Posts tagged with "Talkwalker"

Bts illustration by Kaelen Felix for 360 magazine.

BTS × LOUIS VUITTON

BTS Generates Millions of Impressions for New Louis Vuitton Collection, K-Pop Stars Have Become Fashion’s Most Powerful Influencers

Louis Vuitton’s new partnership with K-Pop superstars BTS proves the band has a monumental impact on every brand they touch. Louis Vuitton designer Virgil Ablog surprised the world this morning with the release of a spin-off fashion walk film named “Hope,” dedicated to his fall/winter 2021 menswear collection modeled by the world’s biggest boyband. Earlier this year, BTS became LV house ambassadors and have been advocating for the monogrammed pieces ever since.

The film marks their first big showcase for the brand. Directed by Jeon Gowoon and Park Syeyoung, each member presents a new look designed by Abloh as they navigate through an industrial space filled with Vuitton models, and a seemingly endless maze of staircases. Because this is their first official high-fashion collaboration (previously only with athletic brands such as Puma and Fila), the BTS fanbase ARMY was absolutely geeking out on Twitter.

Thanks to their appearance in Louis Vuitton’s #LVMenFW21 fashion show in Seoul, where members of the group modelled the new collection, social media posts featuring BTS accounted for 9 of the top 10 most engaged fashion-related posts in the past week. BTS-related LV posts generated 5M interactions for the brand in just 7 days, compared to less than 400K mentions for all non-BTS mentions of LV in the same period.

Not to mention, with their ever-growing popularity; BTS bounds onto the Billboard Hot 100 songs chart at #1 with their new single “Permission to Dance.” The boyband supplants itself at the top spot, as their previous single “Butter” falls to #7 after seven consecutive weeks at #1.

The dominant influence of K-Pop is just one of many surprising trends that has changed the way consumers engage with fashion and beauty brands over the past year. The latest Fashion & Beauty Industry Report from consumer intelligence platform, Talkwalker, reveals how apparel and cosmetics brands are adapting to the latest changes in post-pandemic consumer behavior, from the rise of athleisure culture to the resilience of makeup tutorials as a content cornerstone even during the work-from-home era.

Whether people are working from home or in the office, how they look and feel remains a consistent topic of online conversation. What’s changed is who people look to for their sense of style and self,” said Todd Grossman, CEO of Talkwalker Americas. “K-Pop stars like BTS have shown a tremendous ability to excite fans to engage with brands on a seismic level, bringing far more attention to a legacy brand than it could otherwise generate on its own.

Art by Sam Miduri of 360 for use by 360 Magazine

Fenty Beauty on Love Brands 2021 Report

Rihanna’s Fenty Beauty propels to #1 spot of America’s most loved brands

Brand Love 2021 is dominated by brands that provided emotional reassurance or an opportunity to escape the reality of the pandemic. 

Rihanna’s beauty brand sends social media soaring at every turn – and Fenty’s ability to establish meaningful, authentic connections with fans have propelled the beauty brand to the #1 spot on the list of America’s most loved brands.

Additionally, beauty brands have been at the forefront of using social media to build relationships and spread joy with followers online during the pandemic, making them rise to the top of Talkwalker’s Love Brands 2021 Report. From Fenty to M.A.C. Cosmetics to Huda Beauty, brands are shifting messaging strategies, engaging with their social communities to foster loyalty, and creating a sense of belonging in uncertain times.

Overall, beauty brands were among the top performers in the Love Brands 2021 Report, with Huda Beauty the number one global brand and Fenty coming out as America’s most loved brand. In addition, M.A.C. Cosmetics was number three on the global list, Benefit Cosmetics was number four and Urban Decay was number six.  Olay (12), Pond’s (18), Glossier (23), Ulta Beauty (39), Truly Beauty (40), Lancome (41), Clarins (43), and Revlon (47), also appeared on the global Love Brands list.

“The Brand Love 2021 list is dominated by brands that provide emotional reassurance or an opportunity to escape the reality of the pandemic. The beauty industry has established highly creative and snackable influencer content that encourages viral sharing across many platforms”, says Todd Grossman, CEO Americas Talkwalker. “The public’s positive response to the CSR stances of these brands started by women of color, also enabled their rise to the top.”

