Posts tagged with "Senior Vice President"

photo by Mass Appeal for use by 360 MAGAZINE

Mass Appeal Announces Two New Executive Hires

MASS APPEAL ANNOUNCES TWO NEW TRAILBLAZING EXECUTIVE HIRES

JESSICA RIVERA NAMED GENERAL MANAGER & JENYA MEGGS NAMED SENIOR VICE PRESIDENT OF CONTENT

FEMALE EXECUTIVES TO HELP LEAD THE CHARGE OF MASS APPEAL’S MONUMENTAL #HIPHOP50 PROGRAM

Mass Appeal has announced two new key executive hires – two trailblazing women who will play a pivotal role in elevating and expanding the entertainment company’s presence. Multi-faceted executive Jessica Rivera will serve as the General Manager, Music. In this role, Rivera will oversee creative and day-to-day operations of Mass Appeal’s music division; label, publishing and contributing across Mass Appeal’s other two divisions in content and creative services. Seasoned music and entertainment executive Jenya Meggs will serve as the Senior Vice President of Content where alongside Mass Appeal’s Chief Creative Officer Sacha Jenkins, she will spearhead programming strategies and partnerships of Mass Appeal’s growing content slate.

Over the past year, Mass Appeal has been quietly working to develop the platform, #HipHop50, aimed at celebrating Hip Hop’s 50th anniversary in the most authentic and globally impactful way possible. With #HipHop50, Mass Appeal’s mission is to ensure that Hip Hop’s historic milestone will be celebrated in a way befitting of its massive influence, as well as engage fans across the globe. Mass Appeal partner Nas says, “This is the biggest birthday in the world!” Over the next six months, Mass Appeal will be announcing various partnerships for their #HipHop50 platform with best-in-class companies in verticals ranging from original music, content, podcasts, live experiential, products, education, publishing and more – along with a charitable component attached to everything.

Both Rivera and Meggs will help lead the charge for Mass Appeal’s expansive #HipHop50 program. Rivera will work with Nas to oversee multiple original music projects aimed at celebrating Hip Hop’s incredible history. Meanwhile, Meggs will spearhead the content partnership with Showtime/ViacomCBS, which will encompass unscripted series and features, podcasts, and digital shorts by and about some of the foremost names in the genre.

In her former role as head of artist relations for YouTube’s West Coast territory, Rivera’s achievements included heading up a livestream-based marketing campaign that helped catapult Mariah Carey’s “All I Want for Christmas Is You” to No. 1 on the Billboard Hot 100 for the first time ever. Recognized as one of Billboard’s 2020 R&B/Hip Hop Power Players, Rivera spent 11 years at Universal Music Publishing Group (UMPG), where she held the position of Executive Vice President/Head of East Coast Operations and Creative, as well as curated or identified the songwriters/producers behind more than 25 chart-topping singles, including the 12-times-platinum  “Love The Way You Lie” by Eminem ft Rihanna, the 11-times-platinum “Uptown Funk” by Mark Ronson ft. Bruno Mars;  and the certified-diamond “Radioactive” by Imagine Dragons (one of the best-selling songs in music history). Before joining Universal, Rivera signed Rihanna at 16-years-old to her first publishing deal EMI.

“It’s an inspiring time to join Mass Appeal and continue to build the music division and elevate the artist’s narrative through the synergy of Music and media,” said Rivera. “Hip Hop 50 will uniquely bring together these worlds of creativity, all to celebrate Hip Hop’s 50th anniversary!”

Before joining the Mass Appeal team, Meggs served as the original content producer for Apple Music, where she developed the streaming platform’s innovative Up Next New Artist Program. Additionally, Meggs sold and produced the BET Web Series Brooklyn Blue Sky (2017), as well as executive produced the BET George Floyd Special (2020). Prior to working in production & development, Meggs began her career working in the video marketing department at Universal Music Group and later Warner Music Group. She’s led the video marketing campaigns for GRAMMY Award-winning and multi-platinum selling artists, such as JAY-Z, Mariah Carey, Janet Jackson, Rihanna, Kanye West, Common and Jill Scott.

