Posts tagged with "viewers"

Ariana Grande illustration by Heather Skovlund for 360 Magazine

Ariana Grande × The Voice

Multi-platinum global recording artist, Grammy Award winner, and talented actress Ariana Grande will join the upcoming Fall 2021 cycle of NBC’s “The Voice” as a coach.

Grande, a powerhouse vocalist whose international fan base of “Arianators” has enabled her to rapidly become one of the biggest pop superstars of our generation, will be joined by returning iconic coaches Kelly Clarkson, John Legend, and Blake Shelton, along with host Carson Daly, on the four-time Emmy Award-winning musical competition series.

With her most recent album, “Positions,” recently breaking the record for most songs to debut at #1 on the Billboard Hot 100 and cementing her as Spotify’s most-streamed female artist of the past decade, Grande, a self-proclaimed fan of “The Voice,” claims a red chair at a pivotal point in her career.

“As an undeniable force in pop music, Ariana’s inimitable success in the music industry is extraordinary,” said Jenny Groom, Executive Vice President of Unscripted Content for NBCUniversal Television and Streaming. “We were thrilled to learn that she is a true fan of ‘The Voice’ and know that this enthusiasm will add to her impact as a dynamic coach. Ariana is a visionary with over a decade of experience in the music industry. Her unmatched vocal skills, creativity, and unique expertise on all facets of the industry will make her an invaluable coach to the next generation of artists.”

Said Grande, “I’m so honored and excited to join ‘The Voice’ family! I have been a huge fan of the show for such a long time. I can’t wait to go head-to-head with the incredible coaches, get to know these new artists, and help to take their craft to the next level.”

A Grammy-winning, multi-platinum recording artist and international superstar, Ariana Grande was the first artist to hold the top three Billboard Hot 100 spots since the Beatles in 1964 with “7 Rings,” “Break Up with Your Girlfriend, I’m Bored,” and “Thank U, Next.” In 2020, she became the first and only artist to have five singles debuts at #1 in the chart’s history. At age 27, she has delivered five platinum-selling albums and surpassed 35 billion streams – she’s Spotify’s most-streamed female artist of the past decade – while rapidly becoming one of the biggest pop stars of our generation with her powerhouse vocals and unmatched presence both on stage and with her fans. She recently won a Grammy for Best Pop Duo/Group Performance for “Rain on Me” with Lady Gaga.

The Battle Rounds for Season 20 of “The Voice,” with current coaches Kelly Clarkson, Nick Jonas, John Legend, and Blake Shelton, continue Monday, April 5 and April 12 at 8 p.m. ET/PT on NBC.

For the 2020-21 season-to-date, “The Voice” is the #1 alternative series among total viewers. The show has ranked among the top 5 most-watched alternative series for each of its 11 broadcast seasons on the air.

Season 20 marks the 10-year anniversary of “The Voice.”

“The Voice” is a presentation of MGM Television, Warner Bros. Unscripted Television in association with Warner Horizon, and ITV Studios The Voice USA, Inc. The series was created by John de Mol, who serves as an executive producer along with Mark Burnett, Audrey Morrissey, Amanda Zucker, Kyra Thompson, and Adam H. Sher.

AMAZON’S THE GRAND TOUR

Has a show or movie ever energized you to seek adventure beyond the screen? The Grand Tour, a Prime Original that follows three intrepid former car journalists on their high speed escapades around the world, has attracted fans ready to hit the road for their own adrenaline fueled adventures. Amazon uncovered a few fun facts about Prime members who have streamed The Grand Tour, and we’re spreading the word on where to get inspiration for your next trip to the great outdoors. These trends were obtained by comparing the purchase behavior of a sample of 100K Grand Tour viewers on Amazon to that of 100K Non-Grand Tour viewers.

Amazon learned Grand Tour viewers are more likely to seek extreme outdoor hobbies and live in areas known for adventure in the great outdoors than those Prime members who haven’t streamed the show yet. In 2017, Grand Tour viewers spent 24% more in Amazon’s Sports & Outdoor store than an average non-Grand Tour viewer. And these Grand Tour viewers are not just novices of the outdoors; they purchased more brands for top outdoor athletes and serious outdoor enthusiasts including GoPro, Black Diamond, Osprey, Patagonia and Thule than did non-Grand Tour viewers. The largest percentage differences in spend on outdoor equipment between Grand Tour viewers and non-Grand Tour viewers were on cycling gear (53%), rock climbing gear (45%) and skiing and snowboarding gear (44%).

It is no surprise Grand Tour viewers in the US are living in places that are known as gateways to adventure. Washington – home of Mt. Rainier, Olympic National Park and neighbor to the Pacific Ocean, andColorado – land of the Rocky Mountains and Mesa Verde National Park, had the highest number of Grand Tour season two viewers per capita in the US. These states have an abundance of activities for those seeking an outdoor and adventurous lifestyle.

Grand Tour viewers are more likely to drive cars that are compact and adventure-ready and steer clear of the family cars. When purchasing automobile parts in Amazon’s Automotive store, customers can add information about their current car to the Amazon Garage for shopping parts and accessories designed specifically for that vehicle. The Subaru Impreza was the top car model that was more likely to be added to a Grand Tour viewer’s garage than a Non-Grand Tour viewer’s in 2017.

If you have been looking for motivation to dust off your bike, climb a new route, wax your skis or take the family camping, check out The Grand Tour for some adventure inspiration and see you in the great outdoors!