Fenty Beauty

Multi-hyphenate talent Rihanna’s beauty and cosmetics brand is the most loved brand in America this year. Fenty has an unmistakable look and a unique ability to connect with their fans, rewarding them with the products and content they crave. In the U.S., over the course of the past year, Fenty Beauty had 180.8K social media mentions, with 9.5 million engagements.

Fenty Beauty social media highlights include Rhianna‘s hot monochromatic look by makeup artist Pricilla Ono using Fenty Beauty made waves. This is just one example of the social love for Fenty Beauty when Rhianna makes a dramatic appearance sporting her own brand. This look was the subject of articles in many lifestyle publications, including Allure and Harper’s Bazaar, also inspiring thousands of views makeup tutorials by beauty vloggers. To see the makeup tutorials, you may view I AM FASHION’S Twitter.

Being a successful entrepreneur also aided in boosting Rihanna’s brand to the top of the most loved list.  She was ranked 69th on the Forbes Most Powerful Women List, being recognized not only for her company’s financial success, but also for her philanthropy, including $8 million in COVID-19 relief as well as her business endeavors with FENTY, Fenty Beauty, and Savage Fenty and her ability to overcome adversity.

Engaging with her audience through social justice issues, Rihanna shut down sales on all three of her Fenty brands in honor of Blackout Tuesday, while blogger Manny Mua donated all AdSense from one day’s video to the Black Lives Matter movement, including Fenty and other black-owned beauty brands.

Huda Beauty 

On a global level, Huda Beauty, an international cosmetics and skincare brand created by Huda Kattan in 2013, has become one of the fastest growing cosmetics brands in the world. Kattan originally started as a beauty influencer and blogger before establishing the company. She is still the face of the brand but had stepped down as CEO in September. Kattan is now choosing to focus on product, content, connectedness with the brand’s community, and more brand love.

The progression from content creator to global brand name inspires the next generation of influencers, which delivers significant influencer and user-generated content for the brand.  The brand is CSR active, donating $500,000 to the NAACP in 2020. And by strengthening partnerships with other brands, Huda Beauty generated more PR mentions through various co-branded news stories. Last year, the brand made Talkwalker’s most-loved list in position 27. But by encapsulating the boost in social media makeup mentions, the brand has jumped straight into the number one spot.

About Talkwalker

Talkwalker helps the world’s leading brands activate the voice of the customer in real-time by making sense of consumer and customer feedback across all channels. Going beyond social listening, our AI-powered consumer intelligence platform connects the dots between what customers think, say, and do. This enables customer-centric companies to drive revenue, increase retention, and reduce costs.

With offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London, and Milan, we provide best-in-class service to our 2000+ clients across the globe. For more information, please visit Talkwalker’s website.

Friends Door Frame illustration by Heather Skovlund for 360 Magazine

Friends: The Reunion

The One Where They Blew Up Social Media

 Friends Reunion Generates 7.4 Billion Engagements, Talkwalker Says

The Friends Reunion show, slated to start streaming on HBO Max, has generated 2.8 billion mentions and 7.4 billion engagements in the last week alone, according to international enterprise listening company Talkwalker.

Ranking by mentions of Friends cast alongside the reunion

           •   Lisa Kudrow 15K

           •   Jennifer Aniston 12.3K

           •   Courteney Cox 10K

           •   Matthew Perry 9K

           •   David Schwimmer 7.5K

           •   Matt LeBlanc 7.4K

The most mentioned celebrity appearances in the forthcoming reunion show include BTS, Justin Bieber and Lady Gaga.

Demographically it’s almost an even split of who’s talking about the show with 50.3 percent female and 49.7 percent male, Talkwalker reported.

Interestingly, self-described artists are making up 12 percent of the conversation, with

18-24s the largest cohort discussing the reunion online at 48.4 percent of the total, followed by 25-34s at 41.9 percent. So Gen-Z is talking about this more than Millennials, who grew up with the show.

The most excited fanbase for the reunion, as for many things, is Korean super-group BTS. Their posts about their appearance on the show are generating the most engagement.

As a fun aside, the phrase “the one where they” has seen 15K mentions, a huge uptick, over the last month, and in the last week especially, as fans prepare for the show. 

