Posts tagged with "Senior Producer"

Eminem illustration by Heather Skovlund for 360 Magazine

Eminem × Shady Con

EMINEM TO DROP FIRST NFT COLLECTION AT “SHADY CON”

WITH NIFTY GATEWAY THIS SUNDAY APRIL 26TH

Rap Icon’s Initial Foray Into NFT Marketplace, Featuring Variety Of Collectibles

And Specially Crafted Beats, Launches At 6:30/7PM ET

Eminem announced that he will be dropping his first NFT (Non-Fungible Token) release this Sunday, April 26 at 6:30/7 pm ET on NFT marketplace Nifty Gateway.  The drop, dubbed “Shady Con,” will feature a variety of Eminem-approved NFT collectibles. 

In addition, the collection features original instrumental beats produced by Slim Shady himself specifically for this release. The tracks will be made available only as part of the limited-edition and one-of-a-kind NFTs. There will be a sneak peek at one of the offerings – a set of NFT action figures – coming soon!  But this only scratches the surface of what’s coming this weekend!

Eminem first teased the announcement on Tuesday, retweeting the recent “Saturday Night Live” sketch featuring Pete Davidson in character as Eminem from the “Without Me” video, which parodied the song in an attempt to explain what an NFT is.

“I’ve been collecting since I was a kid, everything from comic books to baseball cards to toys, as well as every rap album on cassette I could get my hands on,” said Eminem.  “Not much has changed for me as an adult…I’ve attempted to re-create some of those collections from that time in my life, and I know I’m not alone.  I wanted to give this drop the same vibe of, ‘Oh, man I gotta get just that one or maybe even the whole set!’  It’s been a lot of fun coming up with ideas from my own collecting passion.”

“Shady Con” provides Stans, fans, NFT enthusiasts and collectors ONE OPPORTUNITY to own a piece from this premier drop. Born from the convergence of blockchain technology, creative enthusiasm, and pandemic doldrums, this drop was inspired by Eminem’s passion as a vintage toy, comic book and trading card collector that traces back to his childhood days as just “plain old Marshall.”  Make no mistake, this is a digital festival…but it’s modeled after the traditional “Con” gatherings where fans come together and trade their wares. You may not be able to get together with thousands of Stans in a poorly ventilated convention center somewhere on the outskirts of 8 Mile Rd., but this weekend you can rub elbows with each other on Nifty Gateway and own a piece of the collectible, non-fungible action!

Commented Ashley Ramos, Senior Producer at Nifty Gateway: “We’re thrilled to welcome Eminem to our platform.  Demand for NFTs continues to grow and we’re excited to bring this collaboration to our community and give them access to new artwork and music on Nifty Gateway’s marketplace.”

Nifty Gateway was created with the goal of opening the world to digital art and enabling both artists and brands to participate in this defining moment.  Through the creation of unique, identifiable, and secure digital art on the blockchain, nifties have given authenticity to digital art — and with that provenance comes value. The company’s Nifty Marketplace is an all-in-one platform where you can buy, sell, and store NFT collectibles.

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Egomeli Hormeku illustrated by Mina Tocalini for 360 MAGAZINE.

Egomeli Hormeku – Def Jam Recordings

Egomeli Hormeku – an experienced and innovative brand and content strategist – has been appointed Senior Vice President & Creative Director, Def Jam Recordings, it was announced today by Rich Isaacson, Executive Vice President/General Manager. In his new role, Mr. Hormeku will provide creative oversight in content creation, digital and social strategies, and brand identity and partnerships. Based in New York, he will report directly to Mr. Isaacson.

“A successful mover and shaker in the ultra-competitive New York City branding community for the past decade, Ego has built a portfolio and network that are second to none,” said Mr. Isaacson. “As Def Jam continues its fourth decade as the world’s number one destination for hip-hop culture, Ego will have a broad palette with which to work his magic. We’re excited to welcome him aboard.”

“There’s no better time than now,” said Mr. Hormeku, “to redefine what Def Jam means to music, cement what the label means to black culture, and ultimately swell the brand’s influence on a global scale. It’s simple. I’m at Def Jam because I owe Def Jam. It raised me. Not only is it the soundtrack to years that have molded my life and love for music, but its impact is the foundation for my creativity throughout my career.

“It’s an exciting time at the label, and with new leadership from Jeff Harleston and Rich Isaacson, there’s a renewed sense of creativity, tenacity, strategy and responsibility,” he continues. “This is why Def Jam is so important. If there was a duty to uphold the integrity of black culture, the label is uniquely positioned to do so. You know what else is important?  Breonna Taylor’s killers have still not been arrested.”

Mr. Hormeku comes to Def Jam after serving as CEO of the company he founded in 2015, Magic Creative Agency, which designed and executed the creation and strategic planning of brands and celebrities from a digital and physical lens. Overlapping with the first two years of Magic, he was Digital Strategist/Lead Social Community Manager for Nike, where he led digital strategy and social community management for Nike East (New York, Boston, DC, Atlanta, Miami) while spearheading individual category digital strategies. He later spent a year as Senior Producer, Content Development at Columbia Records, bridging strategic and creative needs by developing digital storytelling content, and liaising cross-functionally with the Digital team, Business and Legal Affairs, Marketing, Video Production, A&R, and so on to help drive a project home and deliver a finished product.

Prior to these ventures, he founded The Hormeku Group, which functioned as an umbrella for the Nothing Nice New York clothing line, the original Steel Rosé wine brand, the luxury Vida chocolate cigar line. The Group also handled a self-help book, Hope this Helps, that was a spin-off of The Nerdy McFly Manifesto, a book he wrote with friends that contained 101 rules for young men on how to create a balance between smart and cool.

Mr. Hormeku was raised in the Brownsville section of Brooklyn. He graduated from the University of Arizona in 2008, with a Political Science and Physiological Sciences double major in Africana Studies and English Minor, while a member of the Alpha Phi Alpha fraternity. Between studies, he honed his craft as a DJ at campus parties. Mr. Hormeku is also a graduate of the Cornell Business Strategy Exec Program.

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