The Trident returns with two world premieres highlighting Italian luxury and performance
At the exclusive “The I.C.E.” event, to be held in St. Moritz, Switzerland on Friday, February 21 and Saturday, February 22, Maserati is ready to “break the ice” and play a leading role with its current range and two exclusive world premieres, in the spirit of “Italian grand touring” and the Trident’s performance.
Maserati is synonymous with Italian luxury: its iconic heritage and its cars’ performance will stand out at one of the most glamorous events of the winter season, a showcase amidst the magnificent scenery of the famous frozen lake in the Swiss region of the Engadin, where collectors and enthusiasts come together from all around the world.The I.C.E. St. Moritz is not only a competition, but also a unique event combining culture, entertainment and driving in extreme conditions, serving as an the unmissable opportunity for car enthusiasts, collectors, and fans of the automotive world.
Maserati will be at the 2025 event – accompanied by the Fuoriserie Customization Program team – with two world premieres.
All spotlights will be on the GranTurismo and GranCabrio product ranges, available in both internal combustion and 100 percent electric powertrains, come with all-wheel drive (AWD) and an air suspension standard to ensure the utmost performance without sacrificing comfort in full “granturismo” spirit, even in the open air.These vehicles’ all-wheel drive capabilities excel in driving activities on both snowy and icy roads, and will demonstrate the technological excellence, fantastic dynamic qualities, and uncompromising driving pleasure typical of the House of the Trident, even in difficult conditions.
The Grecale product range will also invade the Swiss town, where the MCXtrema and the new Maserati GT2 Stradale will emphasize the Brand’s racing and competitive DNA to complete Maserati’s participation in the event.During the Concours d’Élégance, a selection of the Brand’s most iconic, sporty, and luxurious classic models will glide down onto the frozen lake below: a Maserati 6CM and Maserati 200 SI will showcase iconic design amidst the reflections in the snow and ice.The abbreviation “I.C.E.” indeed refers to the winter magic and the surface of the snow-covered lake where the event takes place but is also an acronym for “International Concours of Elegance,” where classic Maserati cars will tell the Trident’s story.
Program: The I.C.E. St. Moritz – International Concours of EleganceFriday, February 21:
From 9:00 a.m. – Event opens
From 9:30 a.m. – A jury of experts will assess the competing models, class by class
From 10:00 a.m. – 12:30 p.m. – Contemporary Car Show
From 3:30 p.m. – Awards Ceremony: Class Winners
Saturday, February 22:From 9:00 a.m. – Event opensFrom 9:15 a.m. – Free runs on the frozen St. Moritz LakeFrom 4:00 p.m. – Awards Ceremony: Best in Show
Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.
Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. The full-electric range also currently includes the Grecale Folgore, Maserati’s first 100% electric SUV, and the GranCabrio Folgore. Finally, the House of the Trident’s latest addition is the Maserati GT2 Stradale, the road-legal version of the GT2 that took Maserati back to the track in closed-wheel championships. The heart of the new super sports car is the V6 Nettuno engine, reaching 640 hp (471 kW) in the latter configuration. The GT2 Stradale is therefore the most powerful road-going Maserati with an internal combustion engine.
The mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers’ requests. The brand, in line with the Stellantis “Dare Forward 2030” strategic plan, is now taking Italian luxury all over the world.
