Posts tagged with "gopro"

AMAZON’S THE GRAND TOUR

Has a show or movie ever energized you to seek adventure beyond the screen? The Grand Tour, a Prime Original that follows three intrepid former car journalists on their high speed escapades around the world, has attracted fans ready to hit the road for their own adrenaline fueled adventures. Amazon uncovered a few fun facts about Prime members who have streamed The Grand Tour, and we’re spreading the word on where to get inspiration for your next trip to the great outdoors. These trends were obtained by comparing the purchase behavior of a sample of 100K Grand Tour viewers on Amazon to that of 100K Non-Grand Tour viewers.

Amazon learned Grand Tour viewers are more likely to seek extreme outdoor hobbies and live in areas known for adventure in the great outdoors than those Prime members who haven’t streamed the show yet. In 2017, Grand Tour viewers spent 24% more in Amazon’s Sports & Outdoor store than an average non-Grand Tour viewer. And these Grand Tour viewers are not just novices of the outdoors; they purchased more brands for top outdoor athletes and serious outdoor enthusiasts including GoPro, Black Diamond, Osprey, Patagonia and Thule than did non-Grand Tour viewers. The largest percentage differences in spend on outdoor equipment between Grand Tour viewers and non-Grand Tour viewers were on cycling gear (53%), rock climbing gear (45%) and skiing and snowboarding gear (44%).

It is no surprise Grand Tour viewers in the US are living in places that are known as gateways to adventure. Washington – home of Mt. Rainier, Olympic National Park and neighbor to the Pacific Ocean, andColorado – land of the Rocky Mountains and Mesa Verde National Park, had the highest number of Grand Tour season two viewers per capita in the US. These states have an abundance of activities for those seeking an outdoor and adventurous lifestyle.

Grand Tour viewers are more likely to drive cars that are compact and adventure-ready and steer clear of the family cars. When purchasing automobile parts in Amazon’s Automotive store, customers can add information about their current car to the Amazon Garage for shopping parts and accessories designed specifically for that vehicle. The Subaru Impreza was the top car model that was more likely to be added to a Grand Tour viewer’s garage than a Non-Grand Tour viewer’s in 2017.

If you have been looking for motivation to dust off your bike, climb a new route, wax your skis or take the family camping, check out The Grand Tour for some adventure inspiration and see you in the great outdoors!

Photography, 360 MAGAZINE, Allison Christensen, illustrations

The World’s Smallest Waterproof Stabilizer now available

Noir Matter Introduces QUARK – The World’s Smallest Waterproof Stabilizer for

GoPros & Other Action Cameras

Single Axis Stabilizer Makes Sure the Captured Action is Always Perfectly Level;

Indiegogo Campaign Now Live to Fund Product’s Final Development

Noir Matter today introduced QUARK, the world’s smallest waterproof stabilizer for GoPros and other action cameras. Perfect for video makers and action sports enthusiasts, QUARK is the ultimate tool for capturing fully stable videos because of its horizontal (“roll”) stabilization which keeps the horizon “straight,” ensuring the captured action is always level. An Indiegogo campaign (http://igg.me/at/quark) which has a funding goal of $100,000 USD, features limited Super Early Bird specials of $145 USD (27% off retail) and several other rewards for early backers.

QUARK, a one-axis waterproof stabilizer (can be set for “Roll,” “Pitch” and “Yaw” axes) for GoPro and other action cameras, stabilizes the attached camera on the selected axis by gathering motion information from different embedded sensors linked to the camera. By analyzing the gathered information, QUARK drives its powerful, custom motor to ensure users can record fully stable and level videos.

QUARK is THE first waterproof (up to 1m/3ft) stabilizer for GoPros and other action cameras, so users can use it during any water activity (i.e.: kitesurfing, surfing, kayaking, etc.) Because of its size (76x67x31 mm / 3×2,6×1,2 in), QUARK becomes an extension of the user’s camera – so users can keep it attached to their camera at all times. QUARK is small and lightweight (240g / 0.53Pound / 8.5 Oz) and can be mounted on any mount, pole, helmet, ski, surfboard, etc.

“After using a variety of different 3-axis stabilizers, we realized that they were not practical and truly adapted for action cameras,” said Lancelot Gelas, founder, Noir Matter. “Most of them are too big, bulky, complex and heavy. By miniaturizing the technology, we have been able to create a product that you can use everywhere.”

Additional QUARK Specs:

• STABILIZATION: Electric with a Brushless DC Motor
• SENSORS: 3-axis gyroscope (“Roll,” “Pitch” and “Yaw” axes), accelerometer
• ONE SWITCH: Press the On/Off switch for easy activation or shut down
• BATTERY: Lithium Polymer, life of 3h (Recharge in 2h)

About Noir Matter

Noir Matter is an innovative startup located in Los Angeles, CA changing the way non-professional and professional filmmakers create great quality content. It’s flagship product, Quark, is the world’s smallest waterproof stabilizer for GoPros, mobile phones and other personal cameras. The company’s mission is to help content creators and filmmaking enthusiasts alike create videos that are of the best quality and not today’s typical shaky, low quality production. For more information, visit www.noirmatter.com, Facebook, YouTube, Instagram or Vimeo.