Posts tagged with "retail industry"

Armon Hayes image via Armon Hayes for use by 360 Magazine

Armon

Armon Hayes is an editor for 360 Magazine and the creative director for Ace of Haze Style of Ace (AOHSOA). Armon’s innovative eye for detail allows him to create long lasting partnerships with clientele as he helps them develop their personal brands. His design brand offers styling, design services, brand management, and lifestyle products. AOHSOA’s brand motto, “It’s not who you wear, how” encompasses the thoughtfulness with which Armon addresses each individual client to best emphasize their strengths and build their brands. This personalized approach to brand management and styling allows for AOHSOA to stand out in the field of design.

Armon describes his career aspirations regarding AOHSOA: “I’ve always dreamed of being an entrepreneur in the retail/fashion industry. In addition to feeding my own design sweet tooth, I enjoy developing design ideas and working with others to help them fulfill their own creative dreams. I have married these passions with the creation of Ace of Haze Style of Ace (AOHSOA) in 2017. My brand offers not only a street-luxe clothing line, but also styling and design services, home and children’s decor options, and brand management–all with the goal of motivating and empowering other creatives to look, feel, and produce their best. Our goal is to express creativity through fashion, art, and lifestyle, encompassing all creative endeavors. The focus at AOHSOA is elevating our lifestyle and transitioning our mindset. We live on the cutting-edge and believe that the key to brand success is being a part of–and influencers within–movements of change. Our motto is “It’s not who you wear, how.” This approach means that personal style should transcend past fashion trends to reflect your personality and your brand: you. Whether you’re getting back into the workforce or celebrating a milestone, when you look good, you feel good, and the world around you recognizes such. With this in mind, anyone and everyone can benefit from my brand. My clients include individuals, retail clothing brands, non-profit organizations, an independent recording artist, beauty brands and a pop culture and design magazine. Through our products, events and services, each client’s brand has been elevated. In turn, clients have been empowered to dream, create and develop their potential as they share their gifts with the world.”

Armon originally worked his way up in the retail industry, and now has created his own brand. He explains his journey to reaching his current achievements: “To me, success is measured as any opportunity from which I’ve had to learn and grow. In 2015/2016, before creating AOHSOA, I had the opportunity to participate in a spring product review when employed by True Religion as a store director. This experience sparked ideas in me for my future and gave me a raw understanding of the inner workings of a successful brand. My creativity and marketing sense was ignited in a way that I still look back on with gratitude. This experience led me to working as the assistant stylist for Toure Designs’ fashion show in 2018. At the fashion show, I had an idea that I felt would elevate a look just moments before the model was to walk the runway: having the model walk while shirtless. Fortunately, it was a very well received style suggestion. In that moment, I learned to trust my instincts, which has helped, and will continue to help, my endeavors with AOHSOA.

“More recently, I worked on several projects with independent recording artist, LaJune. As her personal stylist and creative director for three years, this is truly a passion project. During the pandemic, we collaborated on two live performances and two music videos. Additionally, we worked on an editorial shoot featuring Land Rover’s Defender to be featured in 360 Magazine. More recently, I hosted my second pop-up shop activation, The Bodega. The relaxed shopping event featured AOHSOA trunk options, and introduced a new assortment of blouses & dresses called “Onesie”. The one-size-fit-most offerings were a success, selling out of samples and having many orders placed. 2020 highlighted my need to develop a multifunctional living space, which has been an integral piece to my growth and development as a business owner. With the help of talented friends, family and supporters, we developed a space for myself and other creatives to come to develop their art and conduct business, with a twist. This living space has proved successful for both LaJune, AOHSOA, and my partners, as they may continue working, producing and creating safely during the uncertainty. The space, #360TRAP, has led to invaluable collaborations and partnerships.”

