Posts tagged with "valentines ideas"

Valentine Image by Kaelen Felix for 360 Magazine

2021 Valentine’s Day Drink List

Valentine’s Day is always a day full of romance, love and of course, alcohol. 360 Magazine has curated a list of the most divine drinks for this season of intimacy. Making these drinks for a loved one is a sure way to show your adoration.

D’USSE Between the Sheets

Glassware: Coupe

Ingredients:

  • 1 ½ parts D’USSE VSOP Cognac
  • 1 part Bacardi Superior Rum
  • 1 part Orange Curacao
  • ½ part fresh lemon juice

Garnish: Lemon Twist

Method: Add all ingredients into a shaker with ice. Shake until chilled. Strain into a chilled coupe glass

Between the Sheets for 360 Magazine

Sandra Guibord’s Wine Picks 

Sandra Guibord, Founder of Sandra’s Wine Life, has affordable and approachable wine recommendations for you to consider this Valentine’s (or Galentine’s) Day.

Sandra’s Top Bottle Recommendations for this Day of Love:

Red Wine, 360 MAGAZINE

Elysian Brewing’s Fuzzduster

Made by combining two of the company’s most popular beers – Space Dust IPA and Superfuzz Pale Ale – Fuzzduster is the love child of the two, boasting bright and bitter notes that complement one another nicely and bring out each other’s best qualities. 

Fuzzduster can be whipped up in a matter of seconds and is the perfect concoction to create with your significant other (or by yourself, more power to you!) before sitting down for Valentine’s Day festivities at home. All you have to do is combine half a glass of Space Dust and half a glass of Superfuzz with one another, sip and enjoy!

Elysian is also hosting a sweepstake throughout the month of February, where one lucky winner will win a $2,000 Airbnb gift card – to enter, just text “FUZZDUSTER” to 78896 between 2/1 and 2/28. 

Elysian Fuzzduster

 

Cavit Collection Wines

Cavit Sweet Red: A new, lusciously sweet red wine cultivated in vineyards in Vallagrina and Veneto with pronounced cherry and raspberry notes. This delectable beverage pairs well with red meat dishes and are excellent with spicy foods, along with grilled meats and vegetables. The wine has an ABV of 10.5% and is available in 750ml and 1.5l.

Cavit Rosé: It’s never too early for Rose season…especially during a global pandemic. Cavit’s Rosé features beautiful aromas of fresh strawberry and cherries and comes from a blend of native Trentino red grapes. The wine is best served with fish dishes and white meat.

Cavit Moscato: This sweet wine features delicious notes of apricot, white peach and sage, a true Italian gem. Cavit’s Moscato is best served with flavorful appetizers, cheeses, spicy dishes, and fruit and chocolate. The wine has an ABV of 7.5% and is available in 750ml and 1.5l.

Winter Moscato Cocktail (Source: Cavit Collection Wines and Honest Cooking)

  • INGREDIENTS
    • 2 parts Moscato wine
    • 1 part cranberry juice
    • 1 part ginger beer/ale
    • sugared cranberries
  • DIRECTIONS
    • Shake wine and juice together with ice, strain into glass (no glass preference from client) and top with ginger beer/ale.
    • Garnish with a toothpick of sugared cranberries.

CavitMoscatoRecipe.jpg

Sandra's Wine Life

QxA Sandra Guibord

How Sandra Guibord Pivoted to Success During the Pandemic& Sandra’s Wine Life’s Valentine’s Day Wine Recommendations

What was your career like pre-pandemic?

For the past 20 years, I have been a wine educator as CEO & Founder of Sandra’s Wine Life. The in-person education aspect of my business involved leading wine seminars for large corporates, entertaining large groups of high-net-worth clientele for private banks, accounting firms, technology firms, and non-profits.

What changed about your business when the pandemic hit?

In Spring, 2020 when all my in-person presentations were canceled, I knew I had to transition to virtual events. All of my corporate clients now needed an intimate connection platform with which to reach their customers. I create Sandra’s Wine Life’s Virtual Wine Seminars to entertain small groups of advisers and their select clients.

What inspired you to make this change rather than just take a few months off?

On a Zoom call with my ski friends, we were commiserating over cocktails about our beloved ski season being cut short from the pandemic. Zoom was new to me, but it was such an easy platform to use and I realized how easy it could be to connect with people all over the world. Right away I knew that it was the path I needed to take to jumpstart my company.

How is business going?

The wine seminars have been an extreme success. I am conducting presentations at least three nights a week all year long – and I’ve had some re-bookings already from clients I just gave seminars for in September as their clients have been very responsive. Seeing the great excitement generated from these seminars is incredibly rewarding.

