Posts tagged with "visuals"

aldn via interscope Records for use by 360 Magazine

aldn × midwxst – Go Away

Reston, VA artist aldn has been consistently rolling out incredible visuals from his debut EP, predictable (released November 17). The music video for “Go Away” is released. The collaborative track with fellow hyperpop artist midwxst is sullen and captures the emotions and feelings around a deceptive love and relationships that drag on beyond its expiry date. Directed by John Peterson, the video is shot in the streets of New York and features the real-life best friends in reverse. Watch the video above or via link HERE

midwxst and I shot the video the same day as the Overcast N Friends show, had a fun time running and gunning different shots basically planning the video out as we went. So happy with how it turned out,” said aldn.

Fans will be able to catch “Go Away” live as aldn joins Glaive’s upcoming national tour that will kick off in February alongside midwxst. 

About aldn

Twenty-year-old aldn has been prolific in the hyperpop community for his production skills, but it wasn’t until he started laying his own vocals to the self-produced beats that it took off for the Reston, VA artist. aldn’s music turns pop songwriting on its head and finds a way to get stuck with the listener for hours on end. With its glitchy production and saccharine like melodies, aldn’s dark world is inverted through his music. While growing up in the urban jungle of Reston, he was exposed to the work of The Smiths, Radiohead, Skrillex, and deadmau5 through his brother and father. At the age of 11, he taught himself how to use an Ableton launchpad and imitate lo-fi beats. From there, he began making lo-fi and rap beats and releasing them on Soundcloud while quarantining with friends at Virginia Commonwealth University. As the whole world transitioned to a virtual existence, he turned to Discord for a sense of community which is where his breakout hit “glittr” gained massive traction—the remastered version now racks up over three million plays on Spotify. In 2021, he dropped the greenhouse EP which saw collaborations with glaive (“what was the last thing u said”), midwxst (“happy ever after”) and renforshort (“dog eat dog”). Finding inspiration in filmmaker Gaspar Noé to shapeshifting artists like Crystal Castles, Yung Lean, and Bladee, aldn’s upcoming debut EP switches gears in favor of being even more experimental in a lane of his own.

Saint Rien illustration for 360 MAGAZINE article.

Saint Rien Releases Visuals for Why2

Saint Rien drops highly anticipated visuals for new age hit single, Why 2.

Saint Rien’s solo career is steadily climbing thanks to a handful of hip pop tunes released since the start of 2021. Tell The Truth and Like You were the first two singles laying down a solid foundation for what was coming next.

Today, Saint Rien is releasing the much-awaited visuals for his latest hit, Why2. Highlighting his catchy yet soft vocals while spellbinding us with unexpected changes halfway through the song, the rising artist’s Why2 is once again displaying the acute intuition and vision of his creative spirit.

The music video is written, directed, and produced by Saint Rien, and features his actual partner, Stephanie Flockhart, captured in the clip as his lover. The couple appears on screen in a bed floating over diverse backgrounds. Saint is wide awake while the girl sleeps soundly. The sea, cosmos, or city streets all scroll behind the flying bed, creating a magical atmosphere in which the couple finds themselves isolated from the world.
Why2 is a song that sees Saint share a moment of his life when, despite having everything he could ask for and more, the demons inside his mind tormented him all night.

About this time in his life, Saint shares: “Even when you seemingly have it all, the perfect person to share your life with, a single thought can torment you. Anxiety follows you through every up and down in your life but no one entertains the option that you might not be okay if you ‘should be.’”

Born in Australia and currently residing in Los Angeles, Saint Rien is a former frontman and key songwriter of the Australian Post-Hardcore sensation Storm the Sky. He has now switched lanes and embarked on a blossoming solo career that’s only just getting started.

