Posts tagged with "Talkwalker"

football, NFL, sports, laces, pigskin, leather, game

Football Is Back And So Is Branding

With major league sports back in action –  along with college football –  sports fans have found themselves with a welcome commodity – choice. Social media is tracking what are proving to be the most effective and strategic ways to compete.

According to international social media analytics firm Talkwalker, Anheuser Busch (AB InBev) has made the most noise with sports partnerships this summer, as their beverage brands are trying to make the sports comeback resonate with fans stuck at home through experiential marketing. 

#ultracourtside

AB InBev tested virtual experiences with Michelob Ultra’s partnership with the NBA – the beer brand sponsored a digital experience that live streamed fans onto screens at the game so that they could “attend” while watching the action at home. The ad experience, and with it the announcement that Michelob Ultra is the new official beer of the NBA, garnered the brand 24,300 mentions in July with campaign hashtag #ultracourtside, generating 70,000 mentions since the season kicked off, Talkwalker reported.

$18 Nachos….and a brand boost of 550%

Another brand, Babe Wine, is producing football-themed candle scents so that fans can feel like they’re at the game – “Jockstrap,” “$18 Nachos,” and “Hashtag Field Goals” (aka Turf scent) – are among some of the varieties available. The move caused their online mentions to increase 1,200 percent in the last week, and engagement with the wine brand online has increased 550 percent, according to Talkwalker. This is the largest spike that Babe has seen since October 2019, following the announcement of the partnership that made them the “official wine of the NFL.”

#showtimecam brings Bud Light engagement to 266M

Bud Light is also getting in on the action with the launch of its “Showtime Cam” at last Thursday night’s opening game. The stunt enables fans who can’t be at the game to interact with players through live-streaming video in stadiums, creating a way for viewers at home to celebrate exciting moments along with their favorite teams. NFL fans can enter the #showtimecam contest by tagging Bud Light in posts for the chance to have their Tweets and videos featured during the regular season. The Showtime Cam premiered on Sept 10 during the game between the Kansas City Chiefs and Houston Texans, and by the following day it had 3,000 engagements and a potential reach of more than 266 million. Now, with a few more games under its belt, Bud Light’s marketing stunt has racked up 4,200 engagements since then.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Tracking COVID-19 Via Social Media

Apple and Google announced plans to work together to provide tools that will help track the spread of coronavirus using apps that allow digital contact tracing and notification via Bluetooth. Social media reacted with tens of thousands of mentions of the collaboration within the first hour, according to international social media analytics firm Talkwalker.

In just one hour after the announcement, there were 34k mentions of the collaboration, Talkwalker reported. This excitement was best explained by Google CEO Sundar Pichai, who stated that he and Apple CEO, Tim Cook are “committed to working together on these efforts.” His tweet received 10k engagements in the first 2 hours of posting and had an 8/10 trending score.

Sentiment analysis shows people reacted positively to the privacy controls that would be built into the apps. Worries about civil liberties were more neutral and there was also a generally positive reaction to what this could mean for the public health as a whole.

Tim Cook’s tweet announcing the collaboration has received 44k engagements. Sundar Pichai’s has received 35k engagements so far.

The companies stressed the privacy controls they would use to exclude sensitive geolocation data. Overall the term “privacy” generated 16k mentions within the conversation.

And Apple and Google weren’t alone among brands doing good.

Among the other companies trending this week are:

NBA H.O.R.S.E tournament by State Farm: Donating $200,000 to COVID-19 relief efforts, State Farm brought back sports, at least a little bit. The tournament generated 20k mentions within a day of being announced, Talkwalker reported.

SNL at home: SNL’s fully at home episode generated 55k mentions. According to Talkwalker, sentiment analysis showed that of those conversations 23% were positive and 24% were negative – right in line with host Tom Hanks’ expectations.

