Posts tagged with "boutique shops"

Valentine Image by Kaelen Felix for 360 Magazine

15 Valentine’s Day Marketing Ideas for Your Boutique

By Joseph Heller

Love is in the air, gals… Valentine’s Day is almost here! If you’re new to owning an online boutique and this is the first Valentine’s Day you’ll be celebrating as a small business owner, the approach of February 14th might have you mainly thinking about what you’ll get for your significant other and (maybe even more so) what he or she will get for you. Or maybe you typically spend Valentine’s Day with your best single gal pals, eating chocolate and exchanging gifts.

But Valentine’s Day isn’t all about love, romance, and cheesy cards. No matter how big or small your eCommerce business is, it can be a day that drives sales like no other – especially if you sell clothing, jewelry, or other gifts. In fact, it rivals only Christmas in consumer spending. If you play your cards right, the days surrounding Valentine’s Day could make up one of your best sales weeks of all time.

Of course, competing with major retailers isn’t easy, least of all on Valentine’s Day. Stores all over the country are spending thousands of dollars on Valentine’s marketing, trying to get people to buy their gifts from them. Sure, you could have an incredible selection of Valentine’s gifts and accessories, available for great prices – but if nobody knows about your shop, it won’t do you any good in the end.

If you’re going to drive both new and existing customers to your shop for their Valentine’s shopping, you’ve got to get creative about your Valentine’s Day marketing. Read on to learn 15 affordable Valentine’s Day marketing ideas for your boutique – and why you really should care to do something special for this holiday in the first place.

Valentine’s Day and eCommerce

The numbers are clear – Americans spend a whole lot of dough on Valentine’s Day. The average American celebrating Valentine’s Day spent $196.31 on Valentine’s Day in 2020, adding up to a total of $27.4 billion spent on the holiday in 2020. Trends show that number only heading upwards – 2020 spending was up 32% from 2019.

Of course, that’s just the big picture – and not all of that money is being spent in boutiques like yours. Here are a few other stats you should be aware of that paint the picture of consumer spending on Valentine’s Day, based on 2020 numbers:

  • 32% buy Valentine’s Day gifts from discount stores.
  • Men spend nearly three times as much as women on Valentine’s Day.
  • $5.8B was spent on Valentine’s Day jewelry
  • $4.3B was spent on a Valentine’s Day night out
  • $2.4B was spent on Valentine’s Day chocolate
  • $2.3B was spent on flowers
  • $2B was spent on Valentine’s Day gift cards
  • $1.3B was spent on Valentine’s Day greeting cards
  • 45% of adults didn’t celebrate Valentine’s Day
  • 15% of Americans buy themselves a present on Valentine’s Day
  • Americans spend an average of $12.21 on Valentine’s Day gifts for their pets

With all of that shopping and spending going on during the Valentine’s Day season, you’ll want to make sure your business ends up with even a small sliver of that massive pie. Running holiday-themed campaigns and upping your marketing efforts leading up to Valentine’s Day will help you keep your boutique fresh in people’s minds and increase the chances that they go straight to you once it’s time to shop for their Valentine’s Day gifts.

15 Valentine’s Day Marketing Ideas for Small Businesses

Don’t have a huge marketing budget? No problem – with time, effort, and the right direction, you can still get your boutique’s awesome Valentine’s Day gifts and products in front of the right people. Here are 15 Valentine’s Day marketing ideas for small businesses that you can implement for little or no money.

  1. Send a themed email marketing campaign

Instead of generic email newsletters or sale messages, send a themed Valentine’s Day email that’s all about love, friendship, and gift-giving. Drive your audience to your website with gift suggestions and fun Valentine’s-themed wordplay. (You know… “love is in the air,” “we will always love you,” “gifts with heart,” etc!) For more tips on how to use email marketing to grow your boutique, click here.

  1. Host a contest

Embrace the holiday and host a fun couples contest or giveaway on your boutique’s social media page. Don’t be afraid to get creative! Have participants recreate a photo, do a challenge, coordinate an outfit together using a piece from your shop – whatever sounds like a good time. Then, have your audience vote for their favorite entrant on Valentine’s Day. (No need to exclude single people from this one – you could welcome entries from couples, BFFs, family members, etc.)

  1. Run “couples” deals

How do you make a BOGO deal more festive? Call it a couples deal, or a two for one deal! Choose a selection of Valentine’s Day items that you’ll put on sale, whether it’s chocolates, earrings, or pink scrunchies. Encourage them to gift the extra item to their significant other, give one to their BFF for Galentine’s Day, or just keep it for themselves as a token of your love for them!

  1. Partner with another small business

Community over competition, right ladies? Partner with a local business and share the love. It could be another online boutique or a local business that doesn’t directly compete with yours but has a similar clientele, like a florist or a nail salon. Offer a combined Valentine’s Day gift package of your products/services and theirs. This is an especially great idea if you have a strong local presence (or if you’re interested in making it stronger!)