“I’m excited to use my talents and join Mass Appeal on this journey, to expand the narrative of film and TV, while creating exceptional content,” said Meggs.  “Mass Appeal has brilliantly created a path for authentic storytelling journeys. Hip-Hop 50 will bring together the best we have to offer to serve the culture the most defining celebration it deserves.”

Both Rivera and Meggs will work closely with the company’s CEO Peter Bittenbender and co-founder, Hip Hop legend Nas.

“Great moment as the team expands with the hiring of Jessica and Jenya, both of whom I have had the pleasure of knowing and working with for years. I look forward to working with Jessica as the GM of the label, Jenya as the SVP of content and together as a team as we scale our #HipHop50 program and Mass Appeal’s overall business” – Nasir “Nas” Jones

“Both Jessica and Jenya bring a tremendous amount of experience, passion and relationships to the company at a time that could not be more exciting. Having leadership of their level around #HipHop50 is a dream come true and I’m looking forward to what’s to come.” – Peter Bittenbender

About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Transgender illustration by Heather Skovlund (Original Photo Credit: Pixabay) for 360 Magazine

Parents Open Letter to Lawmakers

1,500+ Parents of Transgender, Non-Binary, and Gender-Expansive Youth Condemn Anti-Trans Bills in Open Letter to Lawmakers

More than 1,500 parents of transgender, non-binary, and gender-expansive youth — from all 50 states, the District of Columbia, and Puerto Rico — signed a letter imploring elected officials to oppose anti-transgender bills under consideration in state legislatures across the country.  

The letter — organized by the Human Rights Campaign’s Parents for Transgender Equality National Council — was sent to elected officials Monday morning.

The letter comes in response to a fast and furious effort led by national groups aiming to stymie LGBTQ progress made on the national level and in many states. There are currently more than 200 anti-LGBTQ bills under consideration in state legislatures across the country. Of these discriminatory bills, 106 directly target transgender people, including efforts to ban transgender girls and women from participating in sports consistent with their gender identity and prohibit evidence-based, life-saving health care for transgender youth.

“Transgender kids all across the country are listening to what you say and watching what you do. The act of writing bills like this, holding hearings, and later casting votes sends a direct message to them: ‘You aren’t real to us. We don’t believe you when you tell us who you are. Your existence is dangerous to the other kids around you. We are okay if you feel lonely, isolated, and unwelcome. We are willing to take away even the smallest concessions that have been made for you because we have power and you don’t,’” the parents wrote. “Transgender folks are so tired, tired of fighting for their existence. And parents like us are tired of begging you to see our kids and treat them as full and equal members of society.”

“Transgender children are children. They deserve the ability to play organized sports and have access to medically necessary care, just like all children. These bills are cruel — and parents are not going to be silent when elected officials attack their children through discriminatory legislation,” said Human Rights Campaign President Alphonso David. “Transgender, non-binary, and gender-expansive youth impacted by these bills are among the most vulnerable to experience depression and engage in self-harm, including suicide. Legislators must realize the seriousness of this issue and remember that they were elected to lead — not call into question whether certain children have the right to exist, to be happy, or to live authentically.”

“As a trans person, I know what it means to have lawmakers try to write me out of existence — imagine being a trans child trying to cope with this reality. There is a coordinated attack on transgender, non-binary, and gender-expansive youth being waged in state legislatures across the country and it is having a devastating impact on the mental health of kids, who just want to be kids,” said Jay Brown, Senior Vice President, HRC Programs, Research & Training. “Parents will not back down when it comes to protecting their children, and they will not tolerate their elected officials using their positions of power to harm and further oppress them. We will never give up hope that if people — including elected officials — hear from people at the center of the policy debate, and their loved ones, that their hearts will open, and their minds will change.”

The full letter is below.

April 12, 2021

Dear Elected Officials,

Many of you are sponsoring, co-sponsoring, or considering voting for legislation that would force transgender children to participate in sports based on a letter on their birth certificate rather than who they are – or not participate at all. Some of you are also sponsoring, co-sponsoring, or considering voting for bills that would criminalize best-practice, evidence-based, life-saving health care that transgender youth need (and deserve!) to thrive. 