What are your “5 things I wish someone told me before I started leading my organization” and why? Please share a story or example for each.

My service is more valuable than I realize.

When I started Sandra’s Wine Life, I viewed my service as simply entertainment. I have grown to realize that my services are quite valuable as a business generation tool for my clients, particularly in these pandemic times. My virtual seminars are an opportunity for agents to reach out and effectively connect to their clients. I create an environment that is relaxed and enjoyable to set the mood and facilitate open conversation. This might seem a small thing, but as there is so much to be distracted by about in these times, having the ability to keep people upbeat and in the moment right now is a skill that has proved very valuable, and it’s also very enjoyable for me to be able to provide.

People are not always nice.

Unfortunately, I have seen behavior at wine conferences and other industry events that can be reminiscent of a high school cafeteria. As an attractive woman who is friendly and approachable, people will make assumptions that I don’t take my business seriously and that I’m not as committed to my craft or qualified. I ignore their behavior and simply do what I do to move my business and initiatives forward. In my accomplishments, I prove them wrong.

Don’t be shy about developing your network.

If you never ask or reach out to those in your network, you could be missing out on enormous opportunities. For example, Thomas Preti Catering has separately been providing food to match my wine pairings to some of my clients for as long as 10 years. Just a few months ago I first approached him with an idea about the two of us teaming up to provide food and wine pairings together for exciting virtual events such as Wine & Opera with International Opera Performers, Wine & Cinema tastings. Immediately he was on board. Now I kick myself for being shy about reaching out years ago!

Your perspective and brand tone can change dramatically as your life changes. Lean into it.

When I first started Sandra’s Wine Life, I was a single woman in New York City, and as such I focused on the demographic that I was a part of. As life evolved, adding children, increased obligations and more Corporate services, the focus of my company also evolved to incorporate my perspective on how wine fits into life and its moods and situations, broadened to home entertainment, business dinners, family holidays, International travel and large-scale corporate entertaining.

Be patient and stay the course.

Over the last 20 years, I have had to go to great lengths to keep my business alive. I have had to be creative, carve out time that didn’t exist, continue selling my services, collaborate with others, and learn a number of new skills on the fly — and with great enthusiasm! I did this all while raising children, dedicating myself to growing my former husband’s business and without having any encouragement or support. My business was always my voice and I needed to keep it alive and growing slowly so when the time came that I could fly. The time finally came, and when it did, I was truly ready. Now I’m flying and loving every minute!

It’s almost Valentine’s Day – and Galentine’s Day. How should our readers celebrate?

  • Impress your date with romantic chocolates alongside Champagne.
  • Treat your best girlfriends to pizza and Pinot Noir.
  • Send Mom a bottle of her favorite Chardonnay.
  • Cook a romantic spicy seafood pasta dinner for two with a luxurious Brunello.
  • For that “new” special person in your life, a picnic with Prosecco and cheese is friendly and thoughtful – and pandemic friendly.
  • If you’re in a restaurant and in doubt, White Burgundy or Pinot Noir are great food-friendly choices that are smart to order.

What are your top wines for celebrating Valentine’s Day this year?

I will be sharing plenty of wine tips similar to these and much more in my forthcoming book, titled ‘Wine Identity’, due out this Spring. Look for more news on this shortly! In the meantime, you can check out my Instagram at @sandraswinelife each Wednesday at 6 p.m. ET for my weekly #WineWednesday recommendations, where I’ll share details about my favorite wines of the week and practical tips on how to enjoy them.

Valentine Image by Kaelen Felix for 360 Magazine

15 Valentine’s Day Marketing Ideas for Your Boutique

By Joseph Heller

Love is in the air, gals… Valentine’s Day is almost here! If you’re new to owning an online boutique and this is the first Valentine’s Day you’ll be celebrating as a small business owner, the approach of February 14th might have you mainly thinking about what you’ll get for your significant other and (maybe even more so) what he or she will get for you. Or maybe you typically spend Valentine’s Day with your best single gal pals, eating chocolate and exchanging gifts.

But Valentine’s Day isn’t all about love, romance, and cheesy cards. No matter how big or small your eCommerce business is, it can be a day that drives sales like no other – especially if you sell clothing, jewelry, or other gifts. In fact, it rivals only Christmas in consumer spending. If you play your cards right, the days surrounding Valentine’s Day could make up one of your best sales weeks of all time.

Of course, competing with major retailers isn’t easy, least of all on Valentine’s Day. Stores all over the country are spending thousands of dollars on Valentine’s marketing, trying to get people to buy their gifts from them. Sure, you could have an incredible selection of Valentine’s gifts and accessories, available for great prices – but if nobody knows about your shop, it won’t do you any good in the end.

If you’re going to drive both new and existing customers to your shop for their Valentine’s shopping, you’ve got to get creative about your Valentine’s Day marketing. Read on to learn 15 affordable Valentine’s Day marketing ideas for your boutique – and why you really should care to do something special for this holiday in the first place.

Valentine’s Day and eCommerce

The numbers are clear – Americans spend a whole lot of dough on Valentine’s Day. The average American celebrating Valentine’s Day spent $196.31 on Valentine’s Day in 2020, adding up to a total of $27.4 billion spent on the holiday in 2020. Trends show that number only heading upwards – 2020 spending was up 32% from 2019.

Of course, that’s just the big picture – and not all of that money is being spent in boutiques like yours. Here are a few other stats you should be aware of that paint the picture of consumer spending on Valentine’s Day, based on 2020 numbers:

  • 32% buy Valentine’s Day gifts from discount stores.
  • Men spend nearly three times as much as women on Valentine’s Day.
  • $5.8B was spent on Valentine’s Day jewelry
  • $4.3B was spent on a Valentine’s Day night out
  • $2.4B was spent on Valentine’s Day chocolate
  • $2.3B was spent on flowers
  • $2B was spent on Valentine’s Day gift cards
  • $1.3B was spent on Valentine’s Day greeting cards
  • 45% of adults didn’t celebrate Valentine’s Day
  • 15% of Americans buy themselves a present on Valentine’s Day
  • Americans spend an average of $12.21 on Valentine’s Day gifts for their pets

With all of that shopping and spending going on during the Valentine’s Day season, you’ll want to make sure your business ends up with even a small sliver of that massive pie. Running holiday-themed campaigns and upping your marketing efforts leading up to Valentine’s Day will help you keep your boutique fresh in people’s minds and increase the chances that they go straight to you once it’s time to shop for their Valentine’s Day gifts.

15 Valentine’s Day Marketing Ideas for Small Businesses

Don’t have a huge marketing budget? No problem – with time, effort, and the right direction, you can still get your boutique’s awesome Valentine’s Day gifts and products in front of the right people. Here are 15 Valentine’s Day marketing ideas for small businesses that you can implement for little or no money.

  1. Send a themed email marketing campaign

Instead of generic email newsletters or sale messages, send a themed Valentine’s Day email that’s all about love, friendship, and gift-giving. Drive your audience to your website with gift suggestions and fun Valentine’s-themed wordplay. (You know… “love is in the air,” “we will always love you,” “gifts with heart,” etc!) For more tips on how to use email marketing to grow your boutique, click here.

  1. Host a contest

Embrace the holiday and host a fun couples contest or giveaway on your boutique’s social media page. Don’t be afraid to get creative! Have participants recreate a photo, do a challenge, coordinate an outfit together using a piece from your shop – whatever sounds like a good time. Then, have your audience vote for their favorite entrant on Valentine’s Day. (No need to exclude single people from this one – you could welcome entries from couples, BFFs, family members, etc.)

  1. Run “couples” deals

How do you make a BOGO deal more festive? Call it a couples deal, or a two for one deal! Choose a selection of Valentine’s Day items that you’ll put on sale, whether it’s chocolates, earrings, or pink scrunchies. Encourage them to gift the extra item to their significant other, give one to their BFF for Galentine’s Day, or just keep it for themselves as a token of your love for them!

  1. Partner with another small business

Community over competition, right ladies? Partner with a local business and share the love. It could be another online boutique or a local business that doesn’t directly compete with yours but has a similar clientele, like a florist or a nail salon. Offer a combined Valentine’s Day gift package of your products/services and theirs. This is an especially great idea if you have a strong local presence (or if you’re interested in making it stronger!)

  1. Celebrate Galentine’s Day

Don’t sleep on Galentine’s Day! Coined by Leslie Knope from the TV show Parks and Recreation, Galentine’s Day is a day reserved for celebrating female friendships. It takes place the day before Valentine’s Day, February 13th. To celebrate, bundle a few of your most popular items offer curated gift packages that’d be perfect to gift to a best friend. You could also offer a discount when they multiple of the same item to gift to their friends.

  1. Have a V-Day themed photoshoot

Create some fun Valentine’s Day photos to post on your social media accounts leading up to the big day. You could take photos of couples wearing your clothing, flat lays of all of the red and pink items you carry, or outfit inspo photos against a red or a pink backdrop.

  1. Create a Valentine’s Day gift guide

You and I both know how hard it can be to shop for people – especially your significant other. Make the whole V-day shopping experience a little less stressful by putting together a list of gift ideas and sharing it on your company blog.

No need to have every single item come from just your shop – in fact, it might be more helpful and comprehensive if you scour other local or small boutiques as well and feature their products in your guide. (It’s a great way to open the door to new networking relationships, too!) If you’re feeling up to it, you could create multiple gift guides with different people in mind – for her, for him, for mom, for Galentine’s Day, for your pet, etc.

  1. Send a card

Everyone loves getting mail! Send your past and present customers a real-life Valentine via snail mail. No need to be salesy – the point of this is to show your customers how much you appreciate them and that you’re even thinking about them on the day dedicated to love. Include a coupon to be used in-store or a unique promo code to thank them for showing you and your store love throughout the years.

  1. Share the love

Turn your social media into even more of a community. Invite your audience to share their love stories with you, whether through DMs or by using a certain hashtag in their posts. You can make this as sappy or spicy as you want to – feel free to mix things up a bit by also asking people to send you their worst or funniest dating stories as well! Once you’ve compiled submissions, feature your favorites in your stories. It’ll keep the rest of your audience engaged and help participants feel even more involved in your brand.

  1. Show the love locally

Valentine’s Day is all about sharing the love. What better way to do that than by giving back to the people who need it most? Celebrate Valentine’s Day by hosting a service project, donating products from your store to a local organization, or pledging to donate a certain percentage of your profits in the weeks surrounding Valentine’s Day.

Make sure to advertise this throughout your social channels and your website so your customers know how much good their purchases are doing. Not only will you be able to make a real difference in your community, but you’ll also be able to involve your customers in your charity work.

  1. Highlight date night outfits

People don’t just spend money on gifts during the Valentine’s Day season. They also spend money on themselves, buying clothing, lingerie, date night jewelry, and more. Put together a few fabulous Valentine’s Day outfits using products from your boutique and share a few outfit inspo photos on social media. Be sure to group those products together on your website so your customers can easily purchase everything they need to recreate the outfit.

  1. Don’t alienate single people

For people who aren’t currently in a relationship, Valentine’s Day feels a whole lot more like Singles Awareness Day. Why not go out of your way to show them a little love, too? Don’t leave single people out of all the Valentine’s Day fun – consider running some sort of promo just for them. Run a sale on self-care items that make treat yo’ self gifts, like bath bombs, jade rollers, and (of course) chocolate. You could do this in conjunction with your regular Valentine’s Day promotions or the week before.

  1. Be clear about shipping deadlines

Some people plan ahead of every holiday and finish their gift-shopping weeks in advance – but most people tend to be last-minute Valentine’s Day shoppers. Of course, placing a last-minute order from your online boutique on February 13th probably isn’t going to work out for them. Add a banner to your site reminding shoppers of the Valentine’s Day delivery deadline. Be clear and realistic about shipping cutoffs to receive items by Valentine’s Day. Encourage people to buy early, especially with COVID-related shipping delays making package deliveries even more unreliable than usual.

  1. Make a Valentine’s Day video

When it comes to commanding your audience’s attention, video is one of the very most effective marketing tools out there. Rather than just snapping a few photos of your new Valentine’s Day products, create a video showcasing your favorite Valentine’s Day outfits or gift ideas. You could create a short-form vertical video using IG reels or TikTok, or share a longer informative video on YouTube, Facebook, or IGTV.

  1. Host a Giveaway

Spread the love with an exciting giveaway. Partner with other small businesses in your community or your niche to give something away. It could be a romantic couple’s getaway with flowers, a hotel stay, and a new outfit, a date-night-in package with a dress, a romantic candle, chocolates, and a voucher for fancy takeout, or an epic Valentine’s Day shopping spree. Just make sure it’s somewhat Valentine’s Day related, whether with what you’re giving away, how you enter, or even just with the images and language you use to introduce it.

While implementing these Valentine’s Day marketing ideas might take some serious thought and strategizing, with a little effort they can pay off in a big way.

Now that you have a few great ideas on how you can encourage your customers to shop with you this Valentine’s Day, make sure you’ll have enough Valentine’s Day gifts and outfit ideas in stock ahead of time. Click here for 15 wholesale boutique items you’ll want to stock up on for Valentine’s Day.

SAA VACATION × “LOVE CAPE TOWN”

SOUTH AFRICAN AIRWAYS VACATIONS® OFFERS AN AIR-INCLUSIVE “LOVE CAPE TOWN” PACKAGE FROM $1999*

Just in time to celebrate Valentine’s Day, South African Airways Vacations® (SAA Vacations®), the leisure division of South African Airways is offering a 5-night air-inclusive experience in the beautiful city of Cape Town. Starting at just $1,999* per person (restrictions apply) travel from New York – JFK between April 01 – May 31, 2018, and August 11-31, 2018 and enjoy the breathtaking views and exhilarating activities in sophisticated Cape Town.

SAA Vacations’® “Love Cape Town” package offers a stay in one of the hottest new hotels in the city center, Tsogo Sun’s Sun Square Cape Town City Bowl. This modern hotel boasts a hip and fresh edgy design, free wi-fi, an onsite restaurant serving complimentary breakfast daily, great service and personalized hospitality. With its convenient central location, travelers can explore the city of Cape Town, the Victoria & Alfred Waterfront, iconic Table Mountain and Lion’s Head and the trendy neighborhood restaurants and club scene of the “Mother City”.

The “Love Cape Town” package includes a Cape Point bike & hike tour. A fun way to experience the sights and sounds of the picturesque Cape Peninsula exploring the Cape of Good Hope Nature Reserve and enjoying the breathtaking views of the Atlantic Ocean from the summit at the Cape Point lighthouse. Also included is a Hop on Hop off Red City Tour, the easiest and most convenient way to visit Table Mountain, explore the City Bowl, Camps Bay, and the Atlantic Seaboard for the complete Cape Town adventure.

“The Love Cape Town package provides what active travelers are asking for at an incredibly affordable price.” said Terry von Guilleaume, president of SAA Vacations®. “Experience the breathtaking scenery of Cape Town and the Cape Point Peninsula with an exciting bike & hike activity as well as a hop on hop off bus tour to stretch those legs! This vacation package is a great introduction to the Mother City.”

“It’s fantastic to have a travel partner in South African Airways, which will make travelling to a world- class destination more accessible. said Enver Duminy, CEO of Cape Town Tourism. The “Love Cape Town” package has been carefully selected to provide a wonderful introduction to some of the best bucket list attractions and experiences the city has to offer. We look forward to welcoming our visitors and sharing everything with them, from our natural environment to our award-winning restaurants and bars.”

SAA Vacations® “Love Cape Town” Package Includes:

• Round-trip Economy Class air transportation from New York JFK Airport to Cape Town on South African Airways.

• 5-nights at the NEW Sun Square Cape Town City Bowl, on a bed and breakfast basis

• Full-day Cape Point, Bike and Hike Tour

• Full-day pass on the Hop on Hop off Red City Tour bus

• Airport transfers and meet and greet service by South African Airways Vacations representative in South Africa

“Love Cape Town” package is available for new reservations made as of February 01, 2018. Travelers can book by calling 1-855-359-7228 or their professional travel consultant. South African Airways Vacations offers air-inclusive vacation options for all budgets, with their African Specialist available to ensure their clients experience the vacation of their dreams. For more vacation packages throughout Africa, please visit www.flysaavacations.com.

About South African Airways Vacations®

A division of South African Airways (SAA), South African Airways Vacations® (SAA Vacations®) is highly regarded for its wide array of affordable luxury packages to Africa and uses SAA’s extensive route network to create packages for travel throughout South Africa, Botswana, Victoria Falls, Namibia, Mozambique, Zambia, Zimbabwe, Kenya, Tanzania, Senegal, Ghana and the Indian Ocean Islands. Offering more than 80 air-inclusive packages, which range from value to superb luxury. Our specialty-themed programs offer unique experiences, whether you are interested in safaris, culture, cuisine, romance and adventure. The program is managed and fulfilled by Destination Southern Africa (DSA), which was founded in 2001 and offers an extensive portfolio of tour programs with a variety of hotels, game lodges and safari companies throughout Southern Africa.

About South African Airways

South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations worldwide in partnership with SA Express, Airlink and its low-cost carrier Mango. In North America, SAA operates daily nonstop flights from New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships with United Airlines, Air Canada and JetBlue Airways, American Airlines and Virgin America, which offer convenient connections from more than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-star rating for 15 consecutive years.

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*Terms & Conditions –

Love Cape Town: Price is per person based on double occupancy. Valid as of February 01, 2018 for departures from New York-JFK between April 01 – May 31, 2018 and August 11-31, 2018 with the same itinerary available at higher prices during other travel periods. Other departure points and domestic flights within the U.S. can be booked. Price for other departure cities and/or travel dates may vary. Subject to availability and currency exchange rate fluctuations. Prices are valid for new bookings only, are not retroactive and may change without notice. Package includes all government and airline imposed taxes and fees. Baggage and optional service fees, cancellation charges and other restrictions may apply.