  1. Celebrate Galentine’s Day

Don’t sleep on Galentine’s Day! Coined by Leslie Knope from the TV show Parks and Recreation, Galentine’s Day is a day reserved for celebrating female friendships. It takes place the day before Valentine’s Day, February 13th. To celebrate, bundle a few of your most popular items offer curated gift packages that’d be perfect to gift to a best friend. You could also offer a discount when they multiple of the same item to gift to their friends.

  1. Have a V-Day themed photoshoot

Create some fun Valentine’s Day photos to post on your social media accounts leading up to the big day. You could take photos of couples wearing your clothing, flat lays of all of the red and pink items you carry, or outfit inspo photos against a red or a pink backdrop.

  1. Create a Valentine’s Day gift guide

You and I both know how hard it can be to shop for people – especially your significant other. Make the whole V-day shopping experience a little less stressful by putting together a list of gift ideas and sharing it on your company blog.

No need to have every single item come from just your shop – in fact, it might be more helpful and comprehensive if you scour other local or small boutiques as well and feature their products in your guide. (It’s a great way to open the door to new networking relationships, too!) If you’re feeling up to it, you could create multiple gift guides with different people in mind – for her, for him, for mom, for Galentine’s Day, for your pet, etc.

  1. Send a card

Everyone loves getting mail! Send your past and present customers a real-life Valentine via snail mail. No need to be salesy – the point of this is to show your customers how much you appreciate them and that you’re even thinking about them on the day dedicated to love. Include a coupon to be used in-store or a unique promo code to thank them for showing you and your store love throughout the years.

  1. Share the love

Turn your social media into even more of a community. Invite your audience to share their love stories with you, whether through DMs or by using a certain hashtag in their posts. You can make this as sappy or spicy as you want to – feel free to mix things up a bit by also asking people to send you their worst or funniest dating stories as well! Once you’ve compiled submissions, feature your favorites in your stories. It’ll keep the rest of your audience engaged and help participants feel even more involved in your brand.

  1. Show the love locally

Valentine’s Day is all about sharing the love. What better way to do that than by giving back to the people who need it most? Celebrate Valentine’s Day by hosting a service project, donating products from your store to a local organization, or pledging to donate a certain percentage of your profits in the weeks surrounding Valentine’s Day.

Make sure to advertise this throughout your social channels and your website so your customers know how much good their purchases are doing. Not only will you be able to make a real difference in your community, but you’ll also be able to involve your customers in your charity work.

  1. Highlight date night outfits

People don’t just spend money on gifts during the Valentine’s Day season. They also spend money on themselves, buying clothing, lingerie, date night jewelry, and more. Put together a few fabulous Valentine’s Day outfits using products from your boutique and share a few outfit inspo photos on social media. Be sure to group those products together on your website so your customers can easily purchase everything they need to recreate the outfit.

  1. Don’t alienate single people

For people who aren’t currently in a relationship, Valentine’s Day feels a whole lot more like Singles Awareness Day. Why not go out of your way to show them a little love, too? Don’t leave single people out of all the Valentine’s Day fun – consider running some sort of promo just for them. Run a sale on self-care items that make treat yo’ self gifts, like bath bombs, jade rollers, and (of course) chocolate. You could do this in conjunction with your regular Valentine’s Day promotions or the week before.

  1. Be clear about shipping deadlines

Some people plan ahead of every holiday and finish their gift-shopping weeks in advance – but most people tend to be last-minute Valentine’s Day shoppers. Of course, placing a last-minute order from your online boutique on February 13th probably isn’t going to work out for them. Add a banner to your site reminding shoppers of the Valentine’s Day delivery deadline. Be clear and realistic about shipping cutoffs to receive items by Valentine’s Day. Encourage people to buy early, especially with COVID-related shipping delays making package deliveries even more unreliable than usual.

  1. Make a Valentine’s Day video

When it comes to commanding your audience’s attention, video is one of the very most effective marketing tools out there. Rather than just snapping a few photos of your new Valentine’s Day products, create a video showcasing your favorite Valentine’s Day outfits or gift ideas. You could create a short-form vertical video using IG reels or TikTok, or share a longer informative video on YouTube, Facebook, or IGTV.

  1. Host a Giveaway

Spread the love with an exciting giveaway. Partner with other small businesses in your community or your niche to give something away. It could be a romantic couple’s getaway with flowers, a hotel stay, and a new outfit, a date-night-in package with a dress, a romantic candle, chocolates, and a voucher for fancy takeout, or an epic Valentine’s Day shopping spree. Just make sure it’s somewhat Valentine’s Day related, whether with what you’re giving away, how you enter, or even just with the images and language you use to introduce it.

While implementing these Valentine’s Day marketing ideas might take some serious thought and strategizing, with a little effort they can pay off in a big way.

