Posts tagged with "Engagements"

Emerging Entrepreneurs: Javier Pedroza via 360 MAGAZINE available on Amazon.com and BarnesandNoble.com

Javier Pedroza


LISTEN to Javier Pedroza on 360 MAG podcast PT1 | PT2.



Javier Pedroza is a multi-talented host, producer, creative and visual director, founder of his own production company Under One Roof Productions, celebrity stylist, philanthropist, and Latinx Editor-at-Large for 360 MAGAZINE. His positive and innovative mindset have allowed Pedroza to rise to prominence in the entertainment industry. His impressive portfolio is comprised of editorials, fashion shows, movie premiers, life performances, showroom designs, pop-up shops, and window and merchandising displays. Pedroza is based in New York City, but he is surely taking on the world.

Before Pedroza’s successes with his own company and hosting, he collaborated with designer brands while he was the Visual Director for ESCADA in North America. ESCADA is an international fashion brand that celebrates feminine luxury. Pedroza also worked with clothing brands including Ralph Lauren, Tommy Hilfiger, Neiman Marcus, Saks Fifth Avenue, GANT, Gabriel & Co., and Coomi Jewelry.

Due to Pedroza’s incredible styling abilities, he has worked with supermodels and Hollywood celebrities alike at major award shows and red carpet events. The stylist’s abilities have been seen at the Oscars, the Emmys, The Golden Globes, The Grammys, and the SAG Awards.

Pedroza’s innovative mindset and charismatic ebullience has also landed him interviews with stars, including Carmen DeLeon, Piso 21, LaJune, and Raul Peñaranda. Additionally, Javier was named the Relational Organizer Director for Dianne Morales’ mayoral campaign. Pedroza’s unique perspective grants him exceptional event design and execution of production abilities. His astute creative direction has led to the success of many events.

Favoring to work with non-profit organizations– such as Wendy WilliamsThe Hunter Foundation Inaugural Gala at New York City’s prestigious Hammerstein Ballroom, AID for AIDS Hero Gala held at the American Museum of Natural History and Latino Commission on AIDS Cielo Gala at Cipriani Wall Street– Pedroza’s philanthropic productions help these organizations reach their full potential. The designer is especially passionate about his involvement with The Latino Commission on AIDS, of which he has supported for the past thirteen years and became Chair of the Cielo Gala in 2019.

The visual director has used his platform to found his production company, as well as create various visual and audio podcasts. Pedroza’s two podcasts– Conciencias Con Cocktails and LatinX Heroes– both highlight cutting edge individuals. On such, Pedroza navigates discourse surrounding diverse leaders such as Arturo Alfonso Schomburg, Gen. Ignacia Zaragoza, and Dianne Morales.

Recently, Pedroza’s hard work and talent has resulted in him being signed to media brand, TAG Collective. He will be working with the Collective to secure brand deals, social media engagements, publicity outreach, and to expand his overall profile.


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Friends: The Reunion

The One Where They Blew Up Social Media

 Friends Reunion Generates 7.4 Billion Engagements, Talkwalker Says

The Friends Reunion show, slated to start streaming on HBO Max, has generated 2.8 billion mentions and 7.4 billion engagements in the last week alone, according to international enterprise listening company Talkwalker.

Ranking by mentions of Friends cast alongside the reunion

           •   Lisa Kudrow 15K

           •   Jennifer Aniston 12.3K

           •   Courteney Cox 10K

           •   Matthew Perry 9K

           •   David Schwimmer 7.5K

           •   Matt LeBlanc 7.4K

The most mentioned celebrity appearances in the forthcoming reunion show include BTS, Justin Bieber and Lady Gaga.

Demographically it’s almost an even split of who’s talking about the show with 50.3 percent female and 49.7 percent male, Talkwalker reported.

Interestingly, self-described artists are making up 12 percent of the conversation, with

18-24s the largest cohort discussing the reunion online at 48.4 percent of the total, followed by 25-34s at 41.9 percent. So Gen-Z is talking about this more than Millennials, who grew up with the show.

The most excited fanbase for the reunion, as for many things, is Korean super-group BTS. Their posts about their appearance on the show are generating the most engagement.

As a fun aside, the phrase “the one where they” has seen 15K mentions, a huge uptick, over the last month, and in the last week especially, as fans prepare for the show. 

One of 2020’s key social media trends was nostalgia, which continues to be apparent in 2021 as evidenced by reunions and spin-offs like this Friends reunion.  Talkwalker’s Media & Entertainment Report give more details about Friends, along with Fuller House, Sex & the City and Seinfeld/Curb Your Enthusiasm.

About Talkwalker

Talkwalker is an enterprise listening company helping the world’s largest brands to drive revenue by activating the voice of their customers. Through our AI-powered platform, we gather data from the conversations that happen around your brand – online, in the media, and within your company – to uncover, understand, and action consumer insights.

Over 2,000 companies worldwide already use this conversational intelligence to protect their brands, measure their campaign impact, and identify what drives purchase decisions. Building consumer connections and helping to make them globally loved brands.

Talkwalker has offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London & Milan, with 400+ employees across the globe. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.