Posts tagged with "RAIN"

John Legend illustration by Kaelen Felix for Sperry inside 360 MAGAZINE

The Legend Edit

By Althea Champion × Armon Hayes

“Giving the perfect gift is about finding something amazing and the element of surprise” — John Legend

Tonight, John Legend will perform at Sperry’s exclusive holiday concert for the press, influencers, and Sperry partners worldwide on Zoom.

“John Legend, multi-platinum artist and Sperry’s 2020 Global Brand Ambassador, shares his holiday footwear favorites for him, her, and the littles,” reads the collection’s website. From a refined, rainy day must-have to a cool classic weekend boot, winter weather doesn’t have to mean sacrificing style.

Take a look at The Legend Edit to see what he’s sporting – and gifting – this season. The concert will announce the launch of the new Sperry Legend Holiday Edit—a curation of Legend’s favorite Sperry shoes for the entire family.

Legend curated his favorite Sperry boat shoes, boots, and sneakers, and they will feature in the collection that is launching Nov. 4. It will be exclusively available on Sperry.com. The Sperry Legend Holiday Edit shoes are iconic and reflect Legend’s personal style—impeccably classic, with a hint of an edge.

“Simple, stylish, and suede… a great weekend boot,” says Legend about the new Men’s Bahama Storm Boot.

The collection is full of modern classics that promise warmth and style, a safe bank, and great gift opportunities for men, women, and children, assured to satisfy everyone on your list.

John Legend and Sperry

John Legend
American singer, songwriter, record producer, actor, film producer, theatre director, and philanthropist, Legend has had much success. He has made six albums, the most recent of which, Bigger Love, was released this year and features Jhene Aiko, Koffee, Rapsody, and Gary Clark Jr.

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Sperry
“Sperry is the story of an iconic American brand. Fashion and sustainability has been rooted within the brand since 1934, when Paul Sperry fell off the deck of his sailboat,” our Armon Hayes wrote of the brand. “He set out to design a non-slip boat shoe, which led to the birth of an array of styles that would accommodate lifestyles and seasons to come. For men, women, and children, he inspired everyone to find common ground.”

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R&B SENSATION, SINGER/ SONGWRITER PALOMA FORD PREMIERES X TAPES

Paloma Ford – X Tapes

The wait has come to an end— today Billboard-charting, acclaimed singer/songwriter Paloma Ford releases her eagerly anticipated EP X Tapes. The 7-track project that compromises the unanimously applauded singles “Rain,” “Chrome In My Feelings” Live, and “Nights I Cry” along with the official lead single for the project “All For Nothing” featuring Rick Ross, and more, is available on all streaming services HERE.

Paloma’s latest body of work marks the culmination of a three-year journey that started in creation shortly after the release of her debut project “Nearly Civilized.” Featured on Apple Music’s ‘New in R&B’ playlist, Spotify’s ‘New Music Friday’ playlist, ‘The Newness’ playlist and more todayX Tapes takes fans on a reflection-filled ride as Paloma speaks to her resilience amid trials, tribulations, and triumphs — ultimately making her stronger than ever as she unveils her second project as an independent artist.

On the release of her new EP X Tapes, Paloma says “In this business where it feels like so much has little to do with art, it’s not an easy task to remain true to yourself and I’m genuinely happy that I was able to create this project that focused on what matters most to me—the art of music. I’m thankful to all the fans that have been riding with me since day one and all the new fans that’ll discover X Tapes and find their story in mine. I’m fulfilled with knowing that at least one person found healing in my music; the same healing I received making this project. Thank you all for listening and keeping X Tapes on repeat“.

Earlier this year Paloma previewed the layers of emotions that would go into the making of X Tapes with “Rain.” Premiering on Complex earlier this year, “Rain” introduces and leads listeners to the heart of X Tapes. “Before you can address the loss of love, you have to start at how you got to that point, the beginning,” Paloma says. “Chrome” ‘In My Feelings Live,’ described as an “intimate, sultry song showcasing  sweet vocals” by ThisisRnB, was also released earlier this year and is accompanied with a special live recording experience Paloma was adamant with sharing to the world—showing a glimpse of her vulnerability that listeners will hear more of on this project. “Nights I Cry” rounds out the already released tracks from X Tapes and serves as an R&B, heartbreak ballad that finds Paloma at a moment of disappointment over a love that can be considered a loss. Praised by LA Weekly and more, the emotive track showcases one of the many moments of realizations, Paloma has personally experienced, that makes up the DNA of X Tapes.