Watch visuals for ‘Why2’ by Saint Rien HERE

GirlzLuhDev illustration by Heather Skovlund for 360 Magazine

GirlzLuhDev – Day One Starter

Rapper, singer, ex-basketball star, and – quite possibly – America’s next great hitmaker. 17-year-old senior GirlzLuhDev from California’s Inland Empire has already landed a viral hit, the raunchy but blissed out “Tooka.” With over two million streams and a Tooka TikTok challenge formed, the song is supported by simple beats and rich keys, and we get a glimpse of his youthful energy in this bright blend of bars, warbled melodies, and ad libs that sound like smack talk beamed down from a distant planet.

Dev was born in Inglewood amid tragedy – his father was shot and killed in a liquor store while his mother was pregnant with him – but as a kid he found diversion and direction in sports. While he has fond memories of playing pickup basketball in Rogers Park and football for the Inglewood Jets, Dev’s interests broadened as he found Vine and Musical.ly growing up. And while he was a dynamic point guard being groomed by his coaches for a future pro career well into high school, his rap obsession took over, citing Lil Uzi Vert as his first musical love (alongside established artists like Drake, Future, and Chris Brown).

Sophomore year, Dev was cut from the JV basketball team for missing a game. But that loss would lead to something new. Dev was bored, “So one day in P.E.,” he says, “I just started singing this hook. I made it into a freestyle video, and it got, like, 7,000 views in three days.” Naturally, he kept making videos. The second one did just as well, and then, while plotting his third, he decided to make full songs. “Rover” and “We Can Go” were his first two – recorded in his friend’s garage studio – and they took off locally, cranking at high school rallies. You can hear why: Dev’s voice was like water, swishing and swirling over West Coast production. He twisted words into new shapes, and the Auto-Tune made his notes sound like sunbeams.

With his mind fully in music and posting up north of nearly 25 million streams in the U.S. alone, GirlzLuhDev drops his debut, Day 1 Starter on Capitol Records. He paved the way for the project with “Dead Bro” that quickly racked 100K streams, and it also received praise from HotNewHipHop dubbing it “equally funny as it is infectious, and GirlzLuhDev’s charm is the cherry on top.” Between “Day 1 Starter (feat. Remble),” “Mario Chalmers,” and the viral single “Tooka,” tracks from the EP have already impressively amassed over 17 million total streams prior to release.

Last week, I got the chance to speak with Dev about his life prior to music, what has changed for him since, and about his Day 1 Starter project release.

With Tooka blowing up on TikTok, how do you feel about the support and reactions to the song? What has this changed for you?

“The support was good, very good, and still good to this day. Overall, it was a good song, and they love it. Till’ this day, I still find thousands of videos playing it. A hundred different [TikTok] sounds were added to the song like slow reverb, and it’s a pretty big shot. Every day I still find myself thinking oh damn, they did that to my song?”

You talk about giving up sports (hoop sauce) for music. Was this a difficult decision to make?

“Let me tell you… It was a difficult decision to make. I love basketball! When I was a kid in L.A., it was strictly sports. But it was like I made a song, and it did good, and I wanted to take a break because this culture is weird. And then I just fell in love with the love I was getting from the music I was making, and people were telling me I got what it takes. Giving up hoop hurt, but it was the best decision ever. I’m glad I’m here and the bars are in me.”

Is there a story behind your rapper name you’d like to share with anyone just getting into your music?

“One of my homies gamer names was GirlzLuhJohnny, and that name was hard to me. And we made a little clan, and I just had to be GirlzLuhDev and ran with it.”

Can you talk about your inspirations? Or anything you’d like to tell us about your visual for Day 1 Starter?

“My visuals for my new songs are actually gonna be my biggest visuals. My thing now is that I wanna make strictly movies, I want all my songs to have the visual and meaning. I actually got two videos stored up right now, by far my best visuals ever. Better than Tooka and Dead Bro. Even though those were all fire. This new stuff though… I’m prepared to come up like a young superstar, so they view my music how I want it to be viewed.

Dev spoils the unreleased tracks for us, and the opener “BNB” pairs his melodic verses with piano and a glitchy beat. Finger-snaps maintain the tempo of “Dangerously N Love” as his hummable bars melt into the production with smooth energy. He leans into an off kilter bounce on “Used To” with one final hypnotic chorus. GirlzLuhDev asserts himself as a rapper to watch in 2021 and, of course, a Day 1 Starter.

