Cardi B Launches First Apparel Collection in Partnership with Reebok
Today, Reebok is proud to announce its first-ever apparel collection with the legendary Cardi B. The Summertime Fine Collection, officially LIVE NOW, launches alongside matching footwear colorways of the Cardi B Club C, and aims to empower women to remain true to themselves.
A collaborative effort between Reebok and Cardi B, the fabrics and detailing of the apparel collection were thoughtfully curated from the beginning design stages through the entire creation cycle. Having tried on every piece herself, nothing went to production without Cardi’s seal of approval.
The collection draws inspiration from the 90s, with nods to vintage Reebok apparel and Cardi’s distinct memories of summers spent on the Coney Island boardwalk with friends. The range also reflects her bold and transparent personality that influenced the transformation of traditional Reebok silhouettes into a collection that is sure to be unapologetically in your face.
“I’m so proud to announce my first apparel line with Reebok,’ Cardi said on the debut collection. “This collection gives every woman the product they need to feel sexy and confident; the waist-snatching tights and curve-hugging silhouettes make everybody look amazing.”
Designed with the female figure in mind, the bold color combinations of pastel purple and bright red are sure to turn heads, while waist-cinching details and contouring cutlines, infused with flirtatious mesh cutouts create that iconic 90s inspired layered look that is totally and completely Cardi B. The colors and materials used in the collection play on day and night monochromatic looks so the versatility of the items can take you straight from the gym to the streets. All apparel will be available in inclusive sizing from 2XS to 4X, bringing this collection to all Cardi fans.
The Summertime Fine Collection will be available to purchase alongside matching footwear colorways of the Cardi B Club C , available in women’s and kid sizes now on Reebok’s website.
Cardi B and Reebok are excited to introduce the all new “Mommy & Me” capsule footwear collection.
In honor of the launch, and reflecting on recent years as a new mom, Cardi wanted to share some advice with her fans that has helped her through motherhood so far. With fun tips ranging from how to keep kids entertained, to the #1 piece of advice she’d pass on to her daughter, Reebok is excited to share the iconic video with you HERE.
Cardi B and Reebok worked hand-in-hand to create the “Mommy & Me” capsule footwear collection to honor her unwavering love for her daughter, Kulture. Cardi was inspired by the indescribable feeling of love she experienced when her daughter was born, and how her baby girl changed everything within her life.
Keeping the designs monochrome, each Club C Cardi is emblematic of Cardi and Kulture, drawing on her compassion and sensitivity. The thoughtful collection includes two Club C Cardi silhouettes–one in Rose Gold and one in Aqua Dust–inspired by special moments with Kulture, and Cardi’s life as a mom.
Known as the metal of love, rose gold is shiny and feminine but strong and durable, much like Cardi’s love and affection for Kulture. The Aqua Dust colorway ties back to the Aquamarine stone which represents clarity, calm and relaxation: three adjectives that Cardi uses to describe being a mom. Aquamarine is also the breathing stone which, to Cardi, is illustrative of how she feels now that Kulture is in her life.
The Reebok x Cardi B “Mommy & Me” collection is the final Club C Cardi drop and will be available to purchase in adult, junior and infant sizing on Reebok’s website starting May 13th at 10AM EST.
For more information on Reebok and Cardi B’s new collection, please visit this website.