“While the pandemic has weighed heavy on small business owners, Armon found a way to take advantage of his downtime. He continues explaining how 2020 affected his career path and personal vision: “The pandemic has helped me realize the need for businesses and artists to pivot and evolve in order to overcome challenges. It became important to use the down time of lockdown wisely so that I wouldn’t lose the momentum I’ve generated, nor plateau creatively. I found myself unemployed and unable to operate AOHSOA in the traditional way. However, I felt even more committed to making AOHSOA successful and on the front lines of a movement of change. With the time the pandemic afforded me to commit myself to this passion full-time, I developed my administrative and brand management skill set in preparation for a resurgence. Additionally, the social justice movement gave people like myself an opportunity to reflect on the times and ways in which we can impact the world and its ecosystem. AOHSOA is committed to progress in diversity and inclusivity – it’s who we are. Expressing myself creatively supported me with a clearer perspective, and more importantly, an outlet for my process. I began sewing more, creating merchandise, and focusing on building my inventory and my social presence through blogging. I strategized around ensuring AOHSOA could survive and thrive in a pandemic, and set goals for the next six months. After creating a space, #360TRAP, in partnership with 360 Magazine, I developed concepts and ideas that mutually benefitted my business and my clients. I grew my client list and increased sales by $515 over this time last year. I honed in on social media engagement, adding a layer to my brand by sharing lifestyle aspects via my blog. On the blog, I discuss all things fashion, music and lifestyle, with elements of design. I am also working toward evolving this business into a bespoke brand with customized curations, as well as capsule fashion.

“As a precursor to World Blood Day and my birthday in June 2021, AOHSOA hosted a pop-up shop called the Bodega that featured several clients and sponsors. These collaborators included Respire by Design, The 6th Clothing Co., a local NYC tattoo artist,  Chinelos Tacos NYC food truck, CocoOil, and Zavor. The event was a direct response to realign and reconnect with my community post-isolation. I continued to develop concepts for LaJune, including a streetwear collection of merchandise for her third EP, Mind. The merchandise collection is titled #mindmerch, and has been made available to her fans and supporters of AOHSOA. Our partnership, live performances, and music videos led to a collaboration with Viacom and a video shot at Smash Studios. These challenging times have taught me to pivot (sometimes at a moment’s notice), adjust, and be consistent in executing my plans. Having a network of talented supporters and friends has allowed for delegation and shared responsibilities, and most importantly, resources. All of these efforts resulted in a 47% increase in site sessions over 2020, with 51% representing unique visitors retaining 38% of existing traffic. As we enter the fourth quarter of this year, at my digital shop we anticipate an increased in traffic shy of 26% of last year’s visitors. Despite the challenges of the pandemic, I committed myself to elevating my brand with proven success. I embrace future challenges with an open heart because I know they will only make me smarter and stronger.”

Armon continues to work to grow his innovative, fashionable design brand, Ace of Haze Style of Ace. Through conducting SWOT analyses and evaluating his business practices, Armon looks to the future with determination and his signature creative flair. He is committed to inclusivity and actively works to pay forward his successes. Armon looks to use the platform AOHSOA has granted him to continue to pursue his own dreams, and help others do the same. He looks to not only building his brand empire, but also giving back to his community through charitable endeavors and his design abilities. Through creating opportunities for and mentoring the next generation of future fashion entrepreneurs, Armon aims to aid other young creatives in finding their own personal brands.

In describing his brand’s business model, Armon remarks that ” I believe that newly formed corporations should add activations for their diverse team members to feel comfortable and accepted no matter their color, creed, belief, sexuality or religion, and I aim to have AOHSOA be a leader in this effort. I want to position my organization to reflect the “Ballroom” culture within the LGBTQ community, by fostering a movement in life & style and allowing creatives a safe space to hone their skills and talents while they build their network. I am also looking forward to becoming more active in charitable endeavors, specifically working with kids/teens to help them find their brand within.”

Follow AOHSOA on Instagram and check out their website.

Armon Hayes image via Armon Hayes for use by 360 Magazine

The Salon Project

The Salon Project by Joel Warren
Opens Innovative
New Beauty Salon at Saks Fifth Avenue Long Island

  • Debut location of innovative new retail and beauty salon concept at Saks Fifth Avenue Long Island.
  • Premium beauty creation and destination where artistry integrates technology, with leading technicians and unique products.

