CLMBR is a vertical exercise machine that works on both the upper and lower body, “…the best kind of primal movements that a person can do,” according to founder Avrum Elmakis, who was on hand to host the event.
CLMBR Fitness celebrated its elaborate grand opening in West Hollywood on Thursday. Chanel West Coast dazzled the crowd on the red carpet with her curvaceous baby body. She wasn’t the only head-turner at this immersive activation. Other notable guests were invited: Luke Rockhold, Dom Fenison, Carter Jenkins, Maximilian Acevedo, Brandon Graves, artist James Goldcrown, Bunnie Barbie, CJ Hammond, Hari Tahov, Jules Liesl, B. Thompson, Nick Pfeifer, Shaka Smith, Nicole Steen, Skinner Jones, Lucas Dell, and Logan Noh.
While Team CLMBR demonstrated cutting-edge technology and equipment, many guests indulged in generous servings of libations and vegan bite-sized Mexican tapas, provided by Sugar Taco. A variety of adult beverages were served: Lobos 1707 Tequila, Nue Vodka, and Henderson Whiskey. Caliwater cactus and PATH water were among the non-alcoholic beverages available.
This workout is a low-impact, total-body routine designed by some of the most prominent members of the entertainment industry. And, obviously, it was fabricated for the affluent, high-powered executives who have little time for anything less than results: Jay Z, LeBron James, Pitbull, Ryan Seacrest, Oliver Trevena, and Novak Djokovic.
This cutting-edge facility, located directly above the once-disheveled Ramada Hotel in Santa Monica, will provide group and one-on-one instruction to the health-conscious consumer. With memberships priced just under $3,000, it’s already in direct competition with rival fitness clubs like SoulCycle and Equinox.
Post-pandemic, those clubhouses have been plagued by poor management, daunting customer service, and dwindling amenities, leaving the market wide open for new entrants.
Article: Vaughn Lowery
Photo: Jesse Richmond