Parents of transgender, non-binary, and gender-expansive youth like us have called you, sent you emails, and have showed up in the midst of a global pandemic to testify about how devastating these bills are…not only if or when they pass and become law, but also right now because, by whipping up a firestorm of attacks on our kids, they have already caused damage to our families.

Parenting during a pandemic is hard enough. The fact that these bills exist at all—that the lives of our children are up for debate in any state in this nation—adds a layer of worry to an already fraught time. Let’s be clear: the impact of these bills goes far beyond sports and medical care; they call into question whether our children have the right to exist, to be happy, to live authentically. The answer is yes. They absolutely do.

We have shared studies with you explaining that trans youth are more susceptible to struggle with anxiety or depression, not because they are transgender but because of stigma and discrimination. You have heard that being able to participate in sports and being on a team with friends and classmates can improve their mental health. You have heard adolescents tell you how afraid they are of experiencing the wrong puberty or how terrified teenagers are of having their medically-prescribed hormones denied to them. 

This isn’t the first time. We tried telling you all of this a year ago before the pandemic thankfully cut many legislative sessions short and these bills floundered. After hearing some of these concerns last year, a senator in Missouri was quoted dismissively saying “We can’t be responsible for everyone’s mental health.”

We are pointedly telling you now that you actually are responsible for the mental health of these kids. We are holding you personally responsible for the amount of stress, anxiety, and fear our precious children are currently struggling with. We are holding you responsible for how some of our children are crying themselves to sleep every night, asking why so many people hate trans kids and want them to suffer. You are the reason they are asking to move somewhere where they will be protected, because their home doesn’t feel safe anymore with you in charge of creating its laws.

You were elected to your positions to lead. And leaders understand that in our great but imperfect system of government, we favor the concept of “majority rule, minority rights.” Leaders do not use their positions of power to harm and further oppress a struggling and hurting minority.

Transgender kids all across the country are listening to what you say and watching what you do. The act of writing bills like this, holding hearings, and later casting votes sends a direct message to them: “You aren’t real to us. We don’t believe you when you tell us who you are. Your existence is dangerous to the other kids around you. We are okay if you feel lonely, isolated, and unwelcome. We are willing to take away even the smallest concessions that have been made for you because we have power, and you don’t.”

Transgender folks are so tired, tired of fighting for their existence. And parents like us are tired of begging you to see our kids and treat them as full and equal members of society. 

Here is a powerful quote from Nomi Ruiz, a Puerto Rican trans woman, artist and performer, that we’d like you to take time to think about…

“The outside world will never truly understand the magnitude of the trans experience, especially that of a child who has an undying need to live in truth despite being ostracized for it. The only way for trans children to thrive is to allow them to live freely in the face of a society that abuses them for it.”

Stop abusing our kids by creating legislation that targets them. Kill these bills now and leave our kids alone.

Justifiably angry,

Parents of Transgender, Non-Binary, and Gender-Expansive Youth

Egomeli Hormeku illustrated by Mina Tocalini for 360 MAGAZINE.

Egomeli Hormeku – Def Jam Recordings

Egomeli Hormeku – an experienced and innovative brand and content strategist – has been appointed Senior Vice President & Creative Director, Def Jam Recordings, it was announced today by Rich Isaacson, Executive Vice President/General Manager. In his new role, Mr. Hormeku will provide creative oversight in content creation, digital and social strategies, and brand identity and partnerships. Based in New York, he will report directly to Mr. Isaacson.

“A successful mover and shaker in the ultra-competitive New York City branding community for the past decade, Ego has built a portfolio and network that are second to none,” said Mr. Isaacson. “As Def Jam continues its fourth decade as the world’s number one destination for hip-hop culture, Ego will have a broad palette with which to work his magic. We’re excited to welcome him aboard.”

“There’s no better time than now,” said Mr. Hormeku, “to redefine what Def Jam means to music, cement what the label means to black culture, and ultimately swell the brand’s influence on a global scale. It’s simple. I’m at Def Jam because I owe Def Jam. It raised me. Not only is it the soundtrack to years that have molded my life and love for music, but its impact is the foundation for my creativity throughout my career.

