Posts tagged with "the grand tour"

AMAZON’S THE GRAND TOUR

Has a show or movie ever energized you to seek adventure beyond the screen? The Grand Tour, a Prime Original that follows three intrepid former car journalists on their high speed escapades around the world, has attracted fans ready to hit the road for their own adrenaline fueled adventures. Amazon uncovered a few fun facts about Prime members who have streamed The Grand Tour, and we’re spreading the word on where to get inspiration for your next trip to the great outdoors. These trends were obtained by comparing the purchase behavior of a sample of 100K Grand Tour viewers on Amazon to that of 100K Non-Grand Tour viewers.

Amazon learned Grand Tour viewers are more likely to seek extreme outdoor hobbies and live in areas known for adventure in the great outdoors than those Prime members who haven’t streamed the show yet. In 2017, Grand Tour viewers spent 24% more in Amazon’s Sports & Outdoor store than an average non-Grand Tour viewer. And these Grand Tour viewers are not just novices of the outdoors; they purchased more brands for top outdoor athletes and serious outdoor enthusiasts including GoPro, Black Diamond, Osprey, Patagonia and Thule than did non-Grand Tour viewers. The largest percentage differences in spend on outdoor equipment between Grand Tour viewers and non-Grand Tour viewers were on cycling gear (53%), rock climbing gear (45%) and skiing and snowboarding gear (44%).

It is no surprise Grand Tour viewers in the US are living in places that are known as gateways to adventure. Washington – home of Mt. Rainier, Olympic National Park and neighbor to the Pacific Ocean, andColorado – land of the Rocky Mountains and Mesa Verde National Park, had the highest number of Grand Tour season two viewers per capita in the US. These states have an abundance of activities for those seeking an outdoor and adventurous lifestyle.

Grand Tour viewers are more likely to drive cars that are compact and adventure-ready and steer clear of the family cars. When purchasing automobile parts in Amazon’s Automotive store, customers can add information about their current car to the Amazon Garage for shopping parts and accessories designed specifically for that vehicle. The Subaru Impreza was the top car model that was more likely to be added to a Grand Tour viewer’s garage than a Non-Grand Tour viewer’s in 2017.

If you have been looking for motivation to dust off your bike, climb a new route, wax your skis or take the family camping, check out The Grand Tour for some adventure inspiration and see you in the great outdoors!

The Grand Tour – Celebrity Guests

Celebrity guests are back for season two of The Grand Tour and this time they don’t die! Each week, two celebrities who are connected in some unusual way are pitted against each other to see who is fastest around the new track in all new “Celebrity Face Off”. Some of the star guests this series include, Luke Evans, Kiefer Sutherland, Hugh Bonneville, Kevin Pietersen, Dominic Cooper, Dynamo, Rory Mcllroy, Michael Ball, Alfie Boe and more… In the first instalment of Celebrity Face Off airing on 8th December, The Grand Tour answers the question on everyone’s lips; which former talent show judge is the fastest? David ‘The Hoff’ Hasselhoff from America’s Got Talent goes up against Ricky Wilson from The Voice UK.

Speaking about the lap, The Hoff said: “I’m basically an actor, I’m not really a good driver but I just look good doing it” and Ricky Wilson commented: “I’m fiercely competitive and whilst I don’t know the results yet, it’s ok if Hasselhoff beats me because he’s my hero! I really enjoyed it and I hope it looks as good on TV as it felt being in the car”