Posts tagged with "player"

The Path to the Cap Starring D’Angelo Russell

New Era Cap Premieres “The Path to the Cap”

Starring NBA Superstar D’Angelo Russell

A film celebrating the New Era Cap NBA Authentics: Draft Series Collection

June 19, 2018, Buffalo, New York – On the week of the NBA Draft, New Era Cap Co. presents “The Path to the Cap”: a never-before-seen exploration of NBA superstar and 2015 NBA Draft second overall pick D’Angelo Russell’s journey from neighborhood baller to NBA professional athlete. Produced by the international sports and lifestyle brand, the film celebrates the moment Russell donned his new team’s hat – a symbol of success after a young lifetimes’ worth of perseverance and hard work. This year, 60 potential stars will make that same leap, and each draftee will mark their moment in a cap from New Era’s NBA Authentics: Draft Series Collection.

Many will watch as the athletes put on their hats, but few know what the true path to the cap entails – which is why New Era Cap Co. travels back to Russell’s roots in his hometown of Louisville, Kentucky tracing his NBA success story to its origin point. Candid interviews with his parents and two brothers give a behind-the-scenes look at what drove Russell, including a previously unseen sibling rivalry that spawned his competitive spirit.

“The feeling of getting drafted and putting on that team hat was something I dreamed about forever. I worked my entire life to put on that cap,” said Russell. “It is an incredible honor to have worked alongside New Era to tell the story of how I got to that moment, and I’m excited for every player in this year’s draft class to realize that same dream.”

“The Path to the Cap” celebrates New Era’s ongoing partnership with the league around the NBA Draft. In 2018, the brand introduces new editions of the emblematic lids; in addition to individual team logos and colorways, each hat in the collection features a series of unique design elements, featuring custom patches and pins that pay homage to the local city neighborhoods that host the NBA’s 30 teams.

“The NBA Authentics: Draft Series collection is New Era Cap’s most exciting NBA collection to date,” said Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to create visual representations of the excitement these young men will feel for their new homes and fan families. The cap marks the end of their first path and the beginning of the next: the opportunity to represent each of these cities come opening night.”

The film can be seen here https://www.youtube.com/watch?v=16Jr2hCjysQ&feature=youtu.be

ABOUT NEW ERA CAP:
New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.

CSR2 Racing x Lamborghini

Zynga (Nasdaq:ZNGA), a leading social game developer, today announced the launch of the new Lamborghini Huracán Performante Spyder and Lamborghini Urus models in CSR Racing 2 (CSR2), the most popular Racing game on mobile. As the Huracán Performante Spyder and Urus make their international auto show debuts at the 2018 Geneva International Motor Show, CSR2 players will be able to interact with both vehicles in-game, giving them unparalleled, behind-the-scenes access to the world’s newest supercars.

“We are proud to partner with Lamborghini to bring the performance and cutting-edge design of the Huracán Performante Spyder and Urus to mobile players around the world,” said Julian Widdows, Vice President of Games, CSR2. “Working closely with the Lamborghini design team enabled us to capture every detail of both vehicles in stunning realism, bringing them to life for car lovers who are unable to see the unveiling in-person during the Geneva Motor Show. We are excited to take the experience a step further by giving our players the chance to take the Huracán Performante Spyder and Urus off the mobile screen and into their real-world driveway through a seamless integration with CSR2’s AR mode.”

Beginning today, CSR2 players will be able to experience the Huracán Performante Spyder and Urus in both in-game racing and real-world AR environments.Specifically:

  • The Lamborghini Huracán Performante Spyder, which debuted for the first time ever at the 2018 Geneva Auto Show, will feature a special golden cup March 9 – 12 in-game. Players will be able to collect one of 17 different configurations, including the Geneva unveiled vehicle, and take part in a special event ladder to earn rewards and upgrades.
  • The Lamborghini Urus, having made its North American debut in Detroit in January, will be the crew championship prize, with the top 10 crews getting to own the Geneva configuration of the vehicle. Lamborghini Urus season players that participate in a crew and achieve 20 million respect points will be guaranteed another Geneva configuration of the vehicle. The luxury SUV touts a cutting-edge, distinct and streamlined design, boasting Italian craftsmanship intersecting with state-of-the-art technology, making it an ultimate garage must-have for CSR2 players.

“The commitment that CSR2 takes in providing a true-to-life drag racing and vehicle ownership experience for their players aligns with the values, pride and excellence that the Lamborghini brand embodies,” said Mitja Borkert, Chief Designer, Lamborghini. “At Lamborghini, we are dedicated to creating a lifestyle experience through luxury design and outstanding performances, and it’s been a pleasure to work with CSR2 to digitally recreate both the Huracán Performante Spyder and Urus as they appear on the floor of the Geneva International Motor Show.”

Since debuting in June 2016, CSR2 has pioneered innovation in the mobile Racing category – delivering the most authentic vehicle and drag racing experience to car lovers around the world. Working closely with all manufacturers featured in-game, every vehicle in CSR2 has been meticulously recreated, with precise attention paid to every aspect of the customization experience, from paint colors and finishes to interior leather colors and trims. CSR2’s AR Mode is a next-generation car configurator experience that complements new in-game car models, allowing players to scale their vehicle to showroom specs, place and reposition their supercar in a real-world environment and share across their social channels.

Attendees of the 2018 Geneva International Motor Show can experience the Huracán Performante Spyder and Urus exclusively in CSR2’s AR mode by visiting the Lamborghini booth on the show floor March 7 – 11 for a hands-on demo.