Now that you have a few great ideas on how you can encourage your customers to shop with you this Valentine’s Day, make sure you’ll have enough Valentine’s Day gifts and outfit ideas in stock ahead of time. Click here for 15 wholesale boutique items you’ll want to stock up on for Valentine’s Day.

South African Airways Vacations Deal

SOUTH AFRICAN AIRWAYS VACATIONS® INTRODUCES “CAPE TOWN & WINELANDS

SUPER SAVER” FOR SUMMER TRAVEL WITH SAVINGS UP TO $1000 PER PERSON
Air-Inclusive 5-Night Package Starting at $1,699 for Travel through August 10, 2018.

Fort Lauderdale, FL (June 4, 2018) – South African Airways Vacations® (SAA Vacations®), the leisure division of South African Airways, has introduced a 5-night “Cape Town & Winelands Super Saver” air-inclusive vacation package that brings unprecedented savings of up to $1000 per person for travel from New York to Cape Town this summer. The “Cape Town & Winelands Super Saver” includes air transportation from New York-JFK Airport on South African Airways, Africa’s most awarded airline, 3-nights’ accommodations at the Sun Square Cape Town hotel and 2-nights’ accommodations at the Evergreen Manor & Spa in Stellenbosch, round-trip airport transfers, and a full-day tour to enjoy the spectacular scenery of Africa’s Cape Peninsula and Cape of Good Hope. The hip and trendy Sun Square Cape Town is the hottest new hotel located in the heart of the Mother City. Guests enjoy bright new rooms, flat-screen TVs and free Wi-Fi throughout the property with close proximity to major tourist attractions. Evergreen Manor & Spa located in picturesque wine region town of Stellenbosch, just outside of Cape Town, offers luxuriousrooms each individually decorated with lovely period and antique furnishings. This hotel is a convenient walk to world-class restaurants, boutique shops, and art galleries. “SAA Vacations® is excited to offer a summer super saver package for last minute travel. If you don’t have a summer vacation planned yet, this is a great opportunity to visit South Africa at a very affordable price” said Terry von Guilleaume, president of South African Airways Vacations®.

The package details are “Cape Town & Wine Lands Super Saver” – $1,699

  • Roundtrip international economy class air transportation from New York-JFK Airport to Cape Town on South African Airways
  • 3-nights’ accommodation at the Sun Square Cape Town
  • 2-nights’ accommodation at the Evergreen Manor & Spa
  • Daily breakfast
  • Full day Cape Peninsula tour
  • Airport transfers in South Africa with meet and greet by South African Airways Vacations’ representative upon arrival in South Africa

This special discount is available for new reservations made by June 11, 2018. To take advantage of the tremendous $1000 per person savings, travel must be completed by August 10, 2018. Travelers should contact their professional travel consultant or call 1-855-359-7228. South African Airways Vacations® offers vacation options for all budgets, with African Specialists on hand to ensure clients experience the vacation of their dreams. For a complete overview of air-inclusive vacation packages to other destinations throughout Africa, visit www.flysaavacations.com.

About South African Airways Vacations®
A division of South African Airways (SAA), South African Airways Vacations® (SAA Vacations®) is highly regarded for its wide array of affordable luxury packages to Africa and uses SAA’s extensive route network to create packages for travel throughout South Africa, Botswana, Victoria Falls, Namibia, Mozambique, Zambia, Zimbabwe, Kenya, Tanzania, Senegal, Ghana and the Indian Ocean Islands. Offering more than 80 air-inclusive packages, which range from value to superb luxury. Our specialty-themed programs offer unique experiences, whether you are interested in safaris, culture, cuisine, romance and adventure. The program is managed and fulfilled by DSA Vacations, founded in 2001, and offers an extensive portfolio of tour programs with a variety of hotels, game lodges, and safari companies throughout Southern Africa.

About South African Airways
South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations worldwide in partnership with SA Express, Airlink and its low cost carrier Mango. In North America, SAA operates daily nonstop flights from New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships with United Airlines, Air Canada, JetBlue Airways, American Airlines, and Hawaiian Airlines, which offer convenient connections from more than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-star rating for 16 consecutive years.

Price is per person based on double occupancy and economy class flights. Offer based for bookings made between June 04 – 11, 2018 per person on 2 adults sharing for departures from New York (JFK) valid between June 4 – August 10, 2018. Not valid for group bookings.Cannot be combined with other special offers. Valid for new bookings only. The same itinerary available at higher prices during other travel periods. Other departure points and domestic flights within the U.S. can be booked. Price for other departure cities and/or travel dates may vary. Subject to availability and currency exchange rate fluctuations. Prices are valid for new bookings only, are not retroactive and may change without notice. Package includes all government and airline imposed taxes and fees. Baggage and optional service fees, cancellation charges and other restrictions may apply.