Day 1 Starter TRACKLISTING

1. BNB

2. Mario Chalmers

3. Dangerously N Luv

4. Day 1 Starter (feat. Remble)

5. Make Perfect

6. Dead Bro

7. Feel Away

8. Tooka (feat. DACHINC)

9. Used To

GirlzLuhDev album cover by Jen Rosenstein for use by 360 Magazine

Trippie Red illustration by Heather Skovlund for 360 Magazine

Trippie Redd × Neon Shark Live

Trippie Redd Announces NEON SHARK LIVE, A Virtual Concert Experience with an Exclusive Merch Line

Multi-platinum selling hitmaker Trippie Redd announces NEON SHARK LIVE – a virtual concert experience scheduled for Thursday, April 22nd at 6PM PT / 9PM ET. The concert will see Trippie perform songs from his latest album, NEON SHARK vs. Pegasus [Presented by Travis Barker] as well as hits ranging across his entire discography.

The concert will take place at Trippie Red Live, and will provide concert-goers with exclusive access to 8 brand new merch pieces. Access to this merch will become available to ticket holders once logged in to the website starting Friday April 16th at 10 AM PST / 1 PM ET. This event is powered by Maestro, the interactive streaming platform.

“I’m so excited to partner with Maestro for my first ever live performance of my favorite songs from NEON SHARK,” says Trippie Redd. “I can’t wait for my fans to check out the crazy stuff we’ve got in store for them.”

Trippie’s latest album, NEON SHARK vs. Pegasus, combines his love for hip-hop and rock, and includes features from Machine Gun Kelly, Travis Barker, Deftones’ Chino Moreno, blackbear and more. Globally recognized for his striking visuals and creative energy, Trippie’s fans can expect a wild ride through the digital world of NEON SHARK where he will perform an eclectic, career-spanning set, from his greatest hits to tracks off the just-released album. The virtual concert will feature cutting-edge audio, visuals and special effects to create immersive experiences and surprise moments for fans around the world.

Early ticket buyers will have exclusive access to Trippie Redd merchandise including a limited-edition hoodie ticket bundle. Additional exclusive merchandise will become available within the experience in the weeks leading up to the show.

FOLLOW TRIPPIE REDD:
INSTAGRAM / YOUTUBE / TWITTER / FACEBOOK

About Trippie Redd:

Since delivering his debut mixtape A Love Letter to You in 2017, multi-platinum-selling, chart-topping rapper/singer/songwriter Trippie Redd has continually defied genre boundaries, embedding his melodic take on rap with frenetic elements of rock-and-roll and heavy metal. A self-professed workaholic, Trippie has now debuted five consecutive projects in the top 5 of the Billboard 200 chart.

Born Michael Lamar White IV and raised in Canton, Ohio, he grew up on hip-hop icons like Tupac Shakur, Nas, and Jay-Z, but later became fascinated with the shock-rock of Slipknot and Rob Zombie. As he recalls, the urge to create his own music arose soon after his older brother (an aspiring rapper who went by the name Dirty Redd) died in a car accident when Trippie was 10. “I took his dream and did it myself,” Trippie says now. Drawing much of his inspiration from the free-flowing style and inventive lyricism of Lil Wayne, Trippie began recording in his cousin’s basement and later relocated to Atlanta to further hone his skills, quickly landing a record deal with 10K Projects.

Though 2020 brought its fair share of adjustments for the rapper with the arrival of COVID-19, Trippie used his time in quarantine to make some of his boldest career moves yet. He made his Hollywood acting debut in a cameo during an episode of Lil Dicky’s critically acclaimed DAVE. He also dropped his highly anticipated album, Pegasus, on Halloween. The mythical LP, which debuted at #2, included the intoxicating “Excitement” featuring PARTYNEXTDOOR and showed Trippie bridging the generational gap with the legendary Busta Rhymes on “I Got You.” The deluxe version of Pegasus comes in the form of NEON SHARK, a collaboration album with production from Travis Barker.