Allstate and American Family are sending refunds to policy holders who are driving less. This is a very small conversation – just 2k mentions in the last 30 days. But the news has generated nearly 500k engagements as lots of people are excited by the possibility, Talkwalker reported. Here’s one sample interaction.

About Talkwalker 

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

NFL, szemui ho, 360 MAGAZINE

Half Time Show Analytics x Talkwalker

SUPER BOWL LIV – Half Time Report – Social Media Says Shakira Stole the Show

As the Super Bowl rolls on, here is a look at the first half (and halftime) updated social media results from international Social Media Analytics Firm Talkwalker. These numbers were updated at 8:45 p.m. Sunday.

Shakira has 1.17 million mentions so far!

J-Lo has around 250,000. 

If mentions alone tell the story, Shakira stole the show, but Shakira does have a much more active fanbase on social media – more so than Lopez.

Others with big numbers, include:

Latin artist J-Balvin, who was also part of the halftime show, has 74,000 mentions

Bad Bunny with 145k mentions.

The first big joke of the halftime show on social was people comparing Bad Bunny’s outfit to Ali G’s. 

Pepsi Halftime Show had 186,000 mentions

Sentiment surrounding the halftime show was 44% positive, 6% negative (remaining 50% neutral), according to Talkwalker

Below is a heatmap around the halftime show conversation, with several important trends to note. OIf course it’s a huge topic of conversation across the country, like every year, but the conversation is just as heavy in Colombia, in Mexico City, Rio & Sao Paolo, and in Puerto Rico, due largely to the performers. Conversation is also popular in Britain – where the NFL is trying to grow the game.

About Talkwalker 

Talkwalker is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening social listening and advanced social media analytics . Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.

Coachella 2019 Attractions

Coachella wrapped up last weekend and social media buzzed for 30 days, with more than 8.3 million mentions and 49.8 million engagements (likes, retweets, shares) focused on the music festival, according to international social media analytics firm Talkwalker

Influencer John Charles had two of the top trending Coachella articles on news and social over the last 30 days with 386,000 and 378,000 shares and likes, respectively, but a Vlog Squad video was number one with more than 431,000 shares and likes, Talkwalker reported.  The top three were:

Vlog Squad video – with alcohol, pool jumps and stupidity “HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA) (431.6K shares/likes)

• Influencer James Charles Coachella Makeup & Lookbook 2019 video (386K shares/likes)

• Infleuncer James Charles prank (378.2K shares/likes)

 

Top mentioned celebrities during Coachella 2019

The Korean girls-band Blackpink was mentioned 1.8M times and grossed 7.9M engagements in total, more than Beyone (due to her diet and film on Netflix) with 341K mentions and 2.4M engagements.

Celebrities Mentions

1

Beyoncé

306,897

2

Ariana Grande

222,996

3

James Charles (model)

216,748

4

J Balvin

141,166

5

Justin Bieber

108,699

6

Kid Cudi

50,653

7

Nicki Minaj

49,377

8

Selena Gomez

49,000

9

Kanye West

46,788

10

Jaden Smith

31,199

Top Hashtags

 

Hashtags Mentions

1

#Coachella

2,146,586

2

#BLACKPINK

971,595

3

#BLACKPINKxCoachella_D1

470,204

4

#LISA

237,650

5

#블랙핑크 (= Blackpink)

220,837

Official Coachella 2019 Sponsor mentions

Only video and music sponsors had real impact due to venue and event names. Beverage and beauty sponsors failed in creating momentum.

Coachella Sponsors Mentions

Youtube Music

11,336

Amazon

10,440

Uber

3,572

Calvin Klein

2,914

Postmates

2,838

Heineken

1,885

Square

1,658

HP

1,180

American Express

1,080

Pantene

780

Method

632

NYX

582

Bose

567

T-Mobile

371

BMW i

245

Cupcake Vineyards

213

Red Bull

199

Absolut

181

Google Pixel 3

146

Marriott Bonvoy

34

Made by Google

8

Peets Coffee