Playboy X MISSGUIDED Latest Launch


The successful collaboration celebrates MISSGUIDED’s most successful capsule collection to date

Today, MISSGUIDED announced the latest installment in their ongoing collaboration with the iconic Playboy brand. This announcement comes on the heels of consecutive year-over-year sell-out success. MISSGUIDED, a forward-thinking international brand, proudly introduces a 76-piece collection entitled Playboy Reloaded. This will be the largest fashion collection the pair have put out to date.

PLAYBOY X MISSGUIDED’s Playboy Reloaded is inspired by the brands’ united mission to empower its wearers globally. Playboy Reloaded encourages fans of the collection to express themselves fearlessly and feel confident being their most unapologetic selves. Since the pairing’s initial launch in 2018, over half a million items have been sold. Three-quarters of these items were bought in the first seven days following each launch, totaling nearly 150,000 customers in 112 countries. With the consumer demand’s increase season after season, the range has expanded to include ready-to-wear, swimwear and accessories. Its overwhelming popularity has resulted in repeated restocks and surging sales.

“Our Missguided babe knows what she wants and our collaboration with Playboy delivers it,” said MISSGUIDED Founder and CEO Nitin Passi. “It’s a collaboration that has consistently resonated with our customers and gets stronger with every collection.”

The new Playboy Reloaded collection features best-sellers alongside brand new streetwear-inspired silhouettes created for the open-minded, authentic and rebellious individual. The campaign was shot in Los Angeles and lensed by Adam Rindy (photography) and Gary Long (video). Playboy Reloaded is modeled by sisters Loz and Gigi AKA Blessed. The duo was picked for the campaign for the undeniable confidence they exude wearing the latest drop.

PLAYBOY X MISSGUIDED’s latest, most substantial launch will feature the unmistakable Rabbit Head and Playboy insignia, playfully updated as neon spray paint prints featured on oversized hooded sweaters, corset tops, jogger sets, and t-shirt dresses. The range is easily styled and effortlessly wearable. Tie-dye, hi-vis details and graffiti-style motifs showcase an exciting new approach, which elevates the unique and aspirational collection designed for the next generation of fearless individuals. Own PLAYBOY X MISSGUIDED’S Playboy Reloaded collection now at Available in sizes 0-18 and retailing from $20.00 – $68.00.

Missguided is one of the fastest-growing women’s online retailers in the world. Founded in 2009 in the UK by Nitin Passi, it has become a leading rapid fashion retailer, taking an agile approach that sees it deliver commercial and affordable products to its customers before trends hit. It’s signature confident style and broad product range has driven global development in recent years, now selling to over 160 countries and locally active in the US, Australia, France, Spain, Ireland, and Germany, with future plans for further international expansion and a loyal following of over 6 million social media fans worldwide across multiple platforms. Missguided have further developed their global profile and growth through numerous wholesale opportunities with established brands such as F21, ASOS, Zalando, The Iconic, Nelly, and Namshi and flagship stores at Bluewater, Kent and at Dubai Mall, Dubai.

Playboy, originally founded in 1953 as a smart, sophisticated and playful men’s magazine, today reaches a wide global audience through a diverse portfolio of consumer products, content, gaming, and hospitality offerings. With 97% unaided global brand recognition and nearly 50 million social media fans worldwide, Playboy remains one of the most iconic brands in history. Under its mission of Pleasure for All, the 66-year-old Playboy brand drives more than $3 billion in annual sales at retail across 180 countries.

Follow along on social:
@missguided @playboy

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