About Maestro

Maestro is a live streaming platform that has hosted critically acclaimed concerts by Billie Eilish, Tim McGraw, Katy Perry, Erykah Badu, Melissa Etheridge, and others. Founded in 2015, the start-up recently expanded streaming offerings for musicians and brands and has quickly positioned itself as a leader in the field.

Cravity Illustration by Heather Skovlund for 360 Magazine

K-Pop Cravity × “Bad Habits” Release

K-POP GROUP, CRAVITY, RELEASE

PERFORMANCE VIDEO FOR BAD HABITS

OFF THEIR 3RD ALBUM, SEASON3. [HIDEOUT: BE OUR VOICE]

K-Pop boy band, CRAVITY, has released their highly anticipated performance video for “Bad Habits” today. The B-side track is off their 3rd album, SEASON3. [HIDEOUT: BE OUR VOICE], released earlier this year. With an ambitious drive to turn the year 2021 into CRAVITY’s, the members wasted no time speaking to places like Good Day New YorkiHeartET CanadaRadio.com, and many more, about their success thus far and the creative process behind the album.

“We shot the performance video for “Bad Habits” using many new techniques we haven’t tried before, for example, shooting with night vision or lip-syncing to a lower angle camera through a glass pane. The dance routine was really fun to perform and suits the mood of the song really well,” says Rapper Allen. The leader of the group, Serim, adds “We had a very short time to prepare for our B-side track promotion, but we’ve worked super hard to complete it in success.” 

The main theme for the performance video of “Bad Habits” is ‘Nocturnal,’ and viewers can see the members’ dynamic moves and performance on the night of the full moon. They’ve turned into bad boys with funky visuals and will draw full attention by showing more matured and developed skills. The song “Bad Habits” is meant to showcase a different side of the CRAVITY members with a more rough and tough persona. The lyrics tell a story of 9 members who will not collapse in this world but will clearly show their own way to survive through it. EXY from K-Pop Group Cosmic Girls (WJSN) participated as a lyricist on this track with underground trap beats. In addition, 3 CRAVITY members [Taeyoung, Allen, and Hyeongjun] participated in the draft version of the “Bad Habits” choreography, further showing their artistic abilities.

MORE INFO:

CRAVITY’s debut album, released in April 2020, SEASON1. [HIDEOUT: REMEMBER WHO WE ARE] caused a wave of intrigue and excitement here in the states, with mentions in PAPER MagazineAccessiHeartJ-14MTV NewsEarmilkTeen Vogueand Rolling Stonewho referred to their title track as “An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included).” In addition to that, CRAVITY made a splash on social media, debuting at No. 12 on Billboard’s Social 50 chart for the week dated April 25.

CRAVITY has also garnered the title “Super Rookie” over in Korea due to their debut album’s success, which hit No. 1 on the U.S. @iTunes Top K-Pop Albums chart, making them the first #Kpop rookie group to debut in 2020 to earn this achievement. CRAVITY has marked their relentless movement, sweeping the rookie of the year awards at various music awards ceremonies in Korea. Even after releasing only two albums, their achievements were more than enough to show their presence in the K-pop scene, giving them the title ‘2020 super rookie.’

The inspiration behind the name, CRAVITY, came to fruition through the combination of “Creativity” and “Gravity,” Starship Entertainment’s new boy band for the first time in five years since Monsta X. Consisting of nine members, [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin], CRAVITY, which is also an acronym for “Center of Gravity,” is meant to attract/gravitate listeners into their unique universe, by pulling them in with their creativity, charm, and pure talent. As humans, we all have our own “first experiences,”; whether that be in school, society, or in a relationship. When encountering new relationships, we sometimes prepare ourselves by running from the starting line at full speed, hearts racing, butterflies in our stomach, but at the same time, we are afraid. We are hopeful, but we also experience despair.

