Posts tagged with "Charitable Causes"

Zoo illustration by Maria Soloman for 360 Magazine, toys for tots

TOYS FOR TOTS ANNOUNCES 2020 CAMPAIGN RESULTS 

Toys for Tots, the U.S. Marine Corps’ premiere community outreach program, delivered a record setting 20.2 million toys to 7.4 million less fortunate children in 2020.

2020 was a year unlike any other, causing economic devastation for so many. COVID-19 took hold early in the year, leaving many millions of families in dire need. While Toys for Tots is primarily known as a Christmastime charity, we did not want to wait until the holiday season to provide support. Marines are known for being the first to fight and for running toward the sound of battle. During the spring and summer of the COVID-19 crisis, Toys for Tots partnered with Good360 to provide immediate relief and assistance by distributing 2 million toys, games, and books to COVID-impacted families. These gifts provided many benefits during this extraordinary time of need. They helped to fight boredom, relieved anxiety in children, and facilitated a return to normalcy. The gifts even contributed to the educational development of our Nation’s children, especially while they’ve been out of school.

As the pandemic continued to spread–causing states and municipalities to impose significant restrictions–the Marine Toys for Tots Foundation, in conjunction with Marine Forces Reserve, are looking ahead to the holiday season to making preparations for how best to collect and distribute toys to children in need.

COVID restrictions have greatly impacted our local campaign operations and significantly limited the number of volunteers permitted to help collect, sort, and distribute toys. In response, the Marines and local campaign coordinators of the Marine Toys for Tots Program rose to the occasion, and established over 800 local toy collection and distribution campaigns in all 50 states, as well as the District of Columbia, Puerto Rico, Guam, and the Virgin Islands. As anticipated, the demand from families with children seeking support was much greater than the supply. But the Marines, in their typical fashion, found ways to improvise and adapt. They were very innovative about how they collected and distributed toys. They established curbside and drive-through collection and distribution methods, and enlisted support from other local social service agencies in order to accomplish the mission.

Seeing a deficit of over a million toys develop in November, the Marine Toys for Tots Foundation sent out many communications soliciting for help. The American public heard our appeal and recognized the need for aid. Hundreds of thousands of individuals, as well as a record number of organizations serving as National Corporate Sponsors, answered our call. Significant donations allowed for the Marine Toys for Tots Foundation to augment local toy drives with over 8 million toys, valued at over $77 million.

Toys for Tots does not set a goal of children supported in a given year–rather, our goal is to support every family with children seeking our assistance. The American public has never let Toys for Tots down. With the help from so many, Toys for Tots was able to accomplish our mission distributing a record number of over 20 million toys to 7.4 million children, who otherwise would have gone without. “Unprecedented” seems to be the buzz word for most 2020 events, and there’s no better way to describe the generosity of the American public and our Corporate Sponsors – it was truly unprecedented. 

2020 Accomplishments

  • Distributed 20 million toys to 7.4 million less fortunate children from 808 local campaigns in all 50 states
  • Distributed over 2 million toys, books, and games to COVID-impacted families outside of the holiday season
  • Distributed 1.8 million books to children through the Toys for Tots Literacy Program
  • Distributed toys to 180,000 children through the Toys for Tots Native American Program
  • With support from Toys for Tots Sponsors, augmented local toy drives with over 8 million toys valued at over $77 million
  • Met all 20 standards of the Better Business Bureau Wise Giving Alliance and maintained a 96:4 Program to Support Ratio

About Marine Toys for Tots

Toys for Tots, a 73-year national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to less fortunate children.  The toys, books, and other gifts collected and distributed by the Marines offer these children recognition, confidence, and a positive memory for a lifetime. It is such experiences that help children become responsible citizens and caring members of their community. Last year, the Marine Toys for Tots Program fulfilled the holiday hopes and dreams of over 7 million less fortunate children in over 800 communities nationwide.  Since 1947, over 272 million children have been assisted. The Marine Toys for Tots Foundation is a non-for-profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program.  For more information, visit www.toysfortots.org.

Football Image for 360 Magazine by Rita Azar

Russell Wilson’s Good Man Brand

A November 7 article on Sportscasting reports on NFL Seahawks quarterback Russell Wilson’s generosity in using his clothing brand to give to communities in need. The article notes that Wilson’s clothing company, Good Man Brand, donates 3% of all purchases to the Why Not You Foundation, another one of Wilson’s charitable endeavors, to provide food and career guidance for those in need.

Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that brands big and small should be sure to take advantage of all marketing opportunities available to advertise their unique message and branding.

