit neighborhoods, providing employment, sustainability and community pride by serving as an important catalyst for new investment and tourism in the historic area. For more information on Motown Museum, visit Motown Museum.