Follow Cravity on Socials:

INSTAGRAM | TWITTER | TWITTER2 | YOUTUBE | SPOTIFY

South of Eden Dancing With Fire

South of Eden – “Dancing With Fire”

SOUTH OF EDEN RELEASES OFFICIAL MUSIC VIDEO FOR “DANCING WITH FIRE”

After their announcement that they have officially signed to Lava/Republic Records, Columbus, OH four-piece South of Eden release the official music video to their new single “Dancing With Fire.”

Watch the official music video for “Dancing With Fire” HERE!

On the music video the band said “ ‘We wanted this to be a personality piece, and with all of us in quarantine we knew the best way to do that was to show what we have accomplished leading up to this release. John Payne, our media man, has been following us around for the last two years! The best thing to show with raw music is raw footage.” The song’s official music video follows the band through months on the road including the band’s first label performance (look out for a cameo by LAVA’s own Jason Flom). It includes footage from South of Eden HQ in Columbus, OH and shows the band in their natural habitat.

Rip-roaring riffs abound on this incendiary and irresistible anthem. Helmed by GRAMMY® Award-winning producer Greg Wells [Adele, Twenty One Pilots, Deftones], hyper-charged guitars and thunderous percussion collide with towering falsetto as the refrain soars to the heavens and back. Emerging with a scorching sound of their own, the boys siphon grunge melody into classic rock-style virtuosity with unapologetic attitude and a whole lot of grit. On the song the band noted: “We knew we wanted our first release to showcase our personalities, both in the music and the visual. “‘Dancing With Fire’ is just that; personality. It’s a song about conflict, and to us that conflict is being a bunch of twenty-two-year-olds attempting to make it as a rock band in unprecedented times. We’re excited to see how people interpret the song into their own lives.”

Listen to “Dancing With Fire” HERE (via LAVA/Republic Records.)

South Of Eden—Ehab Omran [lead vocals, acoustic guitar], Justin Young [lead guitar, vocals], Tom McCullough [drums], and Nick Frantianne [bass]—channel timeless rock ‘n’ roll energy through a modern perspective. Making waves as they shared bills with Puddle of Mudd and Red Sun Rising, graced the stage of rock mecca Sonic Temple and Epicenter in 2019, and recently performing with everyone from Foo Fighters to System of A Down. LAVA founder Jason Flom caught wind of the band and signed them the same year. Now, the group reinvigorate rock on their forthcoming 2020 debut for LAVA/Republic Records.

ABOUT LAVA RECORDS:

Lava Records is an artist-first label that offers the best of all worlds: the attention and commitment of an indie and the global reach and capabilities of the world’s largest music company through its partnership with Republic/Universal. Originally founded in 1995 by Jason Flom, Lava has been the home to many multi-platinum superstars, Grammy winners, and critical darlings. With a proud heritage and eyes fixed on the future, the label is now home to phenomenal artists including Greta Van Fleet, Hero the Band, Jessie J, and Lorde.

ABOUT REPUBLIC RECORDS:

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (Karol G) and Hollywood Records (Zendaya).

In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse), Lionsgate (Zoey’s Extraordinary Playlist) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films during 2017 in order to produce movies and series powered by the label’s catalog and artists. Its first production is the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.

Tiwa Savage Drops Dangerous Love Video

Leading Afrobeats star TIWA SAVAGE shares a stunning companion video to “Dangerous Love” – the first single from her anticipated fourth studio album “CELIA”. Shot in Lagos, Nigeria during the global lockdown, the visuals are produced by JM Films and sees Tiwa make her directorial debut collaborating and co-directing alongside Ibra Ake (Childish Gambino, Beyonce). Taking inspiration from the song, the video sees Tiwa seeking advice from one of her girlfriends (played by supermodel Adesuwa Aighewi), whilst preparing for a visit from her boyfriend.

“Dangerous Love is such a vibe! It’s a song that is basically about a girl who is dipping in and out of a ‘situationship’ with a guy that really doesn’t deserve her time or attention. She knows that he is bad for her but she gambling with her heart anyway.” Says Tiwa Savage. “I feel like every girl and maybe guys too can relate to this one.”