One of 2020’s key social media trends was nostalgia, which continues to be apparent in 2021 as evidenced by reunions and spin-offs like this Friends reunion.  Talkwalker’s Media & Entertainment Report give more details about Friends, along with Fuller House, Sex & the City and Seinfeld/Curb Your Enthusiasm.

About Talkwalker

Talkwalker is an enterprise listening company helping the world’s largest brands to drive revenue by activating the voice of their customers. Through our AI-powered platform, we gather data from the conversations that happen around your brand – online, in the media, and within your company – to uncover, understand, and action consumer insights.

Over 2,000 companies worldwide already use this conversational intelligence to protect their brands, measure their campaign impact, and identify what drives purchase decisions. Building consumer connections and helping to make them globally loved brands.

Talkwalker has offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London & Milan, with 400+ employees across the globe. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

football, NFL, sports, laces, pigskin, leather, game

Football Is Back And So Is Branding

With major league sports back in action –  along with college football –  sports fans have found themselves with a welcome commodity – choice. Social media is tracking what are proving to be the most effective and strategic ways to compete.

According to international social media analytics firm Talkwalker, Anheuser Busch (AB InBev) has made the most noise with sports partnerships this summer, as their beverage brands are trying to make the sports comeback resonate with fans stuck at home through experiential marketing. 

#ultracourtside

AB InBev tested virtual experiences with Michelob Ultra’s partnership with the NBA – the beer brand sponsored a digital experience that live streamed fans onto screens at the game so that they could “attend” while watching the action at home. The ad experience, and with it the announcement that Michelob Ultra is the new official beer of the NBA, garnered the brand 24,300 mentions in July with campaign hashtag #ultracourtside, generating 70,000 mentions since the season kicked off, Talkwalker reported.

$18 Nachos….and a brand boost of 550%

Another brand, Babe Wine, is producing football-themed candle scents so that fans can feel like they’re at the game – “Jockstrap,” “$18 Nachos,” and “Hashtag Field Goals” (aka Turf scent) – are among some of the varieties available. The move caused their online mentions to increase 1,200 percent in the last week, and engagement with the wine brand online has increased 550 percent, according to Talkwalker. This is the largest spike that Babe has seen since October 2019, following the announcement of the partnership that made them the “official wine of the NFL.”

#showtimecam brings Bud Light engagement to 266M

Bud Light is also getting in on the action with the launch of its “Showtime Cam” at last Thursday night’s opening game. The stunt enables fans who can’t be at the game to interact with players through live-streaming video in stadiums, creating a way for viewers at home to celebrate exciting moments along with their favorite teams. NFL fans can enter the #showtimecam contest by tagging Bud Light in posts for the chance to have their Tweets and videos featured during the regular season. The Showtime Cam premiered on Sept 10 during the game between the Kansas City Chiefs and Houston Texans, and by the following day it had 3,000 engagements and a potential reach of more than 266 million. Now, with a few more games under its belt, Bud Light’s marketing stunt has racked up 4,200 engagements since then.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Tracking COVID-19 Via Social Media

Apple and Google announced plans to work together to provide tools that will help track the spread of coronavirus using apps that allow digital contact tracing and notification via Bluetooth. Social media reacted with tens of thousands of mentions of the collaboration within the first hour, according to international social media analytics firm Talkwalker.

In just one hour after the announcement, there were 34k mentions of the collaboration, Talkwalker reported. This excitement was best explained by Google CEO Sundar Pichai, who stated that he and Apple CEO, Tim Cook are “committed to working together on these efforts.” His tweet received 10k engagements in the first 2 hours of posting and had an 8/10 trending score.

Sentiment analysis shows people reacted positively to the privacy controls that would be built into the apps. Worries about civil liberties were more neutral and there was also a generally positive reaction to what this could mean for the public health as a whole.

Tim Cook’s tweet announcing the collaboration has received 44k engagements. Sundar Pichai’s has received 35k engagements so far.

The companies stressed the privacy controls they would use to exclude sensitive geolocation data. Overall the term “privacy” generated 16k mentions within the conversation.

And Apple and Google weren’t alone among brands doing good.

Among the other companies trending this week are:

NBA H.O.R.S.E tournament by State Farm: Donating $200,000 to COVID-19 relief efforts, State Farm brought back sports, at least a little bit. The tournament generated 20k mentions within a day of being announced, Talkwalker reported.

