SOUTH OF EDEN RELEASES OFFICIAL MUSIC VIDEO FOR “DANCING WITH FIRE”
After their announcement that they have officially signed to Lava/Republic Records, Columbus, OH four-piece South of Eden release the official music video to their new single “Dancing With Fire.”
Watch the official music video for “Dancing With Fire” HERE!
On the music video the band said “ ‘We wanted this to be a personality piece, and with all of us in quarantine we knew the best way to do that was to show what we have accomplished leading up to this release. John Payne, our media man, has been following us around for the last two years! The best thing to show with raw music is raw footage.” The song’s official music video follows the band through months on the road including the band’s first label performance (look out for a cameo by LAVA’s own Jason Flom). It includes footage from South of Eden HQ in Columbus, OH and shows the band in their natural habitat.
Rip-roaring riffs abound on this incendiary and irresistible anthem. Helmed by GRAMMY® Award-winning producer Greg Wells [Adele, Twenty One Pilots, Deftones], hyper-charged guitars and thunderous percussion collide with towering falsetto as the refrain soars to the heavens and back. Emerging with a scorching sound of their own, the boys siphon grunge melody into classic rock-style virtuosity with unapologetic attitude and a whole lot of grit. On the song the band noted: “We knew we wanted our first release to showcase our personalities, both in the music and the visual. “‘Dancing With Fire’ is just that; personality. It’s a song about conflict, and to us that conflict is being a bunch of twenty-two-year-olds attempting to make it as a rock band in unprecedented times. We’re excited to see how people interpret the song into their own lives.”
Listen to “Dancing With Fire” HERE (via LAVA/Republic Records.)
South Of Eden—Ehab Omran [lead vocals, acoustic guitar], Justin Young [lead guitar, vocals], Tom McCullough [drums], and Nick Frantianne [bass]—channel timeless rock ‘n’ roll energy through a modern perspective. Making waves as they shared bills with Puddle of Mudd and Red Sun Rising, graced the stage of rock mecca Sonic Temple and Epicenter in 2019, and recently performing with everyone from Foo Fighters to System of A Down. LAVA founder Jason Flom caught wind of the band and signed them the same year. Now, the group reinvigorate rock on their forthcoming 2020 debut for LAVA/Republic Records.
ABOUT LAVA RECORDS:
Lava Records is an artist-first label that offers the best of all worlds: the attention and commitment of an indie and the global reach and capabilities of the world’s largest music company through its partnership with Republic/Universal. Originally founded in 1995 by Jason Flom, Lava has been the home to many multi-platinum superstars, Grammy winners, and critical darlings. With a proud heritage and eyes fixed on the future, the label is now home to phenomenal artists including Greta Van Fleet, Hero the Band, Jessie J, and Lorde.
ABOUT REPUBLIC RECORDS:
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (Karol G) and Hollywood Records (Zendaya).
In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse), Lionsgate (Zoey’s Extraordinary Playlist) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films during 2017 in order to produce movies and series powered by the label’s catalog and artists. Its first production is the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.