LISTEN TO X TAPES HERE

X Tapes
Tracklist: 
1.  Rain
2. Nights I Cry
3. Space
4. Heartbreak On The Westside
5. All For Nothing (feat. Rick Ross)
6. Only One
7. Chrome ‘In My Feelings’ Live

ABOUT PALOMA FORD
Born in Los Angeles, Paloma Ford—singer, songwriter, designer and mother exemplifies the feminine ideal from multiple angles. On the microphone, her sultry and soulful delivery consistently captivates listeners, while her relatable stories of love, passion and heartbreak keep us coming back for more. It should be no surprise Paloma cites her primary influences as Aaliyah, Sade and Janet Jackson, as she also bends R&B to fit and express her individual style.

Off the mic, Paloma describes herself as simply, “A mother and a girl from Los Angeles who has been through a lot of relatable experiences.” “I’m very optimistic, I try to see the good in others. I love being able to help and heal people. I’m a private person, so I don’t show everything on my social media. In my music, you can recognize moments of sensuality and strength. It’s all part of being a woman. That’s the message. It’s important for me to talk about other situations I’ve been in that other women can relate to.”

In 2006, she serendipitously met Macy Gray before a House of Blues gig. As it turned out, a background singer fell ill, so Macy asked Paloma to step in. Numerous live performances followed as Paloma also contributed vocals to three tracks from the star’s 2007 release Big—joining an esteemed cast of collaborators such as Justin Timberlake and will.i.am. As she built a following on YouTube via independent tracks “Dollars,” “Ménage à Trois,” and “Hit of You,” Meek Mill enlisted her for his 2014 single “I Don’t Know,” which rose fast on the Billboard R&B/Hip-Hop and Rap Charts. During 2017, she unveiled her Nearly Civilized EP powered by a series of standout singles: “W.E.T.” [2.4 million Spotify streams], “Hit Of You” [1.6 million Spotify streams], and “Jada” [1.6 Million Spotify streams]. She appeared alongside Fabolous and Davo on “Connection” from Tory Lanez’s chart-topping Memories Don’t Die in 2018. At the same time, she carefully assembled what would become her 2020 independent EP, X Tapes.

Paloma Ford X Tapes

Paloma Ford – X Tapes

Today the California Chanteuse, R&B sensation, singer/songwriter Paloma Ford announces August 7th as the official release date for her highly anticipated, new body-of-work X Tapes. The rapturous announcement is backed with the unveiling of the project’s official cover art, creatively directed by Paloma, as she channels nostalgic sentiments tied to the direction of the overall project.

More on this theme for X Tapes, Paloma says: “Being an R&B artist in today’s climate you feel the pressure to switch up your sound to make it fit the market. But X Tapes was all about staying true to myself. I try to keep it as raw as possible. You’re going to feel those familiar R&B influences that inspire me, as well as fresh sounds and tempos that are Paloma Ford”.

X Tapes is heralded by the heartfelt R&B ballad “Nights I Cry,” and the accompanying official visual, praised by LA Weekly, ThisisRnB, HNHH, and more, capturing a smooth, laid-back California vibe to match the single’s sultry sound. Her track “Rain,” which premiered on Complex, and led as the introduction track for X Tapes, as well as the emotive live acoustic performance experience for “’Chome’ In My Feelings Version” will also feature on the project. X Tapes serves as follow up to Paloma’s 2016 Nearly Civilized EP, supported by an array of standout singles: “W.E.T.” [2.4 million Spotify streams], “Hit Of You” [1.6 million Spotify streams], and “Jada” [1.6 Million Spotify streams].

WATCH ‘NIGHTS I CRY’ OFFICIAL VIDEO HERE

WATCH ‘RAIN’ OFFICIAL VIDEO HERE

WATCH ‘CHROME’ ‘IN MY FEELINGS LIVE’ OFFICIAL VIDEO HERE

About Paloma Ford

Born in Los Angeles, Paloma Ford—singer, songwriter, designer, and mother exemplifies the feminine ideal from multiple angles. On the microphone, her sultry and soulful delivery consistently captivates listeners, while her relatable stories of love, passion, and heartbreak keep us coming back for more. It should be no surprise Paloma cites her primary influences as Aaliyah, Sade, and Janet Jackson, as she also bends R&B to fit and express her individual style.

Off the mic, Paloma describes herself as simply, “A mother and a girl from Los Angeles who has been through a lot of relatable experiences.” “I’m very optimistic, I try to see the good in others. I love being able to help and heal people. I’m a private person, so I don’t show everything on my social media. In my music, you can recognize moments of sensuality and strength. It’s all part of being a woman. That’s the message. It’s important for me to talk about other situations I’ve been in that other women can relate to.”

