“What an original stroke, don’t you think? Look at that P…it looks elastic, like rubber”. These are the words that launched the celebrations of 150 years of Pirelli, with the setting of the Piccolo Teatro of Milan where a theatrical story brought together testimonials, voices, and images to represent a history of industry, culture, tradition, […]
Roger Dubuis – Hitting the Slopes of Aspen Daring and duality are an integral part of everything Roger Dubuis does. Tradition with a contemporary twist is embedded in its DNA, along with excess to the point of extravagance. In parallel, Roger Dubuis timepieces are the ultimate embodiment of exclusive production expressing a seldom seen level […]
PIRELLI EQUIPS THE ‘GULLWING’ MERCEDES WITH THE CINTURATO CA67, THE VERY FIRST MODERN SPORTING TIRE, AT THE HISTORIC MILAN-SANREMO RACE The Cinturato CA67, now part of the Collezione range for classic cars, pioneered Pirelli’s Perfect Fit strategy by creating a bespoke tire for every car: the hallmark of the current P Zero family The Pirelli Cinturato […]
Six era-defining sports cars, six of their racing variants, and six competition tires that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come from Maranello, whose competition variants have made up Ferrari’s celebrated one-make series. This is territory that Pirelli […]
Pirelli is the official technical partner for the new Aston Martin all-electric Rapide E, helping to deliver Aston Martin’s distinct performance. Like so many Aston Martins before, this All-Electric model will be equipped with Pirelli P ZERO™ tires. But there’s no such thing as a generic P ZERO™ anymore: instead, each P ZERO™ tire is […]
PIRELLI PRESENTS CYBER CAR IN GENEVA New Original Equipment Sensor System Enabling Interaction Between Tire & Car New Technology Currently In Testing On Major Electric and Traditional Car Platforms Cyber Car Enables a Safer Drive and Improved Performance Via Transmitting Tire Functionality to On-Board Intelligence to Adapt ABS and Stability Control Systems PIRELLI EQUIPS NEW […]