Hi-Tech Printing & Labeling Inc. says that while the most obvious locations to include a brand’s ethics are on the company’s website, online product descriptions, and in-store marketing, clothing tags, and labels are just as important and are often overlooked for their benefits.

The Los Angeles manufacturer adds that by including a brand’s message on fabric tags and labels, it reminds customers of the causes they’re supporting each time they wear a product, which helps to encourage future purchases as well.

Without a message’s integration on clothing tags, Hi-Tech Printing & Labeling Inc. says customers will only be reminded of the charitable connection if they actively visit a physical store or the company’s online shop. Even a big fan of a product is going to see clothing labels many more times than they are ever likely to see its website or advertising, says the manager.

For a brand’s message to remain visible over time, Hi-Tech Printing & Labeling Inc. says it’s important for clothing tags and labels to be made from high-quality materials that will not wear or fade for a long time. The Los Angeles manufacturer notes that product tags can only be effective if they can remain fully intact even after numerous wash cycles. Brands that invest in durable fabric labels demonstrate their attention to detail to customers.

Hi-Tech Printing & Labeling Inc. says that telling customers of a brand’s ethics is crucial for brand loyalty. Whether it’s sustainability or supporting a local community, customers are more likely to purchase products from a company whose mission they support. The Southern California company adds that oftentimes, individuals are more than happy to donate to a good cause; they just don’t know where to start.

By ensuring that a clothing brand’s message is clearly advertised across all marketing opportunities, including clothing tags and labels, customers will always remember the company and causes they’re supporting and where they can return to for more.

Readers interested in learning more about Hi-Tech Printing & Labeling Inc. and its offerings can call (213) 746-7772 or visit its website at https://www.fabriclabels.com.

Musicares COVID-19 Relief Fund

TOP MUSIC ORGANIZATIONS AND CHARITABLE FOUNDATIONS AND MORE MAKE MAJOR CONTRIBUTIONS TO THE MUSICARES® COVID-19 RELIEF FUND

STARTED BY THE RECORDING ACADEMY® AND MUSICARES®, THE FUND PROVIDES FINANCIAL ASSISTANCE FOR MUSIC CREATORS AND INDUSTRY PROFESSIONALS AFFECTED BY THE PANDEMIC

Music industry associations, including the Latin Academy of Recording Arts & Sciences®, and the Country Music Association; ticket marketplace StubHub; record label conglomerates Universal Music Group and Warner Music Group; financial institution City National Bank; concert promotion, artist management, touring, and publishing company Bill Silva Entertainment; and charitable foundations and trusts including the Gross Family Foundation, George Harrison’s Material World Foundation, the Michael Jackson Estate, Alicia Keys’ She Is The Music foundation and the Yoshiki Foundation America are the latest organizations that have made major contributions to the COVID-19 Relief Fund established by the Recording Academy® and its affiliated charitable organization MusiCares®.

The MusiCares COVID-19 Relief Fund was created to help music people affected by the pandemic due to the cancellation of income-generating music events and other industry work opportunities. Since the fund’s establishment two weeks ago with initial seed donations of $1 million each by MusiCares and the Recording Academy, millions more have been raised with the support of numerous partners. However, more is needed to meet the demand.

“We are thrilled that so many in our community are coming forward to support each other and grateful for all the organizations who are standing in the gap for the music community, said Harvey Mason jr. Chair and Interim President/CEO of the Recording Academy. “The music community remains in desperate need and many are living day to day whether they are a gigging musician, sound engineer or event logistics person. The impacts of this virus are very real as many struggle to know where their next rent payment is coming from  or how next week’s groceries are going to be paid for, so our fund is there to help meet needs in a small way.”

Beyond the initial donations, all Recording Academy Chapters have committed to fundraising in their local communities. Additionally, the Recording Academy appealed to Congress to further protect musicians, performers, songwriters, and studio professionals such as self-employed gig workers who are impacted by cancellations due to the ongoing pandemic. The stimulus package has since passed, and includes key provisions and protections that will benefit countless music industry professionals who are struggling in the wake of Coronavirus.

With the MusiCares COVID-19 Relief Fund, music industry professionals, including artists, production crews, technicians, and anyone impacted by the loss of income due to live music event cancelations, can apply for basic living assistance.

If you wish to support our efforts to assist music professionals in need, visit: www.grammy.com/musicares/coronavirusrelieffund

If you are a member of the music industry in need of assistance, visit: musicares.org.  

About the Recording Academy
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards® — music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.

For more information about the Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy on Facebook, and join the Recording Academy’s social communities on InstagramYouTube, and LinkedIn.

About Musicares
A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventive, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs.