Posts tagged with "food & wine"

Art courtesy of Allison Christensen for use by 360 Magazine

QxA Sandra Guibord

How Sandra Guibord Pivoted to Success During the Pandemic& Sandra’s Wine Life’s Valentine’s Day Wine Recommendations

What was your career like pre-pandemic?

For the past 20 years, I have been a wine educator as CEO & Founder of Sandra’s Wine Life. The in-person education aspect of my business involved leading wine seminars for large corporates, entertaining large groups of high-net-worth clientele for private banks, accounting firms, technology firms, and non-profits.

What changed about your business when the pandemic hit?

In Spring, 2020 when all my in-person presentations were canceled, I knew I had to transition to virtual events. All of my corporate clients now needed an intimate connection platform with which to reach their customers. I create Sandra’s Wine Life’s Virtual Wine Seminars to entertain small groups of advisers and their select clients.

What inspired you to make this change rather than just take a few months off?

On a Zoom call with my ski friends, we were commiserating over cocktails about our beloved ski season being cut short from the pandemic. Zoom was new to me, but it was such an easy platform to use and I realized how easy it could be to connect with people all over the world. Right away I knew that it was the path I needed to take to jumpstart my company.

How is business going?

The wine seminars have been an extreme success. I am conducting presentations at least three nights a week all year long – and I’ve had some re-bookings already from clients I just gave seminars for in September as their clients have been very responsive. Seeing the great excitement generated from these seminars is incredibly rewarding.

What are your “5 things I wish someone told me before I started leading my organization” and why? Please share a story or example for each.

My service is more valuable than I realize.

When I started Sandra’s Wine Life, I viewed my service as simply entertainment. I have grown to realize that my services are quite valuable as a business generation tool for my clients, particularly in these pandemic times. My virtual seminars are an opportunity for agents to reach out and effectively connect to their clients. I create an environment that is relaxed and enjoyable to set the mood and facilitate open conversation. This might seem a small thing, but as there is so much to be distracted by about in these times, having the ability to keep people upbeat and in the moment right now is a skill that has proved very valuable, and it’s also very enjoyable for me to be able to provide.

People are not always nice.

Unfortunately, I have seen behavior at wine conferences and other industry events that can be reminiscent of a high school cafeteria. As an attractive woman who is friendly and approachable, people will make assumptions that I don’t take my business seriously and that I’m not as committed to my craft or qualified. I ignore their behavior and simply do what I do to move my business and initiatives forward. In my accomplishments, I prove them wrong.

Don’t be shy about developing your network.

If you never ask or reach out to those in your network, you could be missing out on enormous opportunities. For example, Thomas Preti Catering has separately been providing food to match my wine pairings to some of my clients for as long as 10 years. Just a few months ago I first approached him with an idea about the two of us teaming up to provide food and wine pairings together for exciting virtual events such as Wine & Opera with International Opera Performers, Wine & Cinema tastings. Immediately he was on board. Now I kick myself for being shy about reaching out years ago!

Your perspective and brand tone can change dramatically as your life changes. Lean into it.

When I first started Sandra’s Wine Life, I was a single woman in New York City, and as such I focused on the demographic that I was a part of. As life evolved, adding children, increased obligations and more Corporate services, the focus of my company also evolved to incorporate my perspective on how wine fits into life and its moods and situations, broadened to home entertainment, business dinners, family holidays, International travel and large-scale corporate entertaining.

Be patient and stay the course.

Over the last 20 years, I have had to go to great lengths to keep my business alive. I have had to be creative, carve out time that didn’t exist, continue selling my services, collaborate with others, and learn a number of new skills on the fly — and with great enthusiasm! I did this all while raising children, dedicating myself to growing my former husband’s business and without having any encouragement or support. My business was always my voice and I needed to keep it alive and growing slowly so when the time came that I could fly. The time finally came, and when it did, I was truly ready. Now I’m flying and loving every minute!

It’s almost Valentine’s Day – and Galentine’s Day. How should our readers celebrate?

  • Impress your date with romantic chocolates alongside Champagne.
  • Treat your best girlfriends to pizza and Pinot Noir.
  • Send Mom a bottle of her favorite Chardonnay.
  • Cook a romantic spicy seafood pasta dinner for two with a luxurious Brunello.
  • For that “new” special person in your life, a picnic with Prosecco and cheese is friendly and thoughtful – and pandemic friendly.
  • If you’re in a restaurant and in doubt, White Burgundy or Pinot Noir are great food-friendly choices that are smart to order.

What are your top wines for celebrating Valentine’s Day this year?

I will be sharing plenty of wine tips similar to these and much more in my forthcoming book, titled ‘Wine Identity’, due out this Spring. Look for more news on this shortly! In the meantime, you can check out my Instagram at @sandraswinelife each Wednesday at 6 p.m. ET for my weekly #WineWednesday recommendations, where I’ll share details about my favorite wines of the week and practical tips on how to enjoy them.

NBTV Holiday Offering x December Programming

The Ultimate Spirits Lovers Holiday Gift

Blow the mind of the spirits lover in your life with Spirits Network’s Holiday Gift Pack for under $300.

This festive collection includes three exquisite, expertly curated 750 mL bottles delivered monthly, plus one free bonus bottle.

It also comes with unlimited access to the Spirits Network library of engaging spirits related programming – like a Netflix for spirits! –  and numerous other spirits related goodies.

It’s a great way to fill the bar and the hearts of people you love. Learn more about this offering and Spirits Network here.

Spirits of the Holidays Gift Pack

Spirits Network is a shoppable streaming entertainment channel dedicated to the world of premium spirits. Watch hours of entertainment, buy directly from any device with on-demand home delivery and experience monthly bottle memberships, hand-picked by Spirits Network curators.

store.spiritsnetwork.com

Spirits Network December Programming

Elevate your at-home bar this holiday season with these expert cocktail tips, recipes and stories from Spirits Network.

Spirits Network, the digital streaming platform where spirits enthusiasts can learn directly from industry experts while purchasing premium product, is launching four new programs this December. These episodes will give you the perfect shoppable guide to holiday spirits, must-haves for your intimate gatherings, informative instruction for your home cocktail creations, and stories – and spirits – from the masters to share with family and friends.

The month commences with a Special Edition of ‘#WhiskyWednesdays’ on December 9. Spirits Network’s Chief Curator Flavien Desoblin is back to lead a tasting of Diageo’s 2020 Special Releases Collection of Single Malt Scotch Whiskies. Comprised of eight cask strength Single Malts from some of Scotland’s most beloved distilleries, these bottles are extremely rare, so be sure to stock up while you can. The tasting will feature Lagavulin 12 Year Old, Talisker 8 Year Old and The Singleton of Dufftown 17 Year Old.

Also launching on December 9 is the premiere episode of ‘Take Out’ hosted by culinary influencer Corey Marshall. Get your PJs and plates ready for this one, as Corey orders in some of the best takeout you can find and pairs it with a Cutwater Spirits canned cocktail for the easiest, most delicious night spent at home.

Spirits Networks’ newest series, ‘Cellar Sessions’, will premiere on December 18. This program answers the question, “What do the world’s spirits experts take out of their personal cellar when they get together with friends?” For the premiere episode, spirits industry veteran Elayne Duff cracks open three bottles from the Jose Cuervo Reserva De La Familia portfolio with acclaimed spirits writer Tony Sachs and author Kurt Maitland. Curious drinkers everywhere can enjoy being a fly on the wall during this discussion of agave, aging, and their experiences from careers in this alluring industry.

Closing out the year is liquid chef Rob Floyd, who is back with two new episodes of Home Bar Hero, Holiday Editions airing December 18 and December 23. From a Pinnacle Peppermint Hot Chocolate to a Maker’s Mark Gold Rush, Rob is mixing up some delicious cocktails from TheCocktailProject.com, an online recipe resource for easy at home bartending. You don’t have to be a mixologist to ensure your intimate gatherings this holiday season do not disappoint.

All the content airing this December will be available for Spirit Network members to watch on NBTV channels. Viewers can stream their favorite Spirit Network shows at any time, from any location, at home or on-the-go. Compatible devices include Apple TV, Apple iOS, and Android, as well as Smart TVs.

In case you are not already a Spirits Network member, here is how it works: The Explorer membership, consisting of hundreds of hours of curated premium content, is available free of charge. With Enthusiast and Connoisseur memberships, subscribers receive one bottle per month of spirits, hand selected by a team of specialized in-house curators, and based on a user-submitted custom profile. Other benefits include quarterly gifts, free shipping, and the ability to purchase individual bottles. All memberships are now available in Arizona, Alaska, Arkansas, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Missouri, Montana, Nebraska, Nevada, New Hampshire, New York, North Carolina, North Dakota, New Mexico, Ohio, Oregon, South Carolina, Texas, Virginia, Washington, Wisconsin, and Wyoming.

With a mission to watch, buy, and taste from virtually any location, the Spirits Network provides members with an exclusive look behind the bottle at the stories and craftsmanship of this unique spirits community.

For more information on Spirits Network, visit www.spiritsnetwork.com.

ABOUT SPIRITS NETWORK

Spirits Network is a community of engaging spirits experts and enthusiasts, creating meaningful connections through original, shoppable video programming. Through the platform, members can engage with and purchase from the top players defining the spirits business, as well as access exclusive products, gifts, and experiences. Launched in 2019, Spirits Network offers shoppable streaming video programming on any device. 

Spirits Network LLC is the newest venture from NBTV Channels. NBTV Channels builds unique content for brands and direct-to-consumer businesses, transforming marketing from a cost to a revenue center by offering in-platform ‘click to buy’ opportunities.

Red Wine, 360 MAGAZINE

Sandra’s Wine Life × Thomas Preti Events to Savor

Sandra Guibord, CEO and Founder of  Sandra’s Wine Life,  today announced the formal launch of her already successful partnership with Thomas Preti Events to Savor.

The wine educator and top New York caterer have pivoted their businesses, traditionally in-person wine education courses and large-scale in-person events respectively, to provide services virtually, shipping their wine and culinary creations to virtual event participants located throughout the United States for meetings, holiday parties, as well as Sandra Wine Life’s Wine Seminars.

Both companies have experienced tremendous success with this new model, working independently and together. Since the onset of the pandemic when physical events were put on hold, Sandra’s Wine Life has held four virtual events per week at minimum and experienced a growth rate of 100%.

 “Our new normal has empowered me to shift my business, previously in-person wine education seminars for top financial institutions, legal firms and non-profits, into a virtual format,” said Sandra Guibord.

“Through this experience, Sandra’s Wine Life has gained new clients and enthusiasts. I have not lost one client during the pandemic – in fact, I have grown my business 100%,” Guibord continued. “This additional partnership with New York’s top caterer, Thomas Preti, is a testament to the opportunities that can be created through collaboration during this unique moment in history.”

“Sandra and I have worked together, supporting the same clientele, yet separately, for nearly 10 years with tremendous success. I’m thrilled to now add our company’s catering expertise – traditionally shared in New York City’s most prestigious event venues – virtually through our new ‘Preti, Set, Go!’ offering,” added Thomas Preti, Founder of Thomas Preti Events to Savor.

“Although events are now primarily virtual, we continue to be able to provide cuisine that is just as beautifully presented and flavorful as for live, in-person events,” continued Preti. “The additional success that we’ve experienced teaming up with Sandra’s Wine Life has been incredible, with dozens of new events added, as well as the ability to now provide a full-service food and wine offering for virtual events.”

Sandra’s Wine Life Virtual Wine Seminars offer an array of custom and pre-packaged wine courses for beginners to wine connoisseurs. Thomas Preti Events’ ‘Preti, Set, Go!’ culinary offering is available to pair with Sandra Guibord’s wine selections for any of the virtual wine seminars. 

Seminar topics include a primer about wine and pairing called ‘All About Wine Tasting & Discussion,’ frequently hosted alongside a top wine industry expert. More topics include, ‘Wine & Cinema Tasting,’ including the preview of the film, ‘Wine Calling’ which captures the story of France’s natural winemaking movement, as well as ‘Wine & Opera’ which presents relevant wines and conversation alongside a ‘live’ virtual performance by International opera singers, Charles Castronovo and Ekaterina Siurina, from Berlin, Germany. 

With two decades of wine expertise and knowledge, Sandra Guibord offers wine tips and thought leadership for selecting and drinking wine that fits into everyone’s lifestyle. Sandra’s Wine Life celebrates selecting and enjoying wines for entertaining, gift giving, romance, parties and life’s many other occasions that call for a fabulous glass of wine.

About Sandra Guibord, Sandra’s Wine Life 

Sandra Guibord, CEO and Founder of Sandra’s Wine Life has over two decades of experience the media and entertainment business. A former Wilhelmina model and actress, including soap operas, network television series, films and corporate spokesperson roles, Sandra is now a preeminent guide within the wine and spirits community. She assists top corporations, legal firms, and nonprofits with entertaining their top clientele and senior executives.

Utilizing her hands-on learnings gained through vineyard internships and travel to wine regions worldwide, Sandra Guibord has made the often vexing world of wine enjoyable through her fun, festive and informative approach that has been well received by wine enthusiasts from novices to connoisseurs. She offers from practical wine advice for casual events (virtual and in-person), business dinners, romantic dates, and building custom wine collections. Sandra will be unveiling her first book, titled ‘Wine Identity’ in early 2021.

Learn more about Sandra’s Wine Life and Sandra Guibord’s event offerings at www.sandraswinelife.com.