In 2006, she serendipitously met Macy Gray before a House of Blues gig. As it turned out, a background singer fell ill, so Macy asked Paloma to step in. Numerous live performances followed as Paloma also contributed vocals to three tracks from the star’s 2007 release Big—joining an esteemed cast of collaborators such as Justin Timberlake and will.i.am. As she built a following on YouTube via independent tracks “Dollars,” “Ménage à Trois,” and “Hit of You,” Meek Mill enlisted her for his 2014 single “I Don’t Know,” which rose fast on the Billboard R&B/Hip-Hop and Rap Charts. During 2017, she unveiled her Nearly Civilized EP powered by a series of standout singles: “W.E.T.” [2.4 million Spotify streams], “Hit Of You” [1.6 million Spotify streams], and “Jada” [1.6 Million Spotify streams]. She appeared alongside Fabolous and Davo on “Connection” from Tory Lanez’s chart-topping Memories Don’t Die in 2018. At the same time, she carefully assembled what would become her 2020 independent EP, X Tapes.

LISTEN TO PALOMA FORD YOUTUBE | SPOTIFY | APPLE MUSIC | TIDAL | SOUNDCLOUD

CONNECT WITH PALOMA FORD: INSTAGRAM | TWITTER

AI and Humans: Super Bowl Ads Explore Relationship

Voice Tech Zeitgeist: SuperBowl Ads Reveal Our Complex, Ever Evolving Relationship with AI

By Eric Turkington, RAIN

SuperBowl spots reveal barometers of what the world’s biggest brands think the American public wants to hear. And in 2020, perhaps more starkly than ever, SuperBowl ads telegraphed the complicated relationship we humans have with our AI counterparts.

SuperBowl advertisers often converge around common themes each year based on the prevailing sentiment from embracing nostalgia to championing social purpose to retaining our humanity amidst technological revolution. Striking about the several commercials that featured voice AI in 2020 was how different they were, with each revealing a distinct belief, fear or hope that we harbor about this technology as it becomes an ever more central in our lives.

Here’s a breakdown of wildly different takes I saw about the role of voice assistants at the dawn of a decade.

Amazon goes for humor to reinforce modern AI dependence. Amazon’s Alexa ad tapped
celebrity star power to explore a hypothetical: Real life couple Ellen and Portia wonder what life was like before Alexa. Clearly no expense was spared to imagine humorous takes on this question across a range of faux historical settings, from court jesters to bottle blowing musicians. The ad reinforces the notion of servility:

Alexa is the agent serving the human master while also overtly calling attention to the humanness of the voice assistants’ name (every vignette includes a person with a name that begins with A-L. This ad touches on two controversial questions in voice AI: First, should we be teaching our children to treat voice assistants as fundamentally less than human, worthy of subjugation of our every request? Secondly, was it fair to people named Alexa to have their names be co-opted by Amazon for a voice assistant positioned broadly in popular culture as a servant? Lauren Johnson, founder of Alexa, who is a human, certainly would have a thing or two to say here.

Google tugs at heartstrings by showing an emotional side of voice AI. Considered by many to be among the best of this year’s crop, Google’s “Loretta” tapped into the emotionally raw and relatable circumstance of dealing with a loved one’s death. A man uses Google Assistant–the name is never mentioned in the creative–to remember advice his wife gave him and to pull up memories of their time together. In contrast to Alexa’s portrayal, Google Assistant is playing the role of supportive companion and memorialist. This isn’t the subjugation of AI for menial tasks, but for an elevated purpose that augments the relationship we have with one another, whether living or dead.

Snickers raises that ole eavesdropping concern. Snickers used a generic voice assistant as one of many antagonists in a broader tableau of internet-gone-wrong. An older man sings “the surveillance state’s got a brand new trick,” to which a female voice assistant inside a speaker remarks, coldly, “I am not spying.” The moment was fleeting, but it’s nonetheless telling that the notion of spying smart speakers is a part of the dystopian tech narrative as selfie culture, sexting, and adult scooters.

Coca-Cola makes voice a tactical channel. Coca-Cola’s spot touting its new energy drink did not directly make reference to voice assistants, but Alexa has been among the biggest part of the launch campaign for the same product. Before the ad ran on SuperBowl day, Coke launched a large-scale sampling campaign and leveraged Alexa as a channel for consumers. Using the command “Alexa, order Coke Energy”, consumers would get a free sample of the new product, all which reportedly sold out before the game. While the ad creative was devoid of calls-to-action on Alexa, Coke made savvy use of voice as a sampling strategy to build buzz for the product before its big SB debut. Perhaps if they had a few (million) more samples on hand, they would have included an Alexa call-to-action at the end of the spot

Voice AI has become —and will be even more so — an indelible part of our culture. As voice is able to do more, the references to voice may well become less thematic and topical and even more practical and functional. Indeed, the promoted utterance might be the most prominent hashtag in 2021

Eric Turkington is the VP of strategic partnerships at RAIN, a firm specializing in voice strategy, design and development.