Dirt Bike via Mina Tocalini for use by 360 Magazine

Harley-Davidson Museum

The Harley-Davidson Museum has extravagant plans for several renovations of its campus as we continue into 2022. Reinforcing its placement as an integral tourism spot in Milwaukee, they continue to live up to their esteem of being known as one of the top motorcycle magnets.

Opening their doors in 2008, the Harley-Davidson Museum has continued to remain as a staple experience for those enthralled with the world of Harley Davidson and all things auto. From their many hosted rallies to their beloved anniversary celebrations, the H-D Museum has been a hub for celebration and has been beloved by many. With their recent advancements, we’re sure that the Harley-Davidson Museum will have even more reasons for you to add it to your bucket list this year.

The first development stems from the makeover of the museums event space. The space began its remodel last summer and is set to open again this spring. Sporting a brand-new Garage, the space now encompasses over 8,000-square-feet of space accompanied by 14’ floor-to-ceiling glass doors. The view sits over Downtown Milwaukee, giving guests the view of the Menomonee River.

Booking is open now for all your exclusive events.

We, too, see the museum expanding its retail presence into the former Garage space. Transforming The Shop retail experience in what used to the beloved Garage allows for growth of the retail space where you can still snatch up your favorite Harley-Davidson gifts. 150 brand new goods never seen before will be available for purchase, including personalized products that you can even make yourself at The Shop!

You may be wondering, what will happen with the old Harley-Davidson Shop once the latest one arrives? Not to worry, the old space will reopen as Harley-Davidson’s Factory Shop, marketing Motorclothes products that are no longer on the market. The Factory Shop will have limited sizes and numbers of your favorite discontinued helmets, gloves and jackets.

Last, but certainly not least, we see the revamp of the Experience Gallery. Highlighting a vast collection of riders that have utilized their Harley-Davidson® motorcycles over the years, the compilation in the Experience Gallery aims to show visitors how United We Ride!

Bill Davidson, Vice President of the Harley-Davidson Museum, spoke on the expansions to the museum, stating, “For nearly 15 years, we have been thrilled to welcome guests from around the globe. This investment signifies our commitment to Milwaukee and the Menomonee Valley. With Milwaukee making its mark on the global stage, we’re excited to unveil these new additions to campus later this spring and welcome everyone to check them out in person.”

For more info on the museum, visit H-DMuseum.com.

H-D Museum checkout press photo via Tim McCormick H-D for use by 360 MAGAZINE

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