Duckwrth Find A Way Art

Duckwrth – “Find A Way” Video

DUCKWRTH RELEASES NEW ANIMATED VIDEO FOR “FIND A WAY” FEAT. ALEX MALI, RADIO AHLEE AND BAYL 

Critically acclaimed Los Angeles rapper Duckwrth releases his new animated video for his feel-good anthem “Find A Way” feat. Alex Mali, Radio Ahlee and Bayli today.

Watch “Find A Way” feat. Alex Mali and Radio Ahlee Video: HERE

Directors Mark Rubbo and Chad Tennies developed the concept for a CGI
fully animated music video with 3D camera moves rendered in real-time,
creating stylized avatars for the inspirational song. The visual matches the ebulliently effusive energy, potent power and grooves of the track. A colorful animated interpretation of “Find A Way,” it plays out like a high-octane flick somewhere between Avatar and Black Panther. It also shows the scope of Duckwrth’s ever-expanding vision. The South Central sonic insurgent continues to garner acclaim.

On “Find A Way,” HYPEBEAST wrote, “The single serves as an uplifting anthem during these troubling times, featuring lyrics that showcase the artist’s ability to reminisce about the past and see a way forward.” Earmilk put it best, “The single plays as a welcome beam of light during a dark time.”

Over the last five years, LA-based wunderkind Duckwrth has quickly risen up the ranks as a promising star of the future of music. His collection of critically acclaimed projects including Nowhere (2015,) I’m Uugly (2016), Xtra Uugly (2017) and The Falling Man EP (2019), have transcended streaming platforms and landed in films, TV series, and brand ad campaigns and have received critical acclaim from a vast amount of outlets including NPR, The FADER, Complex, XXL and more.

This cumulation has led the rapper to become an international touring staple, headlining shows globally and performing at Austin City Limits and opening for superstars Billie Eilish and Anderson .Paak. Duckwrth’s music has appeared on shows like CW’s All American, HBO’s Insecure and Real Time with Bill Maher and his song “Start A Riot” was featured on the Spider-Man: Into the Spider-Verse soundtrack.

His music has appeared in campaigns for the likes of Cadillac, Microsoft, Peloton, Amazon and Apple Music, and he’s worked with fashion legacies like Levi’s, Vans and Fila, as well as high fashion men’s suit designer Paul Smith.

Follow Duckwrth:

Facebook | Twitter | Instagram

ABOUT REPUBLIC RECORDS:

A division of Universal Music Group, the world’s leading music company Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd and more.

Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money and others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (Karol G) and Hollywood Records (Zendaya).

In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse), Lionsgate (Zoey’s Extraordinary Playlist) and NBC TV (The Voice), as well as other notable film and television franchises.

Extending further into the worlds of film, television, and content, Republic launched Federal Films during 2017 in order to produce movies and series powered by the label’s catalog and artists. Its first production is the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.

Rence – Tears in December

Indie-Pop Whiz RENCE Releases “Tears In December” + Animal Crossing-Inspired “Type 2” Video

NEW SINGLE FOLLOWS SLEW OF BUZZING TRACKS AND VIDEOS FROM THE 2020 ARTIST TO WATCH

Today, genre-defying singer, songwriter and producer Rence unleashes his latest single “Tears In December.”  Get it HERE via Epic Records

The track begins with a creaky guitar and echoey beats as his breathy vocals exhale confessional verses. The energy organically blooms into the quotable refrain—“Sick of the sound of my heart hitting the ground”—before the vibe turns on a dime into a lonely late-night dancefloor singalong. The song takes inspiration from Rence’s own journey and come-up, having made the decision in December of 2019 to move from New York to Los Angeles.

“Tears in December chronicles my personal life following some major changes I underwent recently, including moving back out west from New York,” says Rence. “I thought I needed to leave my old home (and person) behind to start fresh in an exciting new city, but once I got here I realized pretty quickly that I was wrong. This song is that realization. I sing the lyrics to someone very special to me that I made the mistake of leaving, but beyond that interpersonal relationship, I wrote the lyrics to remind myself not to be too quick to move on and forget the past. That past is precisely what got me to where I am and what will help me continue to move forward. In the lyrics I say ‘sick of the sound of my heart hitting the ground,’ but a big piece of that sentiment is the realization that I was the one breaking my own heart. That heartbreak found it’s way into my songs for a while – especially because I’m always trying to be honest and authentic in what I create – and I was just sick of hearing it.”

Rence continues to unveil new music and exciting visuals at a steady pace. Earlier this week, he dropped a tripped-out official video for “Patience,” taken from his Fall 2019 EP.  It followed on the heels an acoustic video for the song where he performed on his front porch accompanied by a solo keyboardist. The latter illuminated his raw, unfiltered talent with a showstopping rendition of the tune. Earlier this month, he released an Animal Crossing video for his most recent single, “Type 2.” It cuts together footage of his Animal Crossing: New Horizons avatar to bounce of the track, bringing the song to life Nintendo Switch-style. Meanwhile, “Type 2” nears half-a-million streams in Spotify in addition to earning critical applause. Lyrical Lemonade claimed, “‘Type 2’ is the perfect example of why Rence is one of the most promising vocalists in the music industry right now.”

Capitalizing on the momentum sparked by the release of his Fall 2019 EP, Rence has received much acclaim and accolades. Pigeons & Planes named him among  “Best New Artists” while his breakout single “Expensive” [feat. Noah Cyrus] recently surpassed 6 million global streams. Having recently wrapped a North American tour with Christian French, Rence has gone on to received looks and acclaim from the likes of Nylon, i-D, The FADER, Billboard, Paper and more.

About Rence

Sharing real life snapshots in song, Rence magnifies his personal perspective through a genre-less palette, bordering pop, alternative, electro, indie and hip-hop all at once, yet never dipping into one for too long. He introduced himself on the breakthrough independent project, Pink. The lead single “Baby Blue” racking up nearly 10 million streams. Peers such as Chelsea Cutler and FLETCHER lent support as critical acclaim came from Hilly Dilly, Lyrical Lemonade, Ones To Watch, Elevator Magazine, and more. Tastemaker Zane Lowe handpicked “Ways To Go” as his “World Record” on Apple Music’s Beats 1.

INSTAGRAM / TWITTER / FACEBOOK

Jordan Hollywood Releases The Video for “Finally”

Just recently, the 25-year old rapper-singer-songwriter and Broward Country native Jordan Hollywood releases his music video for “Finally,” which is the title track off his Quality Music Control Music debut EP FINALLY.

Watch the video HERE and listen to the EP HERE

In “Finally,” Jordan continues his trend of having cinematic visuals working with his longtime video director Christian Breslauer. The opening scene finds him in the center of a storm. This symbolizes Jordan’s feelings about people who betrayed him. He was hurt but instead of dwelling he channels that energy into hustling harder. The final scene displays half the room waking up from a slumber, which symbolizes people are finally starting to notice Jordan Hollywood.

“Finally” has so many different emotions for me. These built up emotions turned me into a new person. People counted me out. People turned their backs on me. People have been sleeping on me my whole career. Now people are finally waking up,” said Jordan on the video.

Jordan also recently released the music videos for “Leave Me” and “Let Me Find Out” which features Lil Baby. The video gained over a million views within a week of its release and now clocks over 7.5 million views. “Let Me Find Out” is also impacting airwaves as the second most added song at urban radio.

Jordan has been in the game as a co-writer for French Montana, Jason Derulo, and more. He spent time ghost writing for different rappers. Jordan has been releasing music since 2011 as a teenager and has collaborated with Yo Gotti, Lil Baby, Ronny J, Tory Lanez, Lil Durk, Hitmaka, and longtime producers SkipOnDaBeat (G-Eazy, Kodak Black) and platinum record making producer Smash David (Big Sean, Khalid, Chris Brown). Jordan comes from the diverse Broward County, the same area that spawned a slew of rappers from Kodak Black, Smokepurpp, Lil Pump and the late XXXTENTACION.