SNL at home: SNL’s fully at home episode generated 55k mentions. According to Talkwalker, sentiment analysis showed that of those conversations 23% were positive and 24% were negative – right in line with host Tom Hanks’ expectations.

Allstate and American Family are sending refunds to policy holders who are driving less. This is a very small conversation – just 2k mentions in the last 30 days. But the news has generated nearly 500k engagements as lots of people are excited by the possibility, Talkwalker reported. Here’s one sample interaction.

About Talkwalker 

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

NFL, szemui ho, 360 MAGAZINE

Half Time Show Analytics x Talkwalker

SUPER BOWL LIV – Half Time Report – Social Media Says Shakira Stole the Show

As the Super Bowl rolls on, here is a look at the first half (and halftime) updated social media results from international Social Media Analytics Firm Talkwalker. These numbers were updated at 8:45 p.m. Sunday.

Shakira has 1.17 million mentions so far!

J-Lo has around 250,000. 

If mentions alone tell the story, Shakira stole the show, but Shakira does have a much more active fanbase on social media – more so than Lopez.

Others with big numbers, include:

Latin artist J-Balvin, who was also part of the halftime show, has 74,000 mentions

Bad Bunny with 145k mentions.

The first big joke of the halftime show on social was people comparing Bad Bunny’s outfit to Ali G’s. 

Pepsi Halftime Show had 186,000 mentions

Sentiment surrounding the halftime show was 44% positive, 6% negative (remaining 50% neutral), according to Talkwalker

Below is a heatmap around the halftime show conversation, with several important trends to note. OIf course it’s a huge topic of conversation across the country, like every year, but the conversation is just as heavy in Colombia, in Mexico City, Rio & Sao Paolo, and in Puerto Rico, due largely to the performers. Conversation is also popular in Britain – where the NFL is trying to grow the game.

About Talkwalker 

Talkwalker is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening social listening and advanced social media analytics . Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.

Coachella 2019 Attractions

Coachella wrapped up last weekend and social media buzzed for 30 days, with more than 8.3 million mentions and 49.8 million engagements (likes, retweets, shares) focused on the music festival, according to international social media analytics firm Talkwalker

Influencer John Charles had two of the top trending Coachella articles on news and social over the last 30 days with 386,000 and 378,000 shares and likes, respectively, but a Vlog Squad video was number one with more than 431,000 shares and likes, Talkwalker reported.  The top three were:

Vlog Squad video – with alcohol, pool jumps and stupidity “HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA) (431.6K shares/likes)

• Influencer James Charles Coachella Makeup & Lookbook 2019 video (386K shares/likes)

• Infleuncer James Charles prank (378.2K shares/likes)

 

Top mentioned celebrities during Coachella 2019

The Korean girls-band Blackpink was mentioned 1.8M times and grossed 7.9M engagements in total, more than Beyone (due to her diet and film on Netflix) with 341K mentions and 2.4M engagements.

Celebrities Mentions

1

Beyoncé

306,897

2

Ariana Grande

222,996

3

James Charles (model)

216,748

4

J Balvin

141,166

5

Justin Bieber

108,699

6

Kid Cudi

50,653

7

Nicki Minaj

49,377

8

Selena Gomez

49,000

9

Kanye West

46,788

10

Jaden Smith

31,199

Top Hashtags

 

Hashtags Mentions

1

#Coachella

2,146,586

2

#BLACKPINK

971,595

3

#BLACKPINKxCoachella_D1

470,204

4

#LISA

237,650

5

#블랙핑크 (= Blackpink)

220,837

Official Coachella 2019 Sponsor mentions

Only video and music sponsors had real impact due to venue and event names. Beverage and beauty sponsors failed in creating momentum.

Coachella Sponsors Mentions

Youtube Music

11,336

Amazon

10,440

Uber

3,572

Calvin Klein

2,914

Postmates

2,838

Heineken

1,885

Square

1,658

HP

1,180

American Express

1,080

Pantene

780

Method

632

NYX

582

Bose

567

T-Mobile

371

BMW i

245

Cupcake Vineyards

213

Red Bull

199

Absolut

181

Google Pixel 3

146

Marriott Bonvoy

34

Made by Google

8

Peets Coffee