“It’s an exciting time at the label, and with new leadership from Jeff Harleston and Rich Isaacson, there’s a renewed sense of creativity, tenacity, strategy and responsibility,” he continues. “This is why Def Jam is so important. If there was a duty to uphold the integrity of black culture, the label is uniquely positioned to do so. You know what else is important?  Breonna Taylor’s killers have still not been arrested.”

Mr. Hormeku comes to Def Jam after serving as CEO of the company he founded in 2015, Magic Creative Agency, which designed and executed the creation and strategic planning of brands and celebrities from a digital and physical lens. Overlapping with the first two years of Magic, he was Digital Strategist/Lead Social Community Manager for Nike, where he led digital strategy and social community management for Nike East (New York, Boston, DC, Atlanta, Miami) while spearheading individual category digital strategies. He later spent a year as Senior Producer, Content Development at Columbia Records, bridging strategic and creative needs by developing digital storytelling content, and liaising cross-functionally with the Digital team, Business and Legal Affairs, Marketing, Video Production, A&R, and so on to help drive a project home and deliver a finished product.

Prior to these ventures, he founded The Hormeku Group, which functioned as an umbrella for the Nothing Nice New York clothing line, the original Steel Rosé wine brand, the luxury Vida chocolate cigar line. The Group also handled a self-help book, Hope this Helps, that was a spin-off of The Nerdy McFly Manifesto, a book he wrote with friends that contained 101 rules for young men on how to create a balance between smart and cool.

Mr. Hormeku was raised in the Brownsville section of Brooklyn. He graduated from the University of Arizona in 2008, with a Political Science and Physiological Sciences double major in Africana Studies and English Minor, while a member of the Alpha Phi Alpha fraternity. Between studies, he honed his craft as a DJ at campus parties. Mr. Hormeku is also a graduate of the Cornell Business Strategy Exec Program.

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The Path to the Cap Starring D’Angelo Russell

New Era Cap Premieres “The Path to the Cap”

Starring NBA Superstar D’Angelo Russell

A film celebrating the New Era Cap NBA Authentics: Draft Series Collection

June 19, 2018, Buffalo, New York – On the week of the NBA Draft, New Era Cap Co. presents “The Path to the Cap”: a never-before-seen exploration of NBA superstar and 2015 NBA Draft second overall pick D’Angelo Russell’s journey from neighborhood baller to NBA professional athlete. Produced by the international sports and lifestyle brand, the film celebrates the moment Russell donned his new team’s hat – a symbol of success after a young lifetimes’ worth of perseverance and hard work. This year, 60 potential stars will make that same leap, and each draftee will mark their moment in a cap from New Era’s NBA Authentics: Draft Series Collection.

Many will watch as the athletes put on their hats, but few know what the true path to the cap entails – which is why New Era Cap Co. travels back to Russell’s roots in his hometown of Louisville, Kentucky tracing his NBA success story to its origin point. Candid interviews with his parents and two brothers give a behind-the-scenes look at what drove Russell, including a previously unseen sibling rivalry that spawned his competitive spirit.

“The feeling of getting drafted and putting on that team hat was something I dreamed about forever. I worked my entire life to put on that cap,” said Russell. “It is an incredible honor to have worked alongside New Era to tell the story of how I got to that moment, and I’m excited for every player in this year’s draft class to realize that same dream.”

“The Path to the Cap” celebrates New Era’s ongoing partnership with the league around the NBA Draft. In 2018, the brand introduces new editions of the emblematic lids; in addition to individual team logos and colorways, each hat in the collection features a series of unique design elements, featuring custom patches and pins that pay homage to the local city neighborhoods that host the NBA’s 30 teams.

“The NBA Authentics: Draft Series collection is New Era Cap’s most exciting NBA collection to date,” said Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to create visual representations of the excitement these young men will feel for their new homes and fan families. The cap marks the end of their first path and the beginning of the next: the opportunity to represent each of these cities come opening night.”

The film can be seen here http://www.youtube.com/watch?v=16Jr2hCjysQ&feature=youtu.be

ABOUT NEW ERA CAP:
New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.