Posts tagged with "Clothing Collab"

PUMA x Black Fives Apparel



Global sports company PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners and community organizations that continue to inspire and shape the future for generations to come. 

Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice and acceptance for all.  

To kick off the month, PUMA announced a multi-year partnership with the Black Fives Foundation, a 501 (c)(3) nonprofit, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams and contributors through initiatives that make a difference, as well as feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan, “Make History Now.”

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” said  Founder and Executive Director of the Black Fives Foundation Claude Johnson. 

PUMA, together with the Black Fives Foundation, will help support the Foundation’s preservation and education efforts through creative activations that include an engaging, multi-use online museum to display its archive of historical artifacts and content from the Black Fives Era. The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African Americans in basketball through nearly 1,000 artifacts in the Foundation’s historical archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards and more. The Virtual Vault is set to launch later this year. 

Also this month, PUMA will be giving back to the Harlem community with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through their #REFORM platform and more.

The first PUMA x Black Fives collection will include popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan “Make History Now.” Five unique silhouettes will be featured in the collection including a hoodie, short sleeve and long sleeve tee, pants and shorts all in a black and cream color palette.

Retailing for $45 – $90 the PUMA x Black Fives Foundation clothing collection will be available on and at the PUMA NYC Flagship Store on Friday, February 12th. PUMA and Black Fives will also be releasing a forthcoming footwear collection this spring.

The partnership, which supports Black History education reform and the Foundation’s preservation and education efforts through creative activations, including an engaging, multi-use online museum to display its archives of historical artifacts and content from the Black Fives Era, will also include the release of footwear later this year.

For more information, please visit PUMA’s website and the partner page

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. Formorethan70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employsmore than16,000people worldwide, and is headquartered in Herzogenaurach/Germany. To learn more visit their website.  

About The Black Fives Foundation 

The Greenwich, CT-based Black Fives Foundation is a 501(c)3 public charity whose mission is to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball, a period known as the Black Fives Era that lasted from the early 1900s to 1950 when the NBA signed its first Black players. The organization advocates expanding Black history education to amplify and include this important history, utilizing nearly 1,000 related artifacts in its historical archive as well as a portfolio of related intellectual property and other difference-making initiatives. For more information, please visit their website

Playboy X MISSGUIDED Latest Launch


The successful collaboration celebrates MISSGUIDED’s most successful capsule collection to date

Today, MISSGUIDED announced the latest installment in their ongoing collaboration with the iconic Playboy brand. This announcement comes on the heels of consecutive year-over-year sell-out success. MISSGUIDED, a forward-thinking international brand, proudly introduces a 76-piece collection entitled Playboy Reloaded. This will be the largest fashion collection the pair have put out to date.

PLAYBOY X MISSGUIDED’s Playboy Reloaded is inspired by the brands’ united mission to empower its wearers globally. Playboy Reloaded encourages fans of the collection to express themselves fearlessly and feel confident being their most unapologetic selves. Since the pairing’s initial launch in 2018, over half a million items have been sold. Three-quarters of these items were bought in the first seven days following each launch, totaling nearly 150,000 customers in 112 countries. With the consumer demand’s increase season after season, the range has expanded to include ready-to-wear, swimwear and accessories. Its overwhelming popularity has resulted in repeated restocks and surging sales.

“Our Missguided babe knows what she wants and our collaboration with Playboy delivers it,” said MISSGUIDED Founder and CEO Nitin Passi. “It’s a collaboration that has consistently resonated with our customers and gets stronger with every collection.”

The new Playboy Reloaded collection features best-sellers alongside brand new streetwear-inspired silhouettes created for the open-minded, authentic and rebellious individual. The campaign was shot in Los Angeles and lensed by Adam Rindy (photography) and Gary Long (video). Playboy Reloaded is modeled by sisters Loz and Gigi AKA Blessed. The duo was picked for the campaign for the undeniable confidence they exude wearing the latest drop.

PLAYBOY X MISSGUIDED’s latest, most substantial launch will feature the unmistakable Rabbit Head and Playboy insignia, playfully updated as neon spray paint prints featured on oversized hooded sweaters, corset tops, jogger sets, and t-shirt dresses. The range is easily styled and effortlessly wearable. Tie-dye, hi-vis details and graffiti-style motifs showcase an exciting new approach, which elevates the unique and aspirational collection designed for the next generation of fearless individuals. Own PLAYBOY X MISSGUIDED’S Playboy Reloaded collection now at Available in sizes 0-18 and retailing from $20.00 – $68.00.

Missguided is one of the fastest-growing women’s online retailers in the world. Founded in 2009 in the UK by Nitin Passi, it has become a leading rapid fashion retailer, taking an agile approach that sees it deliver commercial and affordable products to its customers before trends hit. It’s signature confident style and broad product range has driven global development in recent years, now selling to over 160 countries and locally active in the US, Australia, France, Spain, Ireland, and Germany, with future plans for further international expansion and a loyal following of over 6 million social media fans worldwide across multiple platforms. Missguided have further developed their global profile and growth through numerous wholesale opportunities with established brands such as F21, ASOS, Zalando, The Iconic, Nelly, and Namshi and flagship stores at Bluewater, Kent and at Dubai Mall, Dubai.

Playboy, originally founded in 1953 as a smart, sophisticated and playful men’s magazine, today reaches a wide global audience through a diverse portfolio of consumer products, content, gaming, and hospitality offerings. With 97% unaided global brand recognition and nearly 50 million social media fans worldwide, Playboy remains one of the most iconic brands in history. Under its mission of Pleasure for All, the 66-year-old Playboy brand drives more than $3 billion in annual sales at retail across 180 countries.

Follow along on social:
@missguided @playboy

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