About Thomas Preti Events To Savor

Since 1987, Thomas Preti Events to Savor has seamlessly orchestrated thousands of events at New York’s most prestigious venues. Our team has earned a reputation for delivering an unmatched culinary experience and first-class service by tailoring the needs of each event to enhance its unique image and style.

You’re not just choosing a menu. You’re choosing an experience. People who know caterers choose Thomas Preti for the events that matter. When we promise grilled grouper, that’s precisely what we serve. Grilled perfectly. Served impeccably. We’ve been delighting our clients and their guests for over 30 years. We’ve seen fads come and go. We don’t follow fads. We focus on what really matters. Real food, prepared in surprising and delicious ways. Preti is famous for delivering what we promise, flawlessly.

In 2020, we launched Preti, Set, Go!, a modern evolution of the classic Thomas Preti experience, individually packaged & delivered to you!

LEXUS UX

Lexus Designs First-Ever UX for the Modern Urban Explorer

National marketing campaign titled “The New Frontier” debuts dynamic, city-centric crossover

Today Lexus unveils a new marketing campaign to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy.

The campaign embodies the notion that cities are the new frontier of American culture — a canvas for experimentation and creativity in all corners, from new ideas in fashion, food and architecture to artistic expression. It’s a place where pioneering people and ideas create the inventive and visionary; where exploration of the city is an exploration of oneself.

“The spots highlight how our new crossover reflects the city from every angle and is made to conquer today’s frontiers,” said Cooper Ericksen, Lexus vice president of marketing. “Combining cutting-edge craftsmanship, seamless connectivity and bold design, the UX is the perfect intersection of form and function.”

 “Plant a Flag,” the hero TV spot, begins airing nationally today. The commercial features a modern city, a territory where progress, innovation and adventure await those who are brave enough to explore. Opening with a bold, orange crossover driving through a dark, mysterious metropolis, the camera changes perspectives and viewers realize the UX isn’t driving horizontally on the road. It’s driving vertically up the side of a skyscraper — revealing that the city around us is the new frontier, and the UX is the crossover crafted to conquer it. A second, complimentary TV spot, “A Different Frontier,” shows how the UX wasn’t just made for the city — it was made from the city. As the UX makes its way through city streets, the spot highlights how the architecture of urban environments uniquely shaped and inspired the design, technology and engineering of Lexus’ newest luxury utility vehicle.

Multicultural spots were also created for Black, Hispanic and LGBTQ audiences, all directed by renowned film and music video director Joseph Kahn. “The New Renaissance” will air on TV One and BET, with targeted Prime programming. “Mission: Possible” will run across top national Hispanic networks such as Univision, CNN en Español, Telemundo, Univision Deportes and Discovery en Español. The LGBTQ digital video, “One of a Kind,” will have presence on sites like OUT, Advocate, Passport, Revry, Gay Ad Network and Edge Media. Traditional and non-traditional media formats such as in-language digital, social, paid search and Connected TV will target Chinese, Korean and Asian Indian audiences, showcasing adaptations and translations of the general market creative.

The general market TV spots will air during prime time, cable, late night and sports programming, and during cultural milestones such as The Academy Awards and NFL Playoffs. Full-page color print ads will run in top-tier lifestyle, travel, wellness and auto publications, such as GQ, Food & Wine, AFAR, Real Simple, Car and Driver, and more. The UX will have strong digital presence through online videos and banners across all major social media platforms and popular sites like VICE, Bustle and Vox Media. Lexus will target on-the-go consumers with sponsored audio content on Spotify playlists and integrations within key NPR podcasts. Out-of-home placements will reach audiences in unexpected spaces such as movie theatres, airports, elevators and fitness centers in key markets.

To extend the reach of the campaign, Lexus is partnering with key media entities to produce custom content focused around the first-ever UX. Through a collaboration with Givewith and Beautify Earth, three local artists will help revamp an urban community with the development of engaging art murals around Los Angeles this January. Over the next six weeks, Bustle will release video content featuring seven women pioneers transforming their industries and cities — including Lexus UX Chief Engineer Chika Kako. A partnership with Vox Media’s “Explainer” series this January will examine the ever-changing nature of city streets through product-focused videos. Lexus and VICE will produce a documentary photo series, featuring people that have taken ideas originally conceived for the great outdoors and adapted them to work in the urban landscape, inherently drawing a connection to the UX. Additional content partnerships with National Geographic and Discovery Network will launch later this month.

The UX is on sale in dealerships now. Consumers have a choice between the UX 200 and hybrid UX 250h with all-wheel drive, both available in F SPORT. For more information on the first-ever UX, click here.

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

HSN Holiday 2017

Perfect HSN gifts for the Holidays