  • Bespoke beauty experiences in a unique setting, customized around the client, where specialized services are seamlessly connected to the vastly trusted experience of industry veteran Warren.


The Salon Project by Joel Warren is an updated original. A new concept in retail, beauty, and service. The combination of a curated assortment of hair care, skin care, nail care and makeup has never before been offered in such a highly customized way. We created our business model to help the consumer enjoy a bespoke experience, turning the client’s journey in a typical salon and beauty retailer into a thoroughly personalized, turnkey beauty service and shopping experience. Joel Warren, a veteran in the salon business, had a revelation that there is a far better way to primp and shop than what is offered by the current salon model. What was once thought of as an enjoyable day at the salon now truly is, along with expert guidance and incredibly curated retail, Warren has the solution.
The Salon Project offers an innovative approach to the client journey by eliminating the typical front desk for check-in. Instead, guests are greeted by iPad-equipped concierges who direct them to their designated station where the client remains and relaxes for the duration of their services.

Joel Warren said, “I noticed the way that many salons operate is not efficient or as client-focused as it could be. Our approach improves operations, and the client experience, by using our knowledge and technology to bring everything to the client. Saks Fifth Avenue has a focus on luxury, making it the perfect environment for the first location of The Salon Project.”

The first Salon Project location will open its doors in February 2018 at Saks Fifth Avenue Long Island. The plan is to have an additional ten locations opening at Saks Fifth Avenue stores throughout the United States over the next 24 months. Houston and Boca Raton are next on deck to open in 2018, with the second wave of locations in 2019. The highlight of 2019 will be the highly anticipated opening of The Salon Project at the Saks Fifth Avenue flagship store in New York City.

RPG designed the interiors under the leadership of CEO Bruce E. Teitelbaum in partnership with Joel Warren. Two beauty and retail veterans joined forces to create a compelling, unforgettable space that melds unexpected touches and contemporary twists with 20th-century retro and modern, casual glamour. The salon and spa environment have the technological edge to create excitement and ultimate client convenience. Augmented and virtual reality features drive engagement and allow for seamless check-out in your chair with no trip to the front desk. The Salon Project is truly a stand-out in its category; it is the store of the future.

Bruce E. Teitelbaum commented, “We are thrilled to bring our global, diversified design and build experience to The Salon Project, a pioneer in its category. Joel’s incredible talent and knowledge along with the prestige and allure of Saks and RPG’s creative and manufacturing expertise should prove to be a winning combination.”

To that end, each Beauty Expert from The Salon Project has the opportunity to engage in multi-services training, allowing them to play a key role in facilitating sales through trusted stylist-client relationships. While seated, clients can play with augmented reality technology to try on products available among The Salon Project’s inventory. They test lipsticks and other beauty items from a try-on bar cart, all while receiving recommendations from the Beauty Expert / Hairstylist who seamlessly completes product purchases directly from an iPad.

Sean Paul Campbell, General Manager of The Salon Project, said, “I am thrilled to be supporting Joel Warren, as well as the many talented team members at The Salon Project. This innovative and unique new approach to beauty represents a giant leap forward in service and technology, and means that our clients will be able to expect the most current trends and products every time they walk through our door.”

ABOUT THE SALON PROJECT BY JOEL WARREN

The Salon Project by Joel Warren is a unique beauty retail concept created by Joel Warren. Warren is a globally recognized colorist, product developer, TV personality and salon owner who is moving forward into his new venture with iconic retailer Saks Fifth Avenue. Warren has selected everything from the product labels to the lighting. Warren will be developing the staff to his liking, creating a new category, which will combine high-end services with prestige retail in a unique environment. Services include hair care, skin care, makeup and medical spa.

For more information or to book an appointment, please go to thesalonproject.com, Instagram, Snapchat, Facebook, and Twitter.

ABOUT SAKS FIFTH AVENUE

Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics, andgifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 22 states and Canada, five international licensed stores and saks.com, the company’s online store.

For more information, kindly visit saks.com, Instagram.com/saks, Facebook.com/saks, Snapchat.com/saks_